| Best practice | Metrics | Video Search | Web Site | Yahoo |
| SEO / SEO 2.0 | Quantifiable Results | Meme | PageRAnk | Search Engine |
| Off-line | Traffic Spike | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Natrual / Organic | Local Search |
| User Experience | ROI | Search Engine Friendly | Relevance | Forms |
| Inbound Links | Spamdexing | Dashboard | Optimize / Optimizing | Paid Listings |