| Segment | Game Plan | Total Cost of Ownership (TCO) | E-tailers | Streamline |
| Application Service Provider (ASP) | Market Leader | Out of the [Box | Loop] | Downsize | Reinvigorate |
| Reach out | Revisit | BUZZWORD BINGO (free square) | Scale | Content Management |
| Raising the Bar | Bottom Line | Backward Compatible | Granular | Integration |
| Acquisition | Offline | First to market | In a Nutshell | Brain Storm / Mind Shower |
| Differentiation | Benchmark | Cascade Graph | Conversion | At the end of the day |
| Client Focus[ed] | Opportunity | Application Service Provider (ASP) | Burn rate | Target Audience |
| Eyeballs | Agnostic | BUZZWORD BINGO (free square) | Reconfigure | Prioritized |
| Deploy | Google Juice | Ecosystem | Virtual / Virtualization | Scope |
| Return on Investment (ROI) | Sticky-ness | Level Set | Re-engagement | Win-win |