| Growth | Objectives | Deliverable[s] | Return on Investment (ROI) | Pushback |
| ETA | Patent | Solution(s) | Wow Factor | Aggregate |
| Empower[ment] | Performance | MARKETING BINGO (free square) | Technologies | Market Leader |
| Phase | B2B | Out Source | Traction | Google Juice |
| Impactful | Metrics | Cross Sell | Business Plan | Ball Park |