| On the back end | Market Window | Collaborate / Collaboration | In a Nutshell | Run the Numbers |
| Relevance | Back to the drawing board | One to one | Drop the Ball | Phase |
| Lead The Field / Occupy The Field | Traction | BUZZWORD BINGO (free square) | Cutting Edge | Workflow |
| Seamless | Functionality | Walk the Talk | Targeted | Robust |
| Brand[ing] | Think Outside the Box | Initial Assessment | Technologies | Partner |
| Multitask[ing] | Intellectual Property | Portfolio | Double down | Out of the [Box | Loop] |
| Deadlines | Measurement | Initial Assessment | Benchmark | Experiences |
| Retention | Negotiated | BUZZWORD BINGO (free square) | Technologies | Project |
| Green | Service Oriented | Paradigm | Value | Workflow |
| Profit[ability] | Reactivation | Off Site Meeting | Soup to nuts 24/7 | Dynamic |