| Yahoo | Paid Listings | Best practice | Vertical Search | Index / Indexing |
| Optimize / Optimizing | User Experience | Quantifiable Results | Granular | |
| Demographic | Video Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Engine | Critical path |
| Personalization | Forms | Visibility | Article Spinning | Display |
| Spamdexing | Web Site | Off-line | Web Presence | Adword |