| Off-line | Total Cost of Ownership (TCO) | Moving/Going Forward | Flexibility | Reactivation |
| Road map | Communication | Acquisition | Convergent | Performance |
| Best of Breed | Off the Shelf | BUZZWORD BINGO (free square) | Diversity | Advantage |
| Call to Action | Team Player | Milestone | Niche[s] | Ecosystem |
| Omnichannel / Cross Channel | Drill Down | Run the Numbers | Top down | Soup to nuts 24/7 |
| Web 2.0 / 3.0 | Raising the Bar | Sales Driven | Strategy | One Stop Shop |
| Sustainable | Workshop | Connectivity | Functionality | Retention |
| Ramp Up | Action Item / Action It | BUZZWORD BINGO (free square) | Re-engagement | Open Source |
| Integration | Quick win | Convergent | Success | Initial Assessment |
| Pipeline | Best Practice | Granular | Client Focus[ed] | Revisit |