| No-Brainer | Restructuring | Best Practice | Back-end | Vertical Market |
| Engage | Targeted | Objectives | Win-win | Acquisition |
| E-commerce | Facilitate | MARKETING BINGO (free square) | Flexibility | Patent |
| Timeline(s) | Automated | Promotion | Personalization | Strategic |
| Burn rate | Benefit analysis | Mindset | Market Leader | Innovation / Innovated |