| Reactivation | Action Item / Action It | Leadership | Mission Critical | Project |
| Cutting Edge | Success | Road map | Guidance | Flexibility |
| Ramp Up | One Stop Shop | BUZZWORD BINGO (free square) | Buzz | Agenda |
| Initial Assessment | Best of Breed | Web 2.0 / 3.0 | Reverse Engineer | Vision statement |
| Circle the wagons | Quick win | Utilize | Reuse / Reusability | First to market |
| Negotiated | Ball Park | Reactivation | Strategic | Non-Traditional Management |
| Up-Sell | Restructuring | Process | Big Picture | On the back end |
| Advantage | Convergent | BUZZWORD BINGO (free square) | User Friendly | Return on Investment (ROI) |
| Opportunity | Leverage | Off the Shelf | Lead The Field / Occupy The Field | Network[ing] |
| Landing Page[s] | Phase | Lean In | Monetize | Workflow |