| Customer Service | Client Focus[ed] | Bottom up | Application Service Provider (ASP) | Time to Market |
| Viral | Off-line | Deadlines | Proactive | Strategic |
| Pipeline | Demographic | MARKETING BINGO (free square) | Prototype | Customer Relationship Management (CRM) |
| Timeline(s) | Run the Numbers | Growth | Burn rate | Upside |
| End to end | Retention | Business Plan | Landing Page[s] | Best of Breed |