| Business Plan | Promotion | Target Audience | Call to Action | Monetize |
| Best Practice | Followup | Application Service Provider (ASP) | Prototype | Touch Base |
| Perspective | Demographic | MARKETING BINGO (free square) | Intellectual Property | Segment |
| Vertical Market | Pipeline | Niche[s] | Optimization | Client Focus[ed] |
| Opportunity | Strategic | Upside | Market Leader | Emergent |