| Client Focus[ed] | Service Oriented | Pipeline | Impactful | Downsize |
| E-commerce | On The Same Page | Conversion | Drink the Kool-Aid | Run the Numbers |
| Timeline(s) | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Promotion | Buzz |
| Prioritized | Dynamic | Integration | Google Juice | Wow Factor |
| Application Service Provider (ASP) | Benefit analysis | Synergy / Synergies | Innovation / Innovated | Viral |