| Vertical Market | Pipeline | End to end | E-business | Flexibility |
| Growth | Grow | Run the Numbers | Robust | Streamline |
| Best Practice | Action Item | MARKETING BINGO (free square) | Return on Investment (ROI) | Optimization |
| Control Group | Upside | Performance | Partner | Search Engine Optimization |
| Eyeballs | B2B | Customer Centric | Customer Relationship Management (CRM) | Strategic |