| Cost of Ownership | Utility | Mainframe | Web Analytics | Amazon |
| ROI | Centralized Storage | Adobe | In The Cloud | ASP |
| PaaS | Outages | CLOUD COMPUTING BINGO (free square) | Buzzword | Agile |
| Data Mining | On Premise | Synergy | SaaS | IaaS |
| Mobile Device | Private | Security | Bare metal | Silo |