| On the back end | Cascade Graph | Engage | Reactivation | Key Factor / Words |
| Popup | Ecosystem | Burn rate | Acquisition | Dynamic |
| Personalization | One Stop Shop | BUZZWORD BINGO (free square) | Network[ing] | Google Juice |
| Perspective | Out Source | Aggregate | Reach out | Up-Sell |
| Customer Relationship Management (CRM) | Workflow | Quick win | Phase | A-B Testing |
| Issues | Scale | Sustainable | Bottom Line | Team Player |
| Reverse Engineer | Buzz | Go Public | Reach out | Demographic |
| Targeted | Dynamic | BUZZWORD BINGO (free square) | Business Plan | Legacy |
| That being said / Having said that | Ecosystem | Customer Oriented | A-B Testing | Data Mining |
| Deadlines | Non-Traditional Management | Negotiated | Walk the Talk | Focused |