| Experiential Goals | Next Gen! | Micro Transaction | Metrics Based... | Multi year Platform |
| SWOT Analysis | Drink the Kool-aid | Sticky | Mobile Integration | Smartglass |
| Metagame | Dailies | GAME DEVELOPMENT BINGO (free square) | Monetize | Emergent Gameplay |
| User Promise | Crossmedia | RIF Event | Massively Single Player | Celebrate Success |
| Align | Razor X | Aspirational | User Story | Best in Class |