| Total Cost of Ownership (TCO) | High-Level | Growth | Touch Base | No-Brainer |
| Action Item / Action It | Top down | Walk the Talk | Strategy | Go to market |
| Customer Centric | At the end of the day | BUZZWORD BINGO (free square) | Deliverable[s] | Network[ing] |
| On Board | Band-aid | Mission Critical | Wow Factor | Eyeballs |
| Legacy | Mind Share | Team Player | Big Picture | User Friendly |