| SEO / SEO 2.0 | ROI | PageRAnk | Granular | Shopping Cart |
| Traffic Spike | Image Search | Optimize / Optimizing | Link Farms | |
| Paid Listings | Web Presence | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Spamdexing | Keyword Stuffing |
| Relevance | Inbound Links | Marketing | Forms | Critical path |
| Personalization | Quantifiable Results | Demographic | Natrual / Organic | Search Engine |