| Interesting | Design Initiative | Aesthetic | Pedestrian | Navigation |
| High End | Conceptualization | Atypical | Objet (D'art) | Blue Sky |
| Low End | Fresh | DESIGN BINGO (free square) | Forecasting | Guest |
| Creatives | Customer Driven | Assets | Portfolio | Too Ethnic |
| Brand Strategy | Impactful | Poetic | Trend Analysis | Framework |
| Design Initiative | Customer Driven | Atypical | Trend Analysis | Framework |
| Blue Sky | Impactful | Pedestrian | Poetic | Portfolio |
| Forecasting | Brand Strategy | DESIGN BINGO (free square) | Low End | High End |
| Fresh | Aesthetic | Objet (D'art) | Conceptualization | Guest |
| Interesting | Assets | Creatives | Navigation | Too Ethnic |