| Run The Numbers | "At the end of the day" | Innovation | "Giving Collectors What They Want" | "Take That Into Consideration" |
| Exclusive License | Subjects | Game Changer | Category | Segmented Market |
| "Can't Be All Things to All Collectors" | Squirrels | TOPPS BULLSHIT BINGO (free square) | Corporate Partners | "Listening to Our Critics" |
| Shareholders | Growth | Life-Savers Candy | The Marketplace | I'm Sorry |
| Feedback | "Bloggers" | Create "Buzz" | Rings | "We're a business" |