| Buzzword | TCO | Utility | Servers | Security |
| Point based solution | Hybrid | Private | SaaS | Web Analytics |
| Data Mining | Gmail | CLOUD COMPUTING BINGO (free square) | Business Intelligence | Amazon |
| ROI | ASP | Silo | Public | On Premise |
| Scalability | Cloud Computing | Cost of Ownership | Centralized Storage | Synergy |