| SWOT Analysis | Smartglass | Crossmedia | Cloud Based | Mobile Integration |
| User Story | Emergent Gameplay | Infocasting Strategy | Next Gen! | User Promise |
| Make it Pop! | Best in Class | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Sticky |
| Massively Single Player | Metagame | Experiential Goals | Monetize | Dailies |
| Celebrate Success | Drink the Kool-aid | Razor X | Align | Micro Transaction |