| End to end | Sales Driven | Due dilligence | Upside | Big Picture |
| Downsize | E-business | Growth | Brand[ing] | Up-Sell |
| Market Leader | Collaborate | MARKETING BINGO (free square) | Goal[s] | Scenario[s] |
| Moving/Going Forward | Service Oriented | Drill Down | Time to Market | Value Add[ed] |
| Search Engine Optimization | Drink the Kool-Aid | On The Same Page | Retention | Facilitate |