| ETA | Downsize | Moving/Going Forward | Win-win | No-Brainer |
| Due dilligence | Growth | Segment | Viral | Search Engine Optimization |
| Benchmark | Success | MARKETING BINGO (free square) | Scenario[s] | Customer Centric |
| Milestone | A-B Testing | Touch Base | Gap Analysis | Low-Hanging Fruit |
| Return on Investment (ROI) | Goal[s] | Bottom up | Service Oriented | Assets |