| Best in Class | Razor X | Experiential Goals | Infocasting Strategy | Monetize |
| Cloud Based | Crossmedia | Drink the Kool-aid | User Promise | Next Gen! |
| SWOT Analysis | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Smartglass | Metagame |
| Micro Transaction | Celebrate Success | Mobile Integration | Dailies | Make it Pop! |
| Multi year Platform | User Story | Massively Single Player | Align | Metrics Based... |