| Personalization | Quantifiable Results | Web Presence | Adword | |
| Vertical Search | Forms | Best practice | Natrual / Organic | Index / Indexing |
| Visibility | Granular | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | Traffic Spike |
| Meme | Search Engine | Off-line | Shopping Cart | Marketing |
| Article Spinning | Demographic | User Experience | Keyword Stuffing | Image Search |
| Shopping Cart | Search Results | Search Engine Friendly | Meta Tag | ROI |
| Index / Indexing | Local Search | Demographic | Metrics | Spamdexing |
| PageRAnk | Critical path | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Engine | Natrual / Organic |
| Web Presence | Yahoo | SEO / SEO 2.0 | Dashboard | Adword |
| Forms | Granular | Inbound Links | Link Farms | Traffic Spike |