| Big Picture | Mind Share | Leverage | Acquisition | Target Audience |
| Strategic | Conversion | Value Add[ed] | Benefit analysis | Metrics |
| Revenue | First to market | MARKETING BINGO (free square) | Promotion | Expectations |
| Real-Time | Deliverable[s] | Pushback | Scope | Back-end |
| Customer Service | One to one | Call to Action | Wow Factor | Impactful |