| Phase | No-Brainer | Elevator pitch | Aggregate | Benchmark |
| Restructuring | Level Set | Reach out | Knowledge Transfer | Brand[ing] |
| Communication | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Goal oriented | Synergy / Synergies |
| Quick win | Market Leader | Content Management | Robust | B2B |
| Discovery | Circle Back | Success | Cadence Call | Engage |
| Real-Time | On the back end | Business Opportunity | Touchpoints | Core Competency / Core Competencies |
| Intellectual Property | Heavy lifting | No-Brainer | Conversation | |
| Run it up the flagpole | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | Sticky-ness | Patent |
| Customer Centric | Relevance | Dynamic | Reverse Engineer | Circle Back |
| Agnostic | Reinvigorate | Leadership | Key Factor / Words | Top down |