| Entrepreneurship | Hybrid | Afterlife | Disruptive | Aesthetic |
| Active audiences | Ties of trust | Production and consumption | Co-production | Slush |
| Hybrid | Unbalance | SAARA'S PRESENTATION BINGO (free square) | Fandom | Nordic |
| Market | Dabbawalla | Future | Ikea | Science-fiction fans |
| Wrech-a-Movie | Cultural policy | Mass-collaboration | Economic system |