| Facilitate | Flexibility | Up-Sell | Deliverable[s] | Partner |
| Phase | Drill Down | Strategize | Viral | Patent |
| Empower[ment] | Metrics | MARKETING BINGO (free square) | Customer Oriented | Workflow |
| Ramp Up | Lead The Field / Occupy The Field | Retention | Prototype | Benefit analysis |
| Relevance | First to market | Paradigm | On The Same Page | Touch Base |