| Experiential Goals | Sticky | Metrics Based... | Align | Emergent Gameplay |
| Monetize | Dailies | Micro Transaction | Drink the Kool-aid | Infocasting Strategy |
| Aspirational | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Best in Class |
| Make it Pop! | Mobile Integration | SWOT Analysis | Razor X | User Story |
| Cloud Based | User Promise | Multi year Platform | Next Gen! | Metagame |