| Smartglass | Metagame | Experiential Goals | Cloud Based | Make it Pop! |
| User Story | Micro Transaction | Drink the Kool-aid | Emergent Gameplay | User Promise |
| Razor X | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Best in Class | Dailies |
| Metrics Based... | Massively Single Player | SWOT Analysis | Align | Multi year Platform |
| Aspirational | Celebrate Success | Crossmedia | Infocasting Strategy | Monetize |
| SWOT Analysis | User Story | RIF Event | Metagame | Drink the Kool-aid |
| Infocasting Strategy | Razor X | Monetize | Micro Transaction | Smartglass |
| Experiential Goals | Align | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Best in Class |
| Aspirational | Make it Pop! | Metrics Based... | Dailies | Multi year Platform |
| Next Gen! | Emergent Gameplay | User Promise | Sticky | Celebrate Success |