| Drill Down | Policy[ies] | Process | Connectivity | Streamline |
| Demographic | On the back end | Market Leader | Go to market | Data Mining |
| Compelling | On The Same Page | BUZZWORD BINGO (free square) | Key Factor / Words | Call to Action |
| Resource[s] | Upside | Workflow | Seamless | Touch Base |
| Workshop | Cutting Edge | Re-engagement | Scenario[s] | B2B |
| Mind Share | Vision statement | Sustainable | Upside | Target Audience |
| Growth | Customer Relationship Management (CRM) | Downsize | E-tailers | Relevance |
| Content Management | Market Window | BUZZWORD BINGO (free square) | Sticky-ness | Guidance |
| Total Quality [or] Quality Driven | Buzz | Profit[ability] | Omnichannel / Cross Channel | Experiences |
| Functionality | Portfolio | Niche[s] | Negotiated | Deadlines |