| Mind Share | Promotion | E-tailers | Control Group | Demographic |
| Traction | Market Leader | Action Item | E-business | Milestone |
| Buzz | Strategic | MARKETING BINGO (free square) | Low-Hanging Fruit | Mindset |
| Pipeline | Intellectual Property | Scenario[s] | Opportunity | Perspective |
| Timeline(s) | Up-Sell | Moving/Going Forward | Run the Numbers | Drink the Kool-Aid |