| A-B Testing | No-Brainer | Sales Driven | Drill Down | Low-Hanging Fruit |
| Measurement | Solution(s) | Benefit analysis | Growth | Deliverable[s] |
| Ramp Up | Restructuring | MARKETING BINGO (free square) | Integration | Strategic |
| Bottom up | Success | Conversion | Engage | Performance |
| Up-Sell | Burn rate | Niche[s] | Off-line | Targeted |