| Multi year Platform | Dailies | Aspirational | User Promise | RIF Event |
| Cloud Based | Smartglass | Drink the Kool-aid | User Story | Massively Single Player |
| Align | Best in Class | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Crossmedia |
| Experiential Goals | Metrics Based... | SWOT Analysis | Make it Pop! | Sticky |
| Monetize | Metagame | Next Gen! | Razor X | Infocasting Strategy |