| Timeline(s) | Proactive | Acquisition | Streamline | Downsize |
| Moving/Going Forward | Gap Analysis | Lead The Field / Occupy The Field | Target Audience | Customer Relationship Management (CRM) |
| No-Brainer | Revenue | MARKETING BINGO (free square) | Deliverable[s] | Time to Market |
| Prioritized | Drill Down | Profit[ability] | Real-Time | Strategize |
| Aggregate | Revisit | On The Same Page | Success | Conversion |