| Lean In | Game Plan | Prototype | Fault Tolerant | |
| Monoply | Empower[ment] | Agenda | Reverse Engineer | Walk the Talk |
| End to end | Deploy | BUZZWORD BINGO (free square) | Total Cost of Ownership (TCO) | Compelling |
| Leadership | Team Player | Ball Park | Reinvent[ing] the wheel | Eyeballs |
| Measurement | One Stop Shop | Profit[ability] | Sustainable / Sustainability | Customer Centric |
| Convergent | Out of the [Box | Loop] | Deploy | Market Window | Green |
| Go Public | Customer Relationship Management (CRM) | Target Audience | Leverage | Laser-focused |
| Acquisition | Ball Park | BUZZWORD BINGO (free square) | Resource[s] | Targeted |
| Hardball | Service Oriented | Sales Driven | Bottom up | Challenge[s] |
| Benchmark | Re-engagement | Portal | Key Factor / Words | Touchpoints |