| Heavy lifting | Utilize | Resource[s] | Lead The Field / Occupy The Field | Expectations |
| Fast Track | Cross Sell | Perspective | Customer Service | Intellectual Property |
| Reach out | Open Source | BUZZWORD BINGO (free square) | Off Site Meeting | Issues |
| Reuse / Reusability | Reinvent[ing] the wheel | Drop the Ball | ETA | Secret sauce |
| Front Lines | Best of Breed | Proactive | Knowledge Base | Run it up the flagpole |
| Challenge[s] | Technologies | Top Of The Game | Aggregate | Fault Tolerant |
| Offline | Off-line | Utilize | Soup to nuts 24/7 | Partner |
| New Economy | On The Same Page | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Targeted |
| Sustainable | Upside | Portfolio | Core Competency / Core Competencies | Herding Cats |
| Quick win | Promotion | Elevator pitch | Ball Park | Goal oriented |