| Vertical Search | Paid Listings | Quantifiable Results | Spamdexing | |
| Shopping Cart | Dashboard | Display | Granular | Natrual / Organic |
| Best practice | Visibility | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Results | Inbound Links |
| Keyword Stuffing | Relevance | Demographic | Search Engine | Adword |
| Search Engine Friendly | Off-line | Web Presence | Video Search | Image Search |
| Web Presence | Optimize / Optimizing | Video Search | Quantifiable Results | Keyword Stuffing |
| Visibility | Search Engine | Forms | Meme | Spamdexing |
| Traffic Spike | Link Farms | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Shopping Cart | Meta Tag |
| Metrics | Paid Listings | User Experience | Personalization | Display |
| Best practice | Marketing | Local Search | Yahoo | SEO / SEO 2.0 |