| Expectations | Robust | Wow Factor | Customer Centric | Laser-focused |
| Conversion | Band-aid | Quick win | Green | Ownership |
| Process | B2B | BUZZWORD BINGO (free square) | Deep dive | Exposure |
| Eyeballs | On the back end | That being said / Having said that | A-B Testing | Elevator pitch |
| One Stop Shop | Scenario[s] | 30,000 foot view | Gap Analysis | Streamline |
| Core Competency / Core Competencies | Strategize | Band-aid | Guidance | Monoply |
| Green | Return on Investment (ROI) | Team Building | Facilitate | Flexibility |
| Cross Sell | Level Set | BUZZWORD BINGO (free square) | Communication | Segment |
| Drop the Ball | Etched in Stone | Go Public | Market Leader | On Board |
| Lead The Field / Occupy The Field | Reswizzle | Benchmark | Vertical Market | High-Level |