| Scale | Functionality | Conversation | Vertical Market | Lean In |
| Relevance | Pipeline | Downsize | Followup | Workflow |
| Return on Investment (ROI) | Client Focus[ed] | BUZZWORD BINGO (free square) | Back to the drawing board | Backward Compatible |
| Performance | Retention | Reconfigure | Convergent | Traction |
| Touch Base | Go Public | Focused | Omnichannel / Cross Channel | Call to Action |
| That being said / Having said that | Cross Sell | At the end of the day | Knowledge Transfer | Google Juice |
| Robust | Traction | Objectives | Differentiation | New Economy |
| Reach out | Portfolio | BUZZWORD BINGO (free square) | Back to the drawing board | Touch Base |
| On the back end | Eyeballs | Due dilligence | Heads up | Deadlines |
| Marketing / Promotional Collateral | Strategy | Vision statement | Re-engagement | Viral |