| refresh | IPO | legacy | sustainable innovation | AirBnB |
| A/B testing | mobile first | cognitive first | AliBaba | millenials |
| Layer of Innovation | cloud native | INNOVATION BINGO (free square) | incubator | fail fast |
| blue/green | disruption | Dual-speed IT | strategy | cloud first |
| digital | CDO | Uber | Chief Innovation Officer | new |
| A/B testing | IPO | CDO | blue/green | Chief Innovation Officer |
| mobile first | cloud native | legacy | digital | strategy |
| cognitive first | Uber | INNOVATION BINGO (free square) | cloud first | AirBnB |
| Layer of Innovation | Dual-speed IT | millenials | incubator | disruption |
| fail fast | AliBaba | sustainable innovation | refresh | do or die |