| Strategy | Team Building | Market Leader | Content Management | Advantage |
| Customer Relationship Management (CRM) | Data Driven | Project | Target Audience | Process |
| Red Flag | One to one | BUZZWORD BINGO (free square) | Scope | Knowledge Transfer |
| Customer Facing | Service Oriented | Web 2.0 / 3.0 | On the back end | Value |
| Reconfigure | On The Same Page | Deploy | Niche[s] | Control Group |