| Personalization | Paradigm | Restructuring | Portfolio | Client Focus[ed] |
| Partner | Application Service Provider (ASP) | Streamline | Niche[s] | Business Plan |
| Mindset | First to market | MARKETING BINGO (free square) | Segment | End to end |
| High-Level | Emergent | Patent | Downsize | Traction |
| Real-Time | Grow | Targeted | Integration | Customer Service |