| Metrics | Partner | Convergent | Objectives | Off-line |
| Mindset | Milestone | Ramp Up | Success | Customer Relationship Management (CRM) |
| Targeted | Application Service Provider (ASP) | MARKETING BINGO (free square) | Search Engine Optimization | Paradigm |
| Wow Factor | Perspective | Aggregate | Pushback | Lead The Field / Occupy The Field |
| Streamline | Service Oriented | Innovation / Innovated | Workflow | Pipeline |