| Innovation / Innovated | Opportunity | Demographic | Traction | Segment |
| Profit[ability] | Robust | Measurement | Real-Time | Downsize |
| Assets | Call to Action | MARKETING BINGO (free square) | Deadlines | Focused |
| Grow | Lead The Field / Occupy The Field | Customer Oriented | Growth | Market Leader |
| Pipeline | Pushback | ETA | Automated | Off-line |