| Goal[s] | Success | Strategic | Customer Service | Soup to nuts 24/7 |
| Drink the Kool-Aid | Pipeline | Monoply | Project | Personalization |
| Front Lines | Network[ing] | BUZZWORD BINGO (free square) | Metrics | Reuse / Reusability |
| Issues | Customer Centric | B2B | E-tailers | Critical Path / Issue |
| Lean In | Omnichannel / Cross Channel | Ownership | Process | Robust |
| Best of Breed | Team Player | Heavy lifting | Herding Cats | Demographic |
| Revenue | Go Live | Front Lines | Mission Critical | Differentiation |
| Ownership | Back-end | BUZZWORD BINGO (free square) | Focused | Asset[s] |
| E-tailers | Etched in Stone | Timeline(s) | Promotion | Traction |
| Customer Relationship Management (CRM) | Ecosystem | Omnichannel / Cross Channel | Innovation / Innovated | Vision statement |