| Trend Analysis | Fresh | Brand Strategy | Customer Driven | High End |
| Navigation | Pedestrian | Forecasting | Framework | Blue Sky |
| Portfolio | Too Ethnic | DESIGN BINGO (free square) | Poetic | Low End |
| Aesthetic | Creatives | Atypical | Assets | Guest |
| Interesting | Conceptualization | Objet (D'art) | Design Initiative | Impactful |
| Too Ethnic | Customer Driven | Low End | Brand Strategy | Objet (D'art) |
| Trend Analysis | Impactful | Pedestrian | Design Initiative | Atypical |
| High End | Poetic | DESIGN BINGO (free square) | Interesting | Conceptualization |
| Aesthetic | Forecasting | Guest | Portfolio | Creatives |
| Blue Sky | Assets | Fresh | Framework | Navigation |