| Quantifiable Results | Critical path | Optimize / Optimizing | Meme | Vertical Search |
| Demographic | Search Results | Article Spinning | SEO / SEO 2.0 | Metrics |
| Keyword Stuffing | Search Engine Friendly | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Web Site | ROI |
| Image Search | Link Farms | Meta Tag | Index / Indexing | User Experience |
| Web Presence | Shopping Cart | Best practice | Search Engine | Natrual / Organic |
| Web Presence | Personalization | Spamdexing | Natrual / Organic | PageRAnk |
| Granular | Adword | Image Search | Quantifiable Results | Demographic |
| Off-line | Article Spinning | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Display | Search Engine |
| Video Search | Local Search | Meme | Relevance | Web Site |
| Vertical Search | Dashboard | Search Engine Friendly | Inbound Links | Shopping Cart |