| Workflow | Red Flag | Lean In | Conversion | Level Set |
| Integration | Off-line | Grow | Level Playing Field | Connectivity |
| Retention | Acquisition | BUZZWORD BINGO (free square) | Out Source | Mission Critical |
| Marketing / Promotional Collateral | Low-Hanging Fruit | Exposure | Opportunity | Reinvent[ing] the wheel |
| High-Level | Personalization | Secret sauce | Legacy | Relevance |
| Vertical Market | Goal oriented | Conversion | At the end of the day | Game Plan |
| Front Lines | Band-aid | Portfolio | Data Driven | Eyeballs |
| Herding Cats | Moving/Going Forward | BUZZWORD BINGO (free square) | Basically | Patent |
| Cascade Graph | Out Source | ETA | Goal[s] | Fault Tolerant |
| Best of Breed | E-tailers | Walk the Talk | Non-Traditional Management | Resource[s] |