| Dynamic | Streamline | Automated | Followup | Value Add[ed] |
| End to end | Results / Result-Driven | Experiences | Synergy / Synergies | Measurement |
| Lead The Field / Occupy The Field | Metrics | MARKETING BINGO (free square) | Bottom up | Market Leader |
| Burn rate | Target Audience | Milestone | Segment | Demographic |
| Up-Sell | No-Brainer | Performance | Return on Investment (ROI) | Time to Market |