| Service Oriented | Scope | Workflow | Drill Down | Monetize |
| Lean In | E-business | Herding Cats | Traction | Mindset |
| Team Player | Retention | BUZZWORD BINGO (free square) | Best of Breed | Re-engagement |
| E-commerce | Downsize | Demographic | Customer Centric | Acquisition |
| Bottom Line | That being said / Having said that | Reuse / Reusability | Goal oriented | Tailwind[s] |
| Return on Investment (ROI) | Landing Page[s] | Transformative | Gap Analysis | Bottom Line |
| Target Audience | Reach out | Sustainable / Sustainability | Compelling | Back to the drawing board |
| Soup to nuts 24/7 | Guidance | BUZZWORD BINGO (free square) | Mission Critical | Revisit |
| Phase | Scale | Negotiated | Workflow | Benchmark |
| Skill set(s) | Reinvigorate | Milestone | Touch Base | Measurement |