| Ball Park | Objectives | Prioritized | First to market | Top down |
| Communication | Integration | A-B Testing | Circle Back | In a Nutshell |
| 30,000 foot view | Revenue | BUZZWORD BINGO (free square) | Cadence Call | Best of Breed |
| Heads up | Scope | Landing Page[s] | Win-win | Web 2.0 / 3.0 |
| Brand[ing] | Road map | Metadata | Perspective | Patent |
| At the end of the day | Negotiated | Phase | Action Item / Action It | Up-Sell |
| Off-line | Scenario[s] | Go Live | Functionality | Marketing / Promotional Collateral |
| Scale | Customer Centric | BUZZWORD BINGO (free square) | Fault Tolerant | Traction |
| Turnkey | Guidance | E-commerce | Up to speed | Grow |
| Emerging markets | Impact[ful] | Content Management | Walk the Talk | Off Site Meeting |