| ETA | Market Leader | Ramp Up | Fast Track | Gap Analysis |
| Moving/Going Forward | High-Level | Action Item | Benchmark | Eyeballs |
| Personalization | Synergy / Synergies | MARKETING BINGO (free square) | Touch Base | Mind Share |
| Aggregate | Empower[ment] | End to end | Drink the Kool-Aid | Timeline(s) |
| On The Same Page | Promotion | Assets | Optimization | Dynamic |