| Celebrate Success | Dailies | SWOT Analysis | Align | Massively Single Player |
| Cloud Based | Metagame | User Promise | Make it Pop! | Emergent Gameplay |
| Crossmedia | User Story | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Smartglass |
| Mobile Integration | Razor X | Experiential Goals | Sticky | Monetize |
| Drink the Kool-aid | Metrics Based... | Multi year Platform | Best in Class | RIF Event |