| Followup | Paradigm | Mind Share | Retention | Drill Down |
| Brand[ing] | B2B | One to one | Landing Page[s] | Streamline |
| Milestone | Gap Analysis | MARKETING BINGO (free square) | Perspective | Technologies |
| Facilitate | Due dilligence | Call to Action | Emergent | Flexibility |
| Win-win | Low-Hanging Fruit | Client Focus[ed] | Portfolio | Run the Numbers |