| Sales Driven | Back-end | Paradigm | High-Level | Market Leader |
| Search Engine Optimization | Fast Track | Strategic | Wow Factor | Intellectual Property |
| Perspective | A-B Testing | MARKETING BINGO (free square) | Run the Numbers | Downsize |
| On The Same Page | Engage | Eyeballs | Leverage | Acquisition |
| Phase | Mindset | Focused | Partner | Braindump |