| Scope | Results / Result-Driven | Business Plan | Empower[ment] | Customer Service |
| Downsize | Benefit analysis | Opportunity | Prototype | Traction |
| E-tailers | Bottom up | MARKETING BINGO (free square) | Return on Investment (ROI) | Target Audience |
| No-Brainer | Big Picture | Strategic | Dynamic | Gap Analysis |
| Lead The Field / Occupy The Field | Impactful | Personalization | Buzz | End to end |