| Win-win | Transformative | Eyeballs | Paradigm | On the back end |
| Data Driven | ETA | Data Mining | Go to market | Facilitate |
| Customer Oriented | Up-Sell | BUZZWORD BINGO (free square) | Engage | Core Competency / Core Competencies |
| Partner | Drop the Ball | Customer Relationship Management (CRM) | Technologies | Restructuring |
| Elephant in the room | Metadata | Level Set | Market Window | Hardball |
| Go Live | Growth | Network[ing] | Integration | Eyeballs |
| Non-Traditional Management | Landing Page[s] | Monetize | Strategic | Grow |
| Customer Relationship Management (CRM) | Target Audience | BUZZWORD BINGO (free square) | Legacy | Pipeline |
| Customer Service | Granular | Portfolio | One to one | Dashboard |
| Level Playing Field | Benefit analysis | Timeline(s) | Niche[s] | Total Quality [or] Quality Driven |