| Bottom up | Milestone | Customer Service | Workflow | Relevance |
| Run the Numbers | E-commerce | Due dilligence | Followup | Ball Park |
| Results / Result-Driven | Wow Factor | MARKETING BINGO (free square) | Strategize | Innovation / Innovated |
| Fast Track | Google Juice | Patent | Portfolio | Performance |
| Perspective | Optimization | Grow | Promotion | Retention |