| Gap Analysis | Agnostic | Restructuring | Measurement | Portal |
| Business Plan | Reinvent[ing] the wheel | Marketing / Promotional Collateral | Strategize | Policy[ies] |
| New Economy | Upside | BUZZWORD BINGO (free square) | Legacy | Off Site Meeting |
| Downsize | Go Live | Relevance | Revenue | Objectives |
| Band-aid | Ownership | Braindump | Lead The Field / Occupy The Field | Expectations |
| Leverage | B2B | Tasked | Ownership | Out of the [Box | Loop] |
| Advantage | Think Outside the Box | Competitive | Metrics | Segment |
| Market Leader | Viral | BUZZWORD BINGO (free square) | Brand[ing] | Bottom up |
| Content Management | Real-Time | Scenario[s] | Vertical Market | E-business |
| Traction | Win-win | Retention | Level Playing Field | Reinvent[ing] the wheel |