| Critical path | Optimize / Optimizing | Inbound Links | Link Farms | Visibility |
| Meta Tag | Image Search | Keyword Stuffing | Web Presence | Natrual / Organic |
| Vertical Search | Web Site | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Paid Listings | Search Engine Friendly |
| Meme | Display | ROI | Shopping Cart | Traffic Spike |
| User Experience | SEO / SEO 2.0 | Relevance | Personalization |
| Traffic Spike | SEO / SEO 2.0 | Keyword Stuffing | Best practice | |
| Web Presence | User Experience | Adword | Meta Tag | Paid Listings |
| Vertical Search | Dashboard | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Metrics | Article Spinning |
| Video Search | Index / Indexing | Forms | Granular | Personalization |
| Local Search | Marketing | Shopping Cart | Yahoo | Search Results |