| Lead The Field / Occupy The Field | Benchmark | Personalization | Customer Relationship Management (CRM) | Landing Page[s] |
| Assets | Emergent | Prioritized | Solution(s) | Bottom Line |
| Aggregate | Out Source | MARKETING BINGO (free square) | Opportunity | Brand[ing] |
| Paradigm | Measurement | Downsize | Goal[s] | Demographic |
| Google Juice | Braindump | Service Oriented | Workflow | Results / Result-Driven |