| Return on Investment (ROI) | Experiences | First to market | Brand[ing] | Relevance |
| Milestone | Real-Time | Collaborate | Customer Centric | Braindump |
| Client Focus[ed] | One to one | MARKETING BINGO (free square) | On The Same Page | Burn rate |
| Niche[s] | Due dilligence | Emergent | Innovation / Innovated | Proactive |
| Personalization | Time to Market | Revenue | Cross Sell | Mind Share |