| Perspective | Big Picture | Customer Service | Benefit analysis | Value Add[ed] |
| High-Level | Drink the Kool-Aid | E-commerce | Win-win | Fast Track |
| Landing Page[s] | Niche[s] | MARKETING BINGO (free square) | Braindump | Impactful |
| Return on Investment (ROI) | Bandwidth | Results / Result-Driven | Monetize | Demographic |
| One to one | Bottom Line | Sales Driven | Best of Breed | Brand[ing] |