| Massively Single Player | Aspirational | SWOT Analysis | Multi year Platform | Best in Class |
| Experiential Goals | Dailies | Smartglass | Infocasting Strategy | Crossmedia |
| RIF Event | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Sticky | Razor X |
| Mobile Integration | Emergent Gameplay | Metagame | Drink the Kool-aid | Metrics Based... |
| Monetize | Next Gen! | Cloud Based | Align | User Story |
| RIF Event | SWOT Analysis | Align | Smartglass | Metagame |
| Next Gen! | Make it Pop! | Experiential Goals | Cloud Based | Drink the Kool-aid |
| Celebrate Success | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Monetize | Razor X |
| User Story | Best in Class | Metrics Based... | Dailies | Aspirational |
| Micro Transaction | Sticky | Crossmedia | User Promise | Mobile Integration |