| Aspirational | Sticky | Micro Transaction | User Story | Infocasting Strategy |
| Celebrate Success | Metrics Based... | User Promise | Next Gen! | Align |
| Massively Single Player | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Metagame | RIF Event |
| SWOT Analysis | Cloud Based | Make it Pop! | Smartglass | Mobile Integration |
| Best in Class | Experiential Goals | Crossmedia | Multi year Platform | Dailies |