| Experiences | Out Source | Targeted | Performance | High-Level |
| Integration | Technologies | Service Oriented | Success | Call to Action |
| Objectives | Upside | MARKETING BINGO (free square) | Scenario[s] | Return on Investment (ROI) |
| Pipeline | Automated | Workflow | Fast Track | One to one |
| Results / Result-Driven | Benchmark | Braindump | Target Audience | Customer Oriented |