| ROI | Adword | Meta Tag | Video Search | Demographic |
| Forms | Critical path | Granular | Metrics | |
| Marketing | Local Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Relevance | Display |
| Link Farms | Optimize / Optimizing | Vertical Search | Yahoo | Off-line |
| Web Presence | Inbound Links | Index / Indexing | Traffic Spike | Web Site |