| Objectives | Growth | Off-line | Bottom up | Best Practice |
| Diversity | Key Factor / Words | Walk the Talk | Monetize | No-Brainer |
| Optimization | Project | BUZZWORD BINGO (free square) | Center of Excellence | Downsize |
| Functionality | Reinvigorate | Tasked | Bottom Line | Reactivation |
| Mindset | Metadata | Client Focus[ed] | Reuse / Reusability | Solution(s) |
| Call to Action | Technologies | Connectivity | Scope | Solution(s) |
| Transformative | Ball Park | Robust | Elephant in the room | Relevance |
| Gap Analysis | Action Item / Action It | BUZZWORD BINGO (free square) | Focused | Hardball |
| Emerging markets | Team Building | Dynamic | Strategic | High-Level |
| Cadence Call | Experiences | Lead The Field / Occupy The Field | Segment | Pipeline |