| Critical path | Index / Indexing | Search Engine | Display | Web Presence |
| Search Results | Image Search | Inbound Links | Traffic Spike | Shopping Cart |
| SEO / SEO 2.0 | Off-line | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Link Farms | Metrics |
| Visibility | Optimize / Optimizing | Yahoo | Meme | Dashboard |
| Paid Listings | Web Site | Best practice | Quantifiable Results | Adword |
| Dashboard | Paid Listings | Critical path | User Experience | Link Farms |
| Traffic Spike | Inbound Links | Optimize / Optimizing | ROI | Meta Tag |
| Natrual / Organic | Relevance | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Demographic | |
| Search Engine Friendly | Forms | Meme | Adword | Video Search |
| SEO / SEO 2.0 | Article Spinning | Best practice | Visibility | PageRAnk |