| Sustainable | Double down | Transformative | Capacity | Strategy |
| Project | High-Level | Target Audience | Success | Backward Compatible |
| Go to market | Opportunity | BUZZWORD BINGO (free square) | Revenue | Benchmark |
| Perspective | Revisit | Prototype | Re-engagement | Proactive |
| 30,000 foot view | Competitive | Quick win | Seamless | Conversation |
| Leverage | Diversity | Business Opportunity | Data Driven | Experiences |
| Key Factor / Words | Objectives | Target Audience | Statement of Work (SOW) | Differentiation |
| Think Outside the Box | Customer Centric | BUZZWORD BINGO (free square) | Process | Dashboard |
| Integration | Marketing / Promotional Collateral | Goal oriented | Non-Traditional Management | Off the Shelf |
| That being said / Having said that | Scenario[s] | Project | Go to market | Advantage |