| Customer Journey | Eddystone | Smart Watch | Digitale Transformation | Push Notification |
| Click & Collect | Integriertes Marketing | Apps | Personal Shopper | In Store |
| Ökosystem | Multi Device | MULTICHANNEL BUZZWORD BINGO (free square) | Mobile Commerce | Use Cases |
| Personalisierung | Social Networks | Content Enrichment | Mobile Payment | Customer Experience |
| Local | Mehrwert | Responsive Design | Beacon | Multiple Touchpoints |