| Strategize | Acquisition | Pushback | On The Same Page | Cross Sell |
| Mindset | Buzz | Proactive | Braindump | Time to Market |
| Client Focus[ed] | Service Oriented | MARKETING BINGO (free square) | Empower[ment] | Perspective |
| Vertical Market | Upside | No-Brainer | Application Service Provider (ASP) | Drill Down |
| Touch Base | Drink the Kool-Aid | Synergy / Synergies | End to end | Off-line |