| Proactive | Followup | Integration | Bottom Line | Monetize |
| Prioritized | Restructuring | Paradigm | Big Picture | Mind Share |
| Win-win | Return on Investment (ROI) | MARKETING BINGO (free square) | Engage | Benefit analysis |
| Revenue | Demographic | E-business | Off-line | Impactful |
| Strategic | Measurement | Deadlines | Bottom up | Call to Action |
| Prioritized | Time to Market | Integration | Conversion | Ball Park |
| Bandwidth | Back-end | Mindset | Revenue | Monetize |
| Relevance | A-B Testing | MARKETING BINGO (free square) | Moving/Going Forward | Flexibility |
| Pipeline | Niche[s] | Experiences | Application Service Provider (ASP) | Cross Sell |
| Service Oriented | Pushback | Empower[ment] | Prototype | Win-win |