| Search Engine Optimization | A-B Testing | Up-Sell | Touch Base | No-Brainer |
| Time to Market | Objectives | Perspective | Timeline(s) | On The Same Page |
| Sales Driven | Scenario[s] | MARKETING BINGO (free square) | Low-Hanging Fruit | Performance |
| Braindump | Milestone | Robust | Brand[ing] | Empower[ment] |
| Best of Breed | Leverage | One to one | Conversion | Off-line |