| Game Plan | Leverage | Run it up the flagpole | Solution(s) | Lead The Field / Occupy The Field |
| Agenda | Statement of Work (SOW) | Exposure | Strategy | Red Flag |
| Secret sauce | Deadlines | BUZZWORD BINGO (free square) | Lean In | Skill set(s) |
| Compelling | Ownership | Benefit analysis | Brain Storm / Mind Shower | Laser-focused |
| Sales Driven | Action Item / Action It | Non-Traditional Management | Re-engagement | Goal oriented |
| User Friendly | Workflow | Deploy | Portfolio | On the back end |
| Vertical Market | Intellectual Property | Team Building | Followup | Monetize |
| Tasked | Business Plan | BUZZWORD BINGO (free square) | Expectations | Empower[ment] |
| Deadlines | Benchmark | Open Source | Up to speed | Functionality |
| Tailwind[s] | ETA | Engage | Omnichannel / Cross Channel | Raising the Bar |