| Monetize | Expectations | Emergent | Results / Result-Driven | Drink the Kool-Aid |
| No-Brainer | On The Same Page | E-business | Paradigm | Win-win |
| Promotion | Benefit analysis | MARKETING BINGO (free square) | Perspective | Touch Base |
| Burn rate | Business Plan | Strategic | Prototype | Sales Driven |
| Buzz | Bandwidth | Braindump | Lead The Field / Occupy The Field | Run the Numbers |