| Transfer Rate | Economies of Scale | Business Process | Green IT | TCO |
| Software as a Service | Device Agnostic | Hybrid Cloud | SLA | Future-proof |
| Context Aware | Integrated | INFORMATION TECHNOLOGIES BINGO (free square) | Vaporware | End-to-end |
| Scaling | Seamless integration | Unlimited CPU | Network | On-the-fly |
| Zero Administration | XML based | Innovation | WiFi | Knowledge Worker |