| Pedestrian | Framework | High End | Portfolio | Low End |
| Navigation | Guest | Blue Sky | Brand Strategy | Atypical |
| Aesthetic | Forecasting | DESIGN BINGO (free square) | Design Initiative | Trend Analysis |
| Objet (D'art) | Creatives | Fresh | Conceptualization | Assets |
| Too Ethnic | Interesting | Customer Driven | Poetic | Impactful |
| Portfolio | Blue Sky | Customer Driven | Framework | Poetic |
| Fresh | Forecasting | Trend Analysis | Pedestrian | Navigation |
| Aesthetic | Low End | DESIGN BINGO (free square) | High End | Conceptualization |
| Atypical | Too Ethnic | Brand Strategy | Design Initiative | Creatives |
| Guest | Objet (D'art) | Assets | Interesting | Impactful |