| Impactful | Atypical | Pedestrian | Forecasting | Aesthetic |
| Portfolio | Navigation | Poetic | Objet (D'art) | Brand Strategy |
| Assets | Trend Analysis | DESIGN BINGO (free square) | Creatives | Customer Driven |
| Interesting | Design Initiative | High End | Too Ethnic | Blue Sky |
| Framework | Conceptualization | Fresh | Low End | Guest |