| Drill Down | Asset[s] | Tailwind[s] | Engage | Expectations |
| Competitive | Flexibility | Run it up the flagpole | Offline | Data Mining |
| Bottom up | Off-line | BUZZWORD BINGO (free square) | Niche[s] | Acquisition |
| Performance | Control Group | Ball Park | One to one | Statement of Work (SOW) |
| Impact[ful] | A-B Testing | Segment | Heavy lifting | Back-end |
| Bandwidth | Wow Factor | Revisit | Synergy / Synergies | Granular |
| Convergent | Performance | E-tailers | Conversion | Guidance |
| Experiences | Touch Base | BUZZWORD BINGO (free square) | Asset[s] | Acquisition |
| Timeline(s) | Integration | Sticky-ness | Customer Relationship Management (CRM) | Emerging markets |
| Bottom Line | Big Picture | Drill Down | Viral | Robust |