| Prioritized | Capacity | Critical Path / Issue | Pipeline | Fast Track |
| Elevator pitch | Deep dive | Brain Storm / Mind Shower | Ownership | A-B Testing |
| Sustainable | Discovery | BUZZWORD BINGO (free square) | Experiences | Promotion |
| Cross Sell | Policy[ies] | Mindset | Convergent | Monoply |
| Red Flag | Lean In | Buzz | Multitask[ing] | Granular |
| Soup to nuts 24/7 | Agenda | Control Group | Data Mining | Deep dive |
| Exposure | A-B Testing | One Stop Shop | Dynamic | Core Competency / Core Competencies |
| Leadership | No-Brainer | BUZZWORD BINGO (free square) | Elevator pitch | |
| Touchpoints | Agnostic | Buzz | Relevance | Targeted |
| B2B | Sustainable | Convergent | Integration | Off-line |