| Targeted | Touchpoints | Quick win | Challenge[s] | Engage |
| Integration | Hardball | Perspective | Portal | Reinvent[ing] the wheel |
| On the back end | Drop the Ball | BUZZWORD BINGO (free square) | Backward Compatible | Vertical Market |
| Reverse Engineer | Competitive | Communication | Segment | Brand[ing] |
| Solution(s) | At the end of the day | Empower[ment] | Core Competency / Core Competencies | Robust |