| Automated | Expectations | Proactive | Impactful | Intellectual Property |
| Eyeballs | Target Audience | Time to Market | Integration | Empower[ment] |
| Success | Opportunity | MARKETING BINGO (free square) | Run the Numbers | Synergy / Synergies |
| Followup | Fast Track | Robust | Bandwidth | Acquisition |
| Partner | Objectives | Solution(s) | Monetize | E-business |