| Timeline(s) | Win-win | Fast Track | Revenue | Robust |
| E-commerce | Targeted | On The Same Page | Viral | Goal[s] |
| Strategic | Best Practice | MARKETING BINGO (free square) | Demographic | Flexibility |
| Promotion | One to one | Engage | Drill Down | Milestone |
| Aggregate | Metrics | Perspective | Bandwidth | Real-Time |