| Drink the Kool-aid | Aspirational | SWOT Analysis | Infocasting Strategy | Experiential Goals |
| Micro Transaction | Next Gen! | Cloud Based | Smartglass | User Story |
| User Promise | Align | GAME DEVELOPMENT BINGO (free square) | Dailies | Monetize |
| Sticky | Metagame | Crossmedia | Emergent Gameplay | Razor X |
| Multi year Platform | Best in Class | Metrics Based... | Massively Single Player | Mobile Integration |