| "Take That Into Consideration" | Exclusive License | Create "Buzz" | Game Changer | "At the end of the day" |
| "Can't Be All Things to All Collectors" | "We're a business" | I'm Sorry | Rings | "Giving Collectors What They Want" |
| Life-Savers Candy | Innovation | TOPPS BULLSHIT BINGO (free square) | Squirrels | The Marketplace |
| Category | Subjects | "Bloggers" | Corporate Partners | Feedback |
| Shareholders | "Listening to Our Critics" | Segmented Market | Growth | Run The Numbers |
| "Bloggers" | Life-Savers Candy | Subjects | "Listening to Our Critics" | Segmented Market |
| Create "Buzz" | Growth | Feedback | "At the end of the day" | Game Changer |
| Innovation | Corporate Partners | TOPPS BULLSHIT BINGO (free square) | I'm Sorry | Squirrels |
| Exclusive License | Run The Numbers | "Giving Collectors What They Want" | Shareholders | "Take That Into Consideration" |
| Rings | Category | The Marketplace | "We're a business" | "Can't Be All Things to All Collectors" |