| Index / Indexing | Personalization | Spamdexing | Granular | |
| Search Results | Web Site | Metrics | Inbound Links | Meta Tag |
| Visibility | Web Presence | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | ROI | Forms |
| Image Search | PageRAnk | Video Search | Demographic | Dashboard |
| Natrual / Organic | Optimize / Optimizing | Adword | Off-line | Traffic Spike |
| Visibility | Search Engine | Web Site | Keyword Stuffing | Yahoo |
| Local Search | Search Results | Meta Tag | Forms | User Experience |
| ROI | Search Engine Friendly | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Video Search | Off-line |
| Inbound Links | Granular | Demographic | Web Presence | Link Farms |
| Index / Indexing | Marketing | Metrics | Critical path | SEO / SEO 2.0 |