| Shopping Cart | Search Engine | Search Engine Friendly | ROI | |
| Metrics | Web Site | Quantifiable Results | Vertical Search | Demographic |
| Natrual / Organic | Video Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Visibility | Marketing |
| Index / Indexing | Critical path | Granular | Search Results | Adword |
| Paid Listings | Local Search | Best practice | Dashboard | Traffic Spike |
| Keyword Stuffing | Paid Listings | Quantifiable Results | Search Engine | Inbound Links |
| Link Farms | Search Results | Display | SEO / SEO 2.0 | Traffic Spike |
| Forms | Visibility | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Spamdexing | |
| Video Search | Meta Tag | Yahoo | Personalization | ROI |
| Web Presence | Search Engine Friendly | Meme | Optimize / Optimizing | Marketing |