| Relevance | ROI | Index / Indexing | Paid Listings | Off-line |
| Critical path | Yahoo | Meme | Marketing | Search Engine Friendly |
| Shopping Cart | Search Results | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Granular | |
| Spamdexing | Meta Tag | Best practice | Metrics | Inbound Links |
| Web Presence | Article Spinning | Image Search | Vertical Search | Traffic Spike |
| Forms | Visibility | Image Search | Metrics | Marketing |
| Meta Tag | Dashboard | Web Presence | Display | Spamdexing |
| Meme | Search Engine | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | PageRAnk | Demographic |
| Video Search | Granular | Keyword Stuffing | Web Site | Article Spinning |
| Traffic Spike | Natrual / Organic | Personalization | Shopping Cart |