| Project | Herding Cats | Scale | Total Cost of Ownership (TCO) | Drink the Kool-Aid |
| Objectives | Popup | Skill set(s) | Return on Investment (ROI) | Touchpoints |
| Fast Track | Level Set | BUZZWORD BINGO (free square) | Benchmark | Functionality |
| E-tailers | Tailwind[s] | Laser-focused | Off-line | Solution(s) |
| Sales Driven | Vision statement | Drop the Ball | Deploy | Heads up |
| Acquisition | Phase | On the back end | Run it up the flagpole | B2B |
| Soup to nuts 24/7 | Customer Service | Team Building | Multitask[ing] | Off Site Meeting |
| Fault Tolerant | Run the Numbers | BUZZWORD BINGO (free square) | Go to market | Level Set |
| Revenue | Core Competency / Core Competencies | Compelling | Eyeballs | Top down |
| Prioritized | Deadlines | Hardball | Cutting Edge | Re-engagement |