| End to end | Integration | Critical Path / Issue | Demographic | Utilize |
| Strategy | 30,000 foot view | Conversion | Success | Heavy lifting |
| Timeline(s) | Growth | BUZZWORD BINGO (free square) | Knowledge Base | Omnichannel / Cross Channel |
| On Board | Ball Park | Advantage | Transformative | Burn rate |
| B2B | Solution(s) | Policy[ies] | Sales Driven | Sustainable |
| Walk the Talk | Customer Relationship Management (CRM) | Agenda | Run the Numbers | Band-aid |
| Elephant in the room | Growth | Monetize | Guidance | Off-line |
| Road map | Raising the Bar | BUZZWORD BINGO (free square) | Success | Up-Sell |
| Cross Sell | Proactive | Benchmark | Laser-focused | Lead The Field / Occupy The Field |
| Communication | Aggregate | Drink the Kool-Aid | Vertical Market | Moving/Going Forward |