| Best practice | Visibility | Search Results | User Experience | Personalization |
| SEO / SEO 2.0 | Local Search | Quantifiable Results | Paid Listings | Forms |
| Natrual / Organic | Marketing | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Image Search | Critical path |
| Meme | Search Engine | Metrics | Adword | |
| Off-line | Index / Indexing | Web Presence | Optimize / Optimizing | Granular |
| Dashboard | Meme | PageRAnk | Optimize / Optimizing | Metrics |
| Image Search | Link Farms | Web Presence | Marketing | Paid Listings |
| Personalization | Web Site | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | ROI | Search Engine |
| SEO / SEO 2.0 | Off-line | Search Results | Visibility | Shopping Cart |
| Natrual / Organic | Best practice | Granular | Article Spinning | Local Search |