| Relevance | Target Audience | Scenario[s] | Metadata | Cross Sell |
| Brain Storm / Mind Shower | Workshop | Revenue | Revisit | Etched in Stone |
| Tailwind[s] | E-commerce | BUZZWORD BINGO (free square) | Downsize | Reuse / Reusability |
| Run it up the flagpole | Grow | Robust | End to end | Opportunity |
| Elevator pitch | Seamless | Statement of Work (SOW) | Business Plan | Go Live |