| No-Brainer | End to end | Expectations | Benefit analysis | Fast Track |
| Customer Relationship Management (CRM) | Target Audience | Eyeballs | Streamline | Monetize |
| Bandwidth | Pushback | MARKETING BINGO (free square) | Convergent | Opportunity |
| Customer Service | Bottom Line | Business Plan | Win-win | Automated |
| Service Oriented | Measurement | Patent | Application Service Provider (ASP) | Low-Hanging Fruit |