| Leverage | Service Oriented | On The Same Page | Cross Sell | Moving/Going Forward |
| Benchmark | Downsize | Intellectual Property | Up-Sell | Customer Oriented |
| Best of Breed | Buzz | MARKETING BINGO (free square) | Workflow | Measurement |
| Monetize | Scope | One to one | Real-Time | Prioritized |
| Technologies | Call to Action | Bottom Line | Partner | Synergy / Synergies |
| Streamline | Action Item | Empower[ment] | Bandwidth | Personalization |
| E-tailers | Customer Service | Pushback | Monetize | Customer Relationship Management (CRM) |
| Bottom Line | Solution(s) | MARKETING BINGO (free square) | Integration | Acquisition |
| Moving/Going Forward | Lead The Field / Occupy The Field | Traction | Experiences | Vertical Market |
| Followup | Goal[s] | Robust | Performance | Facilitate |