| User Experience | Personalization | Search Engine | Marketing | PageRAnk |
| Web Presence | Forms | Meta Tag | Off-line | Display |
| Dashboard | Web Site | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | ROI | Shopping Cart |
| Traffic Spike | Visibility | Search Engine Friendly | Link Farms | Index / Indexing |
| Search Results | Meme | Yahoo | Metrics | Paid Listings |
| Search Results | Marketing | Personalization | Article Spinning | Inbound Links |
| Meta Tag | Off-line | Index / Indexing | Visibility | Quantifiable Results |
| Critical path | Video Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Relevance | Vertical Search |
| Natrual / Organic | Demographic | Shopping Cart | Metrics | User Experience |
| Spamdexing | Optimize / Optimizing | Forms | SEO / SEO 2.0 | Traffic Spike |