| Ball Park | On The Same Page | Tasked | Optimization | Prioritized |
| Customer Centric | Workshop | Best Practice | Intellectual Property | Relevance |
| Solution(s) | Conversation | BUZZWORD BINGO (free square) | Technologies | Drop the Ball |
| Low-Hanging Fruit | Key Factor / Words | Collaborate / Collaboration | Sustainable | Customer Facing |
| Statement of Work (SOW) | Success | Time to Market | Communication | Asset[s] |
| Agenda | Data Driven | Differentiation | Intellectual Property | Acquisition |
| Think Outside the Box | Level Playing Field | Best of Breed | Discovery | Business Opportunity |
| Benchmark | Basically | BUZZWORD BINGO (free square) | Off-line | Go Live |
| Facilitate | Expectations | Level Set | Connectivity | Market Leader |
| Team Building | Optimization | Deep dive | Vertical Market | Team Player |