| Opportunity | Bandwidth | High-Level | Wow Factor | Customer Oriented |
| Customer Service | Portfolio | Bottom Line | Benchmark | Moving/Going Forward |
| Revenue | Success | MARKETING BINGO (free square) | Integration | Pipeline |
| Synergy / Synergies | Run the Numbers | Target Audience | Dynamic | Revisit |
| Experiences | Streamline | Call to Action | Eyeballs | Best of Breed |