| Partner | Landing Page[s] | Drill Down | B2B | Eyeballs |
| Facilitate | Integration | Brand[ing] | Customer Relationship Management (CRM) | Revenue |
| Ball Park | Search Engine Optimization | MARKETING BINGO (free square) | Action Item | Relevance |
| E-tailers | Personalization | Mind Share | Monetize | Drink the Kool-Aid |
| Low-Hanging Fruit | Performance | Due dilligence | Grow | Focused |