| Statement Piece | Point of Difference | ‘The Girls’ | Flying Out The Door | Hero Product/Item |
| Breathtaking | Less Than 1/2 the Stock Remaining | Loving This/That | Remarkable | I Love My Pinks |
| Luxurious | Game Changer | QVC (free square) | Beautiful! | Jump to those Phones |
| Crisp White Shirt | Considered Purchase | Athleisure | On Point | Perfect! |
| Classic Black | Exactly! | Pounds per Wear/Use | Considered Purchase | Quality |
| Crisp White Shirt | Click/Tap The App! | Phenominal | I Love My Pinks | Matchy Matchy |
| Throw On | Point of Difference | Sparkle | Of the Moment | Selling Super Fast |
| Heavenly | How Clever/Cleverly Done! | QVC (free square) | Day to Night | Jump to those Phones |
| Less Than 1/2 the Stock Remaining | This is my Favourite! | Exactly! | Proving Very Popular | Breathtaking |
| Makes it Pop | It's Busy Out There! | Show Stopping | The Perfect Gift | Breathtaking |