| Personalization | B2B | Level Playing Field | Reconfigure | On Board |
| Optimization | Herding Cats | In a Nutshell | Team Player | Game Plan |
| Marketing / Promotional Collateral | Level Set | BUZZWORD BINGO (free square) | Seamless | Solution(s) |
| Landing Page[s] | Double down | Key Factor / Words | Market Leader | Prototype |
| Performance | Basically | Goal oriented | Differentiation | Tailwind[s] |