| Massively Single Player | Best in Class | Dailies | Micro Transaction | User Story |
| Aspirational | SWOT Analysis | User Promise | Smartglass | Metrics Based... |
| Cloud Based | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Sticky |
| Align | RIF Event | Metagame | Multi year Platform | Mobile Integration |
| Emergent Gameplay | Experiential Goals | Razor X | Monetize | Make it Pop! |