| Family | Special Needs | Prayer | Bias | Environment |
| Country First | Freedom | Pundits | Surplus | Iraq |
| Tax Relief / Tax Breaks | Thanks, but no thanks | 2008 SARAH PALIN BINGO (free square) | Earmarks | Maritime Border |
| Reign In | Working Mom | National Security | Afghanistan | Bridge to Nowhere |
| Hockey / Soccer Mom | Fannie Mae / Freddie Mac | Golly | Work force | Gosh |