| Search Engine | Meta Tag | Demographic | Paid Listings | Adword |
| Link Farms | Relevance | Traffic Spike | Keyword Stuffing | |
| Image Search | Visibility | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Metrics | SEO / SEO 2.0 |
| Search Engine Friendly | Video Search | Spamdexing | Personalization | Display |
| Local Search | Critical path | Shopping Cart | Quantifiable Results | Article Spinning |
| Granular | Critical path | Natrual / Organic | Inbound Links | Local Search |
| Marketing | Visibility | Off-line | Index / Indexing | PageRAnk |
| Dashboard | User Experience | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | Display |
| Paid Listings | Personalization | Optimize / Optimizing | Search Engine Friendly | Yahoo |
| Image Search | Keyword Stuffing | Shopping Cart | Search Engine | Video Search |