| Assets | Fast Track | A-B Testing | Drink the Kool-Aid | Partner |
| ETA | Wow Factor | Strategic | Win-win | Workflow |
| Burn rate | Target Audience | MARKETING BINGO (free square) | Proactive | Brand[ing] |
| Restructuring | Focused | Due dilligence | Facilitate | Viral |
| Return on Investment (ROI) | E-commerce | Run the Numbers | Touch Base | Lead The Field / Occupy The Field |