| Deliverable[s] | Level Playing Field | A-B Testing | Diversity | Reswizzle |
| Asset[s] | Laser-focused | Project | Basically | Performance |
| Legacy | Etched in Stone | BUZZWORD BINGO (free square) | Run the Numbers | Application Service Provider (ASP) |
| Front Lines | Compelling | Prototype | Lead The Field / Occupy The Field | Bandwidth |
| Drop the Ball | Customer Centric | Reconfigure | Restructuring | Out Source |
| Acquisition | Quick win | Metadata | Best of Breed | Negotiated |
| Engage | Sustainable | Cost | Workflow | Elevator pitch |
| Deep dive | Sales Driven | BUZZWORD BINGO (free square) | Milestone | Downsize |
| Restructuring | One to one | Deliverable[s] | Niche[s] | Personalization |
| Pushback | That being said / Having said that | Lean In | Go to market | Impact[ful] |