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| Top Of The Game | Green | Customer Facing | B2B | Personalization |
| Conversation | New Economy | Challenge[s] | Revenue | Streamline |
| Prototype | Success | BUZZWORD BINGO (free square) | Deep dive | Policy[ies] |
| Marketing / Promotional Collateral | Upside | Expectations | Secret sauce | Resource[s] |
| One Stop Shop | Popup | Niche[s] | Focused | Go to market |
| Elephant in the room | Burn rate | Timeline(s) | Benchmark | Convergent |
| Value | Level Set | Team Building | Utilize | Pipeline |
| Low-Hanging Fruit | On the back end | BUZZWORD BINGO (free square) | Leadership | Pushback |
| Deadlines | Phase | Off the Shelf | Reverse Engineer | Touchpoints |
| Multitask[ing] | Expectations | Control Group | Tailwind[s] | Heavy lifting |
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