| Monetize | Patent | Benchmark | Promotion | Engage |
| Pushback | Big Picture | On The Same Page | Due dilligence | Demographic |
| Best of Breed | Intellectual Property | MARKETING BINGO (free square) | Drink the Kool-Aid | Metrics |
| Scenario[s] | Scope | Business Plan | Bottom up | Customer Oriented |
| Upside | Pipeline | Prioritized | Ramp Up | Traction |