| User experience | TCO | Out of the box | Intellectual Asset | Innovation |
| Open Platform | Green IT | Outsourcing | Seamless integration | Internet of Things (IoT) |
| Messaging based | Foolproof | INFORMATION TECHNOLOGIES BINGO (free square) | Next Generation | HTML5 |
| Web-Based Application | Zero Administration | Dual Licensing | Scaling | Multi-platform |
| 24/7 | WebService | Software as a Service | Context Aware | Twisted Pair |
| WebService | Software as a Service | Unlimited Bandwith | Single Pane of Glass | Seamless integration |
| Messaging based | 24/7 | Economies of Scale | Unlimited capacity | Hyperconvergence |
| Interoperable | Device Agnostic | INFORMATION TECHNOLOGIES BINGO (free square) | XML based | Next Generation |
| On-the-fly | Out of the box | High-Density | Multi-platform | Integrated |
| Best Practice | Zero Administration | Knowledge Worker | TCO | RAID |