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| Critical path | Web Presence | ROI | Personalization | Link Farms |
| Display | Quantifiable Results | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Granular | Shopping Cart |
| Index / Indexing | User Experience | Dashboard | Relevance | Search Engine |
| Inbound Links | Natrual / Organic | Visibility | Adword | Video Search |
| Display | Image Search | Dashboard | Quantifiable Results | Forms |
| Video Search | Critical path | Adword | Search Engine Friendly | |
| Meme | Search Engine | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Paid Listings | Search Results |
| Local Search | Link Farms | Shopping Cart | Personalization | Web Site |
| PageRAnk | Best practice | SEO / SEO 2.0 | Spamdexing | Inbound Links |