| Paradigm | Resource[s] | A-B Testing | Intellectual Property | Reverse Engineer |
| Moving/Going Forward | Growth | High-Level | Front Lines | Integration |
| Burn rate | Open Source | BUZZWORD BINGO (free square) | Automated | Personalization |
| Engage | Brand[ing] | Service Oriented | On the back end | Content Management |
| ETA | Customer Service | Market Window | Cost | Emerging markets |
| Scope | Critical Path / Issue | Due dilligence | Monetize | That being said / Having said that |
| Ecosystem | Deadlines | Connectivity | Automated | Advantage |
| Monoply | Secret sauce | BUZZWORD BINGO (free square) | On Board | Emerging markets |
| Bottom Line | Business Plan | Braindump | Downsize | Marketing / Promotional Collateral |
| Project | Workshop | E-commerce | Strategic | Bandwidth |