| E-commerce | Solution(s) | B2B | Service Oriented | Strategize |
| Personalization | Optimization | E-business | Scope | Empower[ment] |
| Partner | Low-Hanging Fruit | MARKETING BINGO (free square) | Results / Result-Driven | Buzz |
| Touch Base | Objectives | Wow Factor | A-B Testing | Moving/Going Forward |
| Segment | Performance | Focused | Benefit analysis | Business Plan |