| Dailies | Drink the Kool-aid | RIF Event | Razor X | Next Gen! |
| Crossmedia | Monetize | Massively Single Player | Celebrate Success | Micro Transaction |
| SWOT Analysis | Best in Class | GAME DEVELOPMENT BINGO (free square) | Sticky | Cloud Based |
| Metrics Based... | Align | Infocasting Strategy | Emergent Gameplay | Multi year Platform |
| Aspirational | User Promise | Mobile Integration | User Story | Smartglass |