| Dailies | Micro Transaction | Metagame | Next Gen! | Celebrate Success |
| Align | User Story | Aspirational | User Promise | Monetize |
| Metrics Based... | Smartglass | GAME DEVELOPMENT BINGO (free square) | Cloud Based | RIF Event |
| Multi year Platform | Emergent Gameplay | Experiential Goals | Drink the Kool-aid | Mobile Integration |
| Massively Single Player | Sticky | SWOT Analysis | Infocasting Strategy | Best in Class |
| Crossmedia | Smartglass | Best in Class | Cloud Based | Micro Transaction |
| Monetize | Drink the Kool-aid | Make it Pop! | SWOT Analysis | Multi year Platform |
| Align | Aspirational | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Mobile Integration |
| Metrics Based... | RIF Event | User Story | User Promise | Next Gen! |
| Infocasting Strategy | Metagame | Massively Single Player | Sticky | Dailies |