| Sticky | Multi year Platform | Dailies | Make it Pop! | Metagame |
| SWOT Analysis | Aspirational | Align | Smartglass | Micro Transaction |
| Cloud Based | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Infocasting Strategy |
| User Story | Crossmedia | Metrics Based... | Experiential Goals | Celebrate Success |
| Best in Class | Next Gen! | Massively Single Player | Monetize | Razor X |