| Foolproof | Vaporware | Twisted Pair | Software as a Service | Single Pane of Glass |
| Scaling | Intellectual Asset | disruptive | TCO | Dual Licensing |
| High-Density | Economies of Scale | INFORMATION TECHNOLOGIES BINGO (free square) | 24/7 | SLA |
| Enterprise class | Encryption | Best Practice | Hyperconvergence | User experience |
| Interoperable | Messaging based | Predictive Capabilities | Device Agnostic | Outsourcing |