| Goal[s] | Brand[ing] | Convergent | Customer Oriented | E-commerce |
| Promotion | Technologies | Strategize | Dynamic | Downsize |
| Profit[ability] | Customer Service | MARKETING BINGO (free square) | Partner | Engage |
| Performance | Emergent | Paradigm | Assets | Moving/Going Forward |
| Fast Track | Buzz | Aggregate | Bottom Line | Monetize |