| Customer Oriented | Benefit analysis | Emergent | Strategic | Impactful |
| Win-win | Big Picture | Google Juice | Lead The Field / Occupy The Field | Assets |
| Engage | Service Oriented | MARKETING BINGO (free square) | Workflow | Business Plan |
| Up-Sell | Focused | Back-end | Objectives | Flexibility |
| Market Leader | High-Level | Ramp Up | E-business | Retention |