| Back-end | Road map | Hardball | Vertical Market | Profit[ability] |
| Negotiated | Portfolio | Dynamic | Quick win | Value |
| High-Level | Fast Track | BUZZWORD BINGO (free square) | Partner | Cadence Call |
| Asset[s] | Niche[s] | Mindset | User Friendly | Cost |
| Business Plan | Market Leader | Diversity | Ecosystem | Time to Market |
| Resource[s] | Reactivation | Empower[ment] | Circle the wagons | Utilize |
| Team Player | Robust | A-B Testing | Sustainable / Sustainability | Drill Down |
| Restructuring | E-commerce | BUZZWORD BINGO (free square) | Virtual / Virtualization | Deliverable[s] |
| Multitask[ing] | Challenge[s] | Drink the Kool-Aid | Strategize | Walk the Talk |
| Personalization | Go Live | Big Picture | Dashboard | Burn rate |