| Best Practice | Perspective | Grow | Run it up the flagpole | Connectivity |
| Market Window | Content Management | Flexibility | Ramp Up | Prototype |
| Elephant in the room | Intellectual Property | BUZZWORD BINGO (free square) | At the end of the day | Functionality |
| Ownership | Relevance | Off Site Meeting | Omnichannel / Cross Channel | Conversion |
| Proactive | Data Driven | Agenda | Off-line | Top Of The Game |
| Discovery | One to one | Drop the Ball | Knowledge Base | Eyeballs |
| Data Driven | Solution(s) | Impact[ful] | Statement of Work (SOW) | Competitive |
| Fast Track | Synergy / Synergies | BUZZWORD BINGO (free square) | Control Group | Back to the drawing board |
| Vision statement | Objectives | Game Plan | Mission Critical | Circle the wagons |
| Streamline | Return on Investment (ROI) | Search Engine Optimization | Burn rate | Lead The Field / Occupy The Field |