| Action Item / Action It | Heads up | Go Live | Touchpoints | Reinvent[ing] the wheel |
| Wow Factor | Critical Path / Issue | Market Window | Agenda | Double down |
| Followup | Laser-focused | BUZZWORD BINGO (free square) | Red Flag | Personalization |
| Elevator pitch | Prioritized | Objectives | Technologies | Project |
| Monetize | B2B | Deadlines | Back to the drawing board | Engage |
| Top down | Discovery | Collaborate / Collaboration | Eyeballs | Profit[ability] |
| Measurement | Paradigm | Raising the Bar | Pipeline | Milestone |
| Drill Down | Customer Centric | BUZZWORD BINGO (free square) | Ecosystem | At the end of the day |
| Multitask[ing] | E-tailers | Elephant in the room | Reinvent[ing] the wheel | Customer Relationship Management (CRM) |
| Center of Excellence | Legacy | Guidance | High-Level | Action Item / Action It |