| Metrics Based... | Mobile Integration | User Story | Multi year Platform | Emergent Gameplay |
| User Promise | Experiential Goals | Best in Class | Massively Single Player | Next Gen! |
| Celebrate Success | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Razor X | Align |
| Smartglass | RIF Event | Crossmedia | Drink the Kool-aid | Infocasting Strategy |
| Cloud Based | Metagame | Aspirational | Dailies | Sticky |