| Moving/Going Forward | Impactful | Landing Page[s] | Monetize | Touch Base |
| Streamline | Upside | Assets | Experiences | Customer Oriented |
| Back-end | Control Group | MARKETING BINGO (free square) | Revisit | Demographic |
| Burn rate | Revenue | Portfolio | Benefit analysis | Metrics |
| Sales Driven | Action Item | Followup | A-B Testing | Viral |