| Application Service Provider (ASP) | Level Playing Field | Heavy lifting | Sticky-ness | Milestone |
| Mind Share | Hardball | Cost | Ecosystem | Workshop |
| Innovation / Innovated | User Friendly | BUZZWORD BINGO (free square) | Agenda | Viral |
| Total Quality [or] Quality Driven | Engage | Solution(s) | Demographic | Web 2.0 / 3.0 |
| Paradigm | 30,000 foot view | Basically | Proactive | Monetize |
| Personalization | A-B Testing | Back-end | Market Window | Solution(s) |
| Out of the [Box | Loop] | Search Engine Optimization | Advantage | Engage | Leverage |
| Expectations | Heads up | BUZZWORD BINGO (free square) | E-tailers | Integration |
| Return on Investment (ROI) | Level Playing Field | Customer Centric | Performance | Deploy |
| Milestone | Heavy lifting | Intellectual Property | Pushback | Leadership |