| Moving/Going Forward | Deadlines | Due dilligence | Convergent | Pushback |
| Solution(s) | Burn rate | Mindset | Scenario[s] | End to end |
| Target Audience | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Robust | Client Focus[ed] |
| Focused | Retention | Expectations | Opportunity | Grow |
| Upside | Vertical Market | ETA | Benefit analysis | Segment |