| Solution(s) | Retention | Scenario[s] | Gap Analysis | Service Oriented |
| Deliverable[s] | Results / Result-Driven | Wow Factor | Back-end | Pushback |
| High-Level | Benefit analysis | MARKETING BINGO (free square) | Viral | Proactive |
| Downsize | First to market | Conversion | Profit[ability] | Win-win |
| Patent | Customer Service | A-B Testing | Intellectual Property | Vertical Market |