| Customer Oriented | Scenario[s] | Segment | Low-Hanging Fruit | E-commerce |
| Big Picture | Search Engine Optimization | Service Oriented | Viral | Deadlines |
| Emergent | Objectives | MARKETING BINGO (free square) | Timeline(s) | Customer Relationship Management (CRM) |
| Scope | Run the Numbers | Flexibility | Pipeline | Ramp Up |
| Gap Analysis | Bandwidth | Customer Service | Burn rate | Impactful |