| Sticky-ness | Non-Traditional Management | Big Picture | Portfolio | Portal |
| Paradigm | Reach out | Walk the Talk | Engage | Eyeballs |
| Leverage | Monetize | BUZZWORD BINGO (free square) | Integration | Cascade Graph |
| Vision statement | Out of the [Box | Loop] | Google Juice | Elevator pitch | Top down |
| Value | Upside | Convergent | Automated | Workflow |
| Top down | Leverage | Google Juice | Intellectual Property | Back-end |
| Optimization | Offline | Go Live | Integration | Objectives |
| Touch Base | Gap Analysis | BUZZWORD BINGO (free square) | Fast Track | Mission Critical |
| Robust | Engage | Benefit analysis | Off-line | Road map |
| Circle Back | Sales Driven | Heavy lifting | Back to the drawing board | Level Set |