| Granular | Video Search | Personalization | Marketing | Relevance |
| Inbound Links | Quantifiable Results | Natrual / Organic | Image Search | Demographic |
| ROI | Search Results | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Engine Friendly | Forms |
| Article Spinning | Traffic Spike | Critical path | User Experience | Local Search |
| Keyword Stuffing | Meta Tag | Optimize / Optimizing | Dashboard | Paid Listings |
| Off-line | Link Farms | Traffic Spike | Index / Indexing | Natrual / Organic |
| Vertical Search | SEO / SEO 2.0 | Inbound Links | Demographic | Search Engine Friendly |
| Meta Tag | Best practice | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | ROI | Personalization |
| Marketing | Granular | Search Engine | Adword | Image Search |
| Dashboard | Optimize / Optimizing | Web Site | Relevance | Local Search |