| Drill Down | Robust | Emergent | Opportunity | Revisit |
| Brand[ing] | Upside | Buzz | Revenue | Facilitate |
| Retention | First to market | MARKETING BINGO (free square) | Business Plan | High-Level |
| Due dilligence | Deadlines | Wow Factor | Control Group | Expectations |
| Streamline | Conversion | Run the Numbers | Ramp Up | Patent |