| Heartland | Track | Maritime Border | Pipeline | Freedom |
| Reform[er] | Surplus | Thanks, but no thanks | Daughter | Fannie Mae / Freddie Mac |
| Lipstick | Experience[d] | 2008 SARAH PALIN BINGO (free square) | Putin | Drilling |
| Work force | Pork | Prayer | 9/11 | McCain |
| Gotcha | Wall Street | Hockey / Soccer Mom | National Security | Americans / American People |
| Maverick | Work force | Elite | Pipeline | Family |
| Golly | Prayer | Alaska | Economy | Betcha |
| Track | 9/11 | 2008 SARAH PALIN BINGO (free square) | Gosh | Bias |
| Wall Street | Experience[d] | Americans / American People | Environment | Thanks, but no thanks |
| Iraq | Lipstick | Oil / Gas | Pork | National Security |