| Prioritized | Metrics | Drink the Kool-Aid | Benefit analysis | Sales Driven |
| Workflow | Collaborate | Benchmark | Braindump | Customer Relationship Management (CRM) |
| Client Focus[ed] | Lead The Field / Occupy The Field | MARKETING BINGO (free square) | Real-Time | Drill Down |
| Time to Market | Bottom up | Best of Breed | Viral | Burn rate |
| Value Add[ed] | Cross Sell | B2B | Customer Oriented | Search Engine Optimization |