| Upside | Segment | Integration | Statement of Work (SOW) | Synergy / Synergies |
| Brain Storm / Mind Shower | Collaborate / Collaboration | Goal oriented | Patent | Success |
| Reuse / Reusability | Team Player | BUZZWORD BINGO (free square) | Drill Down | Web 2.0 / 3.0 |
| Revenue | Challenge[s] | Leverage | Emerging markets | End to end |
| Moving/Going Forward | Convergent | Laser-focused | Total Quality [or] Quality Driven | Out Source |
| Issues | Downsize | Monoply | Negotiated | Real-Time |
| Wow Factor | Circle Back | Ramp Up | Optimization | Marketing / Promotional Collateral |
| Expectations | Impact[ful] | BUZZWORD BINGO (free square) | Think Outside the Box | Fault Tolerant |
| Data Mining | Critical Path / Issue | Conversion | Heads up | Braindump |
| Content Management | Best of Breed | Out of the [Box | Loop] | Core Competency / Core Competencies | Capacity |