| Future-proof | Out of the box | High-Density | Economies of Scale | Device Agnostic |
| Hybrid Cloud | Context Aware | Vaporware | Twisted Pair | HTML5 |
| On-the-fly | Internet of Things (IoT) | INFORMATION TECHNOLOGIES BINGO (free square) | End-to-end | WiFi |
| Zero Administration | Single Pane of Glass | Dual Licensing | Predictive Capabilities | Foolproof |
| Messaging based | TCO | Intellectual Asset | Integrated | Outsourcing |