| Market Window | B2B | Exposure | Issues | Customer Relationship Management (CRM) |
| Impact[ful] | Proactive | Ramp Up | Dashboard | Agenda |
| Integration | E-commerce | BUZZWORD BINGO (free square) | Optimization | Followup |
| Compelling | Milestone | Portfolio | Vertical Market | E-tailers |
| Benefit analysis | Web 2.0 / 3.0 | Leadership | Mindset | Bottom up |
| Niche[s] | Bottom up | On the back end | Target Audience | Core Competency / Core Competencies |
| Open Source | Integration | Go Live | Call to Action | Portfolio |
| Metrics | Pushback | BUZZWORD BINGO (free square) | Segment | Virtual / Virtualization |
| Competitive | Legacy | Perspective | Bottom Line | Focused |
| Restructuring | Market Window | Basically | Communication | Utilize |