| Bottom up | Success | Benefit analysis | Impactful | Integration |
| Goal[s] | Dynamic | Expectations | Targeted | High-Level |
| Acquisition | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Pipeline | Win-win |
| Leverage | Action Item | Paradigm | Relevance | Prototype |
| Target Audience | Niche[s] | Run the Numbers | Robust | Restructuring |