| Customer Relationship Management (CRM) | New Economy | Go to market | Circle Back | Herding Cats |
| Growth | Robust | E-business | Niche[s] | High-Level |
| Fault Tolerant | Best Practice | BUZZWORD BINGO (free square) | Personalization | Level Playing Field |
| Reuse / Reusability | Big Picture | Statement of Work (SOW) | Competitive | Think Outside the Box |
| Issues | Automated | Return on Investment (ROI) | Facilitate | Ramp Up |