| Metrics | Natrual / Organic | Paid Listings | Traffic Spike | Critical path |
| Video Search | Dashboard | Local Search | Inbound Links | PageRAnk |
| Best practice | Search Engine | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | Meme |
| Spamdexing | Quantifiable Results | Keyword Stuffing | Web Presence | |
| Search Engine Friendly | Forms | Vertical Search | Yahoo | User Experience |
| Metrics | Demographic | Search Results | Off-line | PageRAnk |
| Keyword Stuffing | Traffic Spike | Best practice | Visibility | Paid Listings |
| Granular | Link Farms | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Vertical Search | |
| Optimize / Optimizing | Spamdexing | User Experience | Meme | Video Search |
| ROI | Natrual / Organic | Search Engine | Web Site | Marketing |