| Collaborate | Customer Relationship Management (CRM) | Growth | ETA | Flexibility |
| Off-line | Deadlines | Downsize | Wow Factor | Proactive |
| Engage | Monetize | MARKETING BINGO (free square) | E-tailers | Return on Investment (ROI) |
| High-Level | Opportunity | Profit[ability] | Gap Analysis | Action Item |
| Big Picture | Patent | Intellectual Property | Convergent | Empower[ment] |