| Phase | Best Practice | Deploy | User Friendly | Target Audience |
| Scope | Initial Assessment | Workflow | Streamline | |
| Re-engagement | A-B Testing | BUZZWORD BINGO (free square) | Vision statement | Leadership |
| Benchmark | Popup | Monoply | Service Oriented | Bottom Line |
| Metadata | Performance | Run it up the flagpole | Braindump | Go to market |
| Customer Service | Time to Market | Touch Base | Drop the Ball | Strategy |
| Out of the [Box | Loop] | Reach out | Braindump | Knowledge Base | Scale |
| Go Live | Top down | BUZZWORD BINGO (free square) | Best Practice | Focused |
| Team Building | Leverage | Initial Assessment | Touchpoints | Circle Back |
| Capacity | User Friendly | Advantage | Soup to nuts 24/7 | Network[ing] |