| Working Mom | McCain | Thanks, but no thanks | National Security | Wall Street |
| Terrorists / Terrorism | Gosh | Energy | Maverick | Bridge to Nowhere |
| Gotcha | Defend | 2008 SARAH PALIN BINGO (free square) | Family | Bailout |
| Experience[d] | Freedom | Parent[s] | Tax Relief / Tax Breaks | Golly |
| Earmarks | Bias | Country First | Joe Six Pack | Pork |