| Yahoo | Video Search | Meme | Off-line | Metrics |
| User Experience | Local Search | Dashboard | Search Engine Friendly | Granular |
| Paid Listings | Optimize / Optimizing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | Index / Indexing |
| Inbound Links | Shopping Cart | Search Results | Image Search | Quantifiable Results |
| Adword | Forms | PageRAnk | Visibility |
| Granular | Inbound Links | Vertical Search | Web Site | SEO / SEO 2.0 |
| Dashboard | Relevance | Critical path | Adword | Off-line |
| Search Engine Friendly | Best practice | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | ROI | PageRAnk |
| Quantifiable Results | Metrics | Shopping Cart | Personalization | Video Search |
| Spamdexing | Link Farms | Search Engine | Visibility | Demographic |