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| Exposure | Metadata | Action Item / Action It | Buzz | Sticky-ness |
| Opportunity | Control Group | ETA | Soup to nuts 24/7 | Dashboard |
| Workshop | Big Picture | BUZZWORD BINGO (free square) | Cross Sell | Game Plan |
| Impact[ful] | Empower[ment] | At the end of the day | Goal oriented | Circle Back |
| Drop the Ball | E-tailers | Braindump | Compelling | Reinvigorate |
| Quick win | Promotion | Patent | Advantage | Viral |
| Top Of The Game | Brand[ing] | Circle Back | Cutting Edge | Leadership |
| Back to the drawing board | Agnostic | BUZZWORD BINGO (free square) | Granular | Opportunity |
| Technologies | Convergent | Reinvent[ing] the wheel | On The Same Page | Marketing / Promotional Collateral |
| Niche[s] | Open Source | Policy[ies] | Empower[ment] | Engage |
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