| Downsize | Customer Facing | Dynamic | Call to Action | Turnkey |
| Promotion | Pushback | Elephant in the room | Moving/Going Forward | Reverse Engineer |
| Tailwind[s] | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Run the Numbers | Engage |
| Back-end | Lead The Field / Occupy The Field | Critical Path / Issue | Level Playing Field | Due dilligence |
| Streamline | Robust | Quick win | Fault Tolerant | Goal[s] |
| Market Window | Google Juice | Cadence Call | Total Quality [or] Quality Driven | Scale |
| Legacy | Dashboard | Customer Oriented | Service Oriented | First to market |
| Negotiated | Call to Action | BUZZWORD BINGO (free square) | Knowledge Transfer | Success |
| Workshop | Reach out | Emerging markets | Mind Share | Circle Back |
| Profit[ability] | Open Source | Viral | Content Management | Perspective |