| Gap Analysis | ETA | Elephant in the room | Experiences | Segment |
| Road map | That being said / Having said that | Engage | Off Site Meeting | Prototype |
| Bottom Line | Aggregate | BUZZWORD BINGO (free square) | Wow Factor | Etched in Stone |
| Sustainable | Seamless | Capacity | Robust | Braindump |
| Customer Relationship Management (CRM) | Integration | Out Source | Process | Grow |
| Reswizzle | Cutting Edge | Heads up | Followup | Grow |
| Band-aid | Content Management | Market Window | Monetize | Landing Page[s] |
| Deep dive | Facilitate | BUZZWORD BINGO (free square) | Proactive | Reverse Engineer |
| Braindump | Elevator pitch | Sustainable | Dashboard | Marketing / Promotional Collateral |
| Burn rate | Portfolio | Customer Facing | Etched in Stone | Restructuring |