| RIF Event | Metagame | Micro Transaction | User Story | SWOT Analysis |
| Crossmedia | Emergent Gameplay | Best in Class | Massively Single Player | Make it Pop! |
| Dailies | Smartglass | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Celebrate Success |
| Sticky | Experiential Goals | Mobile Integration | User Promise | Multi year Platform |
| Drink the Kool-aid | Infocasting Strategy | Monetize | Razor X | Cloud Based |