| Profit[ability] | Segment | Touch Base | Objectives | Burn rate |
| Call to Action | Downsize | On The Same Page | Pushback | Assets |
| Traction | Drill Down | MARKETING BINGO (free square) | Acquisition | Eyeballs |
| Streamline | Gap Analysis | Ball Park | Workflow | Moving/Going Forward |
| Timeline(s) | Mindset | Strategize | Convergent | E-business |