| Best practice | Dashboard | Link Farms | Relevance | |
| Search Results | Paid Listings | Off-line | Video Search | Natrual / Organic |
| Traffic Spike | Article Spinning | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Vertical Search | Adword |
| Shopping Cart | Critical path | Meta Tag | Web Presence | Quantifiable Results |
| Inbound Links | Local Search | Granular | Web Site | Optimize / Optimizing |
| Quantifiable Results | Video Search | Visibility | Forms | |
| Search Results | Web Site | Display | User Experience | Dashboard |
| Demographic | Best practice | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Spamdexing | Traffic Spike |
| Search Engine Friendly | PageRAnk | Keyword Stuffing | Shopping Cart | Link Farms |
| Article Spinning | Vertical Search | Meta Tag | Personalization | Image Search |