| Conceptualization | Too Ethnic | Guest | Customer Driven | Interesting |
| Blue Sky | Brand Strategy | Assets | Low End | Framework |
| Forecasting | Portfolio | DESIGN BINGO (free square) | Pedestrian | Impactful |
| Aesthetic | High End | Navigation | Creatives | Fresh |
| Trend Analysis | Design Initiative | Poetic | Atypical | Objet (D'art) |
| Interesting | Blue Sky | Forecasting | Design Initiative | Customer Driven |
| Portfolio | Pedestrian | Assets | High End | Poetic |
| Objet (D'art) | Framework | DESIGN BINGO (free square) | Creatives | Fresh |
| Impactful | Too Ethnic | Low End | Aesthetic | Brand Strategy |
| Atypical | Trend Analysis | Navigation | Guest | Conceptualization |