| Infocasting Strategy | Experiential Goals | Cloud Based | Aspirational | Mobile Integration |
| Monetize | Metagame | RIF Event | Next Gen! | Smartglass |
| Multi year Platform | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Align | Razor X |
| Celebrate Success | Drink the Kool-aid | Massively Single Player | Emergent Gameplay | SWOT Analysis |
| Dailies | Micro Transaction | Metrics Based... | Make it Pop! | Best in Class |