| Shopping Cart | Optimize / Optimizing | Vertical Search | Inbound Links | Search Engine |
| Visibility | ROI | Web Presence | Paid Listings | Yahoo |
| PageRAnk | Video Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Meme | Granular |
| Link Farms | Keyword Stuffing | Display | Personalization | Article Spinning |
| Meta Tag | Traffic Spike | Index / Indexing | Adword | Best practice |
| Relevance | Index / Indexing | Visibility | Keyword Stuffing | |
| Natrual / Organic | Vertical Search | Traffic Spike | Meta Tag | Granular |
| Quantifiable Results | Link Farms | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Off-line | Personalization |
| Spamdexing | Paid Listings | Search Engine | Meme | Metrics |
| Marketing | Display | Inbound Links | Search Results | PageRAnk |