| Flexibility | Monetize | Innovation / Innovated | Back-end | Retention |
| Business Plan | Customer Oriented | Growth | Performance | Target Audience |
| Bandwidth | Low-Hanging Fruit | MARKETING BINGO (free square) | Portfolio | Sales Driven |
| Engage | One to one | Bottom Line | Best Practice | Timeline(s) |
| Traction | Pushback | Impactful | Drill Down | Robust |