| Celebrate Success | Next Gen! | Micro Transaction | Metagame | Experiential Goals |
| Razor X | RIF Event | Crossmedia | Make it Pop! | Smartglass |
| SWOT Analysis | Best in Class | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Dailies |
| Cloud Based | Drink the Kool-aid | Align | Monetize | Multi year Platform |
| Aspirational | User Story | Sticky | Metrics Based... | Mobile Integration |