| Visibility | Relevance | Best practice | Web Presence | Off-line |
| Web Site | Search Engine Friendly | Local Search | Inbound Links | Granular |
| Demographic | Meta Tag | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | Natrual / Organic |
| Keyword Stuffing | Link Farms | Search Results | Forms | |
| Marketing | Personalization | Index / Indexing | Adword | Meme |
| Search Results | Best practice | Paid Listings | Relevance | |
| Web Site | Meta Tag | User Experience | Article Spinning | Inbound Links |
| Quantifiable Results | Personalization | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Granular | Natrual / Organic |
| Metrics | Vertical Search | Web Presence | Visibility | Traffic Spike |
| Local Search | Dashboard | Forms | SEO / SEO 2.0 | Search Engine |