| Timeline(s) | A-B Testing | Drink the Kool-Aid | Bottom up | Run the Numbers |
| Win-win | Optimization | Segment | Low-Hanging Fruit | Fast Track |
| Demographic | Mindset | MARKETING BINGO (free square) | E-tailers | Cross Sell |
| E-commerce | Revenue | Acquisition | Milestone | Personalization |
| Workflow | Traction | Benchmark | Scenario[s] | Buzz |