| One to one | Pipeline | Business Plan | Automated | First to market |
| Collaborate | Convergent | Drink the Kool-Aid | Optimization | Target Audience |
| Buzz | Experiences | MARKETING BINGO (free square) | Vertical Market | ETA |
| Out Source | Goal[s] | Customer Service | Dynamic | Google Juice |
| Traction | Deliverable[s] | Solution(s) | Engage | Expectations |