| Burn rate | Value Add[ed] | Buzz | Milestone | Conversion |
| Call to Action | No-Brainer | Application Service Provider (ASP) | Action Item | Empower[ment] |
| Service Oriented | Emergent | MARKETING BINGO (free square) | Strategic | Search Engine Optimization |
| Braindump | Vertical Market | Google Juice | Retention | Performance |
| Benchmark | Paradigm | Engage | Leverage | Touch Base |