| Convergent | Win-win | Monetize | Application Service Provider (ASP) | Drink the Kool-Aid |
| Growth | Proactive | Assets | Action Item | Revenue |
| Intellectual Property | Touch Base | MARKETING BINGO (free square) | Demographic | Deliverable[s] |
| Integration | Retention | Technologies | Cross Sell | Time to Market |
| Buzz | Business Plan | Timeline(s) | One to one | Traction |