| Cost of Ownership | Mobile Device | Utility | Bare metal | Gmail |
| ROI | PaaS | Business Intelligence | In The Cloud | Web Analytics |
| Public | Security | CLOUD COMPUTING BINGO (free square) | Point based solution | Servers |
| Data Mining | IaaS | Mainframe | Adobe | Outages |
| Silo | Centralized Storage | SaaS | Agile | ASP |