| Retention | Scenario[s] | Perspective | Downsize | E-tailers |
| Landing Page[s] | Time to Market | A-B Testing | Profit[ability] | Pipeline |
| Performance | Automated | MARKETING BINGO (free square) | Customer Centric | Fast Track |
| Segment | Business Plan | Solution(s) | Action Item | Service Oriented |
| Bottom up | Customer Relationship Management (CRM) | Focused | Empower[ment] | Partner |