| End to end | Innovation / Innovated | Emergent | Phase | Out Source |
| Focused | Prototype | Revisit | Google Juice | Flexibility |
| Customer Centric | Grow | MARKETING BINGO (free square) | Wow Factor | Back-end |
| A-B Testing | Scope | Monetize | Success | Streamline |
| Action Item | Benefit analysis | Technologies | Due dilligence | Drink the Kool-Aid |