| Sales Driven | Demographic | B2B | Upside | Integration |
| Bottom Line | Streamline | Technologies | Control Group | Success |
| Traction | Results / Result-Driven | MARKETING BINGO (free square) | Robust | Paradigm |
| Focused | Vertical Market | Proactive | Customer Centric | Growth |
| Synergy / Synergies | Followup | Search Engine Optimization | Grow | High-Level |