| Eyeballs | Timeline(s) | Scope | Due dilligence | Revisit |
| Metrics | Client Focus[ed] | Restructuring | Patent | Bottom up |
| Off-line | Focused | MARKETING BINGO (free square) | Followup | Prototype |
| Assets | Sales Driven | Grow | Portfolio | Burn rate |
| Best Practice | Back-end | Conversion | Pushback | Customer Relationship Management (CRM) |