| Marketing / Promotional Collateral | Impact[ful] | Hardball | Ecosystem | Opportunity |
| Reconfigure | Gap Analysis | Personalization | Business Plan | Scale |
| Discovery | Service Oriented | BUZZWORD BINGO (free square) | One Stop Shop | No-Brainer |
| Go Public | Conversation | Burn rate | Targeted | Agnostic |
| That being said / Having said that | Eyeballs | Vision statement | Goal[s] | Key Factor / Words |
| Up-Sell | Content Management | Leverage | Compelling | Value |
| Guidance | Etched in Stone | Mission Critical | Brand[ing] | Innovation / Innovated |
| On the back end | Leadership | BUZZWORD BINGO (free square) | Cost | Level Playing Field |
| No-Brainer | Business Opportunity | Network[ing] | Sustainable | Touchpoints |
| Cross Sell | Backward Compatible | Promotion | Call to Action | Circle the wagons |