| User Promise | Dailies | Metrics Based... | RIF Event | Micro Transaction |
| Drink the Kool-aid | Monetize | User Story | Massively Single Player | Razor X |
| Emergent Gameplay | Smartglass | GAME DEVELOPMENT BINGO (free square) | Best in Class | Infocasting Strategy |
| SWOT Analysis | Experiential Goals | Aspirational | Mobile Integration | Sticky |
| Make it Pop! | Cloud Based | Multi year Platform | Align | Next Gen! |