| Mission Critical | Revisit | Conversation | Scope | Raising the Bar |
| Strategize | Promotion | Communication | Partner | Popup |
| Hardball | Level Set | BUZZWORD BINGO (free square) | Sales Driven | Compelling |
| Aggregate | Ball Park | Lead The Field / Occupy The Field | Deep dive | Tailwind[s] |
| Market Window | Milestone | Virtual / Virtualization | Exposure | Opportunity |
| E-business | Personalization | Seamless | Relevance | Profit[ability] |
| Application Service Provider (ASP) | Expectations | Performance | Utilize | Reuse / Reusability |
| Transformative | Top down | BUZZWORD BINGO (free square) | Up-Sell | Discovery |
| Scenario[s] | Ecosystem | Circle the wagons | Strategic | Monoply |
| ETA | Reinvent[ing] the wheel | Deadlines | On the back end | Reach out |