| do or die | Dual-speed IT | disruption | cognitive first | cloud first |
| A/B testing | fail fast | AirBnB | digital | AliBaba |
| new | refresh | INNOVATION BINGO (free square) | blue/green | Layer of Innovation |
| mobile first | Uber | CDO | IPO | Chief Innovation Officer |
| cloud native | millenials | strategy | legacy | sustainable innovation |