| Vision statement | Challenge[s] | Leadership | Reuse / Reusability | Promotion |
| Differentiation | Proactive | Impact[ful] | Bottom up | Scale |
| Sustainable / Sustainability | Strategize | BUZZWORD BINGO (free square) | Out Source | Go to market |
| Growth | Sustainable | A-B Testing | Capacity | Demographic |
| Negotiated | Reconfigure | Leverage | Perspective | Reach out |
| Virtual / Virtualization | Off-line | Pushback | Market Leader | Downsize |
| Facilitate | Mission Critical | High-Level | Best Practice | B2B |
| Phase | ETA | BUZZWORD BINGO (free square) | Personalization | Growth |
| Brand[ing] | Workshop | Search Engine Optimization | Herding Cats | Aggregate |
| Focused | Moving/Going Forward | Demographic | Braindump | Circle the wagons |