| Growth | Deadlines | Moving/Going Forward | Benchmark | Relevance |
| Innovation / Innovated | Bottom Line | Goal[s] | Customer Relationship Management (CRM) | Niche[s] |
| Intellectual Property | Engage | MARKETING BINGO (free square) | Real-Time | Prioritized |
| Profit[ability] | Burn rate | Big Picture | Bottom up | Landing Page[s] |
| Return on Investment (ROI) | Braindump | Empower[ment] | Emergent | Revenue |