| Upside | Time to Market | Agenda | Project | On the back end |
| Leadership | Asset[s] | Mind Share | Policy[ies] | Challenge[s] |
| Revisit | Goal[s] | BUZZWORD BINGO (free square) | Fault Tolerant | In a Nutshell |
| Touchpoints | Drill Down | Value | Portfolio | Lean In |
| Sales Driven | Customer Relationship Management (CRM) | Convergent | Issues | Off Site Meeting |
| Focused | Objectives | Out of the [Box | Loop] | Omnichannel / Cross Channel | Reinvent[ing] the wheel |
| Gap Analysis | Etched in Stone | Return on Investment (ROI) | One Stop Shop | Success |
| Agnostic | Reach out | BUZZWORD BINGO (free square) | Reswizzle | Scope |
| Cutting Edge | On the back end | Legacy | Market Window | E-tailers |
| Performance | Walk the Talk | Top Of The Game | Brain Storm / Mind Shower | Goal oriented |