| Assets | Objectives | Return on Investment (ROI) | Demographic | Niche[s] |
| Deliverable[s] | Performance | Best Practice | Ball Park | E-tailers |
| Call to Action | Restructuring | MARKETING BINGO (free square) | Moving/Going Forward | Customer Relationship Management (CRM) |
| Control Group | Targeted | Segment | Results / Result-Driven | Timeline(s) |
| Growth | A-B Testing | Action Item | Best of Breed | End to end |