| Paradigm | New Economy | Team Building | Offline | Functionality |
| Customer Facing | Walk the Talk | Pushback | Vision statement | Niche[s] |
| Initial Assessment | Drill Down | BUZZWORD BINGO (free square) | Metrics | Prototype |
| E-commerce | Sticky-ness | Intellectual Property | Re-engagement | Dashboard |
| One to one | Restructuring | No-Brainer | Technologies | A-B Testing |
| Non-Traditional Management | Cross Sell | Level Playing Field | Deep dive | Workshop |
| Total Quality [or] Quality Driven | Content Management | Communication | Customer Oriented | Traction |
| Cost | Reuse / Reusability | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Touchpoints |
| Go Live | Re-engagement | Reswizzle | User Friendly | Success |
| Heads up | Integration | Aggregate | Omnichannel / Cross Channel | ETA |