| Web Presence | Granular | Optimize / Optimizing | Search Results | Video Search |
| PageRAnk | Marketing | Local Search | ROI | Quantifiable Results |
| Article Spinning | Adword | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Paid Listings | Visibility |
| Web Site | Natrual / Organic | Keyword Stuffing | Dashboard | Shopping Cart |
| Relevance | Search Engine | Critical path | Forms | Link Farms |
| Paid Listings | Display | Article Spinning | Link Farms | Inbound Links |
| Meta Tag | Web Site | Web Presence | Keyword Stuffing | Traffic Spike |
| Forms | User Experience | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Shopping Cart | PageRAnk |
| Index / Indexing | Granular | Video Search | Spamdexing | SEO / SEO 2.0 |
| Visibility | Critical path | Optimize / Optimizing | Image Search | Metrics |