| Action Item / Action It | Herding Cats | Target Audience | Customer Facing | Workflow |
| Strategic | Big Picture | Competitive | Total Quality [or] Quality Driven | Band-aid |
| Conversion | Re-engagement | BUZZWORD BINGO (free square) | Vision statement | A-B Testing |
| Differentiation | Leverage | Dashboard | Portfolio | Agnostic |
| Run the Numbers | Compelling | Ramp Up | Utilize | ETA |
| Sales Driven | Ownership | Reactivation | End to end | Up-Sell |
| Low-Hanging Fruit | Segment | Bandwidth | At the end of the day | Agnostic |
| First to market | Synergy / Synergies | BUZZWORD BINGO (free square) | Mind Share | Resource[s] |
| Ball Park | Go to market | Off-line | Brand[ing] | Collaborate / Collaboration |
| Monoply | Prioritized | Critical Path / Issue | Patent | Touch Base |