| Go Live | Web 2.0 / 3.0 | Secret sauce | Workflow | Low-Hanging Fruit |
| Phase | Brand[ing] | Competitive | Elevator pitch | Elephant in the room |
| Cadence Call | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Customer Centric | |
| End to end | Data Driven | Focused | Streamline | Market Window |
| Buzz | Client Focus[ed] | Intellectual Property | Customer Service | Go to market |
| Agnostic | Cost | Synergy / Synergies | Workflow | Google Juice |
| Resource[s] | Policy[ies] | Top down | Connectivity | |
| Drill Down | Innovation / Innovated | BUZZWORD BINGO (free square) | Transformative | Best of Breed |
| Omnichannel / Cross Channel | Benchmark | Revenue | Traction | Customer Facing |
| Leverage | Scale | Quick win | Raising the Bar | Out Source |