| Aspirational | Experiential Goals | Monetize | Crossmedia | Make it Pop! |
| Razor X | RIF Event | User Promise | Multi year Platform | Dailies |
| Drink the Kool-aid | Metagame | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Sticky |
| Massively Single Player | Smartglass | Align | User Story | Best in Class |
| Celebrate Success | Emergent Gameplay | Infocasting Strategy | SWOT Analysis | Cloud Based |