| Emergent | Moving/Going Forward | Collaborate | Pushback | E-tailers |
| Timeline(s) | Buzz | High-Level | Benefit analysis | Strategic |
| Target Audience | Scope | MARKETING BINGO (free square) | Vertical Market | Integration |
| Control Group | Search Engine Optimization | Customer Oriented | Success | Customer Relationship Management (CRM) |
| Automated | Prioritized | Time to Market | Value Add[ed] | Assets |