| Robust | Revisit | Prioritized | Drink the Kool-Aid | Market Leader |
| Pipeline | Value | Ramp Up | Facilitate | Legacy |
| Back-end | Center of Excellence | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Knowledge Base |
| Heads up | Buzz | Optimization | Due dilligence | Team Player |
| Out of the [Box | Loop] | Leverage | Conversion | Best Practice | Measurement |
| Action Item / Action It | Off the Shelf | Drill Down | On the back end | Off-line |
| Touch Base | Critical Path / Issue | Phase | Growth | Revisit |
| Legacy | Competitive | BUZZWORD BINGO (free square) | Intellectual Property | Etched in Stone |
| Guidance | Emerging markets | Virtual / Virtualization | Deploy | B2B |
| Data Mining | Negotiated | Level Set | Go to market | Herding Cats |