| Big Picture | Real-Time | E-tailers | Touch Base | Lead The Field / Occupy The Field |
| Return on Investment (ROI) | Drink the Kool-Aid | Value Add[ed] | Drill Down | Win-win |
| On The Same Page | Downsize | MARKETING BINGO (free square) | Control Group | Search Engine Optimization |
| Customer Relationship Management (CRM) | Ball Park | Mindset | Deadlines | End to end |
| Monetize | Wow Factor | Opportunity | Solution(s) | Workflow |