| Gap Analysis | Performance | Goal[s] | Landing Page[s] | Innovation / Innovated |
| Revenue | Scope | Portfolio | Expectations | E-business |
| Service Oriented | First to market | MARKETING BINGO (free square) | End to end | Measurement |
| Value Add[ed] | Emergent | Customer Centric | Business Plan | E-commerce |
| Brand[ing] | Mind Share | Deadlines | Cross Sell | Perspective |