| Expectations | Touch Base | Customer Centric | Prioritized | Customer Service |
| Deadlines | Streamline | Real-Time | Grow | Burn rate |
| Profit[ability] | Upside | MARKETING BINGO (free square) | Off-line | Customer Oriented |
| Innovation / Innovated | Big Picture | Objectives | Engage | Demographic |
| Downsize | Cross Sell | Bandwidth | Bottom up | Perspective |