| Best in Class | RIF Event | Make it Pop! | Crossmedia | SWOT Analysis |
| Align | Next Gen! | Multi year Platform | Experiential Goals | Monetize |
| Sticky | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Cloud Based | User Promise |
| Metrics Based... | Drink the Kool-aid | Massively Single Player | Emergent Gameplay | Smartglass |
| Razor X | User Story | Aspirational | Mobile Integration | Metagame |