| Dailies | Smartglass | Celebrate Success | Massively Single Player | Best in Class |
| Micro Transaction | Razor X | Make it Pop! | User Promise | User Story |
| Drink the Kool-aid | Sticky | GAME DEVELOPMENT BINGO (free square) | Monetize | Next Gen! |
| Cloud Based | Multi year Platform | RIF Event | Aspirational | Align |
| Experiential Goals | SWOT Analysis | Metagame | Mobile Integration | Crossmedia |