| Application Service Provider (ASP) | Integration | Best of Breed | Ball Park | Drink the Kool-Aid |
| Benchmark | Measurement | Return on Investment (ROI) | One to one | Sales Driven |
| Landing Page[s] | Relevance | MARKETING BINGO (free square) | Convergent | Profit[ability] |
| Braindump | Customer Oriented | Goal[s] | Business Plan | Phase |
| ETA | Service Oriented | Partner | Best Practice | Search Engine Optimization |