| Brilliant! | Transitional | Considered Purchase | Click/Tap The App! | Point of Difference |
| Delicious | Breathtaking | Quality | Transformational | ‘The Girls’ |
| Stocks are Rapidly Depleting | Gifting | QVC (free square) | Oh My Goodness | Statement Piece |
| Athleisure | Jump on the Phone | Live on QVC | You’ll Fall In Love With This | Matchy Matchy |
| Hero Product/Item | Exactly! | The Great Reveal | Mix and Match | Game Changer |
| ‘The Girls’ | Spread That Cost | ‘Go To’ | Game Changer | On Trend |
| Exactly! | I Need You on QCut | Show Stopping | Astonishing | Transformational |
| Sparkle | Live on QVC | QVC (free square) | Considered Purchase | Heavenly |
| Hilarious | Divine | To Die for | Proving Very Popular | I'm not Kiddin You |
| Athleisure | Fabrication | Sublime | Makes it Pop | Resident Beauty Expert |