| Paradigm | Opportunity | Performance | Eyeballs | ETA |
| Due dilligence | Followup | Sales Driven | Braindump | Deliverable[s] |
| Market Leader | Buzz | MARKETING BINGO (free square) | First to market | Optimization |
| Bandwidth | Low-Hanging Fruit | Technologies | High-Level | E-tailers |
| B2B | Promotion | Convergent | Perspective | Upside |