| Aspirational | Best in Class | Metagame | User Promise | Celebrate Success |
| Mobile Integration | RIF Event | Monetize | Align | User Story |
| Cloud Based | Razor X | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Sticky |
| SWOT Analysis | Crossmedia | Next Gen! | Experiential Goals | Metrics Based... |
| Massively Single Player | Micro Transaction | Infocasting Strategy | Emergent Gameplay | Smartglass |