| Off-line | Display | Demographic | Visibility | Meta Tag |
| Image Search | Optimize / Optimizing | Adword | Keyword Stuffing | Search Results |
| Spamdexing | Dashboard | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Paid Listings | Granular |
| Web Presence | Search Engine | Inbound Links | Shopping Cart | Critical path |
| Video Search | Yahoo | Local Search | Search Engine Friendly | Quantifiable Results |