| Total Quality [or] Quality Driven | Band-aid | Client Focus[ed] | Backward Compatible | Total Cost of Ownership (TCO) |
| Web 2.0 / 3.0 | Market Window | Seamless | On the back end | Road map |
| Go to market | Level Set | BUZZWORD BINGO (free square) | Value | Gap Analysis |
| Buzz | Customer Facing | Vision statement | Deploy | ETA |
| Ramp Up | Lead The Field / Occupy The Field | Content Management | Paradigm | In a Nutshell |
| Action Item / Action It | Time to Market | Facilitate | Segment | Diversity |
| Customer Oriented | Run it up the flagpole | Search Engine Optimization | Mind Share | Moving/Going Forward |
| Reconfigure | Agnostic | BUZZWORD BINGO (free square) | Top down | Integration |
| Secret sauce | Policy[ies] | Web 2.0 / 3.0 | Low-Hanging Fruit | Marketing / Promotional Collateral |
| E-commerce | High-Level | One Stop Shop | Fast Track | Customer Service |