| B2B | Revenue | Objectives | Workflow | Ball Park |
| Burn rate | Facilitate | Deliverable[s] | Ramp Up | Measurement |
| First to market | Optimization | MARKETING BINGO (free square) | Metrics | Buzz |
| Retention | Customer Service | Engage | Results / Result-Driven | Impactful |
| Best of Breed | Viral | Vertical Market | Phase | Wow Factor |