| Circle the wagons | Core Competency / Core Competencies | Metrics | Skill set(s) | Scale |
| Tasked | Ecosystem | Timeline(s) | Upside | Moving/Going Forward |
| Front Lines | Vertical Market | BUZZWORD BINGO (free square) | Reach out | Backward Compatible |
| Metadata | Key Factor / Words | Cascade Graph | Transformative | Touchpoints |
| Go Live | Strategic | Cost | Bottom Line | Statement of Work (SOW) |
| Retention | 30,000 foot view | Leverage | Marketing / Promotional Collateral | Best of Breed |
| Guidance | Grow | Top Of The Game | Ball Park | Flexibility |
| Wow Factor | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Bottom up | Bottom Line |
| Facilitate | Deliverable[s] | Raising the Bar | Non-Traditional Management | Mission Critical |
| Etched in Stone | Cost | Win-win | Performance | Targeted |