| Relevance | Ball Park | Gap Analysis | Expectations | Off-line |
| E-tailers | Technologies | Big Picture | Collaborate | Portfolio |
| Patent | Viral | MARKETING BINGO (free square) | High-Level | Objectives |
| Robust | Prototype | Focused | Intellectual Property | Deliverable[s] |
| Mindset | Due dilligence | Strategize | Retention | Customer Relationship Management (CRM) |