| Re-engagement | Performance | Call to Action | Marketing / Promotional Collateral | Utilize |
| Downsize | Cutting Edge | Growth | Due dilligence | Workflow |
| Partner | Knowledge Transfer | BUZZWORD BINGO (free square) | Seamless | Laser-focused |
| In a Nutshell | Strategy | Data Driven | Client Focus[ed] | Engage |
| Impact[ful] | Statement of Work (SOW) | Upside | Eyeballs | Relevance |