| ROI | Marketing | Link Farms | Off-line | Dashboard |
| Forms | Best practice | Meta Tag | Article Spinning | Demographic |
| Vertical Search | SEO / SEO 2.0 | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Local Search | |
| Video Search | Visibility | Meme | Paid Listings | Adword |
| Natrual / Organic | Critical path | Web Site | Search Engine Friendly | Search Results |
| Index / Indexing | Vertical Search | Natrual / Organic | Video Search | Inbound Links |
| User Experience | Traffic Spike | Demographic | Dashboard | |
| Shopping Cart | Granular | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Yahoo | Display |
| Local Search | Visibility | Quantifiable Results | Off-line | Relevance |
| Marketing | Personalization | Search Engine Friendly | Web Site | Meta Tag |