| Fast Track | Drill Down | Results / Result-Driven | Vertical Market | Niche[s] |
| Deliverable[s] | Patent | Leverage | Synergy / Synergies | Real-Time |
| Proactive | Emergent | MARKETING BINGO (free square) | Dynamic | Promotion |
| Prototype | Service Oriented | Run the Numbers | Aggregate | Integration |
| Traction | Retention | Bottom Line | Time to Market | Timeline(s) |
| Benchmark | Touch Base | Pipeline | Moving/Going Forward | On The Same Page |
| Goal[s] | Prioritized | Value Add[ed] | Workflow | Impactful |
| Gap Analysis | Low-Hanging Fruit | MARKETING BINGO (free square) | Partner | Leverage |
| Sales Driven | Expectations | E-business | Target Audience | Automated |
| Cross Sell | Relevance | Ball Park | Phase | Bottom Line |