| Deadlines | Grow | Customer Service | Back-end | Proactive |
| Vertical Market | Wow Factor | Return on Investment (ROI) | Call to Action | Segment |
| Intellectual Property | Moving/Going Forward | MARKETING BINGO (free square) | Deliverable[s] | E-commerce |
| Acquisition | Patent | Emergent | Personalization | Ball Park |
| Buzz | Phase | Milestone | First to market | Conversion |