| Downsize | Metrics | Moving/Going Forward | Robust | Synergy / Synergies |
| Revenue | Profit[ability] | High-Level | Eyeballs | Best Practice |
| Optimization | Return on Investment (ROI) | MARKETING BINGO (free square) | Proactive | Control Group |
| Fast Track | Focused | Drill Down | Paradigm | Cross Sell |
| Streamline | One to one | Search Engine Optimization | Benchmark | Emergent |