| Growth | Promotion | Workflow | Impactful | Facilitate |
| Dynamic | Target Audience | Experiences | Monetize | Prototype |
| E-tailers | Return on Investment (ROI) | MARKETING BINGO (free square) | Vertical Market | Eyeballs |
| Braindump | Time to Market | Off-line | Intellectual Property | Big Picture |
| Engage | Buzz | Cross Sell | Touch Base | Back-end |