| Core Competency / Core Competencies | Niche[s] | Metrics | Partner | Value |
| Asset[s] | Aggregate | Focused | Brand[ing] | Strategize |
| Web 2.0 / 3.0 | Functionality | BUZZWORD BINGO (free square) | Circle the wagons | ETA |
| Action Item / Action It | Control Group | Quick win | Customer Centric | Center of Excellence |
| Ball Park | Skill set(s) | Customer Service | Advantage | Workshop |