| Discovery | Paradigm | Scale | Go Live | Conversion |
| Data Driven | Scenario[s] | Customer Service | Basically | Seamless |
| Prioritized | Transformative | BUZZWORD BINGO (free square) | Differentiation | Turnkey |
| Hardball | Buzz | Drink the Kool-Aid | Non-Traditional Management | Re-engagement |
| Initial Assessment | Total Cost of Ownership (TCO) | Downsize | Landing Page[s] | Touchpoints |
| Cross Sell | Portal | Circle the wagons | Connectivity | Prioritized |
| Ramp Up | Personalization | Web 2.0 / 3.0 | Reinvent[ing] the wheel | Elevator pitch |
| Engage | Goal[s] | BUZZWORD BINGO (free square) | Market Leader | Pushback |
| Popup | Diversity | Skill set(s) | Customer Relationship Management (CRM) | E-commerce |
| Scale | That being said / Having said that | Go to market | Ownership | Touchpoints |