| Resource[s] | Optimization | B2B | Transformative | |
| Cost | Bottom up | Herding Cats | Mission Critical | Growth |
| One Stop Shop | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Goal[s] | Strategize |
| Deliverable[s] | Gap Analysis | Deploy | Due dilligence | Guidance |
| Facilitate | Perspective | Performance | Issues | Fault Tolerant |
| Turnkey | Diversity | Web 2.0 / 3.0 | Benchmark | New Economy |
| One Stop Shop | Timeline(s) | Soup to nuts 24/7 | Brand[ing] | Challenge[s] |
| Intellectual Property | Moving/Going Forward | BUZZWORD BINGO (free square) | Re-engagement | Dashboard |
| Issues | Leverage | Raising the Bar | Legacy | Core Competency / Core Competencies |
| Negotiated | Prototype | Transformative | Low-Hanging Fruit | B2B |