| Search Engine Optimization | Bandwidth | Up-Sell | Lead The Field / Occupy The Field | Band-aid |
| Transformative | Call to Action | Streamline | Advantage | Followup |
| Prototype | Goal oriented | BUZZWORD BINGO (free square) | Scope | Green |
| Offline | Reverse Engineer | Knowledge Transfer | Mission Critical | No-Brainer |
| Scenario[s] | Top down | Metrics | Open Source | Benefit analysis |
| Automated | Quick win | Bottom up | Connectivity | Integration |
| Followup | Focused | E-tailers | Differentiation | Bandwidth |
| Capacity | Proactive | BUZZWORD BINGO (free square) | Empower[ment] | Basically |
| Fault Tolerant | Multitask[ing] | Total Quality [or] Quality Driven | Up to speed | Statement of Work (SOW) |
| Reuse / Reusability | Challenge[s] | Deep dive | Reswizzle | Target Audience |