| Metrics Based... | Make it Pop! | Crossmedia | Experiential Goals | Drink the Kool-aid |
| Smartglass | RIF Event | User Promise | Emergent Gameplay | Infocasting Strategy |
| Best in Class | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Sticky |
| Dailies | Aspirational | Massively Single Player | Metagame | Micro Transaction |
| Mobile Integration | Celebrate Success | Align | SWOT Analysis | Monetize |