| Previous Administration | Change | Middle Class | Inherited | Administration |
| Science | Job creation | Bottom up | Mortgage | Economy / Economic |
| Wall Street | Empower (or empowerment) | 2008 BARACK OBAMA BINGO (free square) | Debt | Spread the wealth |
| At the end of the day | Back from the brink | Afghanistan | Terrorists / Terrorism | Fiscal restraint |
| Let me be clear | War | Main Street | Health Care | Campaign |