| Experiences | Action Item / Action It | Vision statement | Legacy | Elephant in the room |
| Monetize | Elevator pitch | Conversation | Touchpoints | Capacity |
| Mind Share | Client Focus[ed] | BUZZWORD BINGO (free square) | Dynamic | Prototype |
| Backward Compatible | Seamless | Convergent | Measurement | Project |
| Web 2.0 / 3.0 | Wow Factor | Optimization | Total Cost of Ownership (TCO) | Challenge[s] |
| Burn rate | Offline | Guidance | Off Site Meeting | Best of Breed |
| Utilize | Elevator pitch | Differentiation | New Economy | Out Source |
| In a Nutshell | Data Mining | BUZZWORD BINGO (free square) | Customer Facing | Market Window |
| Portal | Virtual / Virtualization | Ball Park | Touch Base | Streamline |
| Best Practice | Return on Investment (ROI) | Discovery | Total Quality [or] Quality Driven | Content Management |