| Go to market | Competitive | On the back end | Vertical Market | Popup |
| Discovery | Road map | Relevance | Tasked | Monetize |
| Cross Sell | Walk the Talk | BUZZWORD BINGO (free square) | Followup | Value |
| Downsize | New Economy | On The Same Page | Elephant in the room | Team Building |
| Objectives | Circle Back | Phase | Service Oriented | Knowledge Base |
| Statement of Work (SOW) | Bottom Line | Agnostic | Automated | Milestone |
| Profit[ability] | Touch Base | Call to Action | Sales Driven | Reinvent[ing] the wheel |
| Expectations | Time to Market | BUZZWORD BINGO (free square) | Empower[ment] | Goal[s] |
| Top down | Policy[ies] | Restructuring | Business Opportunity | Cascade Graph |
| Pipeline | Bottom up | Strategy | Landing Page[s] | Application Service Provider (ASP) |