| Bandwidth | Bottom up | Strategize | Up-Sell | Back-end |
| Customer Centric | Innovation / Innovated | Portfolio | Facilitate | Perspective |
| Google Juice | Workflow | MARKETING BINGO (free square) | Expectations | Prototype |
| Value Add[ed] | Bottom Line | Action Item | Business Plan | Technologies |
| Targeted | Experiences | Conversion | Win-win | Gap Analysis |