| Hardball | Revisit | Web 2.0 / 3.0 | Resource[s] | Growth |
| Bottom up | Walk the Talk | Restructuring | Burn rate | Metadata |
| Market Leader | Revenue | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | Policy[ies] |
| Ball Park | Braindump | Legacy | Circle Back | Level Playing Field |
| Big Picture | Deploy | Perspective | Customer Oriented | Differentiation |
| A-B Testing | Value | Acquisition | Drink the Kool-Aid | Offline |
| Go to market | Off Site Meeting | Objectives | Moving/Going Forward | Gap Analysis |
| Communication | Strategic | BUZZWORD BINGO (free square) | That being said / Having said that | Top down |
| Knowledge Transfer | Front Lines | Sticky-ness | Relevance | Heads up |
| Team Player | Action Item / Action It | Ramp Up | Profit[ability] | Mission Critical |