| Growth | "At the end of the day" | Create "Buzz" | Feedback | Squirrels |
| The Marketplace | Innovation | Life-Savers Candy | Rings | I'm Sorry |
| Subjects | Exclusive License | TOPPS BULLSHIT BINGO (free square) | Category | "Giving Collectors What They Want" |
| "Bloggers" | Corporate Partners | "Take That Into Consideration" | Game Changer | "We're a business" |
| Run The Numbers | Shareholders | "Listening to Our Critics" | Segmented Market | "Can't Be All Things to All Collectors" |