| Robust | Empower[ment] | Search Engine Optimization | A-B Testing | Growth |
| Scope | Viral | Time to Market | No-Brainer | Facilitate |
| Scenario[s] | Run the Numbers | MARKETING BINGO (free square) | Ball Park | Eyeballs |
| E-commerce | One to one | Phase | Profit[ability] | Aggregate |
| Moving/Going Forward | E-business | Application Service Provider (ASP) | Due dilligence | Measurement |