| Off-line | Quantifiable Results | User Experience | Search Results | Critical path |
| Vertical Search | Natrual / Organic | Demographic | SEO / SEO 2.0 | Marketing |
| PageRAnk | Forms | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Paid Listings | Adword |
| Granular | ROI | Dashboard | Best practice | Optimize / Optimizing |
| Search Engine Friendly | Local Search | Yahoo | Web Site | Relevance |
| Meta Tag | Relevance | Vertical Search | Granular | User Experience |
| Local Search | Web Presence | Video Search | Image Search | Display |
| Index / Indexing | Dashboard | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Natrual / Organic | Off-line |
| Meme | Critical path | Marketing | Web Site | Article Spinning |
| Paid Listings | Link Farms | Search Engine | ROI | Inbound Links |