| Service Oriented | Strategic | Mindset | Segment | Impactful |
| Upside | Growth | Buzz | Moving/Going Forward | Downsize |
| Dynamic | Scope | MARKETING BINGO (free square) | Engage | Measurement |
| Return on Investment (ROI) | Innovation / Innovated | Restructuring | Braindump | Streamline |
| Workflow | Customer Centric | Out Source | Market Leader | Promotion |