| Massively Single Player | Mobile Integration | RIF Event | Multi year Platform | Micro Transaction |
| SWOT Analysis | Metagame | Dailies | Best in Class | Smartglass |
| Infocasting Strategy | User Story | GAME DEVELOPMENT BINGO (free square) | Align | User Promise |
| Crossmedia | Celebrate Success | Emergent Gameplay | Next Gen! | Drink the Kool-aid |
| Aspirational | Razor X | Sticky | Monetize | Make it Pop! |