| Align | Smartglass | User Promise | User Story | Crossmedia |
| Cloud Based | Infocasting Strategy | Dailies | Experiential Goals | Make it Pop! |
| Sticky | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | RIF Event |
| Metagame | Celebrate Success | Massively Single Player | Best in Class | Mobile Integration |
| Micro Transaction | Metrics Based... | Multi year Platform | Drink the Kool-aid | Razor X |