| Customer Service | Patent | Market Leader | Perspective | Personalization |
| Call to Action | Optimization | Landing Page[s] | Focused | A-B Testing |
| Success | Promotion | MARKETING BINGO (free square) | Integration | Return on Investment (ROI) |
| Control Group | Deadlines | Results / Result-Driven | Collaborate | Braindump |
| Solution(s) | Prioritized | Sales Driven | Revisit | E-tailers |