| Virtual / Virtualization | Mind Share | Functionality | Automated | Drill Down |
| Resource[s] | Brand[ing] | Customer Service | Acquisition | Intellectual Property |
| Core Competency / Core Competencies | Action Item / Action It | BUZZWORD BINGO (free square) | Heads up | Customer Centric |
| Workshop | Technologies | Customer Relationship Management (CRM) | B2B | Empower[ment] |
| Hardball | Off the Shelf | Front Lines | Network[ing] | Revenue |
| Proactive | Circle the wagons | Sustainable | Automated | Milestone |
| Heads up | Network[ing] | Retention | Business Plan | Statement of Work (SOW) |
| Promotion | Tasked | BUZZWORD BINGO (free square) | Legacy | Go Public |
| Road map | Off-line | Fault Tolerant | Focused | On Board |
| Front Lines | Team Player | Demographic | Data Driven | Virtual / Virtualization |