| Dynamic | Portfolio | Cross Sell | Personalization | Demographic |
| Partner | Wow Factor | Bandwidth | Integration | Real-Time |
| Streamline | Workflow | MARKETING BINGO (free square) | First to market | B2B |
| Performance | Timeline(s) | Engage | Deliverable[s] | Revisit |
| Facilitate | Prototype | Empower[ment] | Traction | Patent |