| Critical path | Adword | Best practice | Web Site | Inbound Links |
| Shopping Cart | Natrual / Organic | Search Results | Spamdexing | User Experience |
| Search Engine | Yahoo | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Demographic | Forms |
| Personalization | Keyword Stuffing | Granular | Meta Tag | Marketing |
| Meme | Local Search | Display | ROI | Off-line |