| Milestone | Business Plan | Scope | Niche[s] | Out Source |
| Drink the Kool-Aid | Workflow | One to one | High-Level | Innovation / Innovated |
| Monetize | Wow Factor | MARKETING BINGO (free square) | Revenue | Fast Track |
| Engage | Integration | Promotion | Search Engine Optimization | Control Group |
| Return on Investment (ROI) | Objectives | Prototype | Perspective | No-Brainer |