| Reverse Engineer | Customer Facing | Business Opportunity | Innovation / Innovated | Portfolio |
| Total Cost of Ownership (TCO) | Best of Breed | Acquisition | Buzz | Pipeline |
| Front Lines | Popup | BUZZWORD BINGO (free square) | Game Plan | Timeline(s) |
| Etched in Stone | Brain Storm / Mind Shower | Ball Park | Scope | Statement of Work (SOW) |
| Target Audience | Paradigm | Back to the drawing board | Prototype | Core Competency / Core Competencies |