| Opportunity | Run the Numbers | Emerging markets | Team Player | Popup |
| Perspective | Drink the Kool-Aid | That being said / Having said that | Moving/Going Forward | Reuse / Reusability |
| Phase | Retention | BUZZWORD BINGO (free square) | Conversation | Reswizzle |
| Segment | Fast Track | Game Plan | Success | Market Leader |
| Lean In | Call to Action | At the end of the day | Restructuring | Business Plan |
| Personalization | Emerging markets | Raising the Bar | Mindset | Initial Assessment |
| Conversation | First to market | Revisit | Ramp Up | Agnostic |
| Big Picture | Workshop | BUZZWORD BINGO (free square) | Deliverable[s] | Exposure |
| At the end of the day | Target Audience | Customer Facing | Goal oriented | Up-Sell |
| Front Lines | Opportunity | Ball Park | Promotion | Connectivity |