| Benchmark | Previous Administration | Health Care | Strategic fit | Win-win |
| $250,000 | Accountable | Spread the wealth | Inherited | Mortgage |
| Look | Campaign | 2008 BARACK OBAMA BINGO (free square) | Fannie / Freddie | Afghanistan |
| Main Street | Security | Retirement | Bipartisan | Science |
| Job creation | Let me be clear | War | China | Crisis |
| Climate Change | Security | Middle Class | Out of the loop | Earmark |
| Free market | Fiscal restraint | Unprecedented | Relief for working families | Administration |
| Regulation[s] | Job creation | 2008 BARACK OBAMA BINGO (free square) | 9/11 | $250,000 |
| At the end of the day | Strategic fit | China | Optimistic / Optimisim | Benchmark |
| Crisis | Election | Mortgage | Change | Campaign |