| E-tailers | Workflow | Ramp Up | Milestone | Brand[ing] |
| Run the Numbers | Control Group | Profit[ability] | Streamline | Target Audience |
| Prototype | Scenario[s] | MARKETING BINGO (free square) | Solution(s) | Application Service Provider (ASP) |
| Out Source | Pipeline | Low-Hanging Fruit | Revenue | Growth |
| Engage | Success | Personalization | Intellectual Property | Leverage |