| Run the Numbers | Strategic | Customer Oriented | Innovation / Innovated | Revenue |
| Benefit analysis | Impactful | Eyeballs | Big Picture | Pushback |
| Objectives | Personalization | MARKETING BINGO (free square) | Moving/Going Forward | Synergy / Synergies |
| Deadlines | Ball Park | Metrics | Drink the Kool-Aid | Service Oriented |
| Restructuring | Focused | Fast Track | Opportunity | Relevance |