| Diversity | Strategic | Wow Factor | Empower[ment] | Total Cost of Ownership (TCO) |
| Synergy / Synergies | Milestone | Etched in Stone | Drink the Kool-Aid | Segment |
| A-B Testing | Hardball | BUZZWORD BINGO (free square) | Customer Oriented | Go Live |
| Win-win | Revenue | Laser-focused | Discovery | Reconfigure |
| Phase | Elephant in the room | E-tailers | Ecosystem | Double down |
| Cost | Sustainable | Elevator pitch | Up to speed | Restructuring |
| Compelling | Turnkey | Timeline(s) | Scenario[s] | Promotion |
| Initial Assessment | Skill set(s) | BUZZWORD BINGO (free square) | Engage | Buzz |
| Traction | Call to Action | Virtual / Virtualization | Statement of Work (SOW) | Application Service Provider (ASP) |
| Viral | Strategize | Touchpoints | Best Practice | Real-Time |