| Sticky | Next Gen! | Metagame | Dailies | Micro Transaction |
| SWOT Analysis | User Story | Crossmedia | Metrics Based... | Smartglass |
| Mobile Integration | RIF Event | GAME DEVELOPMENT BINGO (free square) | User Promise | Drink the Kool-aid |
| Experiential Goals | Make it Pop! | Multi year Platform | Monetize | Aspirational |
| Celebrate Success | Align | Emergent Gameplay | Massively Single Player | Infocasting Strategy |