| Maritime Border | Independant | Elite | McCain | Working Mom |
| Oil / Gas | Afghanistan | Environment | Maverick | Bridge to Nowhere |
| Jobs / Job Creation | Country First | 2008 SARAH PALIN BINGO (free square) | Russia | Pipeline |
| Bias | Bailout | Gotcha | Freedom | Thanks, but no thanks |
| Pro Life | Experience[d] | Greed | Family | Lipstick |
| Jobs / Job Creation | Oil / Gas | Iraq | Greed | Doggone It |
| Heartland | Special Needs | Victory | Pork | Earmarks |
| McCain | Experience[d] | 2008 SARAH PALIN BINGO (free square) | Working Mom | Tax Relief / Tax Breaks |
| Putin | Environment | Family | Alaska | Defend |
| Betcha | National Security | Energy | Terrorists / Terrorism | Main Street |