| Followup | Timeline(s) | Facilitate | Customer Service | Promotion |
| Service Oriented | Goal[s] | High-Level | Measurement | Technologies |
| Downsize | Back-end | MARKETING BINGO (free square) | Niche[s] | Acquisition |
| Impactful | Benchmark | Focused | Brand[ing] | Ball Park |
| Milestone | Pushback | Vertical Market | Innovation / Innovated | Gap Analysis |