| Run it up the flagpole | Partner | Red Flag | Fast Track | A-B Testing |
| Re-engagement | Mind Share | Application Service Provider (ASP) | Strategize | Back-end |
| Legacy | Bottom up | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Up to speed |
| Reuse / Reusability | Data Driven | Business Opportunity | Benefit analysis | Skill set(s) |
| Customer Service | Impact[ful] | Deliverable[s] | Statement of Work (SOW) | Best of Breed |
| Transformative | Virtual / Virtualization | Solution(s) | Best Practice | Segment |
| Promotion | Skill set(s) | Offline | Brand[ing] | Go Public |
| Knowledge Base | Ecosystem | BUZZWORD BINGO (free square) | Fault Tolerant | Leverage |
| End to end | Success | Optimization | Out Source | Agenda |
| Top down | 30,000 foot view | Off Site Meeting | Experiences | Acquisition |