| Cadence Call | Quick win | Open Source | Raising the Bar | Google Juice |
| Eyeballs | Off Site Meeting | Band-aid | Tasked | Monoply |
| On the back end | Initial Assessment | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Drink the Kool-Aid |
| Big Picture | Capacity | Viral | Front Lines | Brain Storm / Mind Shower |
| Back-end | 30,000 foot view | Cross Sell | Out Source | Gap Analysis |
| Dynamic | Exposure | Value | Portal | Compelling |
| Go to market | Level Playing Field | Integration | Technologies | Hardball |
| Big Picture | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Run it up the flagpole | Downsize |
| Convergent | Key Factor / Words | Goal[s] | Acquisition | Up-Sell |
| Reuse / Reusability | Circle Back | Aggregate | Marketing / Promotional Collateral | First to market |