| Timeline(s) | One to one | Real-Time | Customer Service | E-tailers |
| Asset[s] | Omnichannel / Cross Channel | Re-engagement | No-Brainer | |
| Best Practice | Go Public | BUZZWORD BINGO (free square) | Discovery | Knowledge Transfer |
| Data Driven | Multitask[ing] | Personalization | Circle Back | Seamless |
| Ball Park | Scenario[s] | Service Oriented | On Board | Portal |
| Strategic | Sticky-ness | Streamline | Game Plan | Customer Oriented |
| Back-end | Functionality | Deploy | Run it up the flagpole | First to market |
| Content Management | Mind Share | BUZZWORD BINGO (free square) | Vertical Market | Brain Storm / Mind Shower |
| Timeline(s) | Personalization | Brand[ing] | Communication | Red Flag |
| Phase | Strategize | Downsize | Bottom up | Intellectual Property |