| "Listening to Our Critics" | "Take That Into Consideration" | Exclusive License | Rings | Feedback |
| I'm Sorry | Create "Buzz" | Shareholders | "Bloggers" | "We're a business" |
| Segmented Market | Innovation | TOPPS BULLSHIT BINGO (free square) | The Marketplace | Game Changer |
| "At the end of the day" | Growth | Corporate Partners | Squirrels | Category |
| "Can't Be All Things to All Collectors" | Life-Savers Candy | Run The Numbers | Subjects | "Giving Collectors What They Want" |
| Exclusive License | Game Changer | I'm Sorry | "We're a business" | Life-Savers Candy |
| "Listening to Our Critics" | Create "Buzz" | "Take That Into Consideration" | Feedback | Segmented Market |
| The Marketplace | "At the end of the day" | TOPPS BULLSHIT BINGO (free square) | Rings | Subjects |
| Run The Numbers | Growth | "Bloggers" | Innovation | "Can't Be All Things to All Collectors" |
| Squirrels | Corporate Partners | "Giving Collectors What They Want" | Category | Shareholders |