| Red Flag | Think Outside the Box | Strategy | Offline | Paradigm |
| Go Live | Market Leader | Go to market | Benefit analysis | Prototype |
| Scope | Niche[s] | BUZZWORD BINGO (free square) | Market Window | Back-end |
| Run it up the flagpole | Perspective | Scale | Pipeline | Secret sauce |
| Herding Cats | Deadlines | Touchpoints | Acquisition | Revisit |
| Customer Centric | Capacity | E-commerce | Business Plan | Red Flag |
| Herding Cats | Total Cost of Ownership (TCO) | Pipeline | On Board | Circle Back |
| Think Outside the Box | Segment | BUZZWORD BINGO (free square) | Solution(s) | Brain Storm / Mind Shower |
| Success | Sustainable | Seamless | Real-Time | Cutting Edge |
| B2B | Go to market | Process | Optimization | Run the Numbers |