| Best in Class | Dailies | SWOT Analysis | Emergent Gameplay | Metrics Based... |
| User Promise | Cloud Based | Make it Pop! | Drink the Kool-aid | Razor X |
| RIF Event | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Sticky | Metagame |
| Align | Mobile Integration | Next Gen! | User Story | Smartglass |
| Micro Transaction | Infocasting Strategy | Crossmedia | Aspirational | Celebrate Success |