| No-Brainer | Road map | Up to speed | Web 2.0 / 3.0 | Bottom up |
| Objectives | Bottom Line | Due dilligence | Competitive | Relevance |
| Laser-focused | Challenge[s] | BUZZWORD BINGO (free square) | Service Oriented | Search Engine Optimization |
| Cross Sell | Walk the Talk | Project | Total Cost of Ownership (TCO) | Reach out |
| Benchmark | Go Live | Run the Numbers | Vision statement | On The Same Page |
| Ecosystem | Convergent | Revenue | Critical Path / Issue | Relevance |
| Sales Driven | Cutting Edge | Bandwidth | Proactive | Pushback |
| Reconfigure | Synergy / Synergies | BUZZWORD BINGO (free square) | Up-Sell | Top down |
| Walk the Talk | Soup to nuts 24/7 | Sustainable | Brain Storm / Mind Shower | Reinvigorate |
| E-business | Asset[s] | Game Plan | A-B Testing | Target Audience |