| Tailwind[s] | Initial Assessment | Scope | Traction | Functionality |
| Turnkey | Fault Tolerant | Monoply | Deep dive | Back to the drawing board |
| Discovery | Ramp Up | BUZZWORD BINGO (free square) | Braindump | Reinvent[ing] the wheel |
| Communication | Differentiation | On Board | Objectives | Aggregate |
| Laser-focused | Capacity | Critical Path / Issue | Front Lines | Content Management |
| Mind Share | Open Source | Revenue | Prototype | Hardball |
| Differentiation | Reinvigorate | Customer Service | Time to Market | Level Set |
| Grow | Sustainable | BUZZWORD BINGO (free square) | Scenario[s] | Capacity |
| Backward Compatible | Dashboard | Quick win | Strategize | Braindump |
| Run it up the flagpole | Call to Action | Reach out | Monetize | User Friendly |