| Profit[ability] | Niche[s] | Bottom up | Top down | Circle Back |
| Brain Storm / Mind Shower | Elephant in the room | Cadence Call | Leadership | |
| Secret sauce | Customer Service | BUZZWORD BINGO (free square) | Leverage | Best of Breed |
| Cost | Deliverable[s] | Expectations | Off-line | Process |
| Fast Track | Web 2.0 / 3.0 | Traction | Heavy lifting | Automated |
| Game Plan | Backward Compatible | Cross Sell | Partner | Data Driven |
| Scope | Niche[s] | On The Same Page | Key Factor / Words | Paradigm |
| Road map | Double down | BUZZWORD BINGO (free square) | Technologies | Streamline |
| Time to Market | Prioritized | Downsize | Heads up | Capacity |
| One to one | Viral | Green | Eyeballs | Scenario[s] |