| Synergy / Synergies | Strategize | First to market | Benefit analysis | Prioritized |
| Cross Sell | Revisit | Success | Timeline(s) | Vertical Market |
| Retention | Touch Base | MARKETING BINGO (free square) | Out Source | Downsize |
| Deadlines | Monetize | Flexibility | Results / Result-Driven | Control Group |
| Gap Analysis | Burn rate | Pipeline | Focused | Portfolio |