| Circle the wagons | Bottom up | Turnkey | Secret sauce | Emerging markets |
| Exposure | Streamline | Traction | Cutting Edge | Competitive |
| Scope | Issues | BUZZWORD BINGO (free square) | Touch Base | E-business |
| Agnostic | Top Of The Game | Relevance | Off the Shelf | Targeted |
| Non-Traditional Management | Open Source | Customer Centric | Team Building | Patent |
| Project | Aggregate | One to one | Cutting Edge | Gap Analysis |
| First to market | Low-Hanging Fruit | Mind Share | Drop the Ball | Prioritized |
| Segment | Think Outside the Box | BUZZWORD BINGO (free square) | Vertical Market | Front Lines |
| Burn rate | Partner | Network[ing] | Focused | Lead The Field / Occupy The Field |
| Secret sauce | Deliverable[s] | Total Quality [or] Quality Driven | Out Source | Ownership |