| American[s] | Job creation | Wall Street | Benchmark | Science |
| Make no mistake | Reform | Middle Class | Regulation[s] | China |
| Fiscal restraint | Inherited | 2008 BARACK OBAMA BINGO (free square) | Bottom up | Relief for working families |
| Optimistic / Optimisim | Main Street | Mindset | Out of the loop | Strategic fit |
| Election | Terrorists / Terrorism | [Alternative] Energy | War | Bipartisan |