| Pipeline | Niche[s] | Streamline | Benchmark | Followup |
| Strategize | Downsize | Application Service Provider (ASP) | Off-line | Acquisition |
| Deadlines | Collaborate | MARKETING BINGO (free square) | Gap Analysis | Revenue |
| First to market | Mind Share | Fast Track | Vertical Market | Measurement |
| Synergy / Synergies | Burn rate | End to end | Scope | Up-Sell |