| Metrics Based... | Smartglass | User Story | Multi year Platform | Cloud Based |
| Make it Pop! | SWOT Analysis | Drink the Kool-aid | Massively Single Player | Experiential Goals |
| Mobile Integration | Metagame | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Monetize |
| Micro Transaction | Sticky | RIF Event | Dailies | Razor X |
| User Promise | Next Gen! | Align | Emergent Gameplay | Best in Class |