| Growth | Proactive | Fast Track | Value Add[ed] | Drill Down |
| Automated | Vertical Market | Empower[ment] | Personalization | Strategic |
| No-Brainer | Viral | MARKETING BINGO (free square) | Facilitate | Conversion |
| ETA | Promotion | Low-Hanging Fruit | E-tailers | Customer Centric |
| Drink the Kool-Aid | Market Leader | A-B Testing | Benefit analysis | Solution(s) |