| User Story | Massively Single Player | Razor X | Best in Class | Mobile Integration |
| Experiential Goals | Dailies | Next Gen! | Drink the Kool-aid | Crossmedia |
| Make it Pop! | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | RIF Event |
| Celebrate Success | Metrics Based... | Monetize | Aspirational | Emergent Gameplay |
| Infocasting Strategy | Align | Smartglass | Metagame | Cloud Based |