| Infocasting Strategy | Sticky | Crossmedia | Aspirational | Celebrate Success |
| Align | User Promise | Monetize | Micro Transaction | Smartglass |
| Razor X | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Experiential Goals |
| User Story | Massively Single Player | Multi year Platform | Emergent Gameplay | Next Gen! |
| RIF Event | Metagame | Best in Class | Cloud Based | Make it Pop! |
| Make it Pop! | Dailies | Razor X | Multi year Platform | Align |
| Smartglass | Sticky | Monetize | Experiential Goals | Mobile Integration |
| User Promise | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Celebrate Success |
| Metagame | Infocasting Strategy | Crossmedia | SWOT Analysis | Cloud Based |
| Massively Single Player | Aspirational | User Story | Drink the Kool-aid | Emergent Gameplay |