| Metrics Based... | SWOT Analysis | Massively Single Player | RIF Event | Aspirational |
| Micro Transaction | Align | Metagame | Sticky | Dailies |
| Monetize | User Promise | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Razor X |
| Best in Class | Smartglass | Next Gen! | Drink the Kool-aid | Multi year Platform |
| Make it Pop! | Mobile Integration | User Story | Infocasting Strategy | Celebrate Success |