| Benchmark | Win-win | American[s] | Health Care | Strategy / Strategic |
| Middle Class | Republicans | Bipartisan | Fiscal restraint | Senator / Senate |
| Fannie / Freddie | Earmark | 2008 BARACK OBAMA BINGO (free square) | Education | Signs of recovery |
| Let me be clear | Make no mistake | Look | Homeowners | $250,000 |
| Strategic fit | Afghanistan | Debt | Relief for working families | Accountable |
| Earmark | Accountable | [Alternative] Energy | Infrastructure | Make no mistake |
| Campaign | Regulation[s] | Change | Retirement | Senator / Senate |
| Reform | Win-win | 2008 BARACK OBAMA BINGO (free square) | Administration | Taxes / Taxpayers / Tax Plan |
| Empower (or empowerment) | At the end of the day | Touch base | Debt | Loophole[s] |
| Strategy / Strategic | Job creation | Middle Class | 9/11 | Bottom up |