| Bottom Line | Bottom up | Differentiation | Objectives | Target Audience |
| Communication | Band-aid | Application Service Provider (ASP) | Secret sauce | Core Competency / Core Competencies |
| Cross Sell | Compelling | BUZZWORD BINGO (free square) | Perspective | Basically |
| E-business | Client Focus[ed] | Due dilligence | User Friendly | Deep dive |
| Negotiated | Profit[ability] | Policy[ies] | Strategy | Empower[ment] |
| Innovation / Innovated | Partner | Drop the Ball | Paradigm | Pipeline |
| Total Quality [or] Quality Driven | Non-Traditional Management | High-Level | Competitive | Double down |
| Client Focus[ed] | Burn rate | BUZZWORD BINGO (free square) | Seamless | Wow Factor |
| Basically | Cross Sell | Portfolio | Popup | Proactive |
| Vision statement | Raising the Bar | Measurement | Legacy | Fast Track |