| At the end of the day | Resource[s] | Prioritized | Elephant in the room | Phase |
| Portal | Milestone | Band-aid | Reinvigorate | Intellectual Property |
| Patent | Eyeballs | BUZZWORD BINGO (free square) | E-tailers | Opportunity |
| Top Of The Game | Customer Centric | Convergent | Deadlines | Conversion |
| Market Window | Capacity | Expectations | Reverse Engineer | Open Source |
| Application Service Provider (ASP) | Pipeline | Walk the Talk | Goal oriented | Ecosystem |
| First to market | Portal | A-B Testing | Target Audience | Success |
| Objectives | Touch Base | BUZZWORD BINGO (free square) | Utilize | Profit[ability] |
| Laser-focused | Off-line | Non-Traditional Management | Search Engine Optimization | Customer Oriented |
| Statement of Work (SOW) | Turnkey | Knowledge Base | Skill set(s) | Circle Back |