| Razor X | Monetize | Aspirational | Experiential Goals | Smartglass |
| Sticky | Metagame | Drink the Kool-aid | Crossmedia | SWOT Analysis |
| Dailies | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Massively Single Player |
| Celebrate Success | Best in Class | Next Gen! | Micro Transaction | User Promise |
| Mobile Integration | User Story | Metrics Based... | Align | Make it Pop! |