| Search Engine Optimization | Acquisition | Customer Facing | Measurement | Big Picture |
| Portfolio | Backward Compatible | Upside | Drink the Kool-Aid | On The Same Page |
| Knowledge Base | Non-Traditional Management | BUZZWORD BINGO (free square) | Hardball | Up to speed |
| Heavy lifting | Tailwind[s] | First to market | Competitive | Downsize |
| Project | Capacity | Top down | E-commerce | Personalization |
| Road map | Tailwind[s] | Monetize | Aggregate | High-Level |
| Leverage | Portfolio | Bottom Line | Sales Driven | Heavy lifting |
| Project | Metrics | BUZZWORD BINGO (free square) | Raising the Bar | Target Audience |
| Functionality | Workshop | Niche[s] | Dynamic | Content Management |
| Virtual / Virtualization | Ecosystem | Viral | Red Flag | Conversion |