| Solution(s) | Burn rate | Phase | Mind Share | Call to Action |
| Segment | Grow | Flexibility | Customer Relationship Management (CRM) | Patent |
| Big Picture | Scenario[s] | MARKETING BINGO (free square) | Low-Hanging Fruit | Buzz |
| A-B Testing | Synergy / Synergies | Revenue | On The Same Page | Followup |
| Best Practice | Innovation / Innovated | Deadlines | Client Focus[ed] | Retention |