| Pedestrian | Forecasting | Design Initiative | Conceptualization | Impactful |
| Brand Strategy | Atypical | Interesting | Navigation | Blue Sky |
| Customer Driven | High End | DESIGN BINGO (free square) | Assets | Fresh |
| Low End | Aesthetic | Objet (D'art) | Trend Analysis | Creatives |
| Poetic | Framework | Too Ethnic | Portfolio | Guest |