| Etched in Stone | Tasked | Pipeline | Mindset | Up-Sell |
| Mind Share | Conversation | Communication | Buzz | Off Site Meeting |
| Market Leader | Perspective | BUZZWORD BINGO (free square) | Wow Factor | Moving/Going Forward |
| Reinvigorate | Data Mining | Off the Shelf | Real-Time | Non-Traditional Management |
| Go to market | Customer Facing | Benefit analysis | Critical Path / Issue | Competitive |
| Sales Driven | Re-engagement | Personalization | Patent | Policy[ies] |
| Heavy lifting | Deliverable[s] | Google Juice | Agenda | Scope |
| Integration | Deploy | BUZZWORD BINGO (free square) | Customer Facing | E-commerce |
| ETA | Think Outside the Box | Content Management | Marketing / Promotional Collateral | Mission Critical |
| Core Competency / Core Competencies | Exposure | Promotion | Advantage | Return on Investment (ROI) |