| User Promise | Cloud Based | Micro Transaction | Next Gen! | Multi year Platform |
| Sticky | Infocasting Strategy | Dailies | Massively Single Player | Emergent Gameplay |
| User Story | Razor X | GAME DEVELOPMENT BINGO (free square) | RIF Event | Metagame |
| Drink the Kool-aid | Experiential Goals | Aspirational | Mobile Integration | Monetize |
| Align | SWOT Analysis | Make it Pop! | Celebrate Success | Best in Class |