| Omnichannel / Cross Channel | Secret sauce | Off the Shelf | Strategic | Followup |
| Intellectual Property | Capacity | Portal | Timeline(s) | Soup to nuts 24/7 |
| Goal oriented | Sustainable | BUZZWORD BINGO (free square) | Business Opportunity | On The Same Page |
| Best of Breed | Brain Storm / Mind Shower | Ownership | Process | Success |
| Solution(s) | Metadata | Reverse Engineer | Issues | Optimization |