| Profit[ability] | Reverse Engineer | Monetize | Drill Down | Milestone |
| Application Service Provider (ASP) | Demographic | Utilize | Benchmark | On The Same Page |
| Relevance | Initial Assessment | BUZZWORD BINGO (free square) | Customer Service | Strategy |
| Intellectual Property | Measurement | Vision statement | Cutting Edge | Ball Park |
| Market Window | Customer Oriented | Vertical Market | Walk the Talk | Best Practice |
| Core Competency / Core Competencies | Brand[ing] | Transformative | Backward Compatible | Mindset |
| Business Plan | Granular | Strategy | Data Mining | Knowledge Base |
| Proactive | Sticky-ness | BUZZWORD BINGO (free square) | Vision statement | Open Source |
| Measurement | Demographic | Marketing / Promotional Collateral | Off-line | Agenda |
| Off the Shelf | Milestone | Burn rate | Elevator pitch | Search Engine Optimization |