| User Story | Next Gen! | Emergent Gameplay | Align | Massively Single Player |
| Mobile Integration | Metrics Based... | SWOT Analysis | Sticky | Crossmedia |
| Razor X | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | User Promise | Make it Pop! |
| RIF Event | Dailies | Metagame | Drink the Kool-aid | Aspirational |
| Smartglass | Monetize | Multi year Platform | Infocasting Strategy | Experiential Goals |