| Cost | Integration | Transformative | Competitive | Perspective |
| Differentiation | Run it up the flagpole | On The Same Page | Lean In | Scale |
| E-tailers | Basically | BUZZWORD BINGO (free square) | Multitask[ing] | Facilitate |
| Relevance | Data Driven | Functionality | Due dilligence | Solution(s) |
| Team Player | Burn rate | Strategic | Go Public | Followup |
| Vertical Market | Communication | Deploy | Milestone | Landing Page[s] |
| Compelling | Network[ing] | Portfolio | Scenario[s] | Vision statement |
| Business Opportunity | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Sustainable / Sustainability | Ramp Up |
| Turnkey | Performance | Sustainable | New Economy | Run the Numbers |
| Heads up | Go Public | Run it up the flagpole | High-Level | Lead The Field / Occupy The Field |