| Celebrate Success | Drink the Kool-aid | Mobile Integration | SWOT Analysis | Massively Single Player |
| Metagame | Razor X | Micro Transaction | Sticky | Crossmedia |
| Best in Class | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Align |
| Cloud Based | User Story | Aspirational | Smartglass | Emergent Gameplay |
| Make it Pop! | Infocasting Strategy | Monetize | User Promise | Multi year Platform |