| Web Site | Search Results | Vertical Search | Optimize / Optimizing | Visibility |
| Spamdexing | Natrual / Organic | Keyword Stuffing | Off-line | PageRAnk |
| Index / Indexing | Image Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | User Experience | Dashboard |
| Search Engine Friendly | SEO / SEO 2.0 | Demographic | Paid Listings | Local Search |
| Relevance | Display | Forms | Marketing | Shopping Cart |
| Display | Visibility | Granular | Adword | Traffic Spike |
| Vertical Search | Dashboard | Inbound Links | Keyword Stuffing | Forms |
| Metrics | Critical path | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Shopping Cart | |
| Yahoo | Demographic | PageRAnk | Off-line | Natrual / Organic |
| Web Presence | Index / Indexing | Article Spinning | Search Engine | Spamdexing |