| Metrics | Traffic Spike | Granular | Display | Yahoo |
| ROI | Search Engine | Quantifiable Results | SEO / SEO 2.0 | Meta Tag |
| Index / Indexing | Local Search | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | User Experience | PageRAnk |
| Off-line | Critical path | Visibility | Relevance | Paid Listings |
| Link Farms | Web Presence | Image Search | Inbound Links | Adword |
| Yahoo | Marketing | Critical path | Quantifiable Results | Meta Tag |
| Natrual / Organic | Keyword Stuffing | Personalization | Local Search | ROI |
| Optimize / Optimizing | Shopping Cart | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Adword | Display |
| Off-line | Vertical Search | Image Search | Spamdexing | Dashboard |
| Search Results | Search Engine Friendly | Best practice | Search Engine | Demographic |