| Next Gen! | Drink the Kool-aid | Sticky | Mobile Integration | Micro Transaction |
| Metagame | Make it Pop! | User Promise | Crossmedia | Best in Class |
| Multi year Platform | User Story | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Monetize |
| Dailies | Align | Aspirational | Metrics Based... | Razor X |
| Experiential Goals | Massively Single Player | Infocasting Strategy | Cloud Based | Celebrate Success |