| Proactive | Strategize | Integration | Search Engine Optimization | Phase |
| Perspective | Followup | Conversion | Portfolio | ETA |
| Big Picture | Cross Sell | MARKETING BINGO (free square) | Partner | Business Plan |
| Engage | Flexibility | Synergy / Synergies | Optimization | Wow Factor |
| Eyeballs | Gap Analysis | Niche[s] | Retention | Value Add[ed] |