| Agnostic | One to one | Knowledge Base | Benchmark | Monoply |
| Touchpoints | Focused | Brain Storm / Mind Shower | Discovery | Strategize |
| Google Juice | Time to Market | BUZZWORD BINGO (free square) | Secret sauce | Road map |
| Partner | Out of the [Box | Loop] | Profit[ability] | Pushback | Front Lines |
| Cost | Green | Guidance | Expectations | Heavy lifting |
| Leverage | Backward Compatible | Market Leader | Optimization | Drill Down |
| Marketing / Promotional Collateral | Perspective | Flexibility | Best Practice | Back-end |
| Issues | Top Of The Game | BUZZWORD BINGO (free square) | Heavy lifting | Facilitate |
| Mindset | Win-win | Customer Facing | Personalization | ETA |
| Viral | Real-Time | Secret sauce | Deliverable[s] | Automated |