| E-business | Innovation / Innovated | Synergy / Synergies | Deadlines | Robust |
| Profit[ability] | Monetize | Conversion | Braindump | Pushback |
| Service Oriented | Mind Share | MARKETING BINGO (free square) | Benefit analysis | Real-Time |
| Facilitate | Milestone | Opportunity | Landing Page[s] | Cross Sell |
| Objectives | Brand[ing] | Target Audience | Performance | Win-win |