| Monetize | Drink the Kool-aid | Razor X | Multi year Platform | Celebrate Success |
| Mobile Integration | RIF Event | Metagame | Make it Pop! | Cloud Based |
| Smartglass | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Crossmedia |
| Emergent Gameplay | Align | Micro Transaction | User Promise | Dailies |
| Next Gen! | Massively Single Player | Best in Class | Infocasting Strategy | Aspirational |