| Smartglass | Drink the Kool-aid | RIF Event | Infocasting Strategy | Mobile Integration |
| Next Gen! | Aspirational | Massively Single Player | User Promise | Micro Transaction |
| Celebrate Success | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Razor X |
| Best in Class | SWOT Analysis | Metrics Based... | User Story | Cloud Based |
| Metagame | Experiential Goals | Crossmedia | Align | Dailies |