| Real-Time | Goal[s] | Prototype | Restructuring | Landing Page[s] |
| ETA | Wow Factor | Big Picture | Customer Relationship Management (CRM) | High-Level |
| Portfolio | Out Source | MARKETING BINGO (free square) | Time to Market | Objectives |
| Pushback | Best of Breed | Flexibility | Collaborate | Results / Result-Driven |
| Segment | Strategic | Strategize | Low-Hanging Fruit | Win-win |