| Pedestrian | Blue Sky | Design Initiative | Fresh | Interesting |
| Trend Analysis | Framework | Customer Driven | Assets | Forecasting |
| Navigation | Conceptualization | DESIGN BINGO (free square) | Low End | Guest |
| Portfolio | Objet (D'art) | High End | Brand Strategy | Atypical |
| Aesthetic | Impactful | Too Ethnic | Poetic | Creatives |
| Framework | Poetic | Low End | Objet (D'art) | Forecasting |
| Interesting | Too Ethnic | Fresh | Assets | Creatives |
| High End | Guest | DESIGN BINGO (free square) | Portfolio | Aesthetic |
| Pedestrian | Trend Analysis | Brand Strategy | Design Initiative | Blue Sky |
| Atypical | Customer Driven | Conceptualization | Impactful | Navigation |