| Technologies | Targeted | Perspective | Segment | Dynamic |
| Out Source | No-Brainer | Service Oriented | Buzz | Timeline(s) |
| Bottom Line | Opportunity | MARKETING BINGO (free square) | Demographic | E-business |
| One to one | Return on Investment (ROI) | Scenario[s] | ETA | Business Plan |
| Viral | Ball Park | Bandwidth | Action Item | Run the Numbers |