| User Story | Dailies | Metrics Based... | Metagame | Multi year Platform |
| Drink the Kool-aid | Crossmedia | SWOT Analysis | Celebrate Success | User Promise |
| Cloud Based | Best in Class | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | RIF Event |
| Make it Pop! | Razor X | Sticky | Smartglass | Mobile Integration |
| Monetize | Infocasting Strategy | Aspirational | Massively Single Player | Micro Transaction |