| User Promise | Celebrate Success | Best in Class | Metagame | SWOT Analysis |
| Make it Pop! | Drink the Kool-aid | Align | User Story | Monetize |
| Crossmedia | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Dailies | Smartglass |
| RIF Event | Metrics Based... | Infocasting Strategy | Massively Single Player | Cloud Based |
| Mobile Integration | Emergent Gameplay | Sticky | Experiential Goals | Aspirational |
| Monetize | Best in Class | Celebrate Success | Razor X | Infocasting Strategy |
| Make it Pop! | Multi year Platform | Micro Transaction | Aspirational | Dailies |
| Metrics Based... | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Emergent Gameplay |
| Metagame | Crossmedia | Drink the Kool-aid | User Story | Smartglass |
| Sticky | Cloud Based | RIF Event | User Promise | Mobile Integration |