| Mindset | Integration | Innovation / Innovated | Vertical Market | Monetize |
| Objectives | Lead The Field / Occupy The Field | Acquisition | On The Same Page | Google Juice |
| Metrics | Impactful | MARKETING BINGO (free square) | Prioritized | Off-line |
| Grow | Fast Track | Bandwidth | Demographic | Application Service Provider (ASP) |
| Optimization | Call to Action | Big Picture | Ramp Up | Revisit |