| Razor X | Micro Transaction | Emergent Gameplay | Multi year Platform | Infocasting Strategy |
| Monetize | Metrics Based... | Make it Pop! | Massively Single Player | Smartglass |
| Aspirational | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Sticky |
| Crossmedia | Drink the Kool-aid | SWOT Analysis | Mobile Integration | Dailies |
| Best in Class | Celebrate Success | User Story | User Promise | Cloud Based |