| User Story | Dailies | Sticky | Infocasting Strategy | Massively Single Player |
| Best in Class | Emergent Gameplay | Monetize | Aspirational | Crossmedia |
| Make it Pop! | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Next Gen! |
| Metagame | Smartglass | Cloud Based | Celebrate Success | Mobile Integration |
| RIF Event | Align | Micro Transaction | Experiential Goals | SWOT Analysis |
| Cloud Based | Metagame | Crossmedia | Align | Sticky |
| Make it Pop! | RIF Event | Emergent Gameplay | Drink the Kool-aid | Smartglass |
| Mobile Integration | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Razor X |
| User Story | Infocasting Strategy | Massively Single Player | Dailies | Monetize |
| Experiential Goals | Best in Class | Next Gen! | Micro Transaction | Aspirational |