| Win-win | Innovation / Innovated | Functionality | Out of the [Box | Loop] | Demographic |
| E-tailers | Mission Critical | Scenario[s] | Think Outside the Box | Seamless |
| Vision statement | Competitive | BUZZWORD BINGO (free square) | Negotiated | Discovery |
| Braindump | Sustainable / Sustainability | Acquisition | Phase | Call to Action |
| Partner | Strategy | High-Level | Relevance | Ramp Up |
| Retention | Portfolio | Best of Breed | Segment | Ecosystem |
| Vertical Market | Elephant in the room | Functionality | On Board | Workflow |
| Drink the Kool-Aid | Innovation / Innovated | BUZZWORD BINGO (free square) | Scope | Integration |
| Omnichannel / Cross Channel | Backward Compatible | Think Outside the Box | Value | Out Source |
| E-commerce | Agenda | Personalization | Revenue | Collaborate / Collaboration |