| Strategize | Demographic | Collaborate | Action Item | Benchmark |
| Intellectual Property | Market Leader | Goal[s] | Control Group | Scope |
| Measurement | Buzz | MARKETING BINGO (free square) | Gap Analysis | Target Audience |
| Personalization | Monetize | Scenario[s] | Downsize | Value Add[ed] |
| Moving/Going Forward | Fast Track | Service Oriented | B2B | Opportunity |