| Pro Life | Betcha | Experience[d] | Special Needs | 9/11 |
| Defend | Thanks, but no thanks | Pork | Victory | Environment |
| Working Mom | Joe Six Pack | 2008 SARAH PALIN BINGO (free square) | Greed | Reign In |
| Bailout | National Security | Economy | Fannie Mae / Freddie Mac | Jobs / Job Creation |
| Sexism | Family | Tax Relief / Tax Breaks | Maverick | Energy |
| God | Doggone It | Terrorists / Terrorism | Economy | Osama Bin Laden |
| Heartland | Tax Relief / Tax Breaks | Experience[d] | Thanks, but no thanks | Maritime Border |
| Trade Missions | Drilling | 2008 SARAH PALIN BINGO (free square) | Greed | Fannie Mae / Freddie Mac |
| Surge | Russia | Victory | Pipeline | Oil / Gas |
| Americans / American People | Freedom | Wall Street | Gosh | National Security |