| SWOT Analysis | Experiential Goals | Make it Pop! | Micro Transaction | Sticky |
| Mobile Integration | RIF Event | Best in Class | Dailies | Infocasting Strategy |
| Smartglass | Monetize | GAME DEVELOPMENT BINGO (free square) | Aspirational | Celebrate Success |
| Multi year Platform | Metrics Based... | Cloud Based | Razor X | Align |
| User Promise | Metagame | Massively Single Player | User Story | Drink the Kool-aid |