| Gap Analysis | Objectives | Target Audience | Convergent | Pipeline |
| Ramp Up | Scenario[s] | Engage | Upside | Deadlines |
| Application Service Provider (ASP) | Pushback | MARKETING BINGO (free square) | Downsize | Return on Investment (ROI) |
| Market Leader | Strategize | Proactive | Service Oriented | Promotion |
| Streamline | ETA | Best of Breed | Big Picture | Customer Oriented |