| Cloud Based | Razor X | Crossmedia | Metagame | Mobile Integration |
| User Story | RIF Event | Drink the Kool-aid | Make it Pop! | Dailies |
| Next Gen! | User Promise | GAME DEVELOPMENT BINGO (free square) | Smartglass | Aspirational |
| Best in Class | Multi year Platform | Experiential Goals | Monetize | Sticky |
| Micro Transaction | Celebrate Success | Metrics Based... | Infocasting Strategy | Emergent Gameplay |