| Razor X | Mobile Integration | Dailies | Micro Transaction | Aspirational |
| Cloud Based | Celebrate Success | Experiential Goals | Metagame | Smartglass |
| Crossmedia | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Best in Class | RIF Event |
| Massively Single Player | Infocasting Strategy | Monetize | Emergent Gameplay | User Story |
| User Promise | Multi year Platform | Metrics Based... | Sticky | Align |