| Customer Service | Control Group | Grow | Benefit analysis | Followup |
| Phase | Traction | Mindset | A-B Testing | Search Engine Optimization |
| Workflow | Strategize | MARKETING BINGO (free square) | Growth | Cross Sell |
| Innovation / Innovated | Portfolio | Synergy / Synergies | Focused | Segment |
| Best Practice | Benchmark | Big Picture | Best of Breed | Intellectual Property |