| Buzz | Double down | Expectations | Utilize | Level Playing Field |
| Bottom up | Fault Tolerant | Mindset | Revisit | Top down |
| Scenario[s] | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Re-engagement | Web 2.0 / 3.0 |
| Discovery | Moving/Going Forward | First to market | Total Cost of Ownership (TCO) | Solution(s) |
| Intellectual Property | Cost | Skill set(s) | Gap Analysis |