| Demographic | Mindset | First to market | Empower[ment] | Revisit |
| Proactive | Out Source | Revenue | Cross Sell | Up-Sell |
| Engage | Back-end | MARKETING BINGO (free square) | Intellectual Property | Eyeballs |
| Call to Action | Due dilligence | Milestone | Drill Down | On The Same Page |
| Service Oriented | Gap Analysis | Performance | Expectations | Sales Driven |
| Patent | Emergent | Lead The Field / Occupy The Field | Pushback | Conversion |
| Control Group | Streamline | Synergy / Synergies | Burn rate | Mindset |
| Big Picture | Due dilligence | MARKETING BINGO (free square) | Google Juice | Revenue |
| Target Audience | B2B | Return on Investment (ROI) | Flexibility | Grow |
| Optimization | Empower[ment] | Cross Sell | Performance | Automated |