| Pipeline | Customer Oriented | Service Oriented | Sales Driven | Real-Time |
| Intellectual Property | Impactful | Personalization | Conversion | One to one |
| Aggregate | Strategic | MARKETING BINGO (free square) | Scenario[s] | Patent |
| Prioritized | Landing Page[s] | Ramp Up | Ball Park | Revisit |
| Facilitate | Out Source | Eyeballs | Robust | Flexibility |