| Non-Traditional Management | Critical Path / Issue | Lean In | Competitive | Focused |
| Core Competency / Core Competencies | Quick win | Vertical Market | First to market | Data Driven |
| Synergy / Synergies | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Resource[s] | |
| Portfolio | Go Live | Business Opportunity | Solution(s) | One Stop Shop |
| Backward Compatible | Collaborate / Collaboration | Soup to nuts 24/7 | Drop the Ball | Optimization |
| Discovery | Mission Critical | Issues | Compelling | Reach out |
| Reinvent[ing] the wheel | Go Public | Non-Traditional Management | Reverse Engineer | Paradigm |
| Vision statement | Scenario[s] | BUZZWORD BINGO (free square) | In a Nutshell | E-commerce |
| Exposure | Functionality | Statement of Work (SOW) | Policy[ies] | Goal oriented |
| Expectations | On Board | Level Set | E-tailers | Objectives |