| Align | User Story | Sticky | Metagame | Monetize |
| Multi year Platform | Emergent Gameplay | Mobile Integration | Aspirational | SWOT Analysis |
| Cloud Based | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Celebrate Success |
| Best in Class | Smartglass | Dailies | Massively Single Player | Metrics Based... |
| RIF Event | Crossmedia | Drink the Kool-aid | Next Gen! | User Promise |