| Revenue | E-tailers | Empower[ment] | Milestone | Best Practice |
| Burn rate | Partner | Monetize | Lead The Field / Occupy The Field | Out Source |
| Google Juice | Downsize | MARKETING BINGO (free square) | Profit[ability] | Strategic |
| Benchmark | Off-line | Gap Analysis | Acquisition | Followup |
| Revisit | Scenario[s] | Customer Oriented | Value Add[ed] | Viral |