| Customer Relationship Management (CRM) | Brand[ing] | Pushback | No-Brainer | Business Plan |
| Burn rate | Gap Analysis | Personalization | Customer Centric | Engage |
| Assets | Grow | MARKETING BINGO (free square) | Landing Page[s] | Service Oriented |
| Strategic | On The Same Page | Profit[ability] | Drink the Kool-Aid | Ramp Up |
| One to one | Customer Oriented | Time to Market | Proactive | Market Leader |