| Sticky-ness | Grow | Opportunity | Dashboard | Herding Cats |
| Facilitate | Robust | Vertical Market | Heavy lifting | Legacy |
| Popup | Go to market | BUZZWORD BINGO (free square) | Wow Factor | Impact[ful] |
| Customer Relationship Management (CRM) | Growth | Brand[ing] | Center of Excellence | Dynamic |
| Open Source | Go Public | Engage | Demographic | Cross Sell |
| Data Driven | Robust | Dashboard | Phase | Benefit analysis |
| Portal | E-business | Cadence Call | Benchmark | Utilize |
| Grow | Conversion | BUZZWORD BINGO (free square) | Sales Driven | First to market |
| Personalization | Google Juice | Ecosystem | Leverage | Metrics |
| Experiences | Back to the drawing board | Elevator pitch | Tailwind[s] | 30,000 foot view |