Echtzeit | Komplexität | Cross-Device | Vorbild Amazon | Kundenbindung |
Re-Pricing | Data-Driven E-Commerce | Emotionalisierung | Me-Commerce | Relevanz |
Daten-Aggregation | Maßgeschneidert | PERSONALISIERUNG BINGO (free square) | Rich Content | Multi-Device |
Höhere Preise | Kundenloyalität | Premium | Gamification | Customer Journey |
Hyper Connected | Re-Targeting | Big Data | Story Telling | Targeting |