| Conversion | Innovation / Innovated | On The Same Page | Optimization | Value |
| Lean In | Connectivity | Green | Asset[s] | Bottom Line |
| Data Driven | Hardball | BUZZWORD BINGO (free square) | Big Picture | Drill Down |
| Sustainable / Sustainability | Network[ing] | Off-line | Benefit analysis | Facilitate |
| Popup | Cross Sell | End to end | Leadership | Lead The Field / Occupy The Field |
| Secret sauce | Initial Assessment | Expectations | One Stop Shop | Out of the [Box | Loop] |
| Granular | Profit[ability] | Strategy | Mission Critical | Reconfigure |
| Communication | Hardball | BUZZWORD BINGO (free square) | B2B | Market Window |
| Seamless | Brand[ing] | Laser-focused | Think Outside the Box | Acquisition |
| Go to market | Top down | Skill set(s) | Portal | Niche[s] |