| Service Oriented | Cutting Edge | Upside | Road map | Innovation / Innovated |
| Process | Bottom Line | Leverage | Streamline | Solution(s) |
| Phase | Focused | BUZZWORD BINGO (free square) | Project | Tailwind[s] |
| Off-line | Laser-focused | Key Factor / Words | Circle Back | Vertical Market |
| One to one | Market Window | Core Competency / Core Competencies | Relevance | E-tailers |
| Lead The Field / Occupy The Field | Re-engagement | Laser-focused | Process | Low-Hanging Fruit |
| Robust | Run it up the flagpole | Drop the Ball | Prioritized | Initial Assessment |
| Braindump | High-Level | BUZZWORD BINGO (free square) | Deliverable[s] | Mission Critical |
| Center of Excellence | First to market | Traction | Go Live | Due dilligence |
| Proactive | End to end | Big Picture | Real-Time | New Economy |