| Align | Best in Class | User Promise | Crossmedia | Aspirational |
| Massively Single Player | Next Gen! | Metrics Based... | Mobile Integration | Smartglass |
| Dailies | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Cloud Based |
| Experiential Goals | Micro Transaction | Make it Pop! | Emergent Gameplay | Monetize |
| User Story | RIF Event | Celebrate Success | Razor X | Multi year Platform |