| Relevance | Quantifiable Results | Optimize / Optimizing | Keyword Stuffing | Metrics |
| Article Spinning | Granular | Dashboard | Critical path | Index / Indexing |
| Vertical Search | Search Engine Friendly | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Local Search | Marketing |
| Image Search | Personalization | Yahoo | Best practice | Traffic Spike |
| Shopping Cart | PageRAnk | Search Engine | Web Site | Paid Listings |
| Web Presence | Adword | ROI | Spamdexing | |
| Inbound Links | Shopping Cart | Local Search | Off-line | Dashboard |
| Demographic | Display | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Natrual / Organic | Paid Listings |
| Visibility | Vertical Search | Best practice | Search Engine | Quantifiable Results |
| Critical path | Keyword Stuffing | Meme | Meta Tag | Granular |