| Strategize | Bandwidth | Low-Hanging Fruit | Perspective | Deadlines |
| Search Engine Optimization | Segment | Downsize | Wow Factor | Vertical Market |
| Convergent | Bottom Line | MARKETING BINGO (free square) | Service Oriented | Facilitate |
| Relevance | Goal[s] | Application Service Provider (ASP) | Retention | Restructuring |
| Partner | Mind Share | Flexibility | Emergent | Google Juice |