| Strategic | Return on Investment (ROI) | Drill Down | Front Lines | Measurement |
| Reverse Engineer | Agenda | Viral | Level Set | Lead The Field / Occupy The Field |
| ETA | Customer Oriented | BUZZWORD BINGO (free square) | Quick win | Backward Compatible |
| Data Mining | Reach out | Success | Landing Page[s] | Top down |
| Process | Prioritized | Business Plan | E-business | Integration |
| Metrics | E-commerce | Impact[ful] | User Friendly | Streamline |
| Measurement | Monetize | Reswizzle | Workflow | Deliverable[s] |
| Control Group | That being said / Having said that | BUZZWORD BINGO (free square) | Bandwidth | Vertical Market |
| Functionality | Negotiated | Team Building | Agnostic | Best Practice |
| Google Juice | Transformative | Knowledge Transfer | End to end | Center of Excellence |