| Dailies | Massively Single Player | SWOT Analysis | Celebrate Success | Crossmedia |
| Make it Pop! | User Story | Monetize | Aspirational | Emergent Gameplay |
| Sticky | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | User Promise | Metrics Based... |
| Align | Best in Class | Drink the Kool-aid | Razor X | Cloud Based |
| Infocasting Strategy | Next Gen! | Micro Transaction | Mobile Integration | Metagame |