| Low End | Navigation | Fresh | Design Initiative | Customer Driven |
| Assets | Conceptualization | Forecasting | Atypical | Poetic |
| Interesting | Impactful | DESIGN BINGO (free square) | Guest | Too Ethnic |
| Pedestrian | Trend Analysis | Portfolio | Brand Strategy | Framework |
| Objet (D'art) | Blue Sky | Creatives | Aesthetic | High End |
| Portfolio | Design Initiative | Customer Driven | Brand Strategy | Forecasting |
| Atypical | Aesthetic | Impactful | High End | Objet (D'art) |
| Fresh | Too Ethnic | DESIGN BINGO (free square) | Interesting | Trend Analysis |
| Guest | Poetic | Conceptualization | Pedestrian | Blue Sky |
| Creatives | Navigation | Low End | Assets | Framework |