| Drink the Kool-aid | Celebrate Success | Metagame | Sticky | Best in Class |
| Multi year Platform | Mobile Integration | Micro Transaction | Cloud Based | SWOT Analysis |
| Dailies | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Razor X | Aspirational |
| RIF Event | Infocasting Strategy | User Promise | Monetize | Emergent Gameplay |
| User Story | Crossmedia | Metrics Based... | Make it Pop! | Align |