| Intellectual Asset | Next Generation | Zero Administration | End-to-end | Outsourcing |
| Messaging based | Open Platform | Knowledge Worker | Hyperconvergence | Device Agnostic |
| HTML5 | Dual Licensing | INFORMATION TECHNOLOGIES BINGO (free square) | Foolproof | Best Practice |
| Economies of Scale | Encryption | On Demand | Interoperable | Hybrid Cloud |
| Multi-platform | Green IT | Business Process | Web-Based Application | Predictive Capabilities |
| Business continuity | Outsourcing | Network | Foolproof | Web-Based Application |
| Vaporware | Next Generation | ADO | Software as a Service | Out of the box |
| Business Process | Unlimited Bandwith | INFORMATION TECHNOLOGIES BINGO (free square) | Internet of Things (IoT) | Dual Licensing |
| Instant Access | On-the-fly | Knowledge Worker | Twisted Pair | Zero Administration |
| Enterprise class | Encryption | Messaging based | User experience | Hybrid Cloud |