| Experiences | Results / Result-Driven | Buzz | Application Service Provider (ASP) | Synergy / Synergies |
| Back-end | Integration | Focused | Deadlines | Restructuring |
| Brand[ing] | ETA | MARKETING BINGO (free square) | Bottom Line | Run the Numbers |
| Strategic | One to one | Aggregate | Impactful | Mind Share |
| Intellectual Property | Perspective | High-Level | Deliverable[s] | Technologies |