| Best practice | Personalization | Image Search | Adword | Web Presence |
| Dashboard | Marketing | Shopping Cart | Relevance | Link Farms |
| Natrual / Organic | Optimize / Optimizing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Off-line | User Experience |
| Web Site | PageRAnk | Critical path | Meme | |
| Granular | Traffic Spike | Search Engine Friendly | Article Spinning | Display |
| Vertical Search | Traffic Spike | Link Farms | Keyword Stuffing | Off-line |
| Paid Listings | Relevance | Search Results | Demographic | Adword |
| PageRAnk | ROI | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Local Search | Inbound Links |
| User Experience | Spamdexing | Search Engine | Dashboard | |
| Web Presence | Display | Index / Indexing | Forms | Quantifiable Results |