| Segment | Expectations | Win-win | Automated | Strategize |
| Streamline | Profit[ability] | Business Plan | Up-Sell | Strategic |
| Wow Factor | Search Engine Optimization | MARKETING BINGO (free square) | Burn rate | Customer Centric |
| Time to Market | Vertical Market | End to end | Demographic | Bandwidth |
| One to one | Focused | Opportunity | Buzz | Solution(s) |