| Search Engine | Index / Indexing | Quantifiable Results | Link Farms | |
| Shopping Cart | Off-line | Optimize / Optimizing | Traffic Spike | Search Results |
| Image Search | Adword | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Web Site | Visibility |
| User Experience | Natrual / Organic | Spamdexing | PageRAnk | Display |
| Personalization | Inbound Links | Search Engine Friendly | Yahoo | Marketing |