| Customer Service | Dynamic | Benchmark | Optimization | Ball Park |
| Mind Share | Metrics | Return on Investment (ROI) | Client Focus[ed] | Win-win |
| Niche[s] | Search Engine Optimization | MARKETING BINGO (free square) | Strategic | Eyeballs |
| Customer Centric | Control Group | On The Same Page | Results / Result-Driven | Proactive |
| Best Practice | Prioritized | Success | Perspective | Relevance |