| Bottom Line | Convergent | Profit[ability] | Best of Breed | Synergy / Synergies |
| Scope | Return on Investment (ROI) | Robust | Perspective | Control Group |
| Braindump | Innovation / Innovated | MARKETING BINGO (free square) | Dynamic | Measurement |
| Gap Analysis | Collaborate | Assets | Optimization | Promotion |
| Back-end | Results / Result-Driven | Customer Oriented | Partner | Moving/Going Forward |
| On The Same Page | Restructuring | Client Focus[ed] | First to market | Market Leader |
| No-Brainer | Assets | Brand[ing] | Perspective | Workflow |
| Wow Factor | Integration | MARKETING BINGO (free square) | Off-line | Bottom Line |
| Viral | Strategic | Call to Action | Convergent | Bandwidth |
| Revenue | Moving/Going Forward | Up-Sell | Collaborate | Niche[s] |