| Point of Difference | Fashion Focussed | Jump to those Phones | I Love This! | Athleisure |
| It's my Favourite | Dress it Up | Brilliant! | Sparkle | Fabrication |
| Resident Beauty Expert | Gorgeousness | QVC (free square) | Absolutely! | Luxurious |
| On Trend | The Great Reveal | Breathtaking | Transitional | Remarkable |
| Iconic | Classic Black | Phenomenal | Can’t Believe the Price! | Breathtaking |
| You’ll Fall In Love With This | The Great Reveal | Heavenly | This is my Favourite! | Sumptuous |
| Sparkle | Throw On | To Die for | Fashion Forward | Breathtaking |
| Little Goes A Long Way | Pounds per Wear/Use | QVC (free square) | Gorgeous | Artisan |
| Resident Beauty Expert | Game Changer | Makes it Pop | Click/Tap The App! | Incredible! |
| Fantastic | Statement Piece | Fabrication | Matchy Matchy | Click It Through |