| Bottom up | Traction | Revisit | Cross Sell | Metrics |
| Relevance | Strategize | Restructuring | Retention | Market Leader |
| Portfolio | Targeted | MARKETING BINGO (free square) | Mindset | Collaborate |
| Fast Track | Impactful | Strategic | Value Add[ed] | Best of Breed |
| Target Audience | Synergy / Synergies | Customer Centric | Vertical Market | Intellectual Property |