| Customer Service | Tasked | Quick win | Up to speed | Segment |
| Strategic | Strategize | Robust | Growth | Promotion |
| Low-Hanging Fruit | Benchmark | BUZZWORD BINGO (free square) | Lean In | Bandwidth |
| Web 2.0 / 3.0 | Buzz | Return on Investment (ROI) | Benefit analysis | Exposure |
| Popup | Legacy | Time to Market | Strategy | Reinvent[ing] the wheel |
| Basically | Technologies | Hardball | Vertical Market | Patent |
| Tasked | Cost | Action Item / Action It | Metrics | Scale |
| Omnichannel / Cross Channel | Growth | BUZZWORD BINGO (free square) | Walk the Talk | Sustainable / Sustainability |
| Diversity | Eyeballs | Statement of Work (SOW) | Team Building | Content Management |
| Upside | Raising the Bar | Challenge[s] | Control Group | Team Player |