| Off-line | Pushback | Ownership | Robust | Network[ing] |
| Customer Service | Aggregate | Deadlines | Total Quality [or] Quality Driven | Customer Oriented |
| Reinvent[ing] the wheel | Customer Centric | BUZZWORD BINGO (free square) | Business Plan | Prototype |
| Best Practice | Revenue | Application Service Provider (ASP) | Downsize | Opportunity |
| Low-Hanging Fruit | Red Flag | Segment | Functionality | Re-engagement |
| Advantage | Metadata | Agnostic | Discovery | Circle Back |
| Functionality | Conversion | Vision statement | Expectations | Cadence Call |
| Phase | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Exposure | Project |
| Customer Service | Ball Park | Benefit analysis | Total Quality [or] Quality Driven | Top down |
| Robust | Time to Market | Eyeballs | Data Mining | Level Set |