| Deliverable[s] | Utilize | Ball Park | Target Audience | Braindump |
| Benchmark | Knowledge Transfer | Call to Action | Reinvigorate | Re-engagement |
| Perspective | Deploy | BUZZWORD BINGO (free square) | Game Plan | Legacy |
| New Economy | Seamless | Challenge[s] | Promotion | Cutting Edge |
| Metrics | Streamline | Deadlines | Market Leader | Leverage |
| Marketing / Promotional Collateral | Low-Hanging Fruit | Goal oriented | Grow | On Board |
| Drink the Kool-Aid | Buzz | Application Service Provider (ASP) | Heavy lifting | Success |
| Competitive | Timeline(s) | BUZZWORD BINGO (free square) | Reinvigorate | Measurement |
| Level Set | Communication | Due dilligence | Dynamic | Off-line |
| Burn rate | Call to Action | Critical Path / Issue | Elevator pitch | Gap Analysis |