| Off-line | Metrics | Market Leader | Promotion | Streamline |
| Lead The Field / Occupy The Field | Diversity | Aggregate | Off the Shelf | Sales Driven |
| Dashboard | Process | BUZZWORD BINGO (free square) | Conversation | Return on Investment (ROI) |
| Solution(s) | Performance | Personalization | Run the Numbers | Strategic |
| Red Flag | Innovation / Innovated | Conversion | Mindset | Soup to nuts 24/7 |
| Collaborate / Collaboration | Up to speed | Monoply | Fault Tolerant | Issues |
| Reverse Engineer | Synergy / Synergies | Go Public | Project | Gap Analysis |
| Band-aid | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | E-business | Sustainable / Sustainability |
| Front Lines | Upside | Scenario[s] | Bottom Line | Emerging markets |
| Network[ing] | Heads up | Data Mining | Key Factor / Words | Exposure |