| SWOT Analysis | Mobile Integration | Infocasting Strategy | Sticky | Dailies |
| Emergent Gameplay | Aspirational | Cloud Based | Multi year Platform | Celebrate Success |
| User Promise | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Experiential Goals |
| Metrics Based... | Metagame | Micro Transaction | Align | Razor X |
| User Story | Massively Single Player | Best in Class | Crossmedia | RIF Event |