| Advantage | Workflow | Secret sauce | Critical Path / Issue | Etched in Stone |
| Resource[s] | Focused | Level Set | New Economy | Bottom up |
| Strategy | Data Driven | BUZZWORD BINGO (free square) | Go to market | Total Cost of Ownership (TCO) |
| Cadence Call | Best Practice | Initial Assessment | Ramp Up | Team Player |
| Bottom Line | Team Building | High-Level | Real-Time | Metadata |
| Tasked | Facilitate | Monetize | Etched in Stone | Functionality |
| Focused | Profit[ability] | Turnkey | Process | Segment |
| Customer Oriented | Portal | BUZZWORD BINGO (free square) | Project | Capacity |
| Benchmark | Up to speed | Core Competency / Core Competencies | Bandwidth | Service Oriented |
| No-Brainer | Walk the Talk | Secret sauce | E-tailers | User Friendly |