| Targeted | Promotion | Reactivation | Workshop | Landing Page[s] |
| Burn rate | Customer Oriented | Web 2.0 / 3.0 | High-Level | Real-Time |
| Moving/Going Forward | Touchpoints | BUZZWORD BINGO (free square) | Win-win | Partner |
| Circle the wagons | Off the Shelf | Agenda | Search Engine Optimization | Data Driven |
| Goal oriented | Paradigm | Touch Base | Sustainable / Sustainability |
| Customer Facing | Asset[s] | Core Competency / Core Competencies | Metadata | Eyeballs |
| Diversity | Business Plan | Strategize | Out of the [Box | Loop] | Burn rate |
| Skill set(s) | Cross Sell | BUZZWORD BINGO (free square) | Prioritized | Ball Park |
| Buzz | Web 2.0 / 3.0 | Fast Track | Guidance | Scope |
| Scenario[s] | Goal[s] | Go to market | Objectives | Sustainable |