| Facilitate | Viral | One to one | Goal[s] | Objectives |
| Technologies | Benefit analysis | Measurement | E-tailers | Convergent |
| Emergent | Sales Driven | MARKETING BINGO (free square) | Benchmark | Google Juice |
| Robust | Braindump | E-business | Lead The Field / Occupy The Field | Intellectual Property |
| Cross Sell | Burn rate | Phase | Performance | Target Audience |