| No-Brainer | B2B | Goal[s] | Big Picture | Phase |
| Deadlines | Experiences | E-business | Dynamic | Demographic |
| Customer Service | Mindset | MARKETING BINGO (free square) | Segment | Ramp Up |
| E-tailers | Sales Driven | Retention | Search Engine Optimization | Monetize |
| Drink the Kool-Aid | Engage | Optimization | Vertical Market | Downsize |