| Heads up | Streamline | Think Outside the Box | Traction | Grow |
| Touch Base | Compelling | Success | Deploy | Solution(s) |
| Core Competency / Core Competencies | Run the Numbers | BUZZWORD BINGO (free square) | Reverse Engineer | Goal[s] |
| Paradigm | On Board | Secret sauce | Leverage | Control Group |
| Quick win | Reinvigorate | Offline | Out Source | Workflow |
| Landing Page[s] | Downsize | Service Oriented | Scope | Customer Oriented |
| Strategy | Moving/Going Forward | Out Source | Business Opportunity | Data Driven |
| Brain Storm / Mind Shower | Engage | BUZZWORD BINGO (free square) | Red Flag | Compelling |
| Benefit analysis | Reuse / Reusability | Virtual / Virtualization | Low-Hanging Fruit | Measurement |
| Brand[ing] | Workshop | Asset[s] | E-tailers | Opportunity |