| Chief Innovation Officer | millenials | new | Dual-speed IT | refresh |
| A/B testing | CDO | legacy | disruption | cloud native |
| AirBnB | IPO | INNOVATION BINGO (free square) | mobile first | strategy |
| fail fast | digital | Layer of Innovation | Uber | blue/green |
| do or die | cloud first | AliBaba | sustainable innovation | cognitive first |