| Web-Based Application | Vaporware | Zero Administration | Service Oriented | Economies of Scale |
| Knowledge Worker | disruptive | Enterprise class | Dual Licensing | Business continuity |
| SLA | Modulation | INFORMATION TECHNOLOGIES BINGO (free square) | Multi-platform | Interoperable |
| Hyperconvergence | Virtualize | On Demand | Future-proof | Encryption |
| Context Aware | High-Density | Innovation | Foolproof | Business Process |
| User experience | Service Oriented | Seamless integration | Business Process | TCO |
| Knowledge Worker | WebService | Green IT | Hyperconvergence | Internet of Things (IoT) |
| On Demand | XML based | INFORMATION TECHNOLOGIES BINGO (free square) | Unlimited capacity | Out of the box |
| On-the-fly | ADO | Enterprise class | Single Pane of Glass | Outsourcing |
| Unlimited Bandwith | 24/7 | Twisted Pair | Dual Licensing | Intellectual Asset |