| Maritime Border | Tax Relief / Tax Breaks | Experience[d] | Hockey / Soccer Mom | Reign In |
| Oil / Gas | Russia | Wall Street | Work force | McCain |
| Trade Missions | Drilling | 2008 SARAH PALIN BINGO (free square) | Economy | Fannie Mae / Freddie Mac |
| Gosh | Surge | Pro Life | 9/11 | Pork |
| Terrorists / Terrorism | Victory | Track | Jobs / Job Creation | Americans / American People |
| 9/11 | Pelosi | Pipeline | Main Street | Americans / American People |
| Osama Bin Laden | McCain | Betcha | Russia | Freedom |
| Iraq | Greed | 2008 SARAH PALIN BINGO (free square) | Lipstick | Gosh |
| Golly | Doggone It | Pundits | Hockey / Soccer Mom | Jobs / Job Creation |
| Country First | Independant | Wall Street | Maverick | Afghanistan |