| Impactful | Fresh | Conceptualization | Trend Analysis | Too Ethnic |
| Brand Strategy | Interesting | Design Initiative | Poetic | Low End |
| Portfolio | Creatives | DESIGN BINGO (free square) | Guest | Aesthetic |
| Framework | Customer Driven | Objet (D'art) | Atypical | Pedestrian |
| Forecasting | High End | Assets | Navigation | Blue Sky |