| Focused | Niche[s] | Demographic | Synergy / Synergies | Intellectual Property |
| End to end | Facilitate | Drill Down | Partner | Call to Action |
| Off-line | Due dilligence | MARKETING BINGO (free square) | Perspective | Expectations |
| Acquisition | Viral | Benchmark | Innovation / Innovated | No-Brainer |
| Robust | Time to Market | A-B Testing | Burn rate | Pipeline |