| Advantage | Mission Critical | Grow | Customer Facing | Relevance |
| Deadlines | Quick win | Scope | Customer Oriented | Workflow |
| Sustainable / Sustainability | BUZZWORD BINGO (free square) | Ramp Up | Issues | |
| 30,000 foot view | Tailwind[s] | E-commerce | E-business | Cross Sell |
| Timeline(s) | Negotiated | Customer Relationship Management (CRM) | Return on Investment (ROI) | Profit[ability] |
| Service Oriented | Data Driven | Client Focus[ed] | Data Mining | Policy[ies] |
| Milestone | Portfolio | Sustainable | Paradigm | Open Source |
| Collaborate / Collaboration | Top down | BUZZWORD BINGO (free square) | Multitask[ing] | Resource[s] |
| Relevance | Metrics | Ecosystem | Reactivation | First to market |
| Out of the [Box | Loop] | Team Player | Phase | Virtual / Virtualization | Challenge[s] |