| Conversion | Wow Factor | B2B | Bottom up | Gap Analysis |
| Sales Driven | Niche[s] | End to end | Acquisition | E-business |
| Technologies | Downsize | MARKETING BINGO (free square) | Focused | Goal[s] |
| Facilitate | Drill Down | Metrics | A-B Testing | Benefit analysis |
| Monetize | Opportunity | Upside | Best of Breed | Service Oriented |