| Omnichannel / Cross Channel | Best Practice | Cadence Call | Transformative | Ecosystem |
| Competitive | Level Playing Field | Metrics | Time to Market | Solution(s) |
| Intellectual Property | Innovation / Innovated | BUZZWORD BINGO (free square) | Sticky-ness | Strategy |
| Game Plan | Strategize | Patent | Paradigm | Legacy |
| New Economy | Customer Centric | Impact[ful] | Bottom Line | Cutting Edge |
| Portfolio | Seamless | Cost | Scale | Brand[ing] |
| Communication | Deliverable[s] | Discovery | Wow Factor | Innovation / Innovated |
| Traction | Sales Driven | BUZZWORD BINGO (free square) | Retention | Green |
| Ball Park | Market Leader | Patent | Emerging markets | Deep dive |
| Monetize | Collaborate / Collaboration | Facilitate | Lead The Field / Occupy The Field | Tailwind[s] |