| Due dilligence | Measurement | Burn rate | Empower[ment] | Best Practice |
| Goal[s] | Bottom Line | Segment | Results / Result-Driven | Off-line |
| Niche[s] | Retention | MARKETING BINGO (free square) | Downsize | One to one |
| Leverage | Brand[ing] | Fast Track | Workflow | Benefit analysis |
| Paradigm | Strategize | Lead The Field / Occupy The Field | Touch Base | Proactive |