| Core Competency / Core Competencies | Promotion | Policy[ies] | B2B | Monoply |
| That being said / Having said that | Engage | Portal | Drop the Ball | E-commerce |
| Heavy lifting | Circle the wagons | BUZZWORD BINGO (free square) | Out Source | Reach out |
| Facilitate | Goal oriented | Popup | Upside | Flexibility |
| Dashboard | Paradigm | Best of Breed | Relevance | Collaborate / Collaboration |
| Popup | Measurement | Grow | Burn rate | Asset[s] |
| B2B | Granular | Search Engine Optimization | ETA | Control Group |
| Cutting Edge | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Reach out | Herding Cats |
| Technologies | Conversion | Optimization | Revenue | Service Oriented |
| Agnostic | Omnichannel / Cross Channel | Legacy | Reverse Engineer | Reuse / Reusability |