| Targeted | First to market | Technologies | Eyeballs | End to end |
| Partner | Pipeline | Gap Analysis | Google Juice | No-Brainer |
| Leverage | Drill Down | MARKETING BINGO (free square) | Synergy / Synergies | Integration |
| Measurement | Performance | On The Same Page | Touch Base | Real-Time |
| Innovation / Innovated | Conversion | Big Picture | Monetize | Focused |