| User Story | Experiential Goals | Multi year Platform | Cloud Based | Aspirational |
| Monetize | Drink the Kool-aid | RIF Event | Infocasting Strategy | Next Gen! |
| Best in Class | Razor X | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Align |
| Massively Single Player | Make it Pop! | Smartglass | User Promise | Metrics Based... |
| Emergent Gameplay | Celebrate Success | Crossmedia | Mobile Integration | SWOT Analysis |