| Facilitate | Time to Market | Mission Critical | Optimization | Ownership |
| Monoply | Re-engagement | Non-Traditional Management | Off Site Meeting | Leverage |
| Deploy | Intellectual Property | BUZZWORD BINGO (free square) | Upside | Offline |
| Experiences | Relevance | Level Playing Field | Discovery | Lead The Field / Occupy The Field |
| Promotion | Skill set(s) | That being said / Having said that | Acquisition | Bottom up |