| Targeted | Drill Down | Cross Sell | Viral | Innovation / Innovated |
| Monetize | Google Juice | Up-Sell | Customer Oriented | Personalization |
| Ball Park | Portfolio | MARKETING BINGO (free square) | Grow | On The Same Page |
| Due dilligence | Downsize | Assets | Revisit | Restructuring |
| Promotion | Milestone | Solution(s) | Lead The Field / Occupy The Field | Results / Result-Driven |