| Monetize | Smartglass | RIF Event | User Promise | Mobile Integration |
| Metrics Based... | Multi year Platform | Celebrate Success | User Story | Experiential Goals |
| Emergent Gameplay | Align | GAME DEVELOPMENT BINGO (free square) | Best in Class | Dailies |
| Next Gen! | SWOT Analysis | Drink the Kool-aid | Make it Pop! | Crossmedia |
| Massively Single Player | Metagame | Razor X | Aspirational | Cloud Based |