| Synergy / Synergies | Ramp Up | Return on Investment (ROI) | Personalization | Followup |
| Paradigm | Intellectual Property | Niche[s] | Opportunity | Deadlines |
| Search Engine Optimization | Bottom up | MARKETING BINGO (free square) | Value Add[ed] | Landing Page[s] |
| Best of Breed | Aggregate | Benchmark | Streamline | Pipeline |
| Run the Numbers | Restructuring | Viral | Scenario[s] | Relevance |