| Low-Hanging Fruit | Prototype | Out Source | Deliverable[s] | Expectations |
| Big Picture | Pipeline | Bottom up | Traction | Customer Oriented |
| On The Same Page | Application Service Provider (ASP) | MARKETING BINGO (free square) | Buzz | Benchmark |
| Partner | Goal[s] | Brand[ing] | Wow Factor | Objectives |
| Paradigm | Revisit | Deadlines | Patent | Touch Base |