| User Promise | Dailies | Experiential Goals | Mobile Integration | Aspirational |
| Massively Single Player | Monetize | Cloud Based | Micro Transaction | Make it Pop! |
| Razor X | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Crossmedia |
| Smartglass | User Story | Align | SWOT Analysis | Emergent Gameplay |
| Metrics Based... | Sticky | Metagame | Best in Class | Celebrate Success |