| Web Presence | Dashboard | Adword | Demographic | Video Search |
| Optimize / Optimizing | Best practice | Link Farms | ROI | Web Site |
| Relevance | Metrics | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Display | Search Engine Friendly |
| Article Spinning | Natrual / Organic | Vertical Search | User Experience | Granular |
| Search Results | Yahoo | Traffic Spike | Critical path |
| Adword | Paid Listings | Dashboard | ROI | Keyword Stuffing |
| Best practice | Local Search | Video Search | Yahoo | PageRAnk |
| Search Engine | Search Engine Friendly | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Inbound Links | Meta Tag |
| Off-line | Natrual / Organic | Vertical Search | Metrics | |
| Link Farms | Personalization | Relevance | Web Site | Index / Indexing |