| Paid Listings | Best practice | Quantifiable Results | Meta Tag | |
| Search Results | Metrics | Meme | ROI | Dashboard |
| Traffic Spike | Relevance | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Vertical Search | Inbound Links |
| Web Presence | SEO / SEO 2.0 | Off-line | Index / Indexing | PageRAnk |
| Image Search | Search Engine Friendly | Keyword Stuffing | Personalization | Optimize / Optimizing |
| Vertical Search | Optimize / Optimizing | Quantifiable Results | Personalization | Yahoo |
| Video Search | Relevance | PageRAnk | Local Search | Adword |
| Shopping Cart | SEO / SEO 2.0 | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Critical path | Search Engine |
| Display | ROI | Marketing | Meme | Metrics |
| User Experience | Dashboard | Traffic Spike | Search Results | Paid Listings |