| Niche[s] | Personalization | B2B | Ball Park | Deliverable[s] |
| Demographic | Optimization | Opportunity | Monetize | Big Picture |
| Landing Page[s] | Integration | MARKETING BINGO (free square) | Relevance | Paradigm |
| Service Oriented | Patent | Success | Search Engine Optimization | Downsize |
| Strategic | Lead The Field / Occupy The Field | Upside | Measurement | Milestone |