| Off-line | Pipeline | Perspective | Personalization | Action Item |
| Deadlines | Customer Centric | Bottom Line | Phase | Restructuring |
| E-business | Back-end | MARKETING BINGO (free square) | First to market | Timeline(s) |
| Scope | Engage | Call to Action | Customer Service | Drill Down |
| Prototype | Time to Market | Gap Analysis | Run the Numbers | Empower[ment] |