| Metrics Based... | Make it Pop! | Monetize | RIF Event | Razor X |
| Micro Transaction | Align | Sticky | Dailies | SWOT Analysis |
| Multi year Platform | Best in Class | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | User Promise |
| Metagame | Crossmedia | Mobile Integration | Experiential Goals | Massively Single Player |
| User Story | Next Gen! | Celebrate Success | Smartglass | Emergent Gameplay |
| User Promise | Aspirational | Crossmedia | Emergent Gameplay | Next Gen! |
| Cloud Based | User Story | Sticky | Massively Single Player | Micro Transaction |
| Monetize | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Smartglass | Celebrate Success |
| Make it Pop! | Dailies | SWOT Analysis | Razor X | Drink the Kool-aid |
| Infocasting Strategy | Experiential Goals | Best in Class | Metagame | Multi year Platform |