| Smartglass | User Promise | Multi year Platform | Emergent Gameplay | Infocasting Strategy |
| Drink the Kool-aid | Next Gen! | Massively Single Player | Experiential Goals | Micro Transaction |
| SWOT Analysis | Align | GAME DEVELOPMENT BINGO (free square) | Sticky | Crossmedia |
| User Story | Metagame | RIF Event | Monetize | Mobile Integration |
| Dailies | Razor X | Metrics Based... | Celebrate Success | Make it Pop! |