| Total Quality [or] Quality Driven | Market Window | Communication | Portfolio | Monoply |
| Traction | Core Competency / Core Competencies | Engage | Negotiated | Opportunity |
| Timeline(s) | Acquisition | BUZZWORD BINGO (free square) | Legacy | Grow |
| Heavy lifting | Go Live | Downsize | Braindump | Mindset |
| Knowledge Base | Strategy | Agenda | Vision statement | Market Leader |
| Legacy | Niche[s] | One to one | Level Set | Communication |
| Reactivation | Vertical Market | No-Brainer | Sales Driven | Workflow |
| Prioritized | Team Building | BUZZWORD BINGO (free square) | Fault Tolerant | Perspective |
| Web 2.0 / 3.0 | Revisit | Viral | Process | Grow |
| Hardball | Open Source | Sticky-ness | Engage | Bandwidth |