| Aesthetic | Trend Analysis | Navigation | Too Ethnic | Atypical |
| Impactful | Low End | Design Initiative | Forecasting | Interesting |
| Objet (D'art) | Assets | DESIGN BINGO (free square) | High End | Fresh |
| Framework | Poetic | Portfolio | Blue Sky | Creatives |
| Conceptualization | Guest | Brand Strategy | Customer Driven | Pedestrian |