| 30,000 foot view | Team Player | Secret sauce | Expectations | Workshop |
| Road map | Burn rate | Turnkey | E-commerce | Portfolio |
| Promotion | Monoply | BUZZWORD BINGO (free square) | Vision statement | Diversity |
| Perspective | Vertical Market | Top down | Upside | Bottom Line |
| Time to Market | Statement of Work (SOW) | Differentiation | Quick win | Reinvigorate |
| Touch Base | Segment | Innovation / Innovated | Promotion | Business Plan |
| Sustainable | Core Competency / Core Competencies | Monetize | Real-Time | Vertical Market |
| Big Picture | Engage | BUZZWORD BINGO (free square) | Moving/Going Forward | Run it up the flagpole |
| Expectations | Data Mining | Level Set | Off the Shelf | Exposure |
| Game Plan | Connectivity | Goal oriented | Acquisition | Success |