| Metagame | Micro Transaction | Next Gen! | Align | Experiential Goals |
| Aspirational | Emergent Gameplay | Sticky | Make it Pop! | Infocasting Strategy |
| Mobile Integration | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | User Story |
| Crossmedia | Massively Single Player | Smartglass | Drink the Kool-aid | Best in Class |
| SWOT Analysis | User Promise | Cloud Based | Metrics Based... | Razor X |