| Drink the Kool-aid | Align | Smartglass | Infocasting Strategy | Razor X |
| Celebrate Success | Micro Transaction | Sticky | Cloud Based | Aspirational |
| Experiential Goals | RIF Event | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Best in Class |
| Mobile Integration | Metrics Based... | Multi year Platform | Emergent Gameplay | Crossmedia |
| Dailies | User Promise | Next Gen! | Metagame | User Story |