| Maverick | Economy | Family | Freedom | Environment |
| Tax Relief / Tax Breaks | McCain | Hockey / Soccer Mom | Pundits | Parent[s] |
| Elite | Pipeline | 2008 SARAH PALIN BINGO (free square) | Track | Alaska |
| Trade Missions | Work force | Iraq | Bias | Victory |
| Betcha | Reform[er] | Doggone It | Maritime Border | Golly |
| Osama Bin Laden | Defend | Oil / Gas | 9/11 | Energy |
| Gosh | Drilling | Track | Environment | Americans / American People |
| Greed | Experience[d] | 2008 SARAH PALIN BINGO (free square) | Working Mom | Terrorists / Terrorism |
| Surge | Work force | God | Iraq | Bailout |
| Victory | Sexism | National Security | Reform[er] | Doggone It |