| Empower[ment] | Relevance | Moving/Going Forward | Control Group | Sustainable |
| Deep dive | Customer Centric | Application Service Provider (ASP) | Reinvent[ing] the wheel | Up-Sell |
| Reconfigure | Reverse Engineer | BUZZWORD BINGO (free square) | Reactivation | Team Player |
| Leadership | Eyeballs | Up to speed | Asset[s] | Convergent |
| Benefit analysis | Vision statement | Streamline | In a Nutshell | Personalization |
| Off Site Meeting | Vision statement | Re-engagement | Market Leader | Ramp Up |
| Workflow | Game Plan | Real-Time | Herding Cats | Strategic |
| Reactivation | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Etched in Stone | Multitask[ing] |
| 30,000 foot view | E-business | Off-line | Leverage | Segment |
| Double down | Scale | Walk the Talk | Data Driven | Raising the Bar |