| Poetic | Forecasting | Customer Driven | Too Ethnic | Low End |
| Impactful | Assets | High End | Brand Strategy | Aesthetic |
| Design Initiative | Objet (D'art) | DESIGN BINGO (free square) | Trend Analysis | Pedestrian |
| Blue Sky | Portfolio | Interesting | Atypical | Framework |
| Fresh | Creatives | Conceptualization | Guest | Navigation |