| Sublime | Incredible! | Delicious | Crisp White Shirt | This is my Favourite! |
| Sparkle | Jump to those Phones | Gifting | Luxurious | Of the Moment |
| Selling Super Fast | So so Popular | QVC (free square) | Remarkable | Statement Piece |
| Click/Tap The App! | Throw On | Phenomenal | Oh My Gosh!!! | Oh My Goodness |
| Point of Difference | Fabrication | Breathtaking | Considered Purchase | Matchy Matchy |
| Oh My Goodness | Exactly! | On Point | Luxurious | Brilliant! |
| Click/Tap The App! | Dress it Up | The Great Reveal | Fashion Focussed | ‘The Girls’ |
| I Love This! | Luxe Feel | QVC (free square) | Transitional | Of the Moment |
| Hero Product/Item | Considered Purchase | Selling Super Fast | Divine | Breathtaking |
| So so Popular | Spread That Cost | The Perfect Gift | I Love My Pinks | Incredible! |