| Smartglass | Experiential Goals | Aspirational | Next Gen! | Dailies |
| Celebrate Success | Micro Transaction | Metagame | Mobile Integration | Infocasting Strategy |
| Make it Pop! | Monetize | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Multi year Platform |
| Align | RIF Event | SWOT Analysis | Massively Single Player | Sticky |
| Emergent Gameplay | Drink the Kool-aid | User Promise | Metrics Based... | Crossmedia |