| Innovation / Innovated | Return on Investment (ROI) | Tailwind[s] | Phase | Drill Down |
| Out Source | High-Level | Timeline(s) | Action Item / Action It | Web 2.0 / 3.0 |
| On The Same Page | Discovery | BUZZWORD BINGO (free square) | Workshop | New Economy |
| Elephant in the room | Challenge[s] | Upside | Run it up the flagpole | Bottom up |
| Herding Cats | Best Practice | Reverse Engineer | Sustainable / Sustainability | Run the Numbers |
| User Friendly | Traction | Best of Breed | Resource[s] | Policy[ies] |
| Wow Factor | Road map | Leadership | Conversion | Retention |
| Pushback | Challenge[s] | BUZZWORD BINGO (free square) | Team Player | Band-aid |
| Up to speed | Metadata | Bottom Line | Re-engagement | Call to Action |
| Mindset | Control Group | Customer Service | Fast Track | Drill Down |