| Goal[s] | Discovery | Monetize | Top Of The Game | 30,000 foot view |
| Issues | Segment | Knowledge Transfer | Relevance | Measurement |
| Flexibility | Project | BUZZWORD BINGO (free square) | Client Focus[ed] | Return on Investment (ROI) |
| Metrics | Key Factor / Words | Deliverable[s] | Phase | Promotion |
| Landing Page[s] | Best Practice | Profit[ability] | Heads up | Growth |
| Total Quality [or] Quality Driven | Patent | Front Lines | E-business | B2B |
| Guidance | Low-Hanging Fruit | Level Set | Ecosystem | Statement of Work (SOW) |
| A-B Testing | Circle the wagons | BUZZWORD BINGO (free square) | Sustainable | E-commerce |
| Action Item / Action It | Project | Cross Sell | Policy[ies] | New Economy |
| Process | Optimization | Strategy | Competitive | Reinvent[ing] the wheel |