| Mobile Integration | Celebrate Success | Next Gen! | Infocasting Strategy | Aspirational |
| RIF Event | Sticky | Experiential Goals | User Promise | Massively Single Player |
| Make it Pop! | Metagame | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Razor X |
| Crossmedia | Micro Transaction | Emergent Gameplay | Dailies | SWOT Analysis |
| Monetize | Multi year Platform | Metrics Based... | Smartglass | Align |
| Aspirational | Monetize | Metagame | Micro Transaction | Drink the Kool-aid |
| Dailies | Metrics Based... | User Promise | Mobile Integration | Massively Single Player |
| Next Gen! | Smartglass | GAME DEVELOPMENT BINGO (free square) | Sticky | Align |
| Make it Pop! | SWOT Analysis | Emergent Gameplay | Best in Class | Experiential Goals |
| Infocasting Strategy | User Story | Crossmedia | Multi year Platform | RIF Event |