| Team Building | Granular | Open Source | Reverse Engineer | Conversion |
| Personalization | Traction | Virtual / Virtualization | Cost | 30,000 foot view |
| Mission Critical | Growth | BUZZWORD BINGO (free square) | Touch Base | Followup |
| Paradigm | Viral | Technologies | Objectives | Automated |
| Search Engine Optimization | Return on Investment (ROI) | At the end of the day | Project | Initial Assessment |
| Level Playing Field | Differentiation | Strategize | Go Live | Mindset |
| Off the Shelf | Big Picture | Fault Tolerant | Robust | Agnostic |
| Reswizzle | Phase | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Timeline(s) |
| Heavy lifting | Red Flag | Low-Hanging Fruit | Sustainable / Sustainability | Asset[s] |
| 30,000 foot view | Negotiated | Team Player | Go Public | Dashboard |