| Due dilligence | Eyeballs | Portfolio | Aggregate | Market Leader |
| Customer Oriented | Scenario[s] | Best of Breed | Deadlines | Prioritized |
| Search Engine Optimization | Patent | MARKETING BINGO (free square) | Off-line | Measurement |
| Goal[s] | Up-Sell | E-tailers | Value Add[ed] | Collaborate |
| Run the Numbers | Big Picture | Revisit | Low-Hanging Fruit | Upside |