| Celebrate Success | Infocasting Strategy | Monetize | Multi year Platform | Best in Class |
| Aspirational | Crossmedia | Drink the Kool-aid | Micro Transaction | Smartglass |
| Sticky | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Massively Single Player |
| Metagame | Mobile Integration | Align | Make it Pop! | User Story |
| Dailies | Razor X | Experiential Goals | User Promise | RIF Event |