| TCO | Adobe | SaaS | Agile | Utility |
| Point based solution | Synergy | Public | Cost of Ownership | Bare metal |
| Hybrid | Silo | CLOUD COMPUTING BINGO (free square) | ASP | Amazon |
| In The Cloud | Data Mining | Web Analytics | Private | Servers |
| Centralized Storage | Buzzword | Business Intelligence | Mobile Device | Gmail |