| Acquisition | Wow Factor | Upside | Lead The Field / Occupy The Field | Real-Time |
| Perspective | Synergy / Synergies | Niche[s] | Success | Google Juice |
| Buzz | Emergent | MARKETING BINGO (free square) | Strategic | Measurement |
| Workflow | Mind Share | Best Practice | Back-end | Opportunity |
| Due dilligence | Downsize | Monetize | Metrics | Results / Result-Driven |