| Pipeline | Robust | Solution(s) | Technologies | Customer Service |
| Milestone | Big Picture | Out Source | Prioritized | Leverage |
| Impactful | Retention | MARKETING BINGO (free square) | Mindset | Goal[s] |
| Pushback | Call to Action | Mind Share | Client Focus[ed] | Drink the Kool-Aid |
| Engage | ETA | E-commerce | Targeted | Flexibility |