| Promotion | Turnkey | Total Cost of Ownership (TCO) | Ownership | Deadlines |
| Niche[s] | Value | Bottom Line | Conversation | Touch Base |
| Go Public | Reswizzle | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Experiences |
| Drop the Ball | Road map | Synergy / Synergies | Convergent | Project |
| Level Playing Field | Lean In | Core Competency / Core Competencies | Empower[ment] | Strategy |
| Drink the Kool-Aid | Target Audience | Reinvigorate | Policy[ies] | Compelling |
| Viral | High-Level | One Stop Shop | Red Flag | Competitive |
| Ownership | Go Public | BUZZWORD BINGO (free square) | Goal[s] | Prototype |
| Proactive | Wow Factor | Multitask[ing] | Personalization | Capacity |
| Integration | On Board | E-commerce | Content Management | Solution(s) |