| Focused | Technologies | Reach out | Revenue | Skill set(s) |
| Robust | Cadence Call | Total Cost of Ownership (TCO) | Team Player | Mind Share |
| Vertical Market | Service Oriented | BUZZWORD BINGO (free square) | Front Lines | Turnkey |
| Metadata | Elevator pitch | Seamless | Restructuring | Cross Sell |
| Portfolio | Up to speed | Bottom up | Niche[s] | Functionality |
| Think Outside the Box | New Economy | Reconfigure | Off-line | Bandwidth |
| Center of Excellence | Client Focus[ed] | Downsize | Seamless | Hardball |
| Performance | Braindump | BUZZWORD BINGO (free square) | Targeted | Reach out |
| Exposure | Back to the drawing board | Reverse Engineer | Challenge[s] | Time to Market |
| User Friendly | Cost | Reinvigorate | Issues | A-B Testing |