| Out Source | Advantage | Real-Time | Lead The Field / Occupy The Field | Proactive |
| Process | Knowledge Base | Non-Traditional Management | Relevance | Re-engagement |
| Monetize | Sticky-ness | BUZZWORD BINGO (free square) | First to market | Flexibility |
| Application Service Provider (ASP) | Core Competency / Core Competencies | Hardball | No-Brainer | Customer Oriented |
| Competitive | Functionality | Heads up | Ownership | Open Source |
| Competitive | Grow | Agnostic | Bottom up | Secret sauce |
| Top down | Lead The Field / Occupy The Field | Strategize | Market Leader | Go Live |
| Leverage | Sales Driven | BUZZWORD BINGO (free square) | Diversity | Monoply |
| Center of Excellence | Deliverable[s] | Go to market | Client Focus[ed] | Reswizzle |
| Front Lines | Compelling | Basically | Workflow | Scenario[s] |