| Focused | Milestone | Assets | Lead The Field / Occupy The Field | Measurement |
| Due dilligence | Ramp Up | Service Oriented | Empower[ment] | Expectations |
| Big Picture | B2B | MARKETING BINGO (free square) | Bottom up | Target Audience |
| Phase | Moving/Going Forward | Workflow | Drill Down | ETA |
| Downsize | Benchmark | Prototype | Portfolio | End to end |