| Article Spinning | Web Presence | SEO / SEO 2.0 | Yahoo | Quantifiable Results |
| Optimize / Optimizing | Natrual / Organic | Inbound Links | Web Site | Visibility |
| Granular | Image Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Metrics | Demographic |
| Display | Off-line | User Experience | Local Search | Link Farms |
| Critical path | Best practice | Marketing | Search Results | Vertical Search |
| Search Results | Best practice | Forms | Display | Personalization |
| Marketing | Quantifiable Results | SEO / SEO 2.0 | Off-line | PageRAnk |
| Web Presence | Inbound Links | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Article Spinning | Image Search |
| Natrual / Organic | Paid Listings | Index / Indexing | Traffic Spike | |
| ROI | Critical path | Dashboard | Adword | Meta Tag |