| Measurement | Technologies | Data Mining | New Economy | Ownership |
| Search Engine Optimization | Hardball | Knowledge Base | Streamline | Level Playing Field |
| Mission Critical | Top Of The Game | BUZZWORD BINGO (free square) | Non-Traditional Management | User Friendly |
| Monoply | Elephant in the room | Cutting Edge | Critical Path / Issue | Leadership |
| Buzz | Think Outside the Box | Dynamic | Exposure | Reach out |
| Team Player | Negotiated | Time to Market | Etched in Stone | Pipeline |
| Conversation | Segment | Off the Shelf | Omnichannel / Cross Channel | Herding Cats |
| Service Oriented | Functionality | BUZZWORD BINGO (free square) | Back-end | Return on Investment (ROI) |
| Up-Sell | Benefit analysis | Strategize | Advantage | Vision statement |
| Scope | Innovation / Innovated | Web 2.0 / 3.0 | Center of Excellence | Reswizzle |