| Fault Tolerant | On Board | Landing Page[s] | Soup to nuts 24/7 | Wow Factor |
| Search Engine Optimization | Fast Track | Capacity | Team Player | Off-line |
| Sticky-ness | Goal[s] | BUZZWORD BINGO (free square) | Time to Market | Dashboard |
| Network[ing] | Reach out | Run the Numbers | User Friendly | Vision statement |
| Conversation | Functionality | Measurement | Red Flag | Reverse Engineer |
| Traction | Mission Critical | Re-engagement | Conversation | Acquisition |
| Integration | Go to market | User Friendly | Customer Service | E-business |
| Restructuring | Bottom up | BUZZWORD BINGO (free square) | Cutting Edge | Hardball |
| Metrics | Go Live | Drink the Kool-Aid | Tailwind[s] | Total Quality [or] Quality Driven |
| Soup to nuts 24/7 | Cost | One Stop Shop | Capacity | Utilize |