| Touch Base | Low-Hanging Fruit | Service Oriented | Measurement | High-Level |
| Customer Service | Timeline(s) | Viral | Benefit analysis | Partner |
| Intellectual Property | Braindump | MARKETING BINGO (free square) | Target Audience | Downsize |
| Ramp Up | Deadlines | Best of Breed | Strategize | Cross Sell |
| Lead The Field / Occupy The Field | Benchmark | Innovation / Innovated | Engage | Flexibility |