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| Optimization | Center of Excellence | In a Nutshell | Upside | E-business |
| Tailwind[s] | Omnichannel / Cross Channel | Compelling | Network[ing] | Mindset |
| Project | Due dilligence | BUZZWORD BINGO (free square) | Robust | Total Quality [or] Quality Driven |
| Open Source | Monoply | Strategy | Reinvent[ing] the wheel | Seamless |
| Patent | Control Group | Hardball | Total Cost of Ownership (TCO) | Innovation / Innovated |
| Pipeline | Mind Share | Up to speed | Key Factor / Words | E-tailers |
| Up-Sell | Non-Traditional Management | Lean In | Google Juice | Search Engine Optimization |
| Competitive | Popup | BUZZWORD BINGO (free square) | Seamless | Reswizzle |
| Herding Cats | Road map | Mission Critical | Expectations | Agnostic |
| Portal | Action Item / Action It | Red Flag | Top Of The Game | Back-end |
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