| Web 2.0 / 3.0 | Run the Numbers | Differentiation | Agenda | Challenge[s] |
| Collaborate / Collaboration | Metrics | Utilize | Optimization | Out Source |
| Transformative | Game Plan | BUZZWORD BINGO (free square) | Cutting Edge | Process |
| Off-line | Cost | Discovery | Flexibility | Turnkey |
| Benefit analysis | Robust | Communication | Marketing / Promotional Collateral | Double down |
| Exposure | Empower[ment] | Elephant in the room | Goal[s] | Lead The Field / Occupy The Field |
| Off the Shelf | Convergent | Elevator pitch | Workflow | Paradigm |
| Transformative | Ownership | BUZZWORD BINGO (free square) | Downsize | Goal oriented |
| ETA | Collaborate / Collaboration | Viral | Monetize | Laser-focused |
| Restructuring | Red Flag | Prototype | Bandwidth | Sales Driven |