| Impactful | Cross Sell | Benefit analysis | Aggregate | Results / Result-Driven |
| End to end | Emergent | Growth | Deadlines | E-business |
| Win-win | Paradigm | MARKETING BINGO (free square) | Acquisition | Pipeline |
| Personalization | Deliverable[s] | Downsize | Revenue | Restructuring |
| Automated | Up-Sell | Technologies | Revisit | Metrics |