| Next Gen! | Metagame | Razor X | Sticky | Massively Single Player |
| Metrics Based... | Experiential Goals | Smartglass | User Promise | Dailies |
| Monetize | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Drink the Kool-aid |
| Crossmedia | Infocasting Strategy | Mobile Integration | Micro Transaction | Best in Class |
| RIF Event | User Story | Celebrate Success | Aspirational | Make it Pop! |