| First to market | Due dilligence | Perspective | Results / Result-Driven | Leverage |
| Intellectual Property | Workflow | Demographic | Burn rate | Retention |
| Call to Action | Flexibility | MARKETING BINGO (free square) | Grow | Technologies |
| Prioritized | Viral | High-Level | Drink the Kool-Aid | Off-line |
| Win-win | End to end | Best Practice | Lead The Field / Occupy The Field | Conversion |