| Out of the [Box | Loop] | Opportunity | Marketing / Promotional Collateral | Drink the Kool-Aid | Discovery |
| Growth | Solution(s) | Restructuring | Collaborate / Collaboration | E-tailers |
| Content Management | Leadership | BUZZWORD BINGO (free square) | One to one | Conversation |
| Personalization | Brain Storm / Mind Shower | Business Opportunity | Web 2.0 / 3.0 | Virtual / Virtualization |
| Demographic | Conversion | Touch Base | Cutting Edge | Scenario[s] |
| Milestone | Brand[ing] | E-business | Demographic | Optimization |
| Goal[s] | Compelling | Elephant in the room | Facilitate | Cost |
| Sales Driven | Ecosystem | BUZZWORD BINGO (free square) | Network[ing] | Laser-focused |
| Off the Shelf | Empower[ment] | Total Quality [or] Quality Driven | Streamline | Win-win |
| ETA | Herding Cats | A-B Testing | Reuse / Reusability | Cross Sell |