| Revenue | Return on Investment (ROI) | Pushback | Quick win | Game Plan |
| Control Group | Competitive | Touchpoints | Data Driven | Paradigm |
| Run the Numbers | Touch Base | BUZZWORD BINGO (free square) | Elevator pitch | Cascade Graph |
| Marketing / Promotional Collateral | Front Lines | Skill set(s) | Raising the Bar | Reuse / Reusability |
| Sustainable | Benchmark | Top down | Mind Share | Monetize |
| Heads up | Monoply | Innovation / Innovated | Green | High-Level |
| Go Public | Ecosystem | Empower[ment] | Re-engagement | Best Practice |
| Impact[ful] | Sales Driven | BUZZWORD BINGO (free square) | Conversation | One to one |
| Knowledge Base | Deliverable[s] | Business Opportunity | Followup | Road map |
| Off-line | Low-Hanging Fruit | Utilize | Key Factor / Words | Resource[s] |