| Control Group | Flexibility | Perspective | Assets | Win-win |
| Scope | Landing Page[s] | Personalization | Collaborate | Retention |
| Prototype | Demographic | MARKETING BINGO (free square) | Optimization | Downsize |
| Results / Result-Driven | Bandwidth | Pipeline | Robust | On The Same Page |
| Dynamic | Run the Numbers | Traction | Conversion | Up-Sell |