| Align | SWOT Analysis | User Story | Dailies | Mobile Integration |
| Best in Class | Massively Single Player | Crossmedia | Next Gen! | Infocasting Strategy |
| Razor X | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Metrics Based... |
| Aspirational | Emergent Gameplay | Monetize | RIF Event | Metagame |
| Experiential Goals | Sticky | Celebrate Success | Micro Transaction | User Promise |