| Relevance | Metrics | Natrual / Organic | SEO / SEO 2.0 | Critical path |
| Visibility | Meme | User Experience | Forms | Search Engine |
| Image Search | Keyword Stuffing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Local Search | Optimize / Optimizing |
| Inbound Links | Granular | Off-line | Web Site | |
| Search Results | Personalization | Article Spinning | ROI | Web Presence |