| Meta Tag | ROI | Critical path | Relevance | Search Engine Friendly |
| Adword | Quantifiable Results | Off-line | Vertical Search | Inbound Links |
| Personalization | Shopping Cart | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Natrual / Organic | Keyword Stuffing |
| SEO / SEO 2.0 | Index / Indexing | Paid Listings | Search Results | Link Farms |
| User Experience | Search Engine | PageRAnk | Image Search | Best practice |
| Paid Listings | Relevance | Index / Indexing | Natrual / Organic | Yahoo |
| Traffic Spike | Display | Granular | Search Engine | Forms |
| Link Farms | Best practice | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Marketing | Critical path |
| Web Site | Inbound Links | Keyword Stuffing | Search Engine Friendly | Meta Tag |
| PageRAnk | Quantifiable Results | SEO / SEO 2.0 | Search Results | Spamdexing |