| Index / Indexing | User Experience | Web Site | Relevance | Search Engine |
| Search Results | Traffic Spike | Adword | Local Search | Demographic |
| Image Search | Yahoo | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Paid Listings | SEO / SEO 2.0 |
| Off-line | Personalization | ROI | Quantifiable Results | Visibility |
| Best practice | Natrual / Organic | Display | Shopping Cart | Keyword Stuffing |
| Web Presence | Personalization | Keyword Stuffing | Demographic | Web Site |
| Meme | Video Search | Critical path | Natrual / Organic | |
| Optimize / Optimizing | Adword | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Best practice | ROI |
| Paid Listings | Index / Indexing | Inbound Links | Metrics | Image Search |
| Link Farms | Traffic Spike | Search Engine Friendly | Granular | Quantifiable Results |