| Paradigm | Demographic | Business Opportunity | Market Leader | Agenda |
| Resource[s] | Streamline | On The Same Page | Conversion | Capacity |
| Top Of The Game | Brand[ing] | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Compelling |
| Phase | Back to the drawing board | Engage | E-commerce | Skill set(s) |
| Total Cost of Ownership (TCO) | Low-Hanging Fruit | Deploy | Viral | Raising the Bar |
| In a Nutshell | Double down | End to end | Communication | Mission Critical |
| Paradigm | Scenario[s] | Intellectual Property | Wow Factor | First to market |
| Application Service Provider (ASP) | Scale | BUZZWORD BINGO (free square) | Benchmark | Policy[ies] |
| 30,000 foot view | Downsize | Agenda | Issues | E-commerce |
| Sustainable / Sustainability | Quick win | Phase | Drink the Kool-Aid | Data Driven |