| Infocasting Strategy | Crossmedia | Drink the Kool-aid | Next Gen! | Align |
| Metrics Based... | Multi year Platform | Celebrate Success | Sticky | Make it Pop! |
| Monetize | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | User Promise | SWOT Analysis |
| Smartglass | Aspirational | Micro Transaction | Mobile Integration | RIF Event |
| Experiential Goals | Dailies | Massively Single Player | Razor X | Metagame |