| Impact[ful] | Followup | Landing Page[s] | Ecosystem | Value |
| Profit[ability] | Initial Assessment | Heads up | Patent | Cost |
| Pipeline | Measurement | BUZZWORD BINGO (free square) | Perspective | Deploy |
| Reinvent[ing] the wheel | Offline | Dynamic | Agnostic | Metadata |
| Wow Factor | B2B | Promotion | Opportunity | Game Plan |
| Patent | Best Practice | Brand[ing] | Revisit | Secret sauce |
| Reactivation | Asset[s] | Lean In | Paradigm | Leadership |
| Laser-focused | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Walk the Talk | Vision statement |
| Customer Service | Transformative | Cadence Call | Back-end | Upside |
| Cross Sell | Automated | Popup | Basically | One Stop Shop |