| Article Spinning | PageRAnk | Inbound Links | ROI | Vertical Search |
| Search Results | Personalization | Traffic Spike | Display | Paid Listings |
| Demographic | Search Engine Friendly | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Web Presence | Yahoo |
| Granular | Off-line | Relevance | Link Farms | Visibility |
| Quantifiable Results | Meta Tag | Search Engine | Metrics | SEO / SEO 2.0 |
| ROI | Inbound Links | Meta Tag | Web Site | SEO / SEO 2.0 |
| Search Engine Friendly | Traffic Spike | User Experience | Article Spinning | Visibility |
| Dashboard | Best practice | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Display | Search Engine |
| Video Search | Metrics | Off-line | Natrual / Organic | Optimize / Optimizing |
| Quantifiable Results | Relevance | PageRAnk | Local Search | Critical path |