| Pushback | Level Set | Phase | Expectations | Marketing / Promotional Collateral |
| Level Playing Field | End to end | Experiences | Performance | Metrics |
| Run the Numbers | Team Building | BUZZWORD BINGO (free square) | 30,000 foot view | Revenue |
| Market Window | Business Plan | Key Factor / Words | Objectives | Ecosystem |
| Herding Cats | A-B Testing | Gap Analysis | Monoply | Popup |
| Milestone | Brand[ing] | Tailwind[s] | That being said / Having said that | Elephant in the room |
| Pushback | On The Same Page | Web 2.0 / 3.0 | Objectives | One to one |
| In a Nutshell | Restructuring | BUZZWORD BINGO (free square) | Goal oriented | B2B |
| Offline | Drink the Kool-Aid | Critical Path / Issue | Performance | Deadlines |
| Pipeline | Braindump | Omnichannel / Cross Channel | Client Focus[ed] | Reconfigure |