| Razor X | Celebrate Success | Make it Pop! | Infocasting Strategy | RIF Event |
| Crossmedia | User Promise | Next Gen! | SWOT Analysis | Dailies |
| Multi year Platform | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Monetize | Emergent Gameplay |
| Sticky | Cloud Based | Drink the Kool-aid | Aspirational | Align |
| Metrics Based... | Smartglass | Mobile Integration | Micro Transaction | User Story |