| Multiple Touchpoints | Mehrwert | Eddystone | Use Cases | Beacon |
| Apps | Multi Device | Digitale Transformation | Personal Shopper | Customer Experience |
| Ökosystem | Customer Journey | MULTICHANNEL BUZZWORD BINGO (free square) | Push Notification | Content Enrichment |
| Personalisierung | Mobile Commerce | Social Networks | In Store | Integriertes Marketing |
| Mobile Payment | Smart Watch | Click & Collect | Local | Responsive Design |