| Too Ethnic | Conceptualization | Trend Analysis | Brand Strategy | Atypical |
| Assets | Interesting | High End | Portfolio | Aesthetic |
| Creatives | Navigation | DESIGN BINGO (free square) | Customer Driven | Forecasting |
| Design Initiative | Impactful | Objet (D'art) | Guest | Framework |
| Pedestrian | Poetic | Blue Sky | Low End | Fresh |