| Synergy / Synergies | Issues | Back-end | Green | Value |
| Strategic | Drink the Kool-Aid | Application Service Provider (ASP) | Quick win | Revisit |
| Cadence Call | Process | BUZZWORD BINGO (free square) | Leverage | Reactivation |
| Call to Action | Go Public | Touchpoints | Turnkey | Ownership |
| Streamline | Market Window | Expectations | Basically | Braindump |
| Segment | Customer Oriented | Win-win | Laser-focused | Communication |
| Negotiated | Google Juice | Experiences | Bandwidth | Multitask[ing] |
| Ball Park | Client Focus[ed] | BUZZWORD BINGO (free square) | Open Source | Business Opportunity |
| Benchmark | Restructuring | Leverage | Innovation / Innovated | |
| Knowledge Transfer | Acquisition | Herding Cats | Big Picture | Integration |