| Capacity | Advantage | That being said / Having said that | Band-aid | Guidance |
| Deploy | Synergy / Synergies | End to end | Revisit | Utilize |
| Drop the Ball | Vertical Market | BUZZWORD BINGO (free square) | Reach out | Knowledge Base |
| Road map | Best Practice | Customer Oriented | One to one | Compelling |
| Experiences | Drink the Kool-Aid | Top down | Portfolio | Bottom Line |