| Partner | Milestone | High-Level | Action Item | Aggregate |
| Benchmark | Best Practice | Time to Market | Facilitate | Followup |
| Objectives | Expectations | MARKETING BINGO (free square) | Mindset | Promotion |
| Profit[ability] | Google Juice | Engage | Workflow | Grow |
| Customer Oriented | Bottom Line | Leverage | Conversion | Customer Service |