| Process | Reswizzle | Deadlines | Measurement | Elevator pitch |
| Marketing / Promotional Collateral | Web 2.0 / 3.0 | Braindump | Secret sauce | Service Oriented |
| Technologies | Wow Factor | BUZZWORD BINGO (free square) | Value | Scale |
| On The Same Page | Etched in Stone | Initial Assessment | Basically | Off Site Meeting |
| Differentiation | Challenge[s] | Drop the Ball | Ecosystem | Utilize |
| Milestone | Network[ing] | On the back end | Tailwind[s] | Strategize |
| Cascade Graph | Exposure | End to end | Drop the Ball | Solution(s) |
| Drill Down | Discovery | BUZZWORD BINGO (free square) | Personalization | Total Cost of Ownership (TCO) |
| Raising the Bar | Off Site Meeting | Viral | Control Group | Scope |
| Portfolio | Engage | Sales Driven | New Economy | Dynamic |