| Micro Transaction | SWOT Analysis | Metrics Based... | Crossmedia | User Story |
| Emergent Gameplay | Metagame | Mobile Integration | Massively Single Player | Infocasting Strategy |
| Monetize | Sticky | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Align |
| Smartglass | Next Gen! | RIF Event | Aspirational | Make it Pop! |
| Razor X | Celebrate Success | Experiential Goals | Best in Class | Multi year Platform |