| Integration | Guidance | Top down | Demographic | Acquisition |
| Skill set(s) | Conversion | Business Opportunity | Cutting Edge | Game Plan |
| Utilize | Facilitate | BUZZWORD BINGO (free square) | Best of Breed | Knowledge Base |
| Offline | Total Quality [or] Quality Driven | Seamless | Drink the Kool-Aid | Brain Storm / Mind Shower |
| Due dilligence | Objectives | Real-Time | Strategize | Soup to nuts 24/7 |