| Timeline(s) | Customer Service | Deliverable[s] | Experiences | A-B Testing |
| Due dilligence | Retention | Mind Share | Opportunity | Promotion |
| Metrics | Bandwidth | MARKETING BINGO (free square) | Segment | Up-Sell |
| E-business | Streamline | Portfolio | Market Leader | Conversion |
| Perspective | Leverage | Action Item | Technologies | Best Practice |