| Exposure | Communication | Intellectual Property | Game Plan | Virtual / Virtualization |
| Lean In | Off the Shelf | Project | Big Picture | |
| Revisit | Band-aid | BUZZWORD BINGO (free square) | Robust | Ownership |
| Mindset | Functionality | Process | Out Source | Open Source |
| Scale | Business Plan | Sticky-ness | Key Factor / Words | Integration |
| Value | Downsize | Cadence Call | Transformative | Call to Action |
| Customer Centric | Niche[s] | One to one | Prioritized | Back-end |
| Exposure | Game Plan | BUZZWORD BINGO (free square) | Knowledge Transfer | Green |
| That being said / Having said that | Market Window | Portfolio | Touch Base | Revisit |
| E-business | Circle Back | Cost | Low-Hanging Fruit | Red Flag |