| No-Brainer | Deliverable[s] | Integration | Brand[ing] | First to market |
| Strategic | Run the Numbers | Revisit | High-Level | Back-end |
| Acquisition | Grow | MARKETING BINGO (free square) | Synergy / Synergies | Focused |
| A-B Testing | Relevance | Out Source | Time to Market | Viral |
| Empower[ment] | Success | Prototype | Conversion | Traction |