| Hybrid | Point based solution | Silo | Buzzword | Adobe |
| Scalability | Cost of Ownership | Gmail | Synergy | Public |
| In The Cloud | Utility | CLOUD COMPUTING BINGO (free square) | TCO | PaaS |
| Amazon | Servers | ROI | IaaS | Bare metal |
| Web Analytics | SaaS | Outages | Mainframe | Centralized Storage |