| Next Gen! | Make it Pop! | Massively Single Player | Experiential Goals | Drink the Kool-aid |
| Emergent Gameplay | Smartglass | Crossmedia | Multi year Platform | Micro Transaction |
| Align | Dailies | GAME DEVELOPMENT BINGO (free square) | Sticky | Monetize |
| User Story | RIF Event | Razor X | SWOT Analysis | Mobile Integration |
| Metagame | Aspirational | Best in Class | User Promise | Metrics Based... |