| Process | Lead The Field / Occupy The Field | Core Competency / Core Competencies | Grow | Reactivation |
| Out of the [Box | Loop] | Off the Shelf | Seamless | Emerging markets | Reinvigorate |
| Metrics | Mission Critical | BUZZWORD BINGO (free square) | Walk the Talk | Team Building |
| Business Opportunity | Sustainable | Sustainable / Sustainability | Monoply | Revisit |
| Benefit analysis | Virtual / Virtualization | Turnkey | Robust | Circle the wagons |
| Pipeline | Mindset | Etched in Stone | Patent | Robust |
| Wow Factor | Critical Path / Issue | Up to speed | Emerging markets | Solution(s) |
| Guidance | Pushback | BUZZWORD BINGO (free square) | Ecosystem | Phase |
| Milestone | B2B | Integration | Tailwind[s] | Laser-focused |
| Team Player | Scope | Targeted | Top down | No-Brainer |