| Infocasting Strategy | Micro Transaction | Next Gen! | Crossmedia | Metrics Based... |
| Drink the Kool-aid | Cloud Based | Sticky | Celebrate Success | Align |
| Monetize | User Promise | GAME DEVELOPMENT BINGO (free square) | RIF Event | Aspirational |
| Experiential Goals | Metagame | Smartglass | Massively Single Player | Dailies |
| Mobile Integration | SWOT Analysis | User Story | Multi year Platform | Best in Class |