| Workflow | Call to Action | Up-Sell | Metrics | Pipeline |
| Burn rate | Application Service Provider (ASP) | Benefit analysis | Collaborate | Deliverable[s] |
| Sales Driven | E-business | MARKETING BINGO (free square) | Monetize | Innovation / Innovated |
| High-Level | Google Juice | Gap Analysis | Convergent | Viral |
| Eyeballs | Emergent | Landing Page[s] | Personalization | Conversion |