| Infocasting Strategy | User Promise | Crossmedia | Massively Single Player | Celebrate Success |
| Dailies | Metrics Based... | Make it Pop! | Next Gen! | Aspirational |
| Emergent Gameplay | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Razor X |
| Micro Transaction | RIF Event | Best in Class | Cloud Based | Experiential Goals |
| Sticky | Align | Mobile Integration | Smartglass | Monetize |