| Statement of Work (SOW) | Integration | Up to speed | Streamline | Vision statement |
| Portal | Data Driven | Critical Path / Issue | Competitive | Acquisition |
| Laser-focused | Scale | BUZZWORD BINGO (free square) | Benefit analysis | Value |
| Metadata | Best Practice | Market Leader | On Board | Due dilligence |
| Conversation | Fault Tolerant | Dynamic | Braindump | Open Source |
| Low-Hanging Fruit | Monetize | Knowledge Transfer | Strategize | ETA |
| Focused | Ownership | Walk the Talk | Asset[s] | Integration |
| Re-engagement | Go Public | BUZZWORD BINGO (free square) | End to end | Level Playing Field |
| Compelling | 30,000 foot view | Total Cost of Ownership (TCO) | Viral | Niche[s] |
| Skill set(s) | Buzz | Benchmark | Customer Relationship Management (CRM) | Center of Excellence |