| E-tailers | Leverage | Elevator pitch | Deep dive | Core Competency / Core Competencies |
| Reconfigure | Lead The Field / Occupy The Field | Reinvent[ing] the wheel | Heads up | Network[ing] |
| Emerging markets | On the back end | BUZZWORD BINGO (free square) | Niche[s] | Search Engine Optimization |
| Total Cost of Ownership (TCO) | Vision statement | Grow | Followup | Leadership |
| Metadata | Customer Centric | Discovery | Brand[ing] | Etched in Stone |
| Initial Assessment | Differentiation | Bottom up | Prototype | Think Outside the Box |
| Process | Agnostic | Ownership | Marketing / Promotional Collateral | Reactivation |
| Objectives | Cadence Call | BUZZWORD BINGO (free square) | Cascade Graph | Monetize |
| Impact[ful] | First to market | Bottom Line | User Friendly | Raising the Bar |
| E-business | Ecosystem | Service Oriented | Asset[s] | Acquisition |