| Ball Park | Value Add[ed] | Objectives | Metrics | Sales Driven |
| Optimization | Viral | Customer Relationship Management (CRM) | Control Group | Results / Result-Driven |
| Low-Hanging Fruit | Robust | MARKETING BINGO (free square) | Technologies | E-tailers |
| Deadlines | Eyeballs | Revenue | Proactive | Benchmark |
| Solution(s) | Workflow | Ramp Up | Business Plan | Return on Investment (ROI) |
| Solution(s) | E-commerce | Paradigm | Performance | Control Group |
| Value Add[ed] | Promotion | Objectives | Moving/Going Forward | Assets |
| Drink the Kool-Aid | Followup | MARKETING BINGO (free square) | Client Focus[ed] | Metrics |
| Integration | Burn rate | Engage | Action Item | Phase |
| Innovation / Innovated | Success | Focused | Robust | Scenario[s] |