| Growth | "Take That Into Consideration" | Shareholders | "Bloggers" | Innovation |
| Corporate Partners | Rings | "Can't Be All Things to All Collectors" | Category | I'm Sorry |
| The Marketplace | "At the end of the day" | TOPPS BULLSHIT BINGO (free square) | Exclusive License | Run The Numbers |
| Segmented Market | Game Changer | "Giving Collectors What They Want" | Create "Buzz" | "We're a business" |
| "Listening to Our Critics" | Life-Savers Candy | Feedback | Squirrels | Subjects |