| Adword | Best practice | Visibility | Traffic Spike | Quantifiable Results |
| Local Search | Index / Indexing | Search Engine Friendly | Yahoo | Shopping Cart |
| Inbound Links | Display | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | Vertical Search |
| Optimize / Optimizing | PageRAnk | Article Spinning | Demographic | Paid Listings |
| Off-line | Marketing | Dashboard | Web Presence | Search Engine |
| Personalization | Meta Tag | ROI | Off-line | Image Search |
| Demographic | Optimize / Optimizing | Dashboard | Web Site | Web Presence |
| Natrual / Organic | Adword | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Vertical Search | Best practice |
| Metrics | Yahoo | Critical path | Search Engine | Search Results |
| Video Search | Index / Indexing | Spamdexing | Search Engine Friendly | PageRAnk |