| Tasked | Touch Base | Back-end | Goal[s] | Turnkey |
| Content Management | Discovery | Convergent | Engage | Benchmark |
| Statement of Work (SOW) | Cadence Call | BUZZWORD BINGO (free square) | Drop the Ball | Road map |
| On the back end | Heavy lifting | Go Public | Vertical Market | Competitive |
| Compelling | Seamless | Service Oriented | Prioritized | Up-Sell |
| Secret sauce | Total Quality [or] Quality Driven | Big Picture | Robust | Niche[s] |
| Team Player | Backward Compatible | Brain Storm / Mind Shower | Band-aid | Success |
| Customer Centric | One Stop Shop | BUZZWORD BINGO (free square) | Scope | Policy[ies] |
| Differentiation | Lean In | Ecosystem | Synergy / Synergies | Lead The Field / Occupy The Field |
| Touch Base | Challenge[s] | Out Source | Objectives | Key Factor / Words |