| Relevance | SEO / SEO 2.0 | Image Search | Marketing | Article Spinning |
| Web Presence | Paid Listings | Critical path | Natrual / Organic | |
| Index / Indexing | Metrics | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Vertical Search | PageRAnk |
| Search Results | Visibility | Keyword Stuffing | Link Farms | Video Search |
| Quantifiable Results | Best practice | Local Search | Inbound Links | Yahoo |
| Natrual / Organic | Metrics | SEO / SEO 2.0 | Dashboard | Inbound Links |
| Web Site | Granular | Visibility | Optimize / Optimizing | Web Presence |
| Quantifiable Results | Off-line | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Relevance | Meta Tag |
| Article Spinning | Index / Indexing | Demographic | Marketing | |
| User Experience | ROI | Keyword Stuffing | Traffic Spike | Vertical Search |