| Guest | Impactful | Too Ethnic | Low End | Navigation |
| Poetic | Creatives | Objet (D'art) | Trend Analysis | Blue Sky |
| Fresh | Aesthetic | DESIGN BINGO (free square) | Interesting | Pedestrian |
| Atypical | Framework | Portfolio | Design Initiative | Forecasting |
| Assets | Brand Strategy | Conceptualization | High End | Customer Driven |
| Poetic | Impactful | Customer Driven | Interesting | Conceptualization |
| Brand Strategy | Objet (D'art) | Blue Sky | Pedestrian | Low End |
| Assets | Atypical | DESIGN BINGO (free square) | Aesthetic | High End |
| Too Ethnic | Design Initiative | Guest | Fresh | Creatives |
| Trend Analysis | Framework | Portfolio | Navigation | Forecasting |