| Sticky | Drink the Kool-aid | Next Gen! | Crossmedia | Monetize |
| RIF Event | Razor X | SWOT Analysis | Mobile Integration | Aspirational |
| Make it Pop! | Smartglass | GAME DEVELOPMENT BINGO (free square) | User Story | Infocasting Strategy |
| Best in Class | Experiential Goals | Multi year Platform | Massively Single Player | Metagame |
| Metrics Based... | User Promise | Cloud Based | Align | Dailies |