| Asset[s] | Front Lines | Conversation | Band-aid | Return on Investment (ROI) |
| Team Player | Reswizzle | Call to Action | B2B | Robust |
| Green | Perspective | BUZZWORD BINGO (free square) | Agnostic | Drill Down |
| Success | Statement of Work (SOW) | One to one | Proactive | First to market |
| Eyeballs | Opportunity | Metadata | Partner | End to end |
| Think Outside the Box | Braindump | Big Picture | Elevator pitch | Downsize |
| Touchpoints | Turnkey | Popup | Bottom up | Revenue |
| Leadership | Business Plan | BUZZWORD BINGO (free square) | Sticky-ness | Workflow |
| Virtual / Virtualization | Value | Walk the Talk | Network[ing] | Eyeballs |
| Compelling | Moving/Going Forward | Cross Sell | Granular | Facilitate |