| Off-line | Deliverable[s] | Objectives | Gap Analysis | Application Service Provider (ASP) |
| Run the Numbers | Goal[s] | Downsize | Milestone | Market Leader |
| Success | Opportunity | MARKETING BINGO (free square) | Dynamic | Braindump |
| Restructuring | Automated | Monetize | Performance | Google Juice |
| Customer Centric | E-tailers | Revisit | Assets | Win-win |