| Bandwidth | Traction | Mind Share | Optimization | Bottom up |
| Perspective | E-business | Gap Analysis | Brand[ing] | Prototype |
| Google Juice | Call to Action | MARKETING BINGO (free square) | Dynamic | Up-Sell |
| Empower[ment] | Customer Centric | Target Audience | Milestone | Business Plan |
| Service Oriented | Big Picture | Conversion | Ball Park | First to market |
| Market Leader | Streamline | Segment | E-commerce | Acquisition |
| Best of Breed | Best Practice | Drill Down | Patent | Burn rate |
| Ball Park | Relevance | MARKETING BINGO (free square) | Target Audience | Integration |
| Restructuring | Customer Service | Customer Relationship Management (CRM) | Profit[ability] | Bandwidth |
| Return on Investment (ROI) | Results / Result-Driven | Niche[s] | Sales Driven | Ramp Up |