| Relevance | Metrics | Yahoo | Visibility | Marketing |
| Local Search | Search Engine | Inbound Links | Vertical Search | Paid Listings |
| Traffic Spike | Web Presence | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Granular | Article Spinning |
| Search Results | SEO / SEO 2.0 | Critical path | Demographic | |
| Search Engine Friendly | Image Search | Off-line | ROI | Keyword Stuffing |
| Visibility | Yahoo | Web Site | Personalization | |
| Link Farms | Traffic Spike | Video Search | Best practice | Off-line |
| Shopping Cart | Marketing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Inbound Links | Demographic |
| PageRAnk | Meta Tag | Spamdexing | Web Presence | Granular |
| Quantifiable Results | Index / Indexing | Relevance | Vertical Search | Optimize / Optimizing |