| mobile first | legacy | A/B testing | CDO | new |
| sustainable innovation | AirBnB | AliBaba | millenials | cognitive first |
| cloud native | disruption | INNOVATION BINGO (free square) | cloud first | strategy |
| IPO | blue/green | do or die | incubator | refresh |
| fail fast | Layer of Innovation | Uber | Chief Innovation Officer | Dual-speed IT |