| Facilitate | Streamline | Mind Share | Phase | Growth |
| Success | Downsize | Eyeballs | Profit[ability] | Innovation / Innovated |
| Gap Analysis | E-tailers | MARKETING BINGO (free square) | Portfolio | Emergent |
| Acquisition | Monetize | Traction | Revenue | Intellectual Property |
| E-commerce | Upside | Grow | Scenario[s] | Vertical Market |