| Monetize | Smartglass | User Story | User Promise | Cloud Based |
| Massively Single Player | Multi year Platform | Experiential Goals | Emergent Gameplay | Metagame |
| Metrics Based... | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | RIF Event |
| Dailies | Mobile Integration | SWOT Analysis | Best in Class | Aspirational |
| Make it Pop! | Drink the Kool-aid | Sticky | Infocasting Strategy | Crossmedia |