| E-tailers | Automated | Due dilligence | Win-win | Grow |
| Robust | Bottom Line | Emergent | Off-line | Real-Time |
| Big Picture | Buzz | MARKETING BINGO (free square) | Client Focus[ed] | Patent |
| Engage | Eyeballs | Proactive | Traction | Return on Investment (ROI) |
| Google Juice | Results / Result-Driven | Deadlines | Fast Track | Ball Park |