| User Promise | Next Gen! | SWOT Analysis | Micro Transaction | Metrics Based... |
| Emergent Gameplay | Infocasting Strategy | Mobile Integration | Align | Crossmedia |
| Make it Pop! | Best in Class | GAME DEVELOPMENT BINGO (free square) | Monetize | Razor X |
| RIF Event | Drink the Kool-aid | User Story | Multi year Platform | Aspirational |
| Dailies | Experiential Goals | Celebrate Success | Cloud Based | Smartglass |