| Laser-focused | Return on Investment (ROI) | Viral | Real-Time | Timeline(s) |
| Marketing / Promotional Collateral | Discovery | Connectivity | Best Practice | User Friendly |
| Collaborate / Collaboration | Scope | BUZZWORD BINGO (free square) | Phase | Advantage |
| Value | In a Nutshell | Open Source | Profit[ability] | Benefit analysis |
| Reactivation | Solution(s) | Application Service Provider (ASP) | Niche[s] | Milestone |
| Cost | Targeted | Team Building | Promotion | Challenge[s] |
| Strategy | Upside | Benchmark | Network[ing] | Critical Path / Issue |
| Deadlines | Data Driven | BUZZWORD BINGO (free square) | Real-Time | On Board |
| Flexibility | Landing Page[s] | At the end of the day | Road map | Game Plan |
| Buzz | Brain Storm / Mind Shower | Agenda | Web 2.0 / 3.0 | Personalization |