| Crossmedia | User Story | Celebrate Success | Experiential Goals | Next Gen! |
| Mobile Integration | Cloud Based | Metagame | User Promise | Make it Pop! |
| Align | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Monetize | Infocasting Strategy |
| Sticky | Multi year Platform | Smartglass | Emergent Gameplay | Best in Class |
| Dailies | SWOT Analysis | Drink the Kool-aid | Micro Transaction | Aspirational |