| Ramp Up | Brand[ing] | Strategize | Scope | Convergent |
| Fast Track | Back-end | Target Audience | Measurement | E-business |
| Revenue | Deadlines | MARKETING BINGO (free square) | Paradigm | Run the Numbers |
| Moving/Going Forward | Up-Sell | A-B Testing | Mind Share | Prototype |
| On The Same Page | Opportunity | Results / Result-Driven | Call to Action | Solution(s) |