| Intellectual Property | Relevance | Leverage | Scenario[s] | Grow |
| Empower[ment] | Eyeballs | Metrics | Landing Page[s] | Profit[ability] |
| Pushback | Touch Base | MARKETING BINGO (free square) | Aggregate | Perspective |
| Mindset | Demographic | Deadlines | Ball Park | Robust |
| Flexibility | Buzz | Drink the Kool-Aid | Action Item | Service Oriented |