| Celebrate Success | Sticky | RIF Event | Metrics Based... | Razor X |
| Mobile Integration | Crossmedia | Next Gen! | Smartglass | SWOT Analysis |
| Multi year Platform | Monetize | GAME DEVELOPMENT BINGO (free square) | User Story | Micro Transaction |
| Infocasting Strategy | Cloud Based | User Promise | Make it Pop! | Massively Single Player |
| Metagame | Best in Class | Emergent Gameplay | Align | Dailies |
| Best in Class | User Promise | Make it Pop! | Aspirational | Metagame |
| Smartglass | User Story | Emergent Gameplay | Micro Transaction | Celebrate Success |
| Align | Sticky | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Experiential Goals |
| Next Gen! | Mobile Integration | SWOT Analysis | Razor X | Massively Single Player |
| Infocasting Strategy | Drink the Kool-aid | Dailies | Cloud Based | RIF Event |