| Circle the wagons | Negotiated | Cadence Call | Drill Down | Customer Oriented |
| Demographic | Granular | Tailwind[s] | E-tailers | Ownership |
| Eyeballs | Herding Cats | BUZZWORD BINGO (free square) | Time to Market | Marketing / Promotional Collateral |
| Segment | Band-aid | Emerging markets | Ecosystem | Offline |
| Workflow | Downsize | Benchmark | No-Brainer | Targeted |
| Ecosystem | Phase | Go to market | Gap Analysis | Ball Park |
| Sticky-ness | New Economy | Perspective | Customer Oriented | Grow |
| Retention | Out Source | BUZZWORD BINGO (free square) | Action Item / Action It | User Friendly |
| A-B Testing | Agnostic | Project | Targeted | Lead The Field / Occupy The Field |
| Off Site Meeting | Differentiation | Data Driven | E-commerce | Off-line |