| Focused | No-Brainer | Deadlines | Target Audience | Ownership |
| Phase | Back to the drawing board | Impact[ful] | Soup to nuts 24/7 | Reswizzle |
| Personalization | Open Source | BUZZWORD BINGO (free square) | Streamline | Flexibility |
| Guidance | Intellectual Property | Run it up the flagpole | On Board | Reconfigure |
| Competitive | Scenario[s] | Aggregate | First to market | Off-line |
| Eyeballs | Data Driven | Popup | Burn rate | In a Nutshell |
| Traction | Aggregate | Prototype | Big Picture | Optimization |
| Omnichannel / Cross Channel | Personalization | BUZZWORD BINGO (free square) | Patent | E-business |
| That being said / Having said that | Strategize | Reinvigorate | B2B | Green |
| Focused | Downsize | Soup to nuts 24/7 | Capacity | Prioritized |