| Niche[s] | Objectives | Goal[s] | Drink the Kool-Aid | Assets |
| Bandwidth | Mind Share | Strategic | Robust | Timeline(s) |
| Control Group | Integration | MARKETING BINGO (free square) | Opportunity | Patent |
| Partner | Results / Result-Driven | Downsize | Touch Base | First to market |
| Facilitate | Burn rate | Prioritized | Customer Oriented | Service Oriented |