| Innovation / Innovated | Impactful | Touch Base | Integration | Objectives |
| Measurement | A-B Testing | Call to Action | Strategic | Demographic |
| Big Picture | Technologies | MARKETING BINGO (free square) | Robust | Value Add[ed] |
| Drill Down | Optimization | Traction | Fast Track | Profit[ability] |
| Growth | Personalization | Prototype | Return on Investment (ROI) | Time to Market |