| Turnkey | Niche[s] | Customer Relationship Management (CRM) | Think Outside the Box | Drop the Ball |
| Search Engine Optimization | Buzz | Measurement | Top Of The Game | Success |
| New Economy | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Out Source | Wow Factor |
| Growth | Leverage | Upside | Ramp Up | Web 2.0 / 3.0 |
| Differentiation | Personalization | Critical Path / Issue | Challenge[s] | Drill Down |
| Low-Hanging Fruit | Robust | Green | Intellectual Property | Viral |
| Gap Analysis | On Board | Drop the Ball | Elevator pitch | Benchmark |
| Double down | Circle Back | BUZZWORD BINGO (free square) | Performance | E-business |
| Granular | Target Audience | Innovation / Innovated | Traction | Knowledge Base |
| Upside | Cross Sell | Brain Storm / Mind Shower | Synergy / Synergies | Cadence Call |