| Demographic | Utilize | Collaborate / Collaboration | New Economy | Targeted |
| Upside | Heavy lifting | Burn rate | Revisit | Due dilligence |
| Benefit analysis | Turnkey | BUZZWORD BINGO (free square) | Dynamic | Mindset |
| Web 2.0 / 3.0 | Scope | Lead The Field / Occupy The Field | No-Brainer | Control Group |
| Client Focus[ed] | Patent | Automated | Engage | Compelling |
| One to one | Open Source | Leverage | Cadence Call | Up to speed |
| Target Audience | Buzz | Deliverable[s] | Leadership | Performance |
| Bottom Line | Growth | BUZZWORD BINGO (free square) | Discovery | Think Outside the Box |
| Sustainable / Sustainability | Up-Sell | Paradigm | Promotion | Pipeline |
| Off-line | Mind Share | Landing Page[s] | Application Service Provider (ASP) | Wow Factor |