| Facilitate | Downsize | Solution(s) | Off-line | Low-Hanging Fruit |
| Timeline(s) | Technologies | Pushback | Service Oriented | On The Same Page |
| Back-end | E-tailers | MARKETING BINGO (free square) | Restructuring | Results / Result-Driven |
| Due dilligence | Wow Factor | Conversion | High-Level | Business Plan |
| Real-Time | Emergent | First to market | Scope | Time to Market |