| Vertical Search | Display | SEO / SEO 2.0 | Yahoo | Marketing |
| ROI | Critical path | Paid Listings | Keyword Stuffing | Local Search |
| Metrics | Inbound Links | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Web Presence | Quantifiable Results |
| Demographic | Search Engine | Search Engine Friendly | Granular | |
| User Experience | Personalization | Search Results | Image Search | Link Farms |
| Inbound Links | Demographic | Personalization | Yahoo | Meme |
| Meta Tag | Natrual / Organic | Granular | ROI | Off-line |
| Search Results | Vertical Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Engine | Local Search |
| Adword | Display | User Experience | Search Engine Friendly | |
| Traffic Spike | Index / Indexing | Dashboard | Critical path | SEO / SEO 2.0 |