| Index / Indexing | Quantifiable Results | Search Engine | Web Presence | Local Search |
| User Experience | Web Site | Natrual / Organic | Visibility | |
| Forms | Paid Listings | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Best practice | Inbound Links |
| ROI | Article Spinning | Relevance | Display | Adword |
| Personalization | PageRAnk | Video Search | Metrics | Meme |
| Keyword Stuffing | Visibility | Forms | Adword | |
| ROI | PageRAnk | Search Results | Dashboard | Natrual / Organic |
| Web Site | Critical path | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Meta Tag | Relevance |
| Inbound Links | Local Search | Best practice | Marketing | Index / Indexing |
| Demographic | Paid Listings | User Experience | Search Engine | SEO / SEO 2.0 |