| RIF Event | Align | Micro Transaction | Metagame | Experiential Goals |
| Drink the Kool-aid | Next Gen! | Razor X | Monetize | Emergent Gameplay |
| Dailies | Crossmedia | GAME DEVELOPMENT BINGO (free square) | User Promise | Best in Class |
| User Story | Smartglass | Massively Single Player | Sticky | Metrics Based... |
| Aspirational | Make it Pop! | SWOT Analysis | Multi year Platform | Infocasting Strategy |