| Fiscal restraint | Previous Administration | Health Care | Fannie / Freddie | At the end of the day |
| Main Street | Climate Change | American[s] | Inherited | Middle Class |
| [Alternative] Energy | $250,000 | 2008 BARACK OBAMA BINGO (free square) | Education | Wall Street |
| Empower (or empowerment) | Homeowners | Trust | Reform | Election |
| Optimistic / Optimisim | Back from the brink | Change | Mortgage | Free market |