| Mind Share | Cost | Measurement | Marketing / Promotional Collateral | High-Level |
| Capacity | Deliverable[s] | Basically | Sustainable / Sustainability | Landing Page[s] |
| Innovation / Innovated | Hardball | BUZZWORD BINGO (free square) | Agenda | E-commerce |
| Conversion | Issues | Granular | Deploy | On the back end |
| Engage | Red Flag | Metadata | Action Item / Action It | Success |
| Policy[ies] | Due dilligence | Level Set | Scenario[s] | Timeline(s) |
| No-Brainer | Back to the drawing board | Data Driven | Top down | Market Leader |
| First to market | Connectivity | BUZZWORD BINGO (free square) | Pipeline | Secret sauce |
| Statement of Work (SOW) | Out Source | Grow | Cost | Re-engagement |
| On The Same Page | Call to Action | Restructuring | Measurement | Metrics |