| Fresh | Guest | Poetic | Aesthetic | Navigation |
| Trend Analysis | Framework | Conceptualization | High End | Objet (D'art) |
| Forecasting | Brand Strategy | DESIGN BINGO (free square) | Design Initiative | Creatives |
| Atypical | Pedestrian | Interesting | Portfolio | Too Ethnic |
| Customer Driven | Low End | Blue Sky | Assets | Impactful |
| Forecasting | Pedestrian | Fresh | Trend Analysis | Navigation |
| Framework | Atypical | Poetic | Conceptualization | Guest |
| Portfolio | Creatives | DESIGN BINGO (free square) | Blue Sky | Low End |
| Impactful | Aesthetic | Too Ethnic | Customer Driven | Brand Strategy |
| Objet (D'art) | Interesting | Design Initiative | Assets | High End |