| Goal[s] | Return on Investment (ROI) | Assets | Monetize | Partner |
| Optimization | Profit[ability] | Application Service Provider (ASP) | Solution(s) | One to one |
| Prototype | Mind Share | MARKETING BINGO (free square) | Synergy / Synergies | Innovation / Innovated |
| Results / Result-Driven | Segment | Bottom Line | Pushback | Buzz |
| Aggregate | Paradigm | Collaborate | ETA | High-Level |