| Meme | Web Site | Marketing | Quantifiable Results | Paid Listings |
| Critical path | Search Results | Search Engine | ROI | Vertical Search |
| Personalization | Granular | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Yahoo | |
| Metrics | Demographic | Dashboard | Relevance | Traffic Spike |
| Search Engine Friendly | Inbound Links | Best practice | Natrual / Organic | Video Search |
| Quantifiable Results | Display | Optimize / Optimizing | ROI | Off-line |
| User Experience | Metrics | Keyword Stuffing | Traffic Spike | Link Farms |
| Shopping Cart | Critical path | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Forms | Vertical Search |
| Search Engine Friendly | Visibility | Adword | Granular | Meme |
| Search Results | PageRAnk | Natrual / Organic | Index / Indexing | Yahoo |