| Micro Transaction | User Promise | Emergent Gameplay | Align | Massively Single Player |
| Next Gen! | Multi year Platform | Cloud Based | Infocasting Strategy | Aspirational |
| Sticky | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | User Story | Celebrate Success |
| SWOT Analysis | Dailies | Metrics Based... | Best in Class | Metagame |
| Mobile Integration | Crossmedia | Make it Pop! | Razor X | Monetize |