| ETA | Out Source | Buzz | Revenue | Low-Hanging Fruit |
| Impactful | Milestone | Workflow | Burn rate | Mindset |
| Win-win | Business Plan | MARKETING BINGO (free square) | Engage | First to market |
| Collaborate | E-business | Value Add[ed] | Targeted | Best Practice |
| Integration | Sales Driven | Traction | Experiences | Assets |