| ROI | Display | Forms | SEO / SEO 2.0 | Local Search |
| Yahoo | Natrual / Organic | Article Spinning | Best practice | Demographic |
| Critical path | Keyword Stuffing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Shopping Cart | Off-line |
| Web Presence | Vertical Search | Link Farms | Adword | Relevance |
| PageRAnk | Video Search | Meme | Index / Indexing | Dashboard |
| Display | Search Engine | Search Results | ROI | |
| Article Spinning | Video Search | Relevance | Forms | Dashboard |
| Shopping Cart | PageRAnk | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Natrual / Organic | Critical path |
| Vertical Search | Paid Listings | Index / Indexing | Search Engine Friendly | Quantifiable Results |
| Image Search | Visibility | Off-line | Granular | Traffic Spike |