| Challenge[s] | Green | Benchmark | On the back end | Due dilligence |
| Backward Compatible | Vertical Market | Portfolio | End to end | Traction |
| Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Asset[s] | First to market | |
| Service Oriented | Braindump | E-business | Team Player | Scope |
| Seamless | Elevator pitch | Strategize | Herding Cats | B2B |
| Run it up the flagpole | High-Level | Retention | Pipeline | Followup |
| Moving/Going Forward | Big Picture | Statement of Work (SOW) | Marketing / Promotional Collateral | Ownership |
| Legacy | Conversion | BUZZWORD BINGO (free square) | Re-engagement | Integration |
| E-tailers | Search Engine Optimization | Impact[ful] | Vertical Market | Portal |
| Time to Market | Focused | Aggregate | Team Building | Popup |