| Republicans | Earmark | Fiscal restraint | Debt | Out of the loop |
| Taxes / Taxpayers / Tax Plan | Terrorists / Terrorism | Middle Class | Free market | Homeowners |
| Health Care | Main Street | 2008 BARACK OBAMA BINGO (free square) | Senator / Senate | Security |
| Benchmark | Bottom up | 9/11 | Signs of recovery | American[s] |
| Previous Administration | Strategy / Strategic | Retirement | Accountable | Fannie / Freddie |