| Objectives | Control Group | Ball Park | Drink the Kool-Aid | End to end |
| Facilitate | Client Focus[ed] | No-Brainer | Brand[ing] | Scope |
| Retention | Goal[s] | MARKETING BINGO (free square) | Timeline(s) | Demographic |
| Impactful | One to one | Followup | Empower[ment] | Gap Analysis |
| Customer Oriented | Customer Service | Call to Action | Engage | Assets |