| Prioritized | Vertical Market | Pushback | Up-Sell | Phase |
| High-Level | Time to Market | Patent | Best Practice | Impactful |
| Flexibility | Return on Investment (ROI) | MARKETING BINGO (free square) | Fast Track | First to market |
| Target Audience | Off-line | Benefit analysis | Wow Factor | Back-end |
| Drink the Kool-Aid | Customer Oriented | Portfolio | Proactive | Objectives |