| Off-line | ROI | Adword | Search Engine Friendly | Marketing |
| Metrics | Web Presence | Relevance | Keyword Stuffing | Natrual / Organic |
| Granular | Inbound Links | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Index / Indexing | Personalization |
| Forms | Quantifiable Results | SEO / SEO 2.0 | Optimize / Optimizing | PageRAnk |
| Spamdexing | Demographic | Critical path | Visibility | Image Search |
| Personalization | Granular | Shopping Cart | Inbound Links | Adword |
| Demographic | Display | Index / Indexing | Spamdexing | Article Spinning |
| Best practice | Web Presence | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Search Engine | Visibility |
| Vertical Search | Video Search | Off-line | SEO / SEO 2.0 | Local Search |
| Metrics | Meta Tag | ROI | Meme |