| Make it Pop! | Infocasting Strategy | Metagame | Razor X | Sticky |
| Mobile Integration | SWOT Analysis | Celebrate Success | Cloud Based | Metrics Based... |
| Next Gen! | Best in Class | GAME DEVELOPMENT BINGO (free square) | Dailies | Experiential Goals |
| Drink the Kool-aid | Massively Single Player | Crossmedia | RIF Event | Aspirational |
| Monetize | User Story | User Promise | Align | Micro Transaction |