| SWOT Analysis | Emergent Gameplay | Multi year Platform | Mobile Integration | Celebrate Success |
| Sticky | User Story | Make it Pop! | Metrics Based... | Infocasting Strategy |
| Massively Single Player | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Crossmedia |
| Aspirational | User Promise | Monetize | Drink the Kool-aid | Dailies |
| Micro Transaction | Align | Experiential Goals | RIF Event | Smartglass |