| Align | User Promise | Razor X | Sticky | Emergent Gameplay |
| Infocasting Strategy | Drink the Kool-aid | Massively Single Player | RIF Event | Micro Transaction |
| Mobile Integration | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Metrics Based... |
| Smartglass | User Story | Experiential Goals | Multi year Platform | Crossmedia |
| Aspirational | Next Gen! | Monetize | Make it Pop! | Cloud Based |
| Smartglass | Monetize | Mobile Integration | Make it Pop! | Metagame |
| Experiential Goals | Razor X | Next Gen! | Sticky | Massively Single Player |
| Cloud Based | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | User Story | Celebrate Success |
| Aspirational | User Promise | RIF Event | Infocasting Strategy | Dailies |
| Crossmedia | Emergent Gameplay | Micro Transaction | Metrics Based... | Align |