| Aspirational | Smartglass | Best in Class | User Promise | Experiential Goals |
| Micro Transaction | Mobile Integration | Sticky | Next Gen! | Make it Pop! |
| Celebrate Success | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Align |
| Cloud Based | Razor X | Metrics Based... | Infocasting Strategy | Monetize |
| User Story | Drink the Kool-aid | Crossmedia | Metagame | RIF Event |