| Quick win | Legacy | Touchpoints | Go to market | Data Mining |
| Buzz | Monetize | Performance | Retention | Scope |
| Vision statement | On The Same Page | BUZZWORD BINGO (free square) | Walk the Talk | E-commerce |
| Paradigm | Customer Relationship Management (CRM) | Client Focus[ed] | Brain Storm / Mind Shower | Off the Shelf |
| Metadata | Connectivity | Raising the Bar | Burn rate | Asset[s] |
| Run the Numbers | High-Level | Focused | Value | Level Set |
| Touch Base | Critical Path / Issue | Team Building | Out Source | Technologies |
| Perspective | Profit[ability] | BUZZWORD BINGO (free square) | Goal[s] | Demographic |
| Policy[ies] | Marketing / Promotional Collateral | User Friendly | Drink the Kool-Aid | Elephant in the room |
| Soup to nuts 24/7 | Secret sauce | Exposure | A-B Testing | Sales Driven |