| Heavy lifting | Agnostic | Granular | Demographic | Etched in Stone |
| Green | Off Site Meeting | Strategic | Dynamic | No-Brainer |
| New Economy | Hardball | BUZZWORD BINGO (free square) | Policy[ies] | Personalization |
| Tasked | Impact[ful] | B2B | Dashboard | Data Driven |
| Measurement | Intellectual Property | A-B Testing | Conversation | Workshop |
| Challenge[s] | Wow Factor | Due dilligence | Tasked | |
| Downsize | Business Opportunity | Go Live | Acquisition | Basically |
| Out Source | One Stop Shop | BUZZWORD BINGO (free square) | Process | Top down |
| Vertical Market | One to one | Cross Sell | Reinvigorate | Out of the [Box | Loop] |
| Real-Time | Relevance | Integration | Deliverable[s] | Heads up |