| E-tailers | Service Oriented | Collaborate | Partner | Segment |
| Bottom up | Low-Hanging Fruit | No-Brainer | Due dilligence | Engage |
| Benchmark | Run the Numbers | MARKETING BINGO (free square) | Convergent | Bandwidth |
| Monetize | Patent | Scope | Gap Analysis | Buzz |
| On The Same Page | B2B | Deliverable[s] | Burn rate | Workflow |