| Design Initiative | Creatives | Too Ethnic | Guest | Assets |
| Customer Driven | Pedestrian | Portfolio | Poetic | Forecasting |
| Navigation | Brand Strategy | DESIGN BINGO (free square) | Interesting | Blue Sky |
| Framework | Fresh | Objet (D'art) | Conceptualization | Low End |
| High End | Impactful | Aesthetic | Atypical | Trend Analysis |
| Poetic | Interesting | Blue Sky | High End | Customer Driven |
| Forecasting | Aesthetic | Atypical | Framework | Trend Analysis |
| Guest | Assets | DESIGN BINGO (free square) | Creatives | Fresh |
| Navigation | Objet (D'art) | Pedestrian | Brand Strategy | Portfolio |
| Too Ethnic | Impactful | Low End | Design Initiative | Conceptualization |