| Software as a Service | Messaging based | Vaporware | ADO | SLA |
| Predictive Capabilities | Green IT | Open Platform | Business Process | Hybrid Cloud |
| Dual Licensing | Seamless integration | INFORMATION TECHNOLOGIES BINGO (free square) | Future-proof | Out of the box |
| disruptive | Economies of Scale | Virtualize | On-the-fly | Knowledge Worker |
| Outsourcing | Device Agnostic | HTML5 | Interoperable | Twisted Pair |