| Strategy | Intellectual Property | Granular | Gap Analysis | Transformative |
| Personalization | Convergent | Cutting Edge | Proactive | Utilize |
| Workflow | Benchmark | BUZZWORD BINGO (free square) | Partner | Project |
| Sales Driven | B2B | Sustainable / Sustainability | Cascade Graph | Reverse Engineer |
| Objectives | Walk the Talk | Advantage | Customer Centric | Customer Relationship Management (CRM) |
| Leverage | Turnkey | Targeted | Reuse / Reusability | Intellectual Property |
| Center of Excellence | Bottom up | E-tailers | Game Plan | Up-Sell |
| Action Item / Action It | Critical Path / Issue | BUZZWORD BINGO (free square) | Prioritized | Team Building |
| Promotion | Experiences | Workshop | Drink the Kool-Aid | Front Lines |
| Patent | Legacy | Deadlines | Call to Action | Policy[ies] |