| Customer Centric | Gap Analysis | Upside | Success | Up-Sell |
| Perspective | Buzz | A-B Testing | Optimization | Best Practice |
| Service Oriented | One to one | MARKETING BINGO (free square) | Value Add[ed] | Fast Track |
| Benchmark | Market Leader | Measurement | Ramp Up | Solution(s) |
| Application Service Provider (ASP) | Expectations | Profit[ability] | Run the Numbers | Braindump |