| Out Source | Personalization | Big Picture | Downsize | Perspective |
| Ramp Up | Retention | Best of Breed | Growth | Success |
| Drink the Kool-Aid | Viral | MARKETING BINGO (free square) | Wow Factor | Sales Driven |
| Time to Market | Touch Base | Objectives | Market Leader | Facilitate |
| Metrics | Braindump | Measurement | Client Focus[ed] | Bottom Line |