| Trend Analysis | Impactful | Poetic | Assets | High End |
| Too Ethnic | Conceptualization | Atypical | Framework | Pedestrian |
| Interesting | Design Initiative | DESIGN BINGO (free square) | Aesthetic | Creatives |
| Forecasting | Fresh | Portfolio | Objet (D'art) | Blue Sky |
| Navigation | Customer Driven | Guest | Brand Strategy | Low End |