| Celebrate Success | RIF Event | Experiential Goals | Infocasting Strategy | Crossmedia |
| Sticky | Metrics Based... | Dailies | Massively Single Player | Next Gen! |
| Cloud Based | User Promise | GAME DEVELOPMENT BINGO (free square) | Smartglass | Align |
| Razor X | Emergent Gameplay | Drink the Kool-aid | Mobile Integration | Micro Transaction |
| Best in Class | User Story | Make it Pop! | Multi year Platform | Metagame |