| End to end | Braindump | No-Brainer | Results / Result-Driven | Robust |
| Synergy / Synergies | Integration | Benefit analysis | Revenue | Monetize |
| Up-Sell | Partner | MARKETING BINGO (free square) | Patent | Moving/Going Forward |
| Goal[s] | Technologies | Burn rate | On The Same Page | Customer Service |
| Customer Centric | Lead The Field / Occupy The Field | Win-win | Fast Track | Service Oriented |