| Forms | Spamdexing | Index / Indexing | Paid Listings | Natrual / Organic |
| Off-line | ROI | Relevance | Dashboard | Personalization |
| Metrics | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Engine Friendly | Shopping Cart | |
| Granular | User Experience | Visibility | Local Search | Meta Tag |
| Critical path | Best practice | Link Farms | Inbound Links | Search Results |
| Keyword Stuffing | Link Farms | Spamdexing | Forms | Paid Listings |
| Meta Tag | Web Presence | Inbound Links | PageRAnk | Best practice |
| Natrual / Organic | Metrics | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Relevance | Dashboard |
| Off-line | Index / Indexing | Article Spinning | Critical path | Search Engine Friendly |
| Adword | Display | Optimize / Optimizing | Search Results | Traffic Spike |