| Timeline(s) | Best Practice | Discovery | ETA | Search Engine Optimization |
| Team Player | Promotion | Monetize | First to market | Reinvent[ing] the wheel |
| Market Window | Network[ing] | BUZZWORD BINGO (free square) | Acquisition | Client Focus[ed] |
| Go Live | E-tailers | Facilitate | Sustainable / Sustainability | Technologies |
| Call to Action | Green | Engage | Circle Back | Wow Factor |
| Back-end | First to market | Knowledge Base | E-commerce | Differentiation |
| Robust | Re-engagement | Back to the drawing board | New Economy | Metadata |
| At the end of the day | Virtual / Virtualization | BUZZWORD BINGO (free square) | Experiences | Customer Facing |
| On the back end | Deploy | Content Management | Brain Storm / Mind Shower | Google Juice |
| Benchmark | Leadership | Quick win | Statement of Work (SOW) | Optimization |