| E-commerce | Performance | Value | Aggregate | Initial Assessment |
| Search Engine Optimization | Reach out | Real-Time | Control Group | Off the Shelf |
| Optimization | Retention | BUZZWORD BINGO (free square) | Convergent | Niche[s] |
| Followup | Wow Factor | Ball Park | Deliverable[s] | Viral |
| Strategy | Go Public | Level Playing Field | Monoply |
| Sticky-ness | First to market | Backward Compatible | Demographic | Multitask[ing] |
| Hardball | Connectivity | Tailwind[s] | Call to Action | Negotiated |
| Customer Oriented | Metadata | BUZZWORD BINGO (free square) | Challenge[s] | Niche[s] |
| Content Management | Core Competency / Core Competencies | Green | Elephant in the room | Heads up |
| Integration | Cross Sell | Off-line | Gap Analysis | Best Practice |