| Sticky | SWOT Analysis | Drink the Kool-aid | Align | Infocasting Strategy |
| Cloud Based | Micro Transaction | Experiential Goals | Celebrate Success | Best in Class |
| Metrics Based... | Dailies | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Multi year Platform |
| Massively Single Player | User Promise | Monetize | Make it Pop! | Razor X |
| Smartglass | RIF Event | Next Gen! | User Story | Aspirational |