| In a Nutshell | Non-Traditional Management | Exposure | E-tailers | Up to speed |
| Customer Centric | Hardball | Time to Market | Critical Path / Issue | E-business |
| Offline | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Google Juice | Drink the Kool-Aid |
| On the back end | Engage | Functionality | B2B | Popup |
| Opportunity | Guidance | Basically | Network[ing] | Intellectual Property |
| Pipeline | Policy[ies] | Revisit | Sales Driven | Bandwidth |
| Vertical Market | Agenda | Level Playing Field | Flexibility | On the back end |
| Deadlines | Challenge[s] | BUZZWORD BINGO (free square) | Raising the Bar | Cutting Edge |
| Time to Market | Transformative | Differentiation | Off-line | Utilize |
| Sticky-ness | Metrics | Lead The Field / Occupy The Field | Conversion | Road map |