| Make it Pop! | Sticky | Massively Single Player | Drink the Kool-aid | Monetize |
| Infocasting Strategy | Smartglass | Multi year Platform | Emergent Gameplay | Best in Class |
| Metrics Based... | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Align |
| Mobile Integration | Next Gen! | RIF Event | Crossmedia | Aspirational |
| User Story | User Promise | SWOT Analysis | Metagame | Dailies |