| Profit[ability] | Out Source | Performance | Burn rate | Revisit |
| Streamline | Success | Fast Track | Wow Factor | Best of Breed |
| Empower[ment] | Robust | MARKETING BINGO (free square) | Opportunity | B2B |
| High-Level | Customer Oriented | Traction | Engage | Win-win |
| Buzz | Sales Driven | Drink the Kool-Aid | Value Add[ed] | Google Juice |