| Personalization | Vertical Market | Eyeballs | Performance | Experiences |
| Proactive | Metrics | Service Oriented | Mindset | Aggregate |
| Drill Down | Run the Numbers | MARKETING BINGO (free square) | Brand[ing] | Convergent |
| One to one | Scope | Search Engine Optimization | Robust | Pipeline |
| Google Juice | On The Same Page | Wow Factor | Revisit | Automated |