| Agenda | Re-engagement | Data Mining | Pipeline | Proactive |
| Scenario[s] | Deliverable[s] | Brain Storm / Mind Shower | Exposure | Low-Hanging Fruit |
| Reactivation | Elevator pitch | BUZZWORD BINGO (free square) | Reach out | Quick win |
| Retention | Resource[s] | Call to Action | Laser-focused | Customer Centric |
| Offline | Sticky-ness | Ecosystem | Personalization | Cutting Edge |
| Team Building | Ramp Up | Asset[s] | Success | Personalization |
| Mindset | Sustainable | Upside | Aggregate | 30,000 foot view |
| Legacy | Laser-focused | BUZZWORD BINGO (free square) | Secret sauce | Expectations |
| Relevance | Bottom Line | Reuse / Reusability | Reactivation | |
| Skill set(s) | Fast Track | Seamless | Communication | Leadership |