| Customer Centric | Lead The Field / Occupy The Field | Center of Excellence | Automated | Team Player |
| Niche[s] | Application Service Provider (ASP) | Communication | Mind Share | Off-line |
| Portal | Popup | BUZZWORD BINGO (free square) | E-commerce | On The Same Page |
| Sustainable | Process | Performance | On the back end | Multitask[ing] |
| Project | Conversation | Game Plan | Mindset | ETA |
| Acquisition | Elevator pitch | Phase | Backward Compatible | Best of Breed |
| That being said / Having said that | Walk the Talk | Pipeline | Capacity | Data Mining |
| Initial Assessment | Milestone | BUZZWORD BINGO (free square) | ETA | Mindset |
| Metadata | Robust | Ecosystem | Back-end | Restructuring |
| Cascade Graph | Wow Factor | Advantage | Run it up the flagpole | Reconfigure |