| Innovation / Innovated | E-commerce | Ownership | That being said / Having said that | Re-engagement |
| Aggregate | Downsize | First to market | Monetize | Legacy |
| Impact[ful] | Wow Factor | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | On the back end |
| Portal | Run the Numbers | Communication | Goal[s] | Etched in Stone |
| Traction | Profit[ability] | Low-Hanging Fruit | Revenue | Promotion |
| Partner | Fault Tolerant | Total Cost of Ownership (TCO) | Open Source | Cadence Call |
| A-B Testing | Phase | Out of the [Box | Loop] | Burn rate | Scope |
| Sustainable / Sustainability | Key Factor / Words | BUZZWORD BINGO (free square) | Band-aid | Viral |
| Impact[ful] | Traction | Bottom Line | Followup | Etched in Stone |
| Goal[s] | Marketing / Promotional Collateral | Dynamic | On The Same Page | Guidance |