| Value | Metrics | Upside | Targeted | Impact[ful] |
| Multitask[ing] | Dynamic | Game Plan | Web 2.0 / 3.0 | Laser-focused |
| Reverse Engineer | Up-Sell | BUZZWORD BINGO (free square) | Fast Track | Measurement |
| Top down | Market Window | Legacy | Data Mining | Conversion |
| Diversity | Virtual / Virtualization | Cutting Edge | 30,000 foot view | Level Playing Field |
| Backward Compatible | On Board | Granular | Deploy | Elevator pitch |
| Metadata | In a Nutshell | Target Audience | Solution(s) | Functionality |
| Empower[ment] | Niche[s] | BUZZWORD BINGO (free square) | Viral | Hardball |
| Moving/Going Forward | Best Practice | Customer Relationship Management (CRM) | Reinvent[ing] the wheel | Mission Critical |
| Raising the Bar | Top down | Basically | Wow Factor | Service Oriented |