| Optimization | Bottom up | Eyeballs | Up-Sell | Customer Service |
| Facilitate | Acquisition | Search Engine Optimization | Engage | Streamline |
| Deadlines | Low-Hanging Fruit | MARKETING BINGO (free square) | Moving/Going Forward | Application Service Provider (ASP) |
| Monetize | Value Add[ed] | E-commerce | Touch Base | First to market |
| Collaborate | Big Picture | Growth | Fast Track | Drink the Kool-Aid |