| Granular | Web Presence | Search Results | Natrual / Organic | Web Site |
| Adword | Spamdexing | Inbound Links | SEO / SEO 2.0 | ROI |
| Display | Best practice | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Index / Indexing | Quantifiable Results |
| Article Spinning | Local Search | User Experience | PageRAnk | Off-line |
| Forms | Video Search | Metrics | Critical path | Marketing |
| Granular | Forms | Relevance | Article Spinning | Yahoo |
| ROI | PageRAnk | Quantifiable Results | Search Results | Display |
| Shopping Cart | Meta Tag | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Best practice | Index / Indexing |
| Marketing | Dashboard | Visibility | Spamdexing | Natrual / Organic |
| Metrics | Web Site | Search Engine Friendly | Adword | Off-line |