| Infocasting Strategy | Drink the Kool-aid | Cloud Based | Experiential Goals | Aspirational |
| Next Gen! | Crossmedia | Make it Pop! | Monetize | RIF Event |
| User Promise | Metagame | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Mobile Integration |
| Razor X | Dailies | SWOT Analysis | Emergent Gameplay | Smartglass |
| Metrics Based... | Celebrate Success | Micro Transaction | Sticky | Align |