| User Experience | Marketing | Search Engine | Display | Link Farms |
| Web Presence | Visibility | ROI | Adword | Critical path |
| Metrics | Optimize / Optimizing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Natrual / Organic | Image Search |
| Yahoo | Spamdexing | Search Results | Quantifiable Results | Forms |
| Personalization | Index / Indexing | Meta Tag | Relevance | Demographic |
| Meta Tag | Search Engine | Local Search | Yahoo | |
| Relevance | User Experience | Shopping Cart | Off-line | Inbound Links |
| Paid Listings | Forms | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Article Spinning | Metrics |
| Meme | Granular | Video Search | Keyword Stuffing | Index / Indexing |
| Adword | Spamdexing | Search Results | ROI | Dashboard |