| Micro Transaction | Best in Class | Experiential Goals | Monetize | Dailies |
| Align | Sticky | SWOT Analysis | Metagame | Make it Pop! |
| User Story | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Emergent Gameplay |
| Multi year Platform | Mobile Integration | Cloud Based | User Promise | RIF Event |
| Aspirational | Massively Single Player | Razor X | Drink the Kool-aid | Next Gen! |