| Convergent | Scope | Partner | Traction | Emergent |
| One to one | Burn rate | High-Level | Big Picture | Goal[s] |
| Client Focus[ed] | Call to Action | MARKETING BINGO (free square) | Growth | Bottom Line |
| Deadlines | Technologies | Mindset | Acquisition | Cross Sell |
| Strategic | Optimization | Customer Service | Mind Share | Targeted |