| Experiential Goals | Sticky | Drink the Kool-aid | Multi year Platform | User Promise |
| Aspirational | Metrics Based... | Razor X | Cloud Based | Mobile Integration |
| Emergent Gameplay | User Story | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Metagame |
| Smartglass | Micro Transaction | Celebrate Success | Crossmedia | Best in Class |
| Make it Pop! | Monetize | Next Gen! | RIF Event | Dailies |
| Next Gen! | Dailies | Best in Class | RIF Event | Mobile Integration |
| Aspirational | Celebrate Success | Metagame | Metrics Based... | Experiential Goals |
| Crossmedia | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | User Promise | Multi year Platform |
| SWOT Analysis | Infocasting Strategy | Align | Sticky | Razor X |
| Smartglass | Drink the Kool-aid | User Story | Cloud Based | Emergent Gameplay |