| Sticky | User Story | Celebrate Success | SWOT Analysis | Infocasting Strategy |
| User Promise | Emergent Gameplay | Cloud Based | Align | Crossmedia |
| Razor X | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Experiential Goals |
| Massively Single Player | Metagame | Metrics Based... | Dailies | Multi year Platform |
| Aspirational | Drink the Kool-aid | RIF Event | Smartglass | Best in Class |