| Sticky-ness | Scope | Drop the Ball | Back-end | Leverage |
| Leadership | Performance | E-commerce | Omnichannel / Cross Channel | Promotion |
| Paradigm | Patent | BUZZWORD BINGO (free square) | Profit[ability] | Run the Numbers |
| Core Competency / Core Competencies | Portal | High-Level | Due dilligence | Scenario[s] |
| In a Nutshell | Marketing / Promotional Collateral | Deploy | Optimization | Automated |