| Web Presence | Web Site | Meme | Index / Indexing | Granular |
| Search Engine | Shopping Cart | Forms | Keyword Stuffing | Paid Listings |
| PageRAnk | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Off-line | ROI | |
| Personalization | Optimize / Optimizing | Quantifiable Results | Search Engine Friendly | Yahoo |
| Inbound Links | Link Farms | Spamdexing | Critical path | SEO / SEO 2.0 |
| Relevance | Image Search | Granular | Inbound Links | |
| Optimize / Optimizing | Best practice | Adword | Personalization | Meta Tag |
| Visibility | Link Farms | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Index / Indexing | Metrics |
| Web Presence | Quantifiable Results | Search Results | Yahoo | Natrual / Organic |
| Shopping Cart | Critical path | Traffic Spike | Meme | Search Engine Friendly |