| Cascade | Understanding | iPhone | Out of the loop | Mindset |
| Strategy or Strategies | Touch base | Social Media | More than happy | Revenue |
| Opportunity | Practice | CONFERENCE CALL BINGO (free square) | Proactive | Data points |
| Subject-Matter Expert (SME) | Iteration | Strategic fit | Take that off-line | Focus |
| Value-added | High Level | Revisit | Vision | Fast track |