| Fresh | Poetic | Blue Sky | Conceptualization | Framework |
| High End | Customer Driven | Design Initiative | Portfolio | Forecasting |
| Trend Analysis | Brand Strategy | DESIGN BINGO (free square) | Assets | Navigation |
| Aesthetic | Low End | Guest | Creatives | Objet (D'art) |
| Atypical | Interesting | Pedestrian | Impactful | Too Ethnic |