| Opportunity | Segment | Deploy | E-commerce | Touch Base |
| Revenue | Goal[s] | Search Engine Optimization | Best of Breed | Data Driven |
| Optimization | Benchmark | BUZZWORD BINGO (free square) | Challenge[s] | Strategic |
| Time to Market | Reverse Engineer | Think Outside the Box | Capacity | Workshop |
| Top down | Out of the [Box | Loop] | Workflow | Intellectual Property | Sustainable / Sustainability |
| Workflow | Mindset | Brand[ing] | On the back end | Portal |
| Best Practice | Project | Targeted | Convergent | Due dilligence |
| Game Plan | Leadership | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | Measurement |
| Deadlines | Relevance | Double down | Call to Action | Seamless |
| Transformative | Back-end | Success | Legacy | Milestone |