| Up-Sell | Optimization | Out Source | No-Brainer | Experiences |
| Viral | E-tailers | Grow | Results / Result-Driven | Drill Down |
| Patent | Empower[ment] | MARKETING BINGO (free square) | Benefit analysis | Pushback |
| Strategic | E-commerce | Engage | Off-line | Streamline |
| Goal[s] | Target Audience | Assets | Emergent | Expectations |