| Mindset | Value | Sustainable | Etched in Stone | Engage |
| Reinvigorate | Back to the drawing board | Capacity | Green | Top down |
| Target Audience | Emerging markets | BUZZWORD BINGO (free square) | Downsize | Viral |
| Differentiation | Leadership | Customer Oriented | Heads up | |
| Non-Traditional Management | Buzz | Market Window | Advantage | That being said / Having said that |
| Web 2.0 / 3.0 | Reswizzle | Dynamic | Robust | Win-win |
| Convergent | Application Service Provider (ASP) | Off Site Meeting | Personalization | On The Same Page |
| Circle Back | Band-aid | BUZZWORD BINGO (free square) | Customer Oriented | Go Public |
| Demographic | Customer Service | Differentiation | Strategy | Capacity |
| Etched in Stone | Sustainable / Sustainability | Popup | Customer Relationship Management (CRM) | Pushback |