| Sticky | Metagame | Dailies | Best in Class | Multi year Platform |
| Drink the Kool-aid | Monetize | Experiential Goals | Massively Single Player | Make it Pop! |
| Emergent Gameplay | Smartglass | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | User Story |
| Aspirational | Align | RIF Event | User Promise | Cloud Based |
| Mobile Integration | Infocasting Strategy | Celebrate Success | Next Gen! | Razor X |