| Out Source | Personalization | Goal[s] | Pipeline | End to end |
| Upside | Service Oriented | Vertical Market | Ramp Up | Gap Analysis |
| Real-Time | Relevance | MARKETING BINGO (free square) | Synergy / Synergies | No-Brainer |
| Run the Numbers | Bandwidth | Buzz | Revisit | Timeline(s) |
| Moving/Going Forward | A-B Testing | Cross Sell | Optimization | Sales Driven |