| Family | Working Mom | Terrorists / Terrorism | Fannie Mae / Freddie Mac | Gotcha |
| Oil / Gas | Hockey / Soccer Mom | Greed | Russia | Wall Street |
| Tax Relief / Tax Breaks | Maritime Border | 2008 SARAH PALIN BINGO (free square) | Reform[er] | Experience[d] |
| Alaska | Reign In | 9/11 | Pelosi | Doggone It |
| Freedom | Defend | Environment | Thanks, but no thanks | Energy |