| Meme | Meta Tag | Adword | Shopping Cart | Personalization |
| Quantifiable Results | Search Engine | Paid Listings | Web Site | Web Presence |
| Visibility | PageRAnk | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Optimize / Optimizing | Article Spinning |
| Inbound Links | Link Farms | User Experience | Display | Local Search |
| SEO / SEO 2.0 | Video Search | Best practice | Forms |
| Link Farms | Keyword Stuffing | Traffic Spike | Shopping Cart | Marketing |
| Optimize / Optimizing | Granular | Web Presence | Video Search | Forms |
| Meme | Natrual / Organic | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Visibility | Critical path |
| Paid Listings | Search Results | Vertical Search | Inbound Links | Meta Tag |
| Adword | Index / Indexing | ROI | Local Search |