| Quick win | Cascade Graph | Control Group | Data Driven | Top Of The Game |
| Scale | Vision statement | That being said / Having said that | Reach out | Road map |
| Customer Oriented | Project | BUZZWORD BINGO (free square) | Content Management | Touchpoints |
| Leadership | Raising the Bar | Heads up | Go to market | Popup |
| Demographic | Return on Investment (ROI) | Restructuring | Pipeline | Ownership |
| ETA | Popup | Scope | Statement of Work (SOW) | Benefit analysis |
| Landing Page[s] | Negotiated | Drop the Ball | Tailwind[s] | Customer Relationship Management (CRM) |
| Circle the wagons | Basically | BUZZWORD BINGO (free square) | Followup | Cost |
| Granular | Omnichannel / Cross Channel | Front Lines | Cutting Edge | Issues |
| Big Picture | Soup to nuts 24/7 | Deadlines | Initial Assessment | At the end of the day |