| Action Item | Drink the Kool-Aid | Google Juice | Facilitate | Revenue |
| Best Practice | Strategic | Real-Time | Expectations | Workflow |
| Perspective | Best of Breed | MARKETING BINGO (free square) | Followup | On The Same Page |
| Success | Niche[s] | Deliverable[s] | Off-line | Strategize |
| Partner | B2B | Win-win | Control Group | Scenario[s] |