| Marketing | Search Engine Friendly | Metrics | Display | Granular |
| Optimize / Optimizing | Inbound Links | Best practice | Quantifiable Results | Search Engine |
| Meme | Vertical Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Relevance | User Experience |
| Search Results | PageRAnk | Dashboard | Video Search | Critical path |
| Local Search | Article Spinning | Keyword Stuffing | Image Search | SEO / SEO 2.0 |
| Demographic | Web Site | Image Search | Meta Tag | Dashboard |
| Personalization | Display | Search Engine Friendly | Granular | Marketing |
| Shopping Cart | Best practice | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Adword | Index / Indexing |
| SEO / SEO 2.0 | Natrual / Organic | PageRAnk | User Experience | Off-line |
| Web Presence | Search Engine | Relevance | Meme | Metrics |