| Retention | End to end | Bandwidth | A-B Testing | Downsize |
| Bottom Line | Cross Sell | Timeline(s) | Strategic | Phase |
| Perspective | Followup | MARKETING BINGO (free square) | Win-win | Metrics |
| Moving/Going Forward | Milestone | Intellectual Property | Growth | Flexibility |
| Vertical Market | Monetize | Action Item | Customer Oriented | E-tailers |