| User Story | Aspirational | Emergent Gameplay | Smartglass | Drink the Kool-aid |
| Mobile Integration | Best in Class | Micro Transaction | User Promise | Experiential Goals |
| RIF Event | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Sticky |
| Metrics Based... | Razor X | Massively Single Player | Celebrate Success | Crossmedia |
| Metagame | Dailies | Cloud Based | SWOT Analysis | Monetize |