| SWOT Analysis | Crossmedia | User Promise | Make it Pop! | Massively Single Player |
| User Story | Cloud Based | Mobile Integration | Experiential Goals | Drink the Kool-aid |
| Metrics Based... | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Smartglass | Celebrate Success |
| Razor X | Micro Transaction | Aspirational | Multi year Platform | Metagame |
| Align | Sticky | Best in Class | RIF Event | Monetize |