| Omnichannel / Cross Channel | Back to the drawing board | Cutting Edge | Herding Cats | Search Engine Optimization |
| Tailwind[s] | Circle the wagons | Raising the Bar | Hardball | Followup |
| Backward Compatible | Paradigm | BUZZWORD BINGO (free square) | Game Plan | Proactive |
| Application Service Provider (ASP) | Gap Analysis | Initial Assessment | Fast Track | Empower[ment] |
| Focused | Monoply | Braindump | Reach out | Brand[ing] |