| Monetize | Customer Oriented | Road map | Tailwind[s] | Total Cost of Ownership (TCO) |
| Landing Page[s] | Engage | Bottom Line | Sustainable / Sustainability | Key Factor / Words |
| Deadlines | Reswizzle | BUZZWORD BINGO (free square) | Viral | Demographic |
| Negotiated | Experiences | Automated | Acquisition | Heavy lifting |
| Braindump | Data Driven | Elevator pitch | Metadata | Lean In |
| Herding Cats | Customer Service | Real-Time | Top Of The Game | Etched in Stone |
| Portal | Time to Market | Non-Traditional Management | Re-engagement | Traction |
| Back-end | Personalization | BUZZWORD BINGO (free square) | High-Level | Streamline |
| Game Plan | End to end | Win-win | Out Source | Metrics |
| Experiences | Secret sauce | Reinvigorate | Agnostic | Return on Investment (ROI) |