| 800 pound gorilla | Bootstrap | We have no competition | Long Tail | Leverage |
| Big Data | Traction | Internet of Things | Our revenue estimates are really conservative | Lean startup |
| Cloud based | MVP (minimally viable product) | THE STARTUP PITCH BULLSHIT BINGO (free square) | Game changer | Tipping point |
| Low hanging fruit | Gamification | Viral marketing | Freemium | Disruptive |
| I went to EBS, WHU, ... | Ecosystem | Pivot | According to Gartner, the market is X bn by 2018 | Paradigm shift |