| Considered Purchase | Point of Difference | Transitional | Sparkle | Luxurious |
| ‘The Girls’ | Hero Product/Item | Flying Out The Door | On Trend | Beautiful! |
| Selling Super Fast | Fabrication | QVC (free square) | Day to Night | Oh My Gosh!!! |
| Click/Tap The App! | So so Popular | Selling Super Fast | Jump to those Phones | Absolutely! |
| Click It Through | Gorgeous | ‘Go To’ | How Clever/Cleverly Done! | It's my Favourite |
| Fantastic | Hero Product/Item | You’ll Fall In Love With This | Gifting | Click/Tap The App! |
| It's Busy Out There! | Jump to those Phones | Loving This/That | I Love This! | Quality |
| Beautiful! | I Love My Pinks | QVC (free square) | Luxe Feel | Hilarious |
| Perfect! | Classic Black | Heavenly | Considered Purchase | Iconic |
| ‘Go To’ | Phenomenal | Considered Purchase | Transitional | Luxurious |