| Sticky | Monetize | Infocasting Strategy | Drink the Kool-aid | SWOT Analysis |
| Mobile Integration | Make it Pop! | Massively Single Player | Dailies | Experiential Goals |
| Metagame | RIF Event | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Cloud Based |
| Crossmedia | Celebrate Success | Multi year Platform | Razor X | Best in Class |
| Metrics Based... | Smartglass | User Story | Emergent Gameplay | Align |