| Game Plan | Utilize | Reuse / Reusability | Traction | Sustainable |
| Benchmark | Real-Time | Back to the drawing board | Challenge[s] | Customer Facing |
| Viral | Time to Market | BUZZWORD BINGO (free square) | Run it up the flagpole | Compelling |
| Out of the [Box | Loop] | Tailwind[s] | Heads up | Scope | Monoply |
| Hardball | Success | Partner | Innovation / Innovated | Solution(s) |
| Bottom Line | Benchmark | Objectives | Strategic | Google Juice |
| Top down | Agenda | Out Source | Flexibility | Workflow |
| Scale | Front Lines | BUZZWORD BINGO (free square) | Total Quality [or] Quality Driven | Goal oriented |
| Cross Sell | A-B Testing | Legacy | Business Opportunity | Niche[s] |
| Competitive | Dashboard | Lean In | Think Outside the Box | Integration |