| Pipeline | Ball Park | Total Cost of Ownership (TCO) | Out Source | Front Lines |
| Perspective | Circle Back | Prioritized | Streamline | One to one |
| Strategic | Engage | BUZZWORD BINGO (free square) | Reverse Engineer | Metadata |
| Moving/Going Forward | Relevance | Experiences | New Economy | Real-Time |
| Promotion | Impact[ful] | Network[ing] | Landing Page[s] | Virtual / Virtualization |
| E-commerce | Ball Park | Advantage | Ownership | Elevator pitch |
| Cross Sell | Cascade Graph | Empower[ment] | Run the Numbers | On Board |
| Etched in Stone | Circle the wagons | BUZZWORD BINGO (free square) | Real-Time | |
| Restructuring | Run it up the flagpole | Workshop | Pushback | Strategy |
| Eyeballs | E-tailers | Profit[ability] | Statement of Work (SOW) | Functionality |