| Market Leader | Buzz | Demographic | Deadlines | Downsize |
| Wow Factor | Run the Numbers | Prioritized | On The Same Page | Measurement |
| Automated | Relevance | MARKETING BINGO (free square) | Up-Sell | Growth |
| Mind Share | Prototype | Burn rate | Pushback | ETA |
| Strategize | Synergy / Synergies | Monetize | High-Level | Landing Page[s] |