| B2B | Gap Analysis | Perspective | End to end | Lead The Field / Occupy The Field |
| Market Leader | Personalization | Up-Sell | Buzz | Run the Numbers |
| Upside | E-tailers | MARKETING BINGO (free square) | Workflow | Revisit |
| Prototype | Burn rate | Followup | Benefit analysis | Traction |
| Target Audience | Out Source | Aggregate | Strategic | Segment |
| Partner | Fast Track | Facilitate | Prioritized | Business Plan |
| Scope | Deadlines | Call to Action | Wow Factor | Drink the Kool-Aid |
| Patent | Expectations | MARKETING BINGO (free square) | Segment | End to end |
| Synergy / Synergies | Workflow | Bottom Line | Moving/Going Forward | Personalization |
| Retention | Solution(s) | Followup | Customer Centric | Measurement |