| Portfolio | Policy[ies] | Workshop | Objectives | Level Playing Field |
| Process | Monetize | Aggregate | Lead The Field / Occupy The Field | Cadence Call |
| Back to the drawing board | Brand[ing] | BUZZWORD BINGO (free square) | Benchmark | Mission Critical |
| Up to speed | Reswizzle | Think Outside the Box | Go Public | E-tailers |
| Compelling | Tailwind[s] | Target Audience | Touch Base | No-Brainer |
| Functionality | Drink the Kool-Aid | Offline | Retention | Popup |
| Win-win | Reconfigure | Herding Cats | Secret sauce | Value |
| Advantage | Non-Traditional Management | BUZZWORD BINGO (free square) | Communication | Reach out |
| Sales Driven | Lead The Field / Occupy The Field | Center of Excellence | Heavy lifting | Traction |
| Best of Breed | Moving/Going Forward | Cadence Call | Timeline(s) | Intellectual Property |