| Scale | Strategic | Wow Factor | Negotiated | Cost |
| Issues | Return on Investment (ROI) | Data Driven | Agnostic | Open Source |
| Synergy / Synergies | Service Oriented | BUZZWORD BINGO (free square) | Drop the Ball | Mindset |
| Reuse / Reusability | Total Quality [or] Quality Driven | Customer Relationship Management (CRM) | Dynamic | Project |
| Partner | Workflow | Leadership | Content Management | Control Group |
| Reach out | Solution(s) | Bandwidth | Reconfigure | Initial Assessment |
| Burn rate | Exposure | Cutting Edge | Control Group | Multitask[ing] |
| Due dilligence | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Segment | |
| Upside | Personalization | Expectations | Vision statement | Impact[ful] |
| Reuse / Reusability | On Board | Touch Base | Content Management | Focused |