| Multi year Platform | Sticky | Infocasting Strategy | Drink the Kool-aid | Celebrate Success |
| Crossmedia | Make it Pop! | Dailies | Next Gen! | Metrics Based... |
| SWOT Analysis | Smartglass | GAME DEVELOPMENT BINGO (free square) | Aspirational | Emergent Gameplay |
| Monetize | User Promise | RIF Event | Razor X | Massively Single Player |
| Mobile Integration | Align | Metagame | User Story | Experiential Goals |