| User Promise | Infocasting Strategy | Align | Metrics Based... | User Story |
| Experiential Goals | Micro Transaction | Crossmedia | Massively Single Player | Aspirational |
| Cloud Based | Metagame | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Celebrate Success |
| Smartglass | Monetize | RIF Event | Multi year Platform | Drink the Kool-aid |
| Mobile Integration | Razor X | Sticky | Emergent Gameplay | Dailies |