| Action Item | Mindset | Perspective | Measurement | Landing Page[s] |
| Restructuring | Expectations | Call to Action | Phase | Impactful |
| One to one | Retention | MARKETING BINGO (free square) | ETA | Relevance |
| Google Juice | Revisit | Vertical Market | Flexibility | Sales Driven |
| Personalization | Pushback | Customer Oriented | Strategic | Customer Relationship Management (CRM) |