| Crossmedia | SWOT Analysis | Micro Transaction | Smartglass | Experiential Goals |
| Drink the Kool-aid | Metrics Based... | Metagame | Multi year Platform | Monetize |
| Mobile Integration | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Sticky |
| Best in Class | Next Gen! | RIF Event | Infocasting Strategy | Aspirational |
| Align | Emergent Gameplay | Celebrate Success | Razor X | User Story |