| Growth | Gap Analysis | Paradigm | Touch Base | Business Plan |
| Monetize | Focused | Application Service Provider (ASP) | Action Item | Promotion |
| Convergent | Phase | MARKETING BINGO (free square) | Pipeline | Pushback |
| Goal[s] | Eyeballs | Sales Driven | Synergy / Synergies | Customer Relationship Management (CRM) |
| Timeline(s) | Metrics | Performance | Time to Market | E-commerce |