| Strategic | Burn rate | Up-Sell | Integration | High-Level |
| Monetize | Acquisition | Promotion | Due dilligence | Aggregate |
| Results / Result-Driven | Focused | MARKETING BINGO (free square) | Ball Park | Bottom up |
| Buzz | Traction | E-commerce | ETA | One to one |
| Performance | Lead The Field / Occupy The Field | Strategize | Revisit | Customer Relationship Management (CRM) |