| Landing Page[s] | Relevance | Reach out | Flexibility | Negotiated |
| ETA | Success | Eyeballs | Bottom Line | Deliverable[s] |
| Profit[ability] | Braindump | BUZZWORD BINGO (free square) | Gap Analysis | Front Lines |
| Functionality | Time to Market | Dynamic | Road map | Lead The Field / Occupy The Field |
| Emerging markets | Issues | Core Competency / Core Competencies | Experiences | Reinvent[ing] the wheel |
| Competitive | Revisit | Gap Analysis | Emerging markets | Etched in Stone |
| Growth | Best Practice | Followup | Drop the Ball | Success |
| Differentiation | Road map | BUZZWORD BINGO (free square) | Cascade Graph | Ball Park |
| Real-Time | Raising the Bar | Return on Investment (ROI) | Bottom up | Reactivation |
| Landing Page[s] | Cutting Edge | Knowledge Base | Marketing / Promotional Collateral | Best of Breed |