| Drink the Kool-Aid | Benchmark | Moving/Going Forward | Relevance | Goal[s] |
| Technologies | Brand[ing] | Workflow | Retention | Up-Sell |
| Demographic | Strategic | MARKETING BINGO (free square) | Out Source | No-Brainer |
| Milestone | Targeted | Google Juice | Expectations | Value Add[ed] |
| Landing Page[s] | Empower[ment] | E-tailers | Off-line | Aggregate |