| Perspective | Vision statement | 30,000 foot view | Critical Path / Issue | User Friendly |
| Top down | Vertical Market | Synergy / Synergies | Deep dive | Business Opportunity |
| Big Picture | Portal | BUZZWORD BINGO (free square) | Competitive | Connectivity |
| Service Oriented | Aggregate | Reswizzle | Reconfigure | Brain Storm / Mind Shower |
| Team Building | Gap Analysis | Deploy | Portfolio | Flexibility |
| Optimization | Circle Back | Backward Compatible | Grow | Flexibility |
| Wow Factor | Issues | Offline | Go to market | Impact[ful] |
| Walk the Talk | Open Source | BUZZWORD BINGO (free square) | Milestone | Google Juice |
| Heads up | Solution(s) | Focused | Benefit analysis | Revisit |
| Guidance | Red Flag | Proactive | Targeted | Basically |