| Razor X | Experiential Goals | Crossmedia | SWOT Analysis | RIF Event |
| Metrics Based... | Monetize | Aspirational | Multi year Platform | Emergent Gameplay |
| Infocasting Strategy | Align | GAME DEVELOPMENT BINGO (free square) | Cloud Based | User Promise |
| Smartglass | Next Gen! | Dailies | Celebrate Success | Make it Pop! |
| Mobile Integration | Massively Single Player | Metagame | Sticky | Micro Transaction |