| Paradigm | Collaborate / Collaboration | Communication | Expectations | Gap Analysis |
| Timeline(s) | Agnostic | Mindset | At the end of the day | Sticky-ness |
| Deliverable[s] | Emerging markets | BUZZWORD BINGO (free square) | Performance | Engage |
| Reconfigure | Content Management | Grow | Scale | Knowledge Base |
| Business Plan | Front Lines | Open Source | Monoply | Wow Factor |
| Sales Driven | Marketing / Promotional Collateral | Bandwidth | Circle the wagons | Control Group |
| Customer Service | Prototype | Best of Breed | Differentiation | Opportunity |
| Time to Market | Virtual / Virtualization | BUZZWORD BINGO (free square) | Market Leader | Pushback |
| Agnostic | Drill Down | One Stop Shop | Mindset | Front Lines |
| Elephant in the room | On the back end | Flexibility | Network[ing] | Metrics |