| Success | Business Plan | Paradigm | Focused | Followup |
| Aggregate | Retention | No-Brainer | Integration | Viral |
| Braindump | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Convergent | Moving/Going Forward |
| Return on Investment (ROI) | Value Add[ed] | Strategize | Technologies | Up-Sell |
| Action Item | Downsize | Personalization | Intellectual Property | Segment |