| Aspirational | Align | Make it Pop! | Celebrate Success | RIF Event |
| Next Gen! | Emergent Gameplay | Razor X | Sticky | Cloud Based |
| Drink the Kool-aid | Metagame | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Mobile Integration |
| Dailies | Crossmedia | Best in Class | Smartglass | Multi year Platform |
| User Story | SWOT Analysis | Massively Single Player | Micro Transaction | User Promise |