| PageRAnk | Granular | Meta Tag | Search Engine Friendly | Best practice |
| Traffic Spike | ROI | Spamdexing | Marketing | Keyword Stuffing |
| Web Presence | Relevance | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Off-line | Web Site |
| Video Search | Adword | Demographic | Shopping Cart | Index / Indexing |
| Display | SEO / SEO 2.0 | Critical path | Yahoo | Quantifiable Results |
| Inbound Links | Image Search | Spamdexing | Personalization | |
| Link Farms | Natrual / Organic | Off-line | Local Search | User Experience |
| Keyword Stuffing | Web Presence | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Index / Indexing | Traffic Spike |
| Best practice | Yahoo | Shopping Cart | Relevance | Granular |
| Visibility | Dashboard | Quantifiable Results | Marketing | Critical path |