| Dynamic | Emergent | Pipeline | Downsize | Up-Sell |
| Benchmark | Google Juice | Fast Track | Aggregate | Ramp Up |
| Flexibility | Bottom up | MARKETING BINGO (free square) | Measurement | Relevance |
| Automated | Opportunity | Action Item | Search Engine Optimization | Promotion |
| Due dilligence | Real-Time | Low-Hanging Fruit | Cross Sell | Followup |