| Emergent Gameplay | Mobile Integration | User Story | Monetize | Make it Pop! |
| Align | Aspirational | RIF Event | Infocasting Strategy | Dailies |
| Next Gen! | User Promise | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | SWOT Analysis |
| Best in Class | Sticky | Razor X | Cloud Based | Experiential Goals |
| Drink the Kool-aid | Metagame | Smartglass | Crossmedia | Micro Transaction |
| Aspirational | Sticky | Multi year Platform | Smartglass | Dailies |
| User Story | User Promise | Make it Pop! | Cloud Based | Drink the Kool-aid |
| Align | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Monetize | Celebrate Success |
| Infocasting Strategy | Next Gen! | Metrics Based... | Emergent Gameplay | RIF Event |
| SWOT Analysis | Crossmedia | Experiential Goals | Razor X | Best in Class |