| Emergent Gameplay | User Promise | Experiential Goals | Dailies | Sticky |
| Smartglass | Aspirational | Cloud Based | SWOT Analysis | Drink the Kool-aid |
| Make it Pop! | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Celebrate Success |
| Next Gen! | Best in Class | Monetize | Massively Single Player | Multi year Platform |
| Metagame | Crossmedia | Infocasting Strategy | Razor X | Align |