| Back-end | Ramp Up | Popup | Cadence Call | Lead The Field / Occupy The Field |
| Sticky-ness | Quick win | Market Leader | Workflow | Negotiated |
| Web 2.0 / 3.0 | Level Set | BUZZWORD BINGO (free square) | Out Source | Timeline(s) |
| Restructuring | Off-line | Mind Share | Braindump | Total Quality [or] Quality Driven |
| Ecosystem | Patent | Emerging markets | Elevator pitch | Ownership |