| Back-end | Sales Driven | Strategic | Market Leader | Measurement |
| Big Picture | Traction | Best Practice | Braindump | Solution(s) |
| Mind Share | Expectations | MARKETING BINGO (free square) | Integration | Impactful |
| Workflow | Brand[ing] | ETA | Followup | Objectives |
| Goal[s] | Promotion | Bandwidth | High-Level | Call to Action |