| Milestone | Technologies | Burn rate | Retention | Success |
| Innovation / Innovated | Business Plan | Phase | Objectives | On The Same Page |
| First to market | Revenue | MARKETING BINGO (free square) | One to one | Win-win |
| Up-Sell | Cross Sell | Segment | Growth | Bottom Line |
| Prioritized | Lead The Field / Occupy The Field | Out Source | Benchmark | Buzz |
| Due dilligence | Client Focus[ed] | Portfolio | Profit[ability] | Emergent |
| Promotion | Solution(s) | E-tailers | Expectations | Conversion |
| Convergent | Impactful | MARKETING BINGO (free square) | Scope | Growth |
| Monetize | Traction | First to market | Moving/Going Forward | Revenue |
| Viral | Bottom up | Focused | Touch Base | Paradigm |