| One to one | Innovation / Innovated | Revisit | Value Add[ed] | Traction |
| Sales Driven | Experiences | A-B Testing | Touch Base | Targeted |
| End to end | Bottom up | MARKETING BINGO (free square) | Viral | Patent |
| Portfolio | Brand[ing] | High-Level | Synergy / Synergies | Monetize |
| Off-line | Success | E-commerce | Goal[s] | Buzz |