| Drink the Kool-aid | SWOT Analysis | RIF Event | Smartglass | Micro Transaction |
| Make it Pop! | Best in Class | Emergent Gameplay | Razor X | Experiential Goals |
| User Story | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Metagame |
| User Promise | Dailies | Align | Sticky | Massively Single Player |
| Cloud Based | Next Gen! | Crossmedia | Metrics Based... | Infocasting Strategy |