| Streamline | Conversion | Service Oriented | Workflow | Market Leader |
| Return on Investment (ROI) | Prioritized | Portfolio | A-B Testing | Client Focus[ed] |
| Intellectual Property | Monetize | MARKETING BINGO (free square) | One to one | Facilitate |
| Upside | Dynamic | Back-end | Burn rate | Search Engine Optimization |
| Objectives | Revisit | Gap Analysis | Partner | Eyeballs |