| Aspirational | Drink the Kool-aid | Metagame | Best in Class | Dailies |
| Align | Make it Pop! | Cloud Based | Sticky | Metrics Based... |
| Micro Transaction | Razor X | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Smartglass |
| SWOT Analysis | Monetize | User Story | User Promise | Emergent Gameplay |
| Infocasting Strategy | Multi year Platform | RIF Event | Mobile Integration | Crossmedia |