| Demographic | On The Same Page | Low-Hanging Fruit | Reverse Engineer | Process |
| Leverage | Target Audience | Front Lines | Reactivation | Web 2.0 / 3.0 |
| Solution(s) | Focused | BUZZWORD BINGO (free square) | Tailwind[s] | Brain Storm / Mind Shower |
| Elephant in the room | Drop the Ball | Niche[s] | Innovation / Innovated | Segment |
| Herding Cats | Business Plan | Downsize | Return on Investment (ROI) | Transformative |
| Acquisition | Hardball | Partner | Empower[ment] | In a Nutshell |
| Cutting Edge | Solution(s) | Top down | Exposure | Demographic |
| Open Source | Quick win | BUZZWORD BINGO (free square) | Ball Park | Level Playing Field |
| Drink the Kool-Aid | Touch Base | Run it up the flagpole | Issues | Performance |
| Soup to nuts 24/7 | Touchpoints | Dynamic | Fast Track | Market Leader |