| Ball Park | Walk the Talk | Secret sauce | Strategic | Front Lines |
| Hardball | Policy[ies] | Soup to nuts 24/7 | Herding Cats | Optimization |
| Best of Breed | Issues | BUZZWORD BINGO (free square) | One to one | Viral |
| Agenda | Due dilligence | Prioritized | Sales Driven | Web 2.0 / 3.0 |
| Deep dive | Think Outside the Box | Data Mining | Strategy | Expectations |
| Mindset | Growth | Skill set(s) | Challenge[s] | Guidance |
| Profit[ability] | Customer Centric | Timeline(s) | Paradigm | Moving/Going Forward |
| E-tailers | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Up-Sell | Functionality |
| Pushback | Raising the Bar | Measurement | Empower[ment] | Agenda |
| Sticky-ness | Walk the Talk | Quick win | Benchmark | Benefit analysis |