| Sales Driven | Mind Share | Synergy / Synergies | Impactful | Retention |
| Opportunity | Followup | Call to Action | Focused | Deadlines |
| Innovation / Innovated | Grow | MARKETING BINGO (free square) | Off-line | Metrics |
| Touch Base | No-Brainer | Objectives | Lead The Field / Occupy The Field | E-commerce |
| Burn rate | Application Service Provider (ASP) | Patent | Profit[ability] | Market Leader |