| Burn rate | Milestone | Prioritized | Promotion | Acquisition |
| E-tailers | Niche[s] | Integration | Metrics | Run the Numbers |
| Measurement | Strategic | MARKETING BINGO (free square) | Scope | Bottom Line |
| Cross Sell | Revenue | Results / Result-Driven | End to end | Facilitate |
| Google Juice | Gap Analysis | Aggregate | Targeted | Braindump |
| Niche[s] | Client Focus[ed] | Ball Park | Bandwidth | Robust |
| Scope | Benchmark | Solution(s) | E-commerce | Eyeballs |
| Acquisition | Call to Action | MARKETING BINGO (free square) | Fast Track | Big Picture |
| Action Item | Moving/Going Forward | Market Leader | Drill Down | Google Juice |
| Restructuring | Downsize | Customer Oriented | Bottom Line | Synergy / Synergies |