| Process | Omnichannel / Cross Channel | Back-end | Call to Action | Perspective |
| Value | Business Plan | Strategize | Popup | E-tailers |
| Scope | Ecosystem | BUZZWORD BINGO (free square) | Monetize | Pipeline |
| Patent | Skill set(s) | Agenda | Off-line | Measurement |
| Competitive | Go Public | High-Level | Capacity | Initial Assessment |
| Strategic | Vision statement | Acquisition | Mind Share | Target Audience |
| Action Item / Action It | Turnkey | Up-Sell | Sustainable | Double down |
| Patent | Center of Excellence | BUZZWORD BINGO (free square) | Exposure | One to one |
| Scenario[s] | Touch Base | User Friendly | Success | Policy[ies] |
| Eyeballs | Top down | Ball Park | Critical Path / Issue | Total Cost of Ownership (TCO) |