| Prioritized | Relevance | Wow Factor | Real-Time | Acquisition |
| Niche[s] | A-B Testing | Revisit | Control Group | Assets |
| Up-Sell | Touch Base | MARKETING BINGO (free square) | Expectations | Return on Investment (ROI) |
| Perspective | Off-line | Partner | Application Service Provider (ASP) | One to one |
| Promotion | Milestone | Conversion | Optimization | Low-Hanging Fruit |