| Demographic | Paid Listings | SEO / SEO 2.0 | Adword | Quantifiable Results |
| Image Search | Personalization | Metrics | Display | Off-line |
| Best practice | Meme | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Keyword Stuffing | Critical path |
| ROI | Forms | Granular | Dashboard | |
| Relevance | Meta Tag | Search Results | Visibility | Shopping Cart |
| Search Results | Paid Listings | Search Engine | Index / Indexing | Granular |
| Visibility | ROI | Yahoo | Natrual / Organic | Spamdexing |
| Local Search | PageRAnk | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Marketing | Link Farms |
| Critical path | Adword | Web Presence | Meta Tag | Personalization |
| Traffic Spike | Forms | Off-line | Keyword Stuffing |