| Mortgage | [Alternative] Energy | Economy / Economic | Election | Strategic fit |
| At the end of the day | Regulation[s] | Main Street | Change | Homeowners |
| Wall Street | Infrastructure | 2008 BARACK OBAMA BINGO (free square) | Senator / Senate | Inherited |
| Republicans | Fannie / Freddie | Make no mistake | $250,000 | China |
| Empower (or empowerment) | Touch base | Middle Class | Accountable | American[s] |