| Aggregate | Reinvent[ing] the wheel | Bandwidth | Conversation | Call to Action |
| Differentiation | Control Group | Sustainable | Gap Analysis | Scope |
| Personalization | Functionality | BUZZWORD BINGO (free square) | Elevator pitch | Reactivation |
| Compelling | Key Factor / Words | 30,000 foot view | Drink the Kool-Aid | Think Outside the Box |
| On the back end | Customer Facing | Best of Breed | Up to speed | Experiences |
| Market Window | Empower[ment] | Team Building | Workshop | Portfolio |
| Tailwind[s] | Etched in Stone | Utilize | Elephant in the room | Total Cost of Ownership (TCO) |
| Guidance | Proactive | BUZZWORD BINGO (free square) | Ownership | Integration |
| Off-line | E-commerce | Real-Time | Retention | Synergy / Synergies |
| Hardball | Heads up | Walk the Talk | Backward Compatible | On the back end |