| Focused | Expectations | Facilitate | Phase | Workflow |
| A-B Testing | Demographic | Ramp Up | Retention | Off-line |
| Patent | Optimization | MARKETING BINGO (free square) | Pipeline | Restructuring |
| Proactive | Real-Time | Bottom Line | Bandwidth | Automated |
| Opportunity | Big Picture | Downsize | Niche[s] | Customer Centric |