| Razor X | Best in Class | User Story | Massively Single Player | Infocasting Strategy |
| Drink the Kool-aid | Experiential Goals | Cloud Based | Mobile Integration | Multi year Platform |
| Dailies | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Smartglass |
| User Promise | Make it Pop! | Emergent Gameplay | Sticky | Celebrate Success |
| Next Gen! | RIF Event | Metagame | Aspirational | Monetize |