| Drink the Kool-aid | Emergent Gameplay | Crossmedia | Celebrate Success | RIF Event |
| Smartglass | Aspirational | Infocasting Strategy | User Promise | Dailies |
| Experiential Goals | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Cloud Based |
| SWOT Analysis | Align | Monetize | Make it Pop! | User Story |
| Metagame | Micro Transaction | Sticky | Multi year Platform | Massively Single Player |