| Aggregate | Out of the [Box | Loop] | Tailwind[s] | Road map | Go to market |
| Open Source | Flexibility | Workflow | Red Flag | Guidance |
| Sticky-ness | Win-win | BUZZWORD BINGO (free square) | Customer Facing | Intellectual Property |
| Benefit analysis | Reactivation | New Economy | 30,000 foot view | Advantage |
| Impact[ful] | Seamless | Target Audience | Popup |
| Run the Numbers | Workshop | Backward Compatible | Double down | End to end |
| Transformative | Best Practice | One to one | Low-Hanging Fruit | Prioritized |
| Paradigm | Red Flag | BUZZWORD BINGO (free square) | Functionality | Leadership |
| Eyeballs | Compelling | Dashboard | Virtual / Virtualization | Revenue |
| Streamline | Communication | Action Item / Action It | Off the Shelf | Heavy lifting |