| Timeline(s) | High-Level | Traction | Profit[ability] | A-B Testing |
| Buzz | Paradigm | Expectations | Return on Investment (ROI) | Grow |
| Customer Centric | Perspective | MARKETING BINGO (free square) | Eyeballs | Downsize |
| Service Oriented | Restructuring | Acquisition | Partner | Business Plan |
| Action Item | Best of Breed | Success | Strategize | Up-Sell |