| Search Engine | Relevance | Search Engine Friendly | Forms | Off-line |
| Personalization | ROI | Yahoo | Web Presence | Critical path |
| Inbound Links | Article Spinning | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Vertical Search | Keyword Stuffing |
| Display | Web Site | Quantifiable Results | Natrual / Organic | Search Results |
| Optimize / Optimizing | Granular | Adword | Link Farms | Meme |
| Keyword Stuffing | Image Search | Yahoo | Vertical Search | Metrics |
| Demographic | User Experience | Adword | Local Search | Spamdexing |
| Article Spinning | PageRAnk | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Inbound Links | Traffic Spike |
| Optimize / Optimizing | Forms | Critical path | Index / Indexing | Search Engine Friendly |
| SEO / SEO 2.0 | Web Presence | Marketing | Shopping Cart | Video Search |