| On Board | Bottom up | Elevator pitch | Hardball | Drop the Ball |
| Monoply | Scale | Pushback | Expectations | Top down |
| Marketing / Promotional Collateral | Perspective | BUZZWORD BINGO (free square) | Wow Factor | Timeline(s) |
| Google Juice | Challenge[s] | Capacity | Quick win | Restructuring |
| First to market | Goal oriented | Convergent | One Stop Shop | Circle Back |
| Intellectual Property | Cadence Call | Center of Excellence | Service Oriented | Laser-focused |
| Lean In | Targeted | Conversion | Hardball | Cross Sell |
| Up to speed | Competitive | BUZZWORD BINGO (free square) | Eyeballs | Reuse / Reusability |
| Integration | Business Plan | Ball Park | Web 2.0 / 3.0 | Flexibility |
| Agenda | Front Lines | Goal oriented | Total Quality [or] Quality Driven | Bottom up |