| Metrics | Best practice | Visibility | Display | Adword |
| PageRAnk | Personalization | Article Spinning | Keyword Stuffing | Meme |
| Natrual / Organic | Vertical Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Relevance | Critical path |
| Quantifiable Results | Video Search | Forms | Shopping Cart | Search Engine Friendly |
| Off-line | Meta Tag | SEO / SEO 2.0 | Web Presence | Marketing |
| Forms | Yahoo | Adword | Article Spinning | Quantifiable Results |
| Critical path | Link Farms | Best practice | Dashboard | Relevance |
| Granular | Web Presence | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | Keyword Stuffing |
| Marketing | Search Engine Friendly | Paid Listings | Image Search | PageRAnk |
| Local Search | Web Site | ROI | Search Engine | Natrual / Organic |