| E-commerce | ETA | Eyeballs | Traction | Portfolio |
| High-Level | Solution(s) | Flexibility | No-Brainer | Client Focus[ed] |
| Measurement | Followup | MARKETING BINGO (free square) | Upside | Big Picture |
| Objectives | Strategic | On The Same Page | Customer Relationship Management (CRM) | Search Engine Optimization |
| Perspective | Revenue | Goal[s] | Dynamic | Results / Result-Driven |