| Utilize | Monoply | Discovery | Experiences | Call to Action |
| Time to Market | Reactivation | Workshop | Run it up the flagpole | Legacy |
| Grow | Restructuring | BUZZWORD BINGO (free square) | Policy[ies] | Pipeline |
| Hardball | Due dilligence | Bottom up | Targeted | |
| Market Leader | Business Opportunity | Partner | Cadence Call | Metadata |
| Ecosystem | High-Level | Big Picture | Call to Action | Experiences |
| Service Oriented | Leadership | One Stop Shop | Return on Investment (ROI) | Drill Down |
| Sticky-ness | Seamless | BUZZWORD BINGO (free square) | Cutting Edge | Target Audience |
| Benefit analysis | Level Set | Restructuring | Growth | Green |
| Reinvigorate | E-commerce | Flexibility | Sales Driven | Vision statement |