| Soup to nuts 24/7 | Road map | Burn rate | Level Playing Field | At the end of the day |
| Drill Down | In a Nutshell | Reach out | No-Brainer | Vision statement |
| Strategic | Buzz | BUZZWORD BINGO (free square) | Etched in Stone | Promotion |
| Lean In | Marketing / Promotional Collateral | Knowledge Base | Target Audience | Empower[ment] |
| E-business | Agenda | Advantage | Milestone | User Friendly |
| Reswizzle | Retention | Asset[s] | Total Cost of Ownership (TCO) | Metrics |
| Sustainable / Sustainability | Cost | Expectations | On Board | Run it up the flagpole |
| End to end | Capacity | BUZZWORD BINGO (free square) | Portfolio | Promotion |
| E-business | Back-end | Service Oriented | Ownership | Scale |
| Top down | Customer Service | Conversation | Functionality | Reverse Engineer |