| Upside | Best of Breed | Bottom up | Control Group | Measurement |
| Bottom Line | Sales Driven | Service Oriented | E-commerce | Application Service Provider (ASP) |
| Perspective | Bandwidth | MARKETING BINGO (free square) | Scenario[s] | Action Item |
| Experiences | Conversion | Wow Factor | Cross Sell | Retention |
| E-business | Prioritized | Downsize | Low-Hanging Fruit | One to one |