| disruptive | TCO | User experience | Green IT | Future-proof |
| Knowledge Worker | Context Aware | Next Generation | Predictive Capabilities | Business Process |
| Software as a Service | High-Density | INFORMATION TECHNOLOGIES BINGO (free square) | On Demand | Unlimited Bandwith |
| Seamless integration | On-the-fly | Multi-platform | Instant Access | Foolproof |
| Encryption | Vaporware | Network | Single Pane of Glass | Out of the box |