| Benchmark | Milestone | Sales Driven | Back-end | Monetize |
| Viral | Scope | Scenario[s] | Big Picture | Braindump |
| Automated | Integration | MARKETING BINGO (free square) | Traction | Grow |
| Downsize | E-tailers | Call to Action | Prototype | Service Oriented |
| Aggregate | Collaborate | Workflow | Profit[ability] | Conversion |