| Off the Shelf | Leverage | Partner | Statement of Work (SOW) | Advantage |
| Optimization | Due dilligence | Time to Market | Popup | Offline |
| Monoply | Sticky-ness | BUZZWORD BINGO (free square) | Downsize | Web 2.0 / 3.0 |
| Strategy | Portfolio | Re-engagement | Conversation | Benchmark |
| Core Competency / Core Competencies | Integration | Empower[ment] | A-B Testing | Up-Sell |
| Engage | Client Focus[ed] | Front Lines | Buzz | Customer Oriented |
| Non-Traditional Management | Open Source | Metrics | Big Picture | Return on Investment (ROI) |
| Viral | Up to speed | BUZZWORD BINGO (free square) | Knowledge Transfer | Center of Excellence |
| Vertical Market | Prototype | Performance | Statement of Work (SOW) | Milestone |
| Deep dive | Optimization | Policy[ies] | Think Outside the Box | In a Nutshell |