| Skill set(s) | Facilitate | Convergent | Pushback | Niche[s] |
| Application Service Provider (ASP) | Discovery | Reuse / Reusability | Customer Oriented | Team Player |
| High-Level | Advantage | BUZZWORD BINGO (free square) | Landing Page[s] | Strategic |
| Touchpoints | Scope | Search Engine Optimization | Milestone | Legacy |
| Process | Marketing / Promotional Collateral | Out of the [Box | Loop] | Deadlines | Strategize |
| Road map | Lean In | Off Site Meeting | That being said / Having said that | E-tailers |
| Team Building | Downsize | Call to Action | Cutting Edge | Band-aid |
| Exposure | Data Driven | BUZZWORD BINGO (free square) | Ownership | Drill Down |
| Milestone | Intellectual Property | Workshop | Targeted | Discovery |
| Team Player | Virtual / Virtualization | Guidance | Top down | Reconfigure |