| Process | End to end | Technologies | Green | Agenda |
| Relevance | Aggregate | No-Brainer | New Economy | Reconfigure |
| Web 2.0 / 3.0 | Personalization | BUZZWORD BINGO (free square) | Walk the Talk | Proactive |
| Streamline | Google Juice | Vision statement | Fault Tolerant | Laser-focused |
| Paradigm | B2B | Out of the [Box | Loop] | E-tailers | Metrics |
| Lead The Field / Occupy The Field | Marketing / Promotional Collateral | Secret sauce | Search Engine Optimization | Heavy lifting |
| Agenda | Goal oriented | Strategize | Facilitate | Partner |
| 30,000 foot view | ETA | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | On Board |
| Objectives | Measurement | Elevator pitch | Scale | End to end |
| Go Public | Tailwind[s] | Market Leader | Eyeballs | Legacy |