| Challenge[s] | Red Flag | Gap Analysis | Total Quality [or] Quality Driven | Google Juice |
| Drill Down | Benefit analysis | Pushback | Open Source | Customer Relationship Management (CRM) |
| Reinvigorate | Revisit | BUZZWORD BINGO (free square) | Elephant in the room | Strategize |
| Objectives | Top Of The Game | Value | Opportunity | Followup |
| B2B | Bottom Line | Customer Oriented | Market Window | Quick win |
| Revenue | Reconfigure | 30,000 foot view | Customer Service | Back to the drawing board |
| Vertical Market | Discovery | Band-aid | Run it up the flagpole | Exposure |
| Deep dive | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Front Lines | Run the Numbers |
| Business Opportunity | Due dilligence | Level Set | Legacy | Automated |
| Data Driven | Deadlines | Content Management | Capacity | Market Leader |