| Multi year Platform | Experiential Goals | Massively Single Player | Mobile Integration | Make it Pop! |
| Crossmedia | Best in Class | SWOT Analysis | Drink the Kool-aid | Metrics Based... |
| User Promise | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Monetize | Infocasting Strategy |
| Next Gen! | Aspirational | Emergent Gameplay | Celebrate Success | Metagame |
| User Story | Sticky | Align | Micro Transaction | Smartglass |