| Natrual / Organic | Link Farms | Search Engine | Granular | Metrics |
| Optimize / Optimizing | Meme | SEO / SEO 2.0 | Spamdexing | Marketing |
| Keyword Stuffing | Article Spinning | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Image Search | Relevance |
| Visibility | Index / Indexing | Off-line | Meta Tag | Quantifiable Results |
| Forms | User Experience | Video Search | Local Search |