| Synergy / Synergies | Business Plan | Client Focus[ed] | Objectives | Customer Oriented |
| Portfolio | Solution(s) | Action Item | A-B Testing | Win-win |
| Promotion | Fast Track | MARKETING BINGO (free square) | Customer Service | No-Brainer |
| End to end | Mindset | Results / Result-Driven | Bottom Line | Relevance |
| Targeted | Robust | Pushback | Focused | Dynamic |