| Monetize | Metrics Based... | Drink the Kool-aid | Smartglass | Micro Transaction |
| User Story | Metagame | Best in Class | Aspirational | Emergent Gameplay |
| Crossmedia | Align | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Cloud Based |
| Multi year Platform | Razor X | Experiential Goals | Dailies | User Promise |
| Make it Pop! | Mobile Integration | RIF Event | SWOT Analysis | Infocasting Strategy |