| Sales Driven | Technologies | Grow | Market Leader | Robust |
| Prototype | Target Audience | Automated | Paradigm | E-tailers |
| Buzz | Benchmark | MARKETING BINGO (free square) | Due dilligence | Focused |
| Customer Oriented | Empower[ment] | Perspective | Optimization | Segment |
| Retention | Demographic | Application Service Provider (ASP) | Traction | Convergent |