| Customer Service | Proactive | Bottom up | Up-Sell | Raising the Bar |
| Legacy | Intellectual Property | Deep dive | Negotiated | Best of Breed |
| Moving/Going Forward | Out of the [Box | Loop] | BUZZWORD BINGO (free square) | Functionality | Opportunity |
| Utilize | Personalization | Landing Page[s] | Out Source | Upside |
| Patent | Back to the drawing board | Connectivity | Communication | Exposure |
| Total Cost of Ownership (TCO) | Restructuring | Revenue | Customer Relationship Management (CRM) | Touchpoints |
| On the back end | E-tailers | Offline | Expectations | Real-Time |
| Front Lines | Ecosystem | BUZZWORD BINGO (free square) | E-commerce | Eyeballs |
| Goal[s] | Mind Share | Customer Centric | Go Public | Focused |
| Intellectual Property | Advantage | Statement of Work (SOW) | Competitive | Low-Hanging Fruit |