| Lead The Field / Occupy The Field | No-Brainer | Off-line | Cross Sell | Target Audience |
| Due dilligence | Brand[ing] | Proactive | Return on Investment (ROI) | Pushback |
| Leverage | Strategic | MARKETING BINGO (free square) | Timeline(s) | E-business |
| Downsize | Optimization | Vertical Market | Patent | Assets |
| Pipeline | Mindset | Burn rate | First to market | Ball Park |