| Differentiation | Customer Facing | Offline | Popup | Scale |
| Upside | Followup | Asset[s] | Reinvigorate | Basically |
| Skill set(s) | Raising the Bar | BUZZWORD BINGO (free square) | Braindump | Facilitate |
| Application Service Provider (ASP) | Go Public | Backward Compatible | Bottom Line | Growth |
| Etched in Stone | Best of Breed | Phase | Sales Driven | 30,000 foot view |
| Knowledge Base | Network[ing] | Sales Driven | Braindump | E-commerce |
| Quick win | Off the Shelf | Differentiation | Elephant in the room | Focused |
| Cost | Guidance | BUZZWORD BINGO (free square) | Prioritized | Vertical Market |
| Brain Storm / Mind Shower | Capacity | Reach out | Deep dive | Integration |
| Revenue | Customer Relationship Management (CRM) | Goal[s] | Restructuring | One to one |