| Market Leader | Time to Market | Fast Track | Back-end | B2B |
| Best of Breed | Aggregate | Grow | E-tailers | Facilitate |
| Portfolio | Impactful | MARKETING BINGO (free square) | Conversion | Convergent |
| Flexibility | Expectations | Control Group | Gap Analysis | Niche[s] |
| Success | Demographic | Workflow | Streamline | Metrics |