| Smartglass | Massively Single Player | Crossmedia | Monetize | Multi year Platform |
| Cloud Based | Sticky | User Story | Mobile Integration | Next Gen! |
| Emergent Gameplay | RIF Event | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Micro Transaction |
| User Promise | Metagame | Align | Experiential Goals | Metrics Based... |
| Aspirational | Drink the Kool-aid | Razor X | Dailies | Celebrate Success |