| Core Competency / Core Competencies | Patent | Dynamic | Sustainable | Go to market |
| Sticky-ness | Agnostic | Followup | Proactive | Segment |
| Guidance | Acquisition | BUZZWORD BINGO (free square) | Deploy | Braindump |
| Intellectual Property | Differentiation | Secret sauce | Sustainable / Sustainability | Mindset |
| Tailwind[s] | Vertical Market | Heads up | Level Set | Deep dive |
| Expectations | Service Oriented | Circle Back | Moving/Going Forward | Benefit analysis |
| Time to Market | Measurement | Skill set(s) | Business Opportunity | Lead The Field / Occupy The Field |
| Sustainable / Sustainability | Mission Critical | BUZZWORD BINGO (free square) | Team Building | Goal oriented |
| Competitive | Perspective | Level Playing Field | Partner | Turnkey |
| Reinvent[ing] the wheel | Reuse / Reusability | Virtual / Virtualization | Empower[ment] |