| Content Management | Cutting Edge | Transformative | Application Service Provider (ASP) | Resource[s] |
| Cost | Aggregate | Quick win | Perspective | Green |
| Benchmark | Grow | BUZZWORD BINGO (free square) | E-tailers | Google Juice |
| Buzz | Solution(s) | Cascade Graph | Lean In | Relevance |
| Market Window | Double down | Lead The Field / Occupy The Field | Customer Service | On Board |
| Collaborate / Collaboration | Expectations | Acquisition | Integration | Circle the wagons |
| Challenge[s] | Drill Down | Ball Park | E-tailers | Compelling |
| Fault Tolerant | Landing Page[s] | BUZZWORD BINGO (free square) | Benchmark | Business Plan |
| Paradigm | Back to the drawing board | Communication | Burn rate | Policy[ies] |
| Intellectual Property | Heads up | Metrics | Mindset | Functionality |