| Bandwidth | Moving/Going Forward | Portfolio | Prioritized | B2B |
| Touch Base | Grow | Viral | Profit[ability] | Perspective |
| Deadlines | Ramp Up | MARKETING BINGO (free square) | Partner | Target Audience |
| ETA | Best Practice | Pushback | Expectations | Cross Sell |
| Bottom up | Success | Retention | Landing Page[s] | Results / Result-Driven |