| Collaborate | Personalization | Return on Investment (ROI) | Viral | Target Audience |
| Service Oriented | Vertical Market | Engage | Opportunity | High-Level |
| Customer Service | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Paradigm | Facilitate |
| Drill Down | First to market | Conversion | Objectives | Client Focus[ed] |
| Touch Base | Metrics | Grow | Moving/Going Forward | Customer Centric |