| User Promise | Aspirational | Razor X | SWOT Analysis | Micro Transaction |
| Multi year Platform | Next Gen! | Mobile Integration | Align | Metrics Based... |
| Monetize | Smartglass | GAME DEVELOPMENT BINGO (free square) | Dailies | Crossmedia |
| Massively Single Player | Make it Pop! | User Story | Emergent Gameplay | Experiential Goals |
| Metagame | Celebrate Success | Best in Class | RIF Event | Infocasting Strategy |