| Call to Action | Win-win | Bottom Line | Action Item | Grow |
| Best Practice | Niche[s] | Paradigm | No-Brainer | Aggregate |
| Personalization | Cross Sell | MARKETING BINGO (free square) | Technologies | Eyeballs |
| Workflow | Control Group | B2B | Drill Down | Pushback |
| Wow Factor | Downsize | Phase | Buzz | Milestone |