| Segment | Customer Service | Scope | Optimization | Streamline |
| Drink the Kool-Aid | On The Same Page | Metrics | Action Item | Upside |
| Aggregate | Mindset | MARKETING BINGO (free square) | Moving/Going Forward | Strategic |
| Flexibility | Return on Investment (ROI) | Pushback | Service Oriented | Automated |
| Control Group | Benefit analysis | Revenue | Time to Market | Bottom Line |
| Automated | Revisit | Back-end | Cross Sell | Deadlines |
| Perspective | Landing Page[s] | Success | Wow Factor | Technologies |
| Optimization | Win-win | MARKETING BINGO (free square) | Followup | High-Level |
| Strategic | E-commerce | Mind Share | Experiences | Restructuring |
| Opportunity | Robust | Viral | Metrics | Proactive |