| Meta Tag | Display | Demographic | Shopping Cart | SEO / SEO 2.0 |
| Visibility | Web Presence | Traffic Spike | Meme | Quantifiable Results |
| Search Results | Yahoo | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | ROI | Personalization |
| Forms | Inbound Links | Critical path | Local Search | Keyword Stuffing |
| Vertical Search | Search Engine | Off-line | Index / Indexing |
| Yahoo | Paid Listings | Dashboard | SEO / SEO 2.0 | Keyword Stuffing |
| Video Search | Critical path | Vertical Search | Local Search | Spamdexing |
| Article Spinning | Web Site | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Inbound Links | Quantifiable Results |
| Search Results | Meta Tag | Traffic Spike | Web Presence | Best practice |
| Off-line | Search Engine | PageRAnk | Optimize / Optimizing | Adword |