| Off-line | Emerging markets | Up-Sell | Heavy lifting | Proactive |
| Ownership | Issues | Total Cost of Ownership (TCO) | Sustainable | Knowledge Transfer |
| Fast Track | Data Driven | BUZZWORD BINGO (free square) | Conversion | Control Group |
| Elevator pitch | One Stop Shop | Landing Page[s] | Service Oriented | Basically |
| Aggregate | Low-Hanging Fruit | Grow | Pushback | Compelling |
| Ecosystem | Business Opportunity | Data Mining | Facilitate | Restructuring |
| Raising the Bar | Optimization | Technologies | Total Cost of Ownership (TCO) | Off Site Meeting |
| Reconfigure | Top down | BUZZWORD BINGO (free square) | Mind Share | Innovation / Innovated |
| Relevance | Grow | Return on Investment (ROI) | Milestone | Front Lines |
| Initial Assessment | Revenue | Offline | Big Picture | High-Level |