| Scenario[s] | Back-end | Grow | Monetize | Aggregate |
| Perspective | Performance | Out Source | Fast Track | Market Leader |
| Benefit analysis | Convergent | MARKETING BINGO (free square) | Dynamic | Deadlines |
| Lead The Field / Occupy The Field | A-B Testing | Experiences | Wow Factor | Retention |
| Personalization | Traction | Revenue | Application Service Provider (ASP) | Best of Breed |
| Sales Driven | Emergent | Time to Market | Vertical Market | Experiences |
| Gap Analysis | Results / Result-Driven | Perspective | Return on Investment (ROI) | First to market |
| Strategize | Benefit analysis | MARKETING BINGO (free square) | Market Leader | Demographic |
| Followup | Burn rate | Application Service Provider (ASP) | Viral | Customer Oriented |
| High-Level | Value Add[ed] | Intellectual Property | Bandwidth | Flexibility |