| Homeowners | Wall Street | Bottom up | Strategic fit | Previous Administration |
| Middle Class | $250,000 | Fiscal restraint | Make no mistake | Touch base |
| Bipartisan | Empower (or empowerment) | 2008 BARACK OBAMA BINGO (free square) | Senator / Senate | American[s] |
| Benchmark | Main Street | Loophole[s] | Retirement | Mortgage |
| Win-win | Earmark | Spread the wealth | Look | Change |