| Bottom up | Upside | Team Player | B2B | A-B Testing |
| Mind Share | Call to Action | Reinvent[ing] the wheel | Heavy lifting | Google Juice |
| Drop the Ball | Sticky-ness | BUZZWORD BINGO (free square) | Expectations | Mission Critical |
| Turnkey | Automated | Soup to nuts 24/7 | End to end | Out of the [Box | Loop] |
| Promotion | Run it up the flagpole | Relevance | Connectivity | One Stop Shop |
| Backward Compatible | Cost | Project | Deadlines | Traction |
| That being said / Having said that | Back to the drawing board | Monetize | Flexibility | Touchpoints |
| Growth | Connectivity | BUZZWORD BINGO (free square) | Knowledge Transfer | Asset[s] |
| Wow Factor | Red Flag | Laser-focused | Timeline(s) | Agnostic |
| Non-Traditional Management | Strategy | Off Site Meeting | Total Cost of Ownership (TCO) | Level Playing Field |