| SWOT Analysis | Next Gen! | Metrics Based... | User Story | Dailies |
| Experiential Goals | Emergent Gameplay | Align | Infocasting Strategy | Cloud Based |
| Celebrate Success | Aspirational | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Massively Single Player |
| User Promise | Multi year Platform | Monetize | Make it Pop! | Sticky |
| Crossmedia | Metagame | Razor X | Mobile Integration | Smartglass |