| Patent | Big Picture | Burn rate | Due dilligence | Focused |
| Integration | Experiences | Segment | Best Practice | Control Group |
| Profit[ability] | Strategize | MARKETING BINGO (free square) | Solution(s) | Performance |
| Grow | Proactive | End to end | Scenario[s] | Application Service Provider (ASP) |
| Followup | On The Same Page | Promotion | Downsize | Benefit analysis |