| Demographic | Optimization | Drill Down | Dynamic | Results / Result-Driven |
| Personalization | Due dilligence | Best of Breed | Drink the Kool-Aid | Customer Service |
| B2B | Touch Base | MARKETING BINGO (free square) | ETA | Convergent |
| Empower[ment] | Value Add[ed] | Objectives | Bottom up | High-Level |
| Technologies | Traction | Acquisition | Strategize | Viral |