| Gap Analysis | Niche[s] | Solution(s) | Focused | Project |
| Mission Critical | Emerging markets | Restructuring | Quick win | Market Leader |
| Leadership | On The Same Page | BUZZWORD BINGO (free square) | Traction | Double down |
| Wow Factor | Heavy lifting | Downsize | Reactivation | Open Source |
| Seamless | Out of the [Box | Loop] | Brand[ing] | Revenue | Partner |
| Monetize | Backward Compatible | Granular | Guidance | Band-aid |
| Gap Analysis | Advantage | Dashboard | Omnichannel / Cross Channel | Dynamic |
| Restructuring | Initial Assessment | BUZZWORD BINGO (free square) | Top Of The Game | Go Public |
| Mindset | Negotiated | Marketing / Promotional Collateral | Popup | Google Juice |
| Segment | Policy[ies] | Legacy | Goal oriented | Revisit |