| Best Practice | Multitask[ing] | Advantage | Win-win | Process |
| Optimization | Bottom up | Personalization | Team Player | Expectations |
| Vertical Market | Vision statement | BUZZWORD BINGO (free square) | Connectivity | Goal oriented |
| Double down | Monetize | Traction | Control Group | Due dilligence |
| Issues | Differentiation | Metrics | Agenda | Off Site Meeting |
| Search Engine Optimization | Engage | Solution(s) | Return on Investment (ROI) | Reswizzle |
| Robust | One to one | Pipeline | Circle the wagons | Network[ing] |
| Exposure | Technologies | BUZZWORD BINGO (free square) | ETA | Diversity |
| E-commerce | Touchpoints | Reinvent[ing] the wheel | Challenge[s] | Mind Share |
| Level Set | Sustainable / Sustainability | Go Live | Facilitate | Best Practice |