| Open Source | Call to Action | Core Competency / Core Competencies | Sustainable / Sustainability | Soup to nuts 24/7 |
| Bottom Line | Innovation / Innovated | Viral | Conversion | Best Practice |
| Compelling | Reach out | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Touch Base |
| Mission Critical | Off-line | Laser-focused | Optimization | Scale |
| Top Of The Game | Go Live | On The Same Page | Dynamic | Deploy |
| Targeted | Conversation | Reactivation | Ball Park | Granular |
| Integration | Network[ing] | Win-win | Measurement | First to market |
| Critical Path / Issue | Metadata | BUZZWORD BINGO (free square) | Automated | Milestone |
| Bottom Line | End to end | Turnkey | Benchmark | Phase |
| Value | Scale | Resource[s] | Elevator pitch | Lean In |