| Bottom up | Timeline(s) | Experiences | Landing Page[s] | Customer Centric |
| Braindump | Followup | Empower[ment] | No-Brainer | Gap Analysis |
| Dynamic | Call to Action | MARKETING BINGO (free square) | High-Level | Targeted |
| Collaborate | Prioritized | Objectives | Relevance | Drill Down |
| Impactful | Value Add[ed] | Strategize | Moving/Going Forward | B2B |