| Granular | Dashboard | Metrics | ROI | Keyword Stuffing |
| Web Presence | Forms | Local Search | Search Results | Natrual / Organic |
| Visibility | Meme | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Paid Listings | Article Spinning |
| Personalization | Search Engine | Video Search | Adword | PageRAnk |
| Optimize / Optimizing | Quantifiable Results | Traffic Spike | Shopping Cart | Demographic |
| ROI | Quantifiable Results | Web Site | Inbound Links | Search Results |
| Demographic | Yahoo | Meta Tag | Metrics | Forms |
| Visibility | Local Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Optimize / Optimizing | Link Farms |
| Dashboard | SEO / SEO 2.0 | User Experience | Index / Indexing | Keyword Stuffing |
| Image Search | Search Engine | PageRAnk | Best practice | Meme |