| Aspirational | Experiential Goals | SWOT Analysis | Drink the Kool-aid | Make it Pop! |
| Smartglass | Align | Cloud Based | Multi year Platform | Massively Single Player |
| Dailies | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Next Gen! |
| User Promise | Monetize | Razor X | User Story | Metagame |
| Sticky | Emergent Gameplay | Crossmedia | Metrics Based... | Infocasting Strategy |