| Micro Transaction | Metrics Based... | Celebrate Success | RIF Event | Metagame |
| Emergent Gameplay | Massively Single Player | User Story | Smartglass | Aspirational |
| Sticky | Monetize | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Dailies |
| SWOT Analysis | User Promise | Experiential Goals | Next Gen! | Best in Class |
| Razor X | Cloud Based | Crossmedia | Align | Make it Pop! |