| Messaging based | End-to-end | TCO | WiFi | Economies of Scale |
| Next Generation | Zero Administration | Unlimited CPU | Cloud Computing | Predictive Capabilities |
| Scaling | Seamless integration | INFORMATION TECHNOLOGIES BINGO (free square) | Unlimited Bandwith | Out of the box |
| Future-proof | Web-Based Application | Intellectual Asset | Single Pane of Glass | Software as a Service |
| Knowledge Worker | Context Aware | HTML5 | Enterprise class | Modulation |
| TCO | Multi-platform | Context Aware | Hybrid Cloud | Software as a Service |
| Device Agnostic | WiFi | Green IT | WebService | Next Generation |
| Innovation | Instant Access | INFORMATION TECHNOLOGIES BINGO (free square) | Unlimited capacity | Internet of Things (IoT) |
| Virtualize | On-the-fly | Messaging based | Vaporware | On Demand |
| Unlimited CPU | Knowledge Worker | disruptive | Future-proof | Twisted Pair |