| Green IT | Zero Administration | Encryption | Future-proof | Best Practice |
| Innovation | TCO | Instant Access | Hyperconvergence | Context Aware |
| Business Process | On-the-fly | INFORMATION TECHNOLOGIES BINGO (free square) | ADO | Unlimited CPU |
| Seamless integration | Unlimited capacity | Virtualize | Single Pane of Glass | Twisted Pair |
| Outsourcing | Multi-platform | Software as a Service | WebService | RAID |
| Hyperconvergence | TCO | XML based | HTML5 | User experience |
| Internet of Things (IoT) | Network | Knowledge Worker | ADO | Interoperable |
| Modulation | Green IT | INFORMATION TECHNOLOGIES BINGO (free square) | Integrated | Outsourcing |
| Enterprise class | Transfer Rate | Future-proof | Predictive Capabilities | disruptive |
| Dual Licensing | Unlimited capacity | Unlimited CPU | Messaging based | Context Aware |