| Non-Traditional Management | Demographic | New Economy | Pipeline | Best Practice |
| Sales Driven | Secret sauce | Time to Market | Robust | Brand[ing] |
| Bottom up | Customer Oriented | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Turnkey |
| Issues | No-Brainer | Perspective | Benefit analysis | Metrics |
| Out Source | Google Juice | Vision statement | At the end of the day | 30,000 foot view |
| Level Playing Field | Diversity | Re-engagement | Marketing / Promotional Collateral | Knowledge Base |
| Best of Breed | Deep dive | Vision statement | On The Same Page | Backward Compatible |
| Issues | Cutting Edge | BUZZWORD BINGO (free square) | Conversion | Tasked |
| Traction | Portal | Network[ing] | Drill Down | E-tailers |
| Heavy lifting | Deliverable[s] | Initial Assessment | Due dilligence | Leadership |