| Mobile Integration | Aspirational | Dailies | Experiential Goals | Metagame |
| Emergent Gameplay | RIF Event | Metrics Based... | SWOT Analysis | Make it Pop! |
| User Promise | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Micro Transaction |
| Next Gen! | Celebrate Success | Align | Multi year Platform | Monetize |
| Razor X | Best in Class | Sticky | Drink the Kool-aid | Smartglass |