| Portfolio | Backward Compatible | Metadata | Milestone | End to end |
| Road map | Tasked | Go Public | Customer Oriented | Strategy |
| Vertical Market | Elephant in the room | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | Team Player |
| Level Playing Field | Automated | Due dilligence | Data Mining | Brand[ing] |
| Eyeballs | Level Set | Google Juice | Revenue | Asset[s] |
| Agenda | Leadership | Wow Factor | Restructuring | Sustainable / Sustainability |
| Cross Sell | Data Driven | Process | E-commerce | Data Mining |
| Portfolio | Value | BUZZWORD BINGO (free square) | Segment | Scale |
| Growth | Reverse Engineer | Burn rate | Experiences | Scope |
| Lead The Field / Occupy The Field | Reuse / Reusability | Customer Facing | Road map | Top down |