| User Story | Mobile Integration | Massively Single Player | Crossmedia | Sticky |
| Aspirational | Experiential Goals | Celebrate Success | Metagame | Next Gen! |
| Micro Transaction | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Smartglass | Drink the Kool-aid |
| Make it Pop! | Infocasting Strategy | User Promise | Monetize | Multi year Platform |
| Dailies | Best in Class | Metrics Based... | Razor X | RIF Event |