| Visibility | Search Engine | Paid Listings | Yahoo | Natrual / Organic |
| Marketing | Demographic | Personalization | Search Engine Friendly | Local Search |
| Optimize / Optimizing | Vertical Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Shopping Cart | Display |
| Web Presence | Keyword Stuffing | PageRAnk | Adword | Forms |
| Traffic Spike | Video Search | Meta Tag | SEO / SEO 2.0 | Granular |
| Inbound Links | Adword | Meta Tag | Meme | Shopping Cart |
| Metrics | Vertical Search | Paid Listings | Spamdexing | Keyword Stuffing |
| Local Search | Search Engine | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Optimize / Optimizing | PageRAnk |
| User Experience | ROI | Display | Relevance | |
| Natrual / Organic | Index / Indexing | Marketing | Web Site | Search Engine Friendly |