| Align | Massively Single Player | SWOT Analysis | Sticky | Razor X |
| User Story | Best in Class | User Promise | Multi year Platform | Dailies |
| Metrics Based... | RIF Event | GAME DEVELOPMENT BINGO (free square) | Monetize | Emergent Gameplay |
| Drink the Kool-aid | Next Gen! | Micro Transaction | Smartglass | Infocasting Strategy |
| Celebrate Success | Cloud Based | Metagame | Make it Pop! | Mobile Integration |