| Market Leader | Discovery | E-business | Reswizzle | Customer Facing |
| Fault Tolerant | Deep dive | ETA | Core Competency / Core Competencies | Personalization |
| Milestone | Mindset | BUZZWORD BINGO (free square) | High-Level | Marketing / Promotional Collateral |
| Off Site Meeting | Acquisition | Reinvigorate | Go Public | Technologies |
| Sales Driven | Re-engagement | A-B Testing | Front Lines | Content Management |
| Policy[ies] | Braindump | Customer Facing | E-commerce | High-Level |
| Project | Legacy | Optimization | 30,000 foot view | Drill Down |
| A-B Testing | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | On The Same Page | Value |
| Reach out | Open Source | Control Group | Workshop | Robust |
| Go Public | Business Opportunity | Revisit | Bandwidth | Workflow |