| Workflow | Workshop | Ecosystem | Metrics | Run it up the flagpole |
| Tailwind[s] | End to end | Customer Facing | Cross Sell | Milestone |
| Cost | Reactivation | BUZZWORD BINGO (free square) | Due dilligence | Portfolio |
| Goal[s] | Off-line | Solution(s) | Sticky-ness | Reinvent[ing] the wheel |
| Growth | Cascade Graph | Road map | Critical Path / Issue | Proactive |
| Secret sauce | Solution(s) | Backward Compatible | Off-line | E-tailers |
| Turnkey | Conversation | Fast Track | Workflow | Big Picture |
| No-Brainer | Targeted | BUZZWORD BINGO (free square) | Pushback | On Board |
| Return on Investment (ROI) | Cost | Benefit analysis | Scenario[s] | Hardball |
| Search Engine Optimization | Portfolio | Sticky-ness | Virtual / Virtualization | Flexibility |