| Results / Result-Driven | Ball Park | Due dilligence | Retention | Fast Track |
| Up-Sell | Technologies | Client Focus[ed] | Emergent | Partner |
| Win-win | Phase | MARKETING BINGO (free square) | Performance | Bandwidth |
| Expectations | High-Level | Return on Investment (ROI) | Buzz | Ramp Up |
| A-B Testing | Solution(s) | Benefit analysis | Paradigm | Cross Sell |