| Visibility | Video Search | Vertical Search | Local Search | |
| PageRAnk | Optimize / Optimizing | ROI | Off-line | Traffic Spike |
| Search Engine | Search Engine Friendly | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Adword | Inbound Links |
| SEO / SEO 2.0 | Marketing | Link Farms | Relevance | Metrics |
| Spamdexing | Paid Listings | Meta Tag | Yahoo | Web Presence |
| Keyword Stuffing | Marketing | Video Search | Web Site | Spamdexing |
| Search Engine | Traffic Spike | Meme | Web Presence | Critical path |
| Article Spinning | ROI | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Meta Tag | Adword |
| SEO / SEO 2.0 | Natrual / Organic | Quantifiable Results | Display | Link Farms |
| Visibility | Index / Indexing | Paid Listings | Yahoo | Best practice |