| Front Lines | Return on Investment (ROI) | Timeline(s) | Non-Traditional Management | Leadership |
| Mindset | Issues | Optimization | Game Plan | Best of Breed |
| Prioritized | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | 30,000 foot view | Turnkey |
| ETA | Top down | Experiences | Tasked | Objectives |
| Reinvigorate | Agenda | Level Playing Field | Re-engagement | Big Picture |