| Foolproof | Encryption | Context Aware | Virtualize | Single Pane of Glass |
| Network | ADO | On-the-fly | Best Practice | TCO |
| Transfer Rate | Instant Access | INFORMATION TECHNOLOGIES BINGO (free square) | Intellectual Asset | Software as a Service |
| Future-proof | Dual Licensing | Outsourcing | Unlimited Bandwith | WebService |
| Innovation | XML based | Green IT | Hybrid Cloud | Business Process |