| Interesting | Objet (D'art) | Impactful | Low End | Brand Strategy |
| Creatives | Customer Driven | Framework | High End | Design Initiative |
| Forecasting | Trend Analysis | DESIGN BINGO (free square) | Navigation | Blue Sky |
| Atypical | Portfolio | Conceptualization | Fresh | Assets |
| Aesthetic | Pedestrian | Too Ethnic | Poetic | Guest |
| Objet (D'art) | Interesting | Guest | Conceptualization | Impactful |
| Too Ethnic | Framework | Design Initiative | Assets | Trend Analysis |
| Portfolio | Brand Strategy | DESIGN BINGO (free square) | Forecasting | Atypical |
| Creatives | Blue Sky | Fresh | High End | Customer Driven |
| Poetic | Aesthetic | Navigation | Pedestrian | Low End |