| Reverse Engineer | Brand[ing] | Market Leader | Sales Driven | Aggregate |
| Differentiation | Herding Cats | Level Playing Field | Scale | Strategy |
| Focused | Critical Path / Issue | BUZZWORD BINGO (free square) | A-B Testing | Challenge[s] |
| Client Focus[ed] | Profit[ability] | Time to Market | Revenue | Knowledge Transfer |
| Fault Tolerant | Experiences | Value | Multitask[ing] | Backward Compatible |
| Automated | Strategy | Double down | Back-end | Burn rate |
| Demographic | Network[ing] | No-Brainer | Opportunity | Facilitate |
| Fast Track | Control Group | BUZZWORD BINGO (free square) | Run the Numbers | Pipeline |
| Legacy | Hardball | Agenda | Multitask[ing] | Portfolio |
| Goal oriented | End to end | Marketing / Promotional Collateral | Vision statement | Content Management |