| Best in Class | Align | Razor X | Infocasting Strategy | Smartglass |
| Next Gen! | User Story | Aspirational | Metrics Based... | SWOT Analysis |
| Drink the Kool-aid | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Dailies |
| Massively Single Player | Experiential Goals | Sticky | User Promise | Monetize |
| Multi year Platform | Metagame | Mobile Integration | Celebrate Success | Cloud Based |