| Process | Up to speed | Team Building | Top Of The Game | Issues |
| Promotion | Viral | Initial Assessment | Timeline(s) | Critical Path / Issue |
| On the back end | Deep dive | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | Prioritized |
| Ball Park | Facilitate | Service Oriented | Engage | Monoply |
| E-tailers | Robust | Downsize | Pipeline | No-Brainer |
| Initial Assessment | Promotion | Back-end | Solution(s) | Perspective |
| Monoply | Measurement | Circle the wagons | Band-aid | Up-Sell |
| Touchpoints | Cascade Graph | BUZZWORD BINGO (free square) | Ramp Up | E-business |
| Timeline(s) | Proactive | Growth | Run it up the flagpole | Knowledge Base |
| Back to the drawing board | Total Cost of Ownership (TCO) | Customer Facing | Content Management | Double down |