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| Target Audience | Content Management | Reconfigure | Timeline(s) | Dynamic |
| Transformative | Growth | Market Leader | Laser-focused | Resource[s] |
| Mindset | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Sticky-ness | Team Building |
| In a Nutshell | Total Cost of Ownership (TCO) | Key Factor / Words | Reuse / Reusability | |
| Up-Sell | That being said / Having said that | Front Lines | Expectations | Road map |
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