| Benefit analysis | Measurement | Goal[s] | Paradigm | Optimization |
| Convergent | Out Source | Google Juice | Partner | Prototype |
| Workflow | Patent | MARKETING BINGO (free square) | Viral | Deliverable[s] |
| Expectations | Strategize | Customer Service | Up-Sell | Off-line |
| Aggregate | Action Item | Restructuring | Ramp Up | Focused |