| User Experience | Visibility | Vertical Search | Article Spinning | Natrual / Organic |
| Index / Indexing | Spamdexing | Link Farms | Adword | Display |
| Demographic | Best practice | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Engine Friendly | Video Search |
| Search Engine | Keyword Stuffing | Quantifiable Results | SEO / SEO 2.0 | Image Search |
| Forms | Web Presence | Dashboard | Yahoo | Relevance |
| Article Spinning | Demographic | Yahoo | Web Site | Web Presence |
| Adword | Search Engine Friendly | Relevance | Inbound Links | Keyword Stuffing |
| Critical path | Display | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Meta Tag | Marketing |
| Paid Listings | Spamdexing | Video Search | Link Farms | Image Search |
| Local Search | Search Engine | Off-line | Dashboard |