| Action Item | Objectives | Aggregate | Business Plan | Streamline |
| Bandwidth | Solution(s) | Control Group | Drill Down | Opportunity |
| Relevance | Scope | MARKETING BINGO (free square) | Flexibility | Customer Service |
| Phase | Goal[s] | Deliverable[s] | Automated | Emergent |
| Synergy / Synergies | Demographic | Braindump | Run the Numbers | Segment |