| Strategic fit | Earmark | Touch base | Mortgage | Health Care |
| Bottom up | Free market | Mindset | Infrastructure | Election |
| Trust | American[s] | 2008 BARACK OBAMA BINGO (free square) | [Alternative] Energy | $250,000 |
| 9/11 | Terrorists / Terrorism | Change | Taxes / Taxpayers / Tax Plan | War |
| Economy / Economic | Debt | Middle Class | Crisis | Bipartisan |
| 9/11 | Infrastructure | Senator / Senate | Reform | Republicans |
| Strategic fit | Make no mistake | Inherited | Economy / Economic | Mindset |
| Trust | Optimistic / Optimisim | 2008 BARACK OBAMA BINGO (free square) | Homeowners | Look |
| Unprecedented | At the end of the day | Benchmark | Taxes / Taxpayers / Tax Plan | Relief for working families |
| Crisis | Campaign | Regulation[s] | Out of the loop | Fiscal restraint |