| Quantifiable Results | Search Results | ROI | Best practice | |
| Traffic Spike | Dashboard | Adword | Marketing | Relevance |
| Paid Listings | Spamdexing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Optimize / Optimizing | PageRAnk |
| Video Search | Off-line | Visibility | Local Search | Meta Tag |
| Article Spinning | Demographic | Shopping Cart | Index / Indexing | Display |
| Inbound Links | Off-line | Relevance | Quantifiable Results | |
| Visibility | Search Results | Personalization | Vertical Search | Web Site |
| Yahoo | PageRAnk | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Critical path | Paid Listings |
| Keyword Stuffing | Shopping Cart | Adword | Traffic Spike | Local Search |
| Granular | SEO / SEO 2.0 | Web Presence | Forms | Dashboard |