| Perspective | Milestone | Braindump | Demographic | High-Level |
| Bottom up | Conversion | Solution(s) | Win-win | Benchmark |
| Results / Result-Driven | Call to Action | MARKETING BINGO (free square) | Innovation / Innovated | Acquisition |
| Emergent | Segment | Technologies | Downsize | Revenue |
| Burn rate | Convergent | Relevance | Assets | Aggregate |