| Infocasting Strategy | Align | Smartglass | Multi year Platform | Aspirational |
| Mobile Integration | Celebrate Success | Metagame | Emergent Gameplay | Metrics Based... |
| Drink the Kool-aid | Razor X | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | User Promise |
| Dailies | Make it Pop! | Micro Transaction | Experiential Goals | RIF Event |
| Best in Class | Crossmedia | Monetize | Next Gen! | User Story |