| 30,000 foot view | Level Set | Non-Traditional Management | Measurement | No-Brainer |
| Prototype | Relevance | Up to speed | Partner | Cascade Graph |
| End to end | Workflow | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Guidance |
| Braindump | Upside | Soup to nuts 24/7 | Best of Breed | Resource[s] |
| Opportunity | Real-Time | Seamless | Business Opportunity | Focused |