| Top Of The Game | Control Group | Grow | On The Same Page | Moving/Going Forward |
| Team Player | One to one | Monetize | Touch Base | Skill set(s) |
| Policy[ies] | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Touchpoints | Retention |
| No-Brainer | Reconfigure | Level Playing Field | Timeline(s) | Niche[s] |
| Market Window | Transformative | Sticky-ness | Flexibility | Google Juice |
| Customer Centric | Portal | Ramp Up | Up to speed | Initial Assessment |
| Optimization | Off Site Meeting | Workshop | Raising the Bar | Sustainable |
| Collaborate / Collaboration | Exposure | BUZZWORD BINGO (free square) | Big Picture | Deliverable[s] |
| Targeted | Project | Basically | Prototype | Solution(s) |
| Client Focus[ed] | Conversion | Business Plan | Traction | Gap Analysis |