| Scenario[s] | Robust | Milestone | On The Same Page | Intellectual Property |
| Sales Driven | Deliverable[s] | Benchmark | Optimization | Brand[ing] |
| Business Plan | Landing Page[s] | MARKETING BINGO (free square) | E-tailers | Low-Hanging Fruit |
| Eyeballs | Out Source | Aggregate | Focused | Assets |
| Touch Base | Benefit analysis | Impactful | Viral | Timeline(s) |