| Makes it Pop | Matchy Matchy | Throw On | The Great Reveal | Luxe Feel |
| Brilliant! | Can’t Believe the Price! | Perfect! | Resident Beauty Expert | Sublime |
| Luxurious | I'm not Kiddin You | QVC (free square) | Point of Difference | Gorgeousness |
| How Clever/Cleverly Done! | Tropical Moments | Breathtaking | Click It Through | Spread That Cost |
| Remarkable | The Perfect Gift | Of the Moment | Classic Black | On Trend |
| Click/Tap The App! | Crisp White Shirt | Classic Black | Fashion Focussed | Gifting |
| Sparkle | Exactly! | I Need You on QCut | Iconic | Tropical Moments |
| Oh My Goodness! | ‘Go To’ | QVC (free square) | Brilliant! | Game Changer |
| Fabrication | Show Stopping | Point of Difference | ‘The Girls’ | Puppy Ears |
| Hero Product/Item | It's Busy Out There! | Of the Moment | Luxurious | Spread That Cost |