| Facilitate | Action Item | End to end | Landing Page[s] | Best of Breed |
| ETA | Scenario[s] | Success | B2B | Perspective |
| Best Practice | Optimization | MARKETING BINGO (free square) | Innovation / Innovated | Fast Track |
| Followup | Retention | Bandwidth | Targeted | Moving/Going Forward |
| Leverage | Customer Centric | Aggregate | Convergent | Mind Share |