| One Stop Shop | Exposure | Expectations | Burn rate | Lead The Field / Occupy The Field |
| Cutting Edge | Reuse / Reusability | Prototype | Omnichannel / Cross Channel | Viral |
| Band-aid | Level Set | BUZZWORD BINGO (free square) | Demographic | Vertical Market |
| Team Player | Out of the [Box | Loop] | Differentiation | Competitive | Fault Tolerant |
| Popup | No-Brainer | Brain Storm / Mind Shower | Convergent | Level Playing Field |
| Exposure | Multitask[ing] | Core Competency / Core Competencies | Center of Excellence | Fast Track |
| Level Playing Field | Flexibility | Bottom up | Fault Tolerant | Low-Hanging Fruit |
| Scenario[s] | Transformative | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Level Set |
| Dynamic | Win-win | Reinvigorate | Reinvent[ing] the wheel | Experiences |
| Drill Down | Cutting Edge | Niche[s] | Asset[s] | Statement of Work (SOW) |