| Vertical Market | Issues | Convergent | Functionality | Communication |
| Portal | Partner | Marketing / Promotional Collateral | Green | Timeline(s) |
| Road map | Landing Page[s] | BUZZWORD BINGO (free square) | Front Lines | Call to Action |
| Prioritized | Go Public | Top Of The Game | Circle Back | In a Nutshell |
| Perspective | Personalization | Gap Analysis | Cross Sell | Flexibility |
| B2B | Initial Assessment | One Stop Shop | E-commerce | Goal oriented |
| Pushback | Moving/Going Forward | Project | Skill set(s) | Metadata |
| Off Site Meeting | Negotiated | BUZZWORD BINGO (free square) | Secret sauce | Deliverable[s] |
| Asset[s] | Client Focus[ed] | Application Service Provider (ASP) | Flexibility | Ball Park |
| Tailwind[s] | Level Set | Customer Oriented | Vertical Market |