| Go to market | Drink the Kool-Aid | Win-win | Automated | Brand[ing] |
| Off-line | Prioritized | Leadership | Marketing / Promotional Collateral | Customer Oriented |
| Pushback | Network[ing] | BUZZWORD BINGO (free square) | Team Player | Strategy |
| Emerging markets | Bottom Line | Issues | Exposure | Customer Centric |
| Laser-focused | Off the Shelf | Statement of Work (SOW) | Facilitate | Measurement |