| E-business | Sales Driven | Time to Market | Retention | Touch Base |
| Buzz | Perspective | Patent | Deliverable[s] | A-B Testing |
| E-commerce | Traction | MARKETING BINGO (free square) | Big Picture | Streamline |
| Customer Service | Drill Down | Metrics | Leverage | Paradigm |
| Prototype | Customer Centric | Niche[s] | Business Plan | Real-Time |