| Burn rate | Empower[ment] | Customer Centric | Time to Market | Customer Relationship Management (CRM) |
| Drill Down | Customer Oriented | Monetize | Prioritized | Metrics |
| Wow Factor | Profit[ability] | MARKETING BINGO (free square) | Off-line | Google Juice |
| Landing Page[s] | Followup | Portfolio | Acquisition | Lead The Field / Occupy The Field |
| Service Oriented | Partner | Value Add[ed] | Market Leader | Traction |