| Best in Class | Monetize | Massively Single Player | Razor X | Next Gen! |
| Align | User Promise | Metagame | Crossmedia | Micro Transaction |
| Make it Pop! | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Metrics Based... |
| Dailies | Drink the Kool-aid | Sticky | SWOT Analysis | Infocasting Strategy |
| Smartglass | RIF Event | Cloud Based | Experiential Goals | Celebrate Success |