| Dynamic | Strategize | Acquisition | Google Juice | Collaborate |
| Retention | One to one | Revenue | Relevance | Off-line |
| Drink the Kool-Aid | High-Level | MARKETING BINGO (free square) | Eyeballs | Pushback |
| Buzz | Due dilligence | Target Audience | Out Source | Time to Market |
| Low-Hanging Fruit | Traction | Personalization | Segment | Synergy / Synergies |