| End to end | One to one | High-Level | Target Audience | Flexibility |
| Performance | Partner | Best of Breed | Optimization | Market Leader |
| Customer Centric | Paradigm | BUZZWORD BINGO (free square) | Team Player | Upside |
| Knowledge Transfer | Agenda | Reverse Engineer | First to market | Knowledge Base |
| Big Picture | Low-Hanging Fruit | Heads up | Red Flag | Utilize |
| Strategic | Exposure | Benefit analysis | Lead The Field / Occupy The Field | Circle Back |
| Workflow | In a Nutshell | Granular | Elevator pitch | Niche[s] |
| Business Plan | Pushback | BUZZWORD BINGO (free square) | Dynamic | Team Player |
| Proactive | That being said / Having said that | Milestone | Laser-focused | Popup |
| Front Lines | Conversation | Service Oriented | Off-line | Revenue |