| Yahoo | Local Search | Web Site | Vertical Search | Paid Listings |
| Web Presence | Natrual / Organic | Critical path | ROI | Search Engine |
| Search Results | Spamdexing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Personalization | Dashboard |
| Keyword Stuffing | Image Search | SEO / SEO 2.0 | Optimize / Optimizing | Meme |
| Index / Indexing | Visibility | Granular | Relevance | Marketing |