| Search Engine Optimization | Focused | Burn rate | Innovation / Innovated | Bottom Line |
| Mindset | Win-win | Metrics | Market Leader | E-business |
| Customer Centric | Up-Sell | MARKETING BINGO (free square) | Retention | Google Juice |
| Touch Base | Aggregate | Targeted | Scenario[s] | Monetize |
| Braindump | Performance | Low-Hanging Fruit | Time to Market | Out Source |