| Click & Collect | Push Notification | Digitale Transformation | Ökosystem | Mobile Payment |
| In Store | Social Networks | Customer Experience | Beacon | Use Cases |
| Responsive Design | Multiple Touchpoints | MULTICHANNEL BUZZWORD BINGO (free square) | Personalisierung | Eddystone |
| Personal Shopper | Multi Device | Smart Watch | Mehrwert | Local |
| Content Enrichment | Mobile Commerce | Customer Journey | Integriertes Marketing | Apps |