| Paradigm | Ball Park | Bottom Line | Revenue | Targeted |
| Business Plan | Integration | Focused | Eyeballs | Viral |
| On The Same Page | Cross Sell | MARKETING BINGO (free square) | Patent | Benchmark |
| Acquisition | Robust | Conversion | Grow | B2B |
| Solution(s) | Real-Time | Moving/Going Forward | Flexibility | Innovation / Innovated |