| In a Nutshell | Competitive | Exposure | Communication | Elevator pitch |
| Service Oriented | Content Management | Lead The Field / Occupy The Field | Segment | High-Level |
| Brand[ing] | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Off the Shelf | Cutting Edge |
| Gap Analysis | Back to the drawing board | Opportunity | Utilize | Metadata |
| Discovery | Functionality | Run the Numbers | Deliverable[s] | Drink the Kool-Aid |
| Project | Prioritized | 30,000 foot view | Innovation / Innovated | Engage |
| Process | Segment | Eyeballs | Experiences | Conversion |
| Sustainable | Lean In | BUZZWORD BINGO (free square) | Backward Compatible | First to market |
| Knowledge Transfer | Core Competency / Core Competencies | Turnkey | Goal oriented | Niche[s] |
| Timeline(s) | Moving/Going Forward | Revenue | Legacy | Streamline |