| Align | User Story | Next Gen! | Smartglass | Drink the Kool-aid |
| Celebrate Success | Aspirational | Emergent Gameplay | Multi year Platform | Experiential Goals |
| Infocasting Strategy | Razor X | GAME DEVELOPMENT BINGO (free square) | Best in Class | Metrics Based... |
| Crossmedia | RIF Event | Cloud Based | Make it Pop! | Mobile Integration |
| Dailies | Metagame | Massively Single Player | Monetize | Sticky |