| Reinvent[ing] the wheel | Functionality | First to market | Monoply | Strategize |
| Reswizzle | Pushback | User Friendly | Drop the Ball | Focused |
| Hardball | Integration | BUZZWORD BINGO (free square) | Tailwind[s] | Milestone |
| Exposure | Ball Park | Marketing / Promotional Collateral | Service Oriented | Guidance |
| Market Window | Open Source | Popup | Out Source | Turnkey |
| Data Mining | Engage | Facilitate | Data Driven | Conversation |
| Up-Sell | On The Same Page | Competitive | Off-line | Eyeballs |
| Web 2.0 / 3.0 | Buzz | BUZZWORD BINGO (free square) | B2B | Sticky-ness |
| Action Item / Action It | Opportunity | Touch Base | Benefit analysis | Bandwidth |
| Basically | Ecosystem | Capacity | Business Opportunity | Google Juice |