| SWOT Analysis | Razor X | Sticky | Mobile Integration | Celebrate Success |
| Experiential Goals | Drink the Kool-aid | Make it Pop! | Infocasting Strategy | Aspirational |
| Dailies | Smartglass | GAME DEVELOPMENT BINGO (free square) | Monetize | Align |
| Emergent Gameplay | User Story | User Promise | RIF Event | Best in Class |
| Massively Single Player | Cloud Based | Micro Transaction | Metagame | Crossmedia |