| Off-line | Prioritized | Business Plan | Benchmark | End to end |
| Strategic | Return on Investment (ROI) | Buzz | Proactive | Perspective |
| Objectives | Paradigm | MARKETING BINGO (free square) | Expectations | Dynamic |
| Integration | Service Oriented | Action Item | Demographic | Performance |
| Benefit analysis | Personalization | Call to Action | Ball Park | Revenue |