| Massively Single Player | Align | User Story | Razor X | Make it Pop! |
| Emergent Gameplay | Drink the Kool-aid | Multi year Platform | Aspirational | SWOT Analysis |
| Cloud Based | Sticky | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Infocasting Strategy |
| Celebrate Success | Smartglass | Micro Transaction | Metagame | Monetize |
| Crossmedia | Experiential Goals | User Promise | Mobile Integration | Dailies |