| Benchmark | Campaign | Optimistic / Optimisim | Middle Class | Wall Street |
| Win-win | Election | Crisis | Change | Fiscal restraint |
| Security | [Alternative] Energy | 2008 BARACK OBAMA BINGO (free square) | Retirement | Climate Change |
| Regulation[s] | Look | Debt | Mindset | Senator / Senate |
| Earmark | Job creation | Infrastructure | War | American[s] |
| Middle Class | War | Education | Fannie / Freddie | Accountable |
| Taxes / Taxpayers / Tax Plan | Bottom up | Strategic fit | At the end of the day | Win-win |
| Relief for working families | Administration | 2008 BARACK OBAMA BINGO (free square) | Terrorists / Terrorism | Crisis |
| Homeowners | Republicans | Debt | Reform | Election |
| [Alternative] Energy | Mindset | Senator / Senate | Economy / Economic | Optimistic / Optimisim |