| Opportunity | Control Group | Deploy | Cadence Call | Off the Shelf |
| Targeted | In a Nutshell | On The Same Page | Differentiation | Customer Centric |
| Level Playing Field | Expectations | BUZZWORD BINGO (free square) | End to end | Basically |
| Vertical Market | Proactive | Portal | Core Competency / Core Competencies | Up to speed |
| Timeline(s) | Walk the Talk | Policy[ies] | One Stop Shop | Bottom up |
| Downsize | Dashboard | Scale | Leadership | Reconfigure |
| Strategize | Eyeballs | Level Playing Field | Guidance | Brand[ing] |
| Buzz | ETA | BUZZWORD BINGO (free square) | Network[ing] | Mindset |
| Team Player | Dynamic | Opportunity | Monetize | Patent |
| Due dilligence | Retention | Call to Action | Monoply | Niche[s] |