| Massively Single Player | Next Gen! | Metagame | Monetize | RIF Event |
| Infocasting Strategy | Drink the Kool-aid | Celebrate Success | Best in Class | User Promise |
| Mobile Integration | Align | GAME DEVELOPMENT BINGO (free square) | Dailies | SWOT Analysis |
| Smartglass | Micro Transaction | Cloud Based | Emergent Gameplay | Experiential Goals |
| Multi year Platform | Crossmedia | Aspirational | Make it Pop! | Sticky |