| User Story | Aspirational | Cloud Based | RIF Event | Best in Class |
| Drink the Kool-aid | Emergent Gameplay | User Promise | Mobile Integration | Smartglass |
| Metrics Based... | Align | GAME DEVELOPMENT BINGO (free square) | Sticky | SWOT Analysis |
| Multi year Platform | Infocasting Strategy | Massively Single Player | Dailies | Make it Pop! |
| Celebrate Success | Micro Transaction | Razor X | Metagame | Crossmedia |