| Emergent Gameplay | Multi year Platform | Infocasting Strategy | Drink the Kool-aid | Massively Single Player |
| Align | Mobile Integration | Razor X | Metagame | Metrics Based... |
| Monetize | Best in Class | GAME DEVELOPMENT BINGO (free square) | Sticky | User Story |
| RIF Event | Cloud Based | Dailies | Celebrate Success | Make it Pop! |
| Crossmedia | SWOT Analysis | Aspirational | Micro Transaction | Experiential Goals |