| Goal[s] | Landing Page[s] | Engage | Action Item / Action It | Walk the Talk |
| Expectations | Braindump | Real-Time | A-B Testing | Top down |
| Network[ing] | Mind Share | BUZZWORD BINGO (free square) | Measurement | Timeline(s) |
| Synergy / Synergies | Leadership | Think Outside the Box | Vertical Market | Reuse / Reusability |
| Web 2.0 / 3.0 | Off the Shelf | Value | Legacy | Call to Action |
| Virtual / Virtualization | Backward Compatible | Heavy lifting | Hardball | Legacy |
| Knowledge Transfer | Marketing / Promotional Collateral | Out of the [Box | Loop] | Touch Base | Ball Park |
| Deep dive | Key Factor / Words | BUZZWORD BINGO (free square) | High-Level | Network[ing] |
| Milestone | Viral | Dashboard | Content Management | Mission Critical |
| Cadence Call | Conversion | Back-end | Paradigm | One Stop Shop |