| Metrics | Web Presence | Adword | User Experience | Off-line |
| Image Search | Search Engine | Video Search | ROI | Personalization |
| Demographic | Optimize / Optimizing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | PageRAnk | Marketing |
| Relevance | Visibility | Paid Listings | Dashboard | Vertical Search |
| Forms | Best practice | Inbound Links | Meta Tag | Display |
| Traffic Spike | Index / Indexing | Demographic | Local Search | |
| Forms | Relevance | Web Site | Yahoo | Meme |
| Visibility | Quantifiable Results | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Spamdexing | Display |
| Keyword Stuffing | Inbound Links | Search Engine | Dashboard | ROI |
| SEO / SEO 2.0 | Marketing | Search Results | Granular | Video Search |