| Transitional | Statement Piece | Iconic | Incredible! | Dress it Up |
| The Perfect Gift | To Die for | I Love My Pinks | Loving This/That | I'm not Kiddin You |
| You’ll Fall In Love With This | Fabrication | QVC (free square) | Sublime | Considered Purchase |
| Transformational | Throw On | Delicious | Point of Difference | Artisan |
| Sparkle | Hilarious | The Great Reveal | Heavenly | Quality |
| I Need You on QCut | Gifting | Phenomenal | Stock Up Now | Throw On |
| I'm not Kiddin You | Considered Purchase | Sparkle | Transitional | Gorgeousness |
| Hero Product/Item | Beautiful! | QVC (free square) | Athleisure | Absolutely! |
| Click/Tap The App! | Oh My Goodness! | The Perfect Gift | It's my Favourite | Dress it Up |
| Considered Purchase | Makes it Pop | Statement Piece | Fantastic | Remarkable |