| Blue Sky | Trend Analysis | Portfolio | Customer Driven | Creatives |
| Navigation | Poetic | Atypical | Brand Strategy | Design Initiative |
| Low End | Impactful | DESIGN BINGO (free square) | Interesting | Framework |
| Aesthetic | Pedestrian | Assets | Conceptualization | Forecasting |
| High End | Too Ethnic | Fresh | Objet (D'art) | Guest |
| Creatives | Brand Strategy | Portfolio | Poetic | Customer Driven |
| Fresh | Too Ethnic | Pedestrian | Trend Analysis | Interesting |
| Impactful | Objet (D'art) | DESIGN BINGO (free square) | High End | Atypical |
| Forecasting | Framework | Blue Sky | Design Initiative | Navigation |
| Guest | Low End | Aesthetic | Assets | Conceptualization |