| Off the Shelf | Benchmark | E-commerce | Scale | Total Quality [or] Quality Driven |
| On the back end | Performance | Flexibility | Popup | Return on Investment (ROI) |
| Retention | Ownership | BUZZWORD BINGO (free square) | Knowledge Base | Measurement |
| Diversity | Market Window | Due dilligence | Heads up | Sales Driven |
| Moving/Going Forward | Robust | Customer Oriented | Top down | Best of Breed |
| On the back end | Back-end | Cross Sell | Targeted | Circle Back |
| Market Leader | Bottom up | Green | Best Practice | Soup to nuts 24/7 |
| Team Player | Ecosystem | BUZZWORD BINGO (free square) | Monoply | Metadata |
| Optimization | Control Group | Off-line | Utilize | Brain Storm / Mind Shower |
| That being said / Having said that | Up-Sell | Conversion | Upside | Eyeballs |