| Link Farms | Off-line | Marketing | ROI | Paid Listings |
| Relevance | Adword | Optimize / Optimizing | Web Site | Forms |
| Natrual / Organic | Visibility | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | PageRAnk |
| Dashboard | Search Engine | Search Results | Keyword Stuffing | Yahoo |
| Quantifiable Results | Video Search | Best practice | Metrics | Display |
| Natrual / Organic | Search Results | Best practice | Demographic | Off-line |
| Index / Indexing | Optimize / Optimizing | Vertical Search | Web Site | Relevance |
| Personalization | Shopping Cart | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Image Search | Adword |
| Forms | ROI | Web Presence | User Experience | Link Farms |
| SEO / SEO 2.0 | Paid Listings | Search Engine Friendly | Search Engine | Visibility |