| Open Source | Conversion | Viral | Reach out | Search Engine Optimization |
| Grow | Green | Offline | Performance | On Board |
| Retention | Conversation | BUZZWORD BINGO (free square) | Network[ing] | Monoply |
| Application Service Provider (ASP) | Ramp Up | Vision statement | Hardball | Win-win |
| Upside | Re-engagement | Lead The Field / Occupy The Field | Guidance | Acquisition |
| Milestone | Mission Critical | Moving/Going Forward | Circle Back | Capacity |
| Discovery | Scale | Red Flag | Raising the Bar | |
| Re-engagement | Band-aid | BUZZWORD BINGO (free square) | Negotiated | ETA |
| Quick win | Initial Assessment | Experiences | Lead The Field / Occupy The Field | Empower[ment] |
| Communication | Go Live | Differentiation | Game Plan | Hardball |