| Benchmark | Paradigm | Off-line | Traction | Eyeballs |
| Partner | E-business | Best of Breed | Innovation / Innovated | Assets |
| Experiences | Niche[s] | MARKETING BINGO (free square) | On The Same Page | No-Brainer |
| Vertical Market | One to one | Results / Result-Driven | Burn rate | Automated |
| Control Group | Expectations | Revenue | Empower[ment] | Deliverable[s] |