| Client Focus[ed] | Run it up the flagpole | Revisit | Buzz | Paradigm |
| Relevance | E-business | Cutting Edge | Guidance | Optimization |
| Collaborate / Collaboration | Targeted | BUZZWORD BINGO (free square) | Convergent | Prototype |
| Vertical Market | Performance | Low-Hanging Fruit | Discovery | Touch Base |
| Strategy | Emerging markets | Growth | Technologies | Call to Action |
| Ecosystem | Strategize | Expectations | Traction | Burn rate |
| Scope | Revenue | Search Engine Optimization | Policy[ies] | Revisit |
| Eyeballs | Touch Base | BUZZWORD BINGO (free square) | Business Plan | Synergy / Synergies |
| Capacity | Omnichannel / Cross Channel | Cross Sell | Emerging markets | Agenda |
| First to market | Landing Page[s] | Turnkey | Impact[ful] | Customer Service |