| Burn rate | Strategize | Resource[s] | Demographic | Fault Tolerant |
| Front Lines | Sustainable | Backward Compatible | Etched in Stone | Personalization |
| Traction | Client Focus[ed] | BUZZWORD BINGO (free square) | Off the Shelf | Monetize |
| Diversity | Content Management | Impact[ful] | Heavy lifting | Agenda |
| Workshop | Empower[ment] | Emerging markets | One Stop Shop | Relevance |
| Profit[ability] | Integration | Deadlines | Run the Numbers | Quick win |
| Communication | Heads up | Level Playing Field | Optimization | Action Item / Action It |
| Client Focus[ed] | Knowledge Base | BUZZWORD BINGO (free square) | Team Player | Leadership |
| Process | Strategy | Deploy | Exposure | Service Oriented |
| Mindset | User Friendly | Conversation | Traction | Eyeballs |