| Growth | Timeline(s) | Guidance | Customer Oriented | Band-aid |
| Seamless | Reach out | Workflow | Reuse / Reusability | Functionality |
| Demographic | Level Playing Field | BUZZWORD BINGO (free square) | Data Mining | Bottom up |
| Lean In | Drop the Ball | Laser-focused | Leverage | Heavy lifting |
| Fast Track | Level Set | Customer Centric | Pipeline | Technologies |
| Vision statement | Brain Storm / Mind Shower | Non-Traditional Management | Partner | Band-aid |
| Up-Sell | Experiences | Circle Back | Cadence Call | Transformative |
| Virtual / Virtualization | Personalization | BUZZWORD BINGO (free square) | High-Level | Workflow |
| Synergy / Synergies | One Stop Shop | Client Focus[ed] | Measurement | Sales Driven |
| Customer Oriented | Reactivation | Resource[s] | Mind Share | ETA |