| Smartglass | Razor X | Massively Single Player | Celebrate Success | Align |
| Cloud Based | Sticky | Crossmedia | User Story | SWOT Analysis |
| Emergent Gameplay | Aspirational | GAME DEVELOPMENT BINGO (free square) | Metagame | Dailies |
| Mobile Integration | RIF Event | Infocasting Strategy | Experiential Goals | Next Gen! |
| User Promise | Multi year Platform | Metrics Based... | Monetize | Best in Class |