| Innovation / Innovated | Landing Page[s] | Focused | Advantage | Growth |
| Best of Breed | ETA | Reinvigorate | End to end | Think Outside the Box |
| Integration | Vision statement | BUZZWORD BINGO (free square) | Deep dive | Ownership |
| Herding Cats | Top down | Drop the Ball | Double down | Win-win |
| Metrics | Team Player | Knowledge Transfer | Basically | Call to Action |
| Ownership | Soup to nuts 24/7 | Intellectual Property | Conversion | On The Same Page |
| E-commerce | E-tailers | Walk the Talk | 30,000 foot view | Focused |
| Data Mining | Robust | BUZZWORD BINGO (free square) | Knowledge Transfer | |
| Scenario[s] | Empower[ment] | Google Juice | Competitive | Agenda |
| Front Lines | Back-end | Monetize | Secret sauce | Automated |