| Shopping Cart | Quantifiable Results | Article Spinning | Yahoo | Link Farms |
| Adword | Marketing | Forms | Search Engine Friendly | Dashboard |
| User Experience | Vertical Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Local Search | Personalization |
| Off-line | Traffic Spike | PageRAnk | Meta Tag | Search Engine |
| Relevance | Search Results | Spamdexing | Demographic | Web Presence |
| Off-line | Relevance | Visibility | Spamdexing | Keyword Stuffing |
| Web Presence | User Experience | Index / Indexing | Demographic | Metrics |
| Forms | Vertical Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | ROI | Natrual / Organic |
| Meta Tag | Marketing | Image Search | Personalization | |
| Shopping Cart | Link Farms | PageRAnk | Display | Search Engine |