| Strategy / Strategic | Job creation | Homeowners | Back from the brink | Optimistic / Optimisim |
| Debt | Mortgage | Administration | Senator / Senate | Empower (or empowerment) |
| Fiscal restraint | 9/11 | 2008 BARACK OBAMA BINGO (free square) | War | Accountable |
| Terrorists / Terrorism | Bottom up | Middle Class | Signs of recovery | American[s] |
| Strategic fit | Look | $250,000 | Earmark | Retirement |
| Benchmark | Make no mistake | Middle Class | Economy / Economic | Fiscal restraint |
| War | Reform | Free market | Retirement | Wall Street |
| Signs of recovery | Health Care | 2008 BARACK OBAMA BINGO (free square) | Touch base | $250,000 |
| 9/11 | Bipartisan | Previous Administration | Main Street | Crisis |
| Change | Infrastructure | Strategy / Strategic | Unprecedented | Let me be clear |