| Robust | Niche[s] | Control Group | Big Picture | Monetize |
| Action Item | Patent | Out Source | Value Add[ed] | Low-Hanging Fruit |
| Phase | Focused | MARKETING BINGO (free square) | Aggregate | Revisit |
| Target Audience | Client Focus[ed] | Integration | Impactful | Customer Relationship Management (CRM) |
| Perspective | Portfolio | Expectations | Customer Service | Benchmark |