| Smartglass | Cloud Based | Drink the Kool-aid | Multi year Platform | Celebrate Success |
| Dailies | Monetize | Make it Pop! | Align | Sticky |
| Micro Transaction | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Emergent Gameplay |
| User Story | Next Gen! | RIF Event | Infocasting Strategy | Aspirational |
| User Promise | Metagame | Mobile Integration | Razor X | Crossmedia |