| Income | Game plan | Sweet spot | Benchmark | Integration |
| More than happy | Vision | 24/7 | Revisit | At the end of the day |
| Please mute your phones | Revenue | CONFERENCE CALL BINGO (free square) | Client focus(ed) | Input |
| Billable | Social Media | Proactive | Life Cycle | Win-win |
| Empower (or empowerment) | Practice | Take that off-line | Cascade | Sorry, I was on mute. |