| Diversity | E-tailers | Up to speed | Team Building | Conversation |
| Portal | Reverse Engineer | Walk the Talk | Sales Driven | Innovation / Innovated |
| E-commerce | At the end of the day | BUZZWORD BINGO (free square) | Success | Engage |
| Granular | Fault Tolerant | Bottom Line | Marketing / Promotional Collateral | Mission Critical |
| Promotion | Run it up the flagpole | Vision statement | Metadata | Eyeballs |
| Run the Numbers | Reverse Engineer | Competitive | Patent | Best Practice |
| Mindset | Metrics | Cascade Graph | Soup to nuts 24/7 | Legacy |
| Workflow | Niche[s] | BUZZWORD BINGO (free square) | Off the Shelf | Eyeballs |
| Scenario[s] | Impact[ful] | Emerging markets | Diversity | Optimization |
| Agnostic | Road map | Landing Page[s] | Communication | Service Oriented |