| Customer Journey | Re-Targeting | Kundenloyalität | Komplexität | Kundenbindung |
| Targeting | Me-Commerce | Cross-Device | Echtzeit | Gamification |
| Premium | Emotionalisierung | PERSONALISIERUNG BINGO (free square) | Re-Pricing | Daten-Aggregation |
| Story Telling | Hyper Connected | Data-Driven E-Commerce | Maßgeschneidert | Multi-Device |
| Vorbild Amazon | Mass Customization | Big Data | Rich Content | Höhere Preise |
| Data-Driven E-Commerce | Rich Content | Big Data | Re-Targeting | Gamification |
| Echtzeit | Kundenloyalität | Mass Customization | Höhere Preise | Re-Pricing |
| Kundenbindung | Premium | PERSONALISIERUNG BINGO (free square) | Story Telling | Daten-Aggregation |
| Maßgeschneidert | Relevanz | Emotionalisierung | Me-Commerce | Targeting |
| Multi-Device | Hyper Connected | Customer Journey | Vorbild Amazon | Cross-Device |