| Navigation | Interesting | Blue Sky | Too Ethnic | Guest |
| Customer Driven | Design Initiative | Conceptualization | Pedestrian | Brand Strategy |
| Objet (D'art) | Trend Analysis | DESIGN BINGO (free square) | Portfolio | Low End |
| Impactful | Framework | Fresh | Atypical | Creatives |
| Assets | Poetic | High End | Aesthetic | Forecasting |
| Customer Driven | Aesthetic | Conceptualization | Low End | Atypical |
| Poetic | Impactful | Design Initiative | Forecasting | Creatives |
| Navigation | Pedestrian | DESIGN BINGO (free square) | Interesting | Objet (D'art) |
| Brand Strategy | Fresh | Blue Sky | Trend Analysis | Framework |
| Assets | Portfolio | Too Ethnic | Guest | High End |