| Navigation | Objet (D'art) | Poetic | Blue Sky | High End |
| Guest | Creatives | Pedestrian | Impactful | Forecasting |
| Fresh | Aesthetic | DESIGN BINGO (free square) | Atypical | Interesting |
| Framework | Customer Driven | Conceptualization | Brand Strategy | Low End |
| Trend Analysis | Assets | Too Ethnic | Design Initiative | Portfolio |
| Fresh | Portfolio | Atypical | Creatives | Impactful |
| Design Initiative | Customer Driven | Framework | Blue Sky | Brand Strategy |
| Aesthetic | Navigation | DESIGN BINGO (free square) | Trend Analysis | Poetic |
| Forecasting | Objet (D'art) | Interesting | Low End | Assets |
| Conceptualization | High End | Pedestrian | Guest | Too Ethnic |