| Align | Drink the Kool-aid | Dailies | Celebrate Success | Metrics Based... |
| Aspirational | Razor X | Micro Transaction | Metagame | Sticky |
| Next Gen! | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Cloud Based |
| Best in Class | RIF Event | User Story | Smartglass | User Promise |
| Monetize | Make it Pop! | SWOT Analysis | Infocasting Strategy | Experiential Goals |