| Mobile Integration | Emergent Gameplay | Next Gen! | Sticky | Experiential Goals |
| RIF Event | Celebrate Success | Crossmedia | Monetize | Massively Single Player |
| Metagame | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Smartglass | Aspirational |
| SWOT Analysis | Drink the Kool-aid | Cloud Based | Metrics Based... | Micro Transaction |
| Best in Class | User Promise | Dailies | User Story | Multi year Platform |