| Out Source | Reuse / Reusability | E-tailers | Level Playing Field | |
| Retention | In a Nutshell | Partner | Asset[s] | Red Flag |
| Functionality | Connectivity | BUZZWORD BINGO (free square) | Cascade Graph | Virtual / Virtualization |
| Soup to nuts 24/7 | Band-aid | Differentiation | Call to Action | Due dilligence |
| Viral | Agnostic | Brain Storm / Mind Shower | Experiences | Lean In |
| Drill Down | Granular | Followup | Lead The Field / Occupy The Field | Out of the [Box | Loop] |
| Up-Sell | Demographic | Sales Driven | Portfolio | Road map |
| Convergent | Skill set(s) | BUZZWORD BINGO (free square) | Offline | Mindset |
| Patent | Seamless | That being said / Having said that | Brain Storm / Mind Shower | Double down |
| Benefit analysis | Monoply | Proactive | Up to speed | Core Competency / Core Competencies |