| Band-aid | Integration | Deploy | Data Driven | Reconfigure |
| Market Window | Optimization | Deadlines | Business Plan | Omnichannel / Cross Channel |
| Top down | Double down | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Content Management |
| Out Source | Vertical Market | Resource[s] | Drop the Ball | Success |
| Reuse / Reusability | Time to Market | Soup to nuts 24/7 | Goal[s] | Portfolio |
| Drill Down | Followup | Vision statement | Ownership | Perspective |
| Sustainable | Automated | Engage | Mission Critical | Targeted |
| Portfolio | Policy[ies] | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Total Cost of Ownership (TCO) |
| Deadlines | Run it up the flagpole | Downsize | Viral | Robust |
| Leadership | Reuse / Reusability | Phase | Integration | Touch Base |