| Re-engagement | Total Cost of Ownership (TCO) | Performance | Band-aid | Negotiated |
| Metrics | Reverse Engineer | Up-Sell | Transformative | Backward Compatible |
| Google Juice | Touchpoints | BUZZWORD BINGO (free square) | Sales Driven | Cost |
| Wow Factor | Strategy | Expectations | Content Management | Reach out |
| Data Driven | Collaborate / Collaboration | Reuse / Reusability | Phase | Resource[s] |
| Up to speed | Secret sauce | Center of Excellence | On Board | Competitive |
| Niche[s] | Back-end | Success | Synergy / Synergies | Best Practice |
| Red Flag | Process | BUZZWORD BINGO (free square) | Value | Targeted |
| Ecosystem | Milestone | Ball Park | Customer Relationship Management (CRM) | |
| Asset[s] | Level Set | Market Window | Seamless | Control Group |