| Omnichannel / Cross Channel | Game Plan | Touchpoints | Landing Page[s] | Leverage |
| Milestone | Impact[ful] | Robust | No-Brainer | On The Same Page |
| Vision statement | Customer Oriented | BUZZWORD BINGO (free square) | Lean In | Bottom Line |
| Reinvent[ing] the wheel | Reverse Engineer | Perspective | Paradigm | Optimization |
| Diversity | Web 2.0 / 3.0 | Go Live | Up to speed | Streamline |
| Marketing / Promotional Collateral | End to end | Bottom Line | Capacity | Go Live |
| Ball Park | Discovery | Offline | Drink the Kool-Aid | Etched in Stone |
| High-Level | Cadence Call | BUZZWORD BINGO (free square) | Call to Action | Sustainable |
| Restructuring | Prototype | Growth | Ramp Up | Cross Sell |
| Control Group | Customer Facing | Gap Analysis | Expectations | Revisit |