| On The Same Page | Drink the Kool-Aid | Performance | Up-Sell | Milestone |
| Robust | Customer Oriented | Experiences | Cross Sell | Gap Analysis |
| Customer Relationship Management (CRM) | Acquisition | MARKETING BINGO (free square) | Control Group | Empower[ment] |
| High-Level | Objectives | Big Picture | Wow Factor | Customer Service |
| Client Focus[ed] | Low-Hanging Fruit | ETA | Assets | E-commerce |