| Statement of Work (SOW) | Experiences | Deploy | Advantage | Drink the Kool-Aid |
| Road map | Metrics | Level Set | Customer Relationship Management (CRM) | Value |
| Tasked | Return on Investment (ROI) | BUZZWORD BINGO (free square) | Integration | E-tailers |
| Market Window | Marketing / Promotional Collateral | Quick win | Herding Cats | Laser-focused |
| Mission Critical | Reinvent[ing] the wheel | Monetize | Core Competency / Core Competencies | Sticky-ness |