| Drink the Kool-aid | Cloud Based | Infocasting Strategy | Sticky | Razor X |
| Monetize | Metagame | Experiential Goals | Align | Aspirational |
| Massively Single Player | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Smartglass | User Promise |
| Make it Pop! | Next Gen! | Celebrate Success | RIF Event | SWOT Analysis |
| Mobile Integration | Crossmedia | Dailies | Metrics Based... | Emergent Gameplay |
| Next Gen! | Drink the Kool-aid | Align | Monetize | Aspirational |
| Massively Single Player | Metagame | Mobile Integration | Best in Class | Make it Pop! |
| Crossmedia | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Infocasting Strategy |
| User Story | Micro Transaction | Metrics Based... | Cloud Based | Experiential Goals |
| RIF Event | Razor X | Multi year Platform | User Promise | Sticky |