| Monetize | Dailies | Mobile Integration | Razor X | Metagame |
| Crossmedia | Aspirational | Make it Pop! | Sticky | User Story |
| Experiential Goals | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Cloud Based |
| User Promise | Multi year Platform | Micro Transaction | Massively Single Player | RIF Event |
| Drink the Kool-aid | Next Gen! | Align | Infocasting Strategy | Metrics Based... |