| Application Service Provider (ASP) | Prototype | Emergent | Restructuring | Solution(s) |
| Revisit | Timeline(s) | Streamline | First to market | Personalization |
| Gap Analysis | Client Focus[ed] | MARKETING BINGO (free square) | Intellectual Property | Mindset |
| Results / Result-Driven | B2B | Wow Factor | Traction | Lead The Field / Occupy The Field |
| Flexibility | Customer Oriented | Leverage | Deadlines | Benefit analysis |
| Best Practice | Results / Result-Driven | Monetize | Solution(s) | Segment |
| Benchmark | Customer Service | Upside | Vertical Market | Big Picture |
| Robust | Conversion | MARKETING BINGO (free square) | Drill Down | Touch Base |
| Growth | On The Same Page | Ball Park | Return on Investment (ROI) | Lead The Field / Occupy The Field |
| Best of Breed | Facilitate | Moving/Going Forward | Drink the Kool-Aid | Scope |