| Reverse Engineer | Discovery | Off-line | Process | Scenario[s] |
| Search Engine Optimization | ETA | Go Live | Automated | Ball Park |
| Competitive | Innovation / Innovated | BUZZWORD BINGO (free square) | Objectives | Profit[ability] |
| Hardball | Expectations | Compelling | Integration | Relevance |
| Due dilligence | Bandwidth | Proactive | Omnichannel / Cross Channel | Experiences |