| Market Window | Focused | Grow | Red Flag | Circle the wagons |
| E-business | At the end of the day | Solution(s) | Proactive | Experiences |
| High-Level | Niche[s] | BUZZWORD BINGO (free square) | Innovation / Innovated | Re-engagement |
| Segment | Marketing / Promotional Collateral | Sales Driven | Up to speed | Customer Relationship Management (CRM) |
| Discovery | Benchmark | Laser-focused | Buzz | Challenge[s] |
| Agenda | Sales Driven | Touchpoints | First to market | Metrics |
| Open Source | Conversation | Asset[s] | Total Quality [or] Quality Driven | Skill set(s) |
| Circle Back | Market Window | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Backward Compatible |
| Sticky-ness | Back-end | Google Juice | Strategize | Compelling |
| Aggregate | Burn rate | Sustainable | Low-Hanging Fruit | Intellectual Property |