| Point of Difference | Resident Beauty Expert | Click It Through | Perfect! | Hero Product/Item |
| It's my Favourite | Oh My Gosh!!! | Little Goes A Long Way | You Are Loving the TSV | Pounds per Wear/Use |
| Astonishing | How Clever/Cleverly Done! | QVC (free square) | Remarkable | Fashion Focussed |
| Throw On | ‘Go To’ | I Need You on QCut | So so Popular | I'm not Kiddin You |
| To Die for | You’ll Fall In Love With This | Stock Up Now | Proving Very Popular | Stocks are Rapidly Depleting |
| Fashion Forward | Astonishing | Transitional | You’ll Fall In Love With This | Point of Difference |
| Transformational | Delicious | Gorgeousness | Sparkle | Incredible! |
| Spread That Cost | I Need You on QCut | QVC (free square) | It's my Favourite | So so Popular |
| Gifting | Puppy Ears | Artisan | Fashion Focussed | Oh My Goodness! |
| Throw On | Perfect! | Little Goes A Long Way | Selling Super Fast | Day to Night |