| Experiences | Laser-focused | Paradigm | Application Service Provider (ASP) | Retention |
| Total Cost of Ownership (TCO) | Strategic | Sticky-ness | Run the Numbers | Monetize |
| Portfolio | That being said / Having said that | BUZZWORD BINGO (free square) | Viral | Big Picture |
| Grow | Deliverable[s] | Diversity | Goal[s] | Google Juice |
| Heavy lifting | Circle the wagons | Growth | Technologies | Go Public |
| Granular | Policy[ies] | At the end of the day | Goal[s] | Flexibility |
| Market Window | Process | Call to Action | Technologies | Communication |
| Capacity | Back to the drawing board | BUZZWORD BINGO (free square) | Due dilligence | End to end |
| Expectations | Cadence Call | Fast Track | Double down | Key Factor / Words |
| Off the Shelf | Up to speed | One to one | Opportunity | Value |