| Measurement | Run the Numbers | Growth | Low-Hanging Fruit | Core Competency / Core Competencies |
| Sticky-ness | Goal oriented | Reach out | Best of Breed | Real-Time |
| Off Site Meeting | Objectives | BULLSHIT BINGO (free square) | Engage | Offline |
| Business Plan | Drill Down | Process | Circle the wagons | Popup |
| Skill set(s) | Expectations | Center of Excellence | Pipeline | Action Item / Action It |
| Transformative | Marketing / Promotional Collateral | Utilize | New Economy | 30,000 foot view |
| Optimization | Asset[s] | Expectations | Portal | Revisit |
| Experiences | Guidance | BULLSHIT BINGO (free square) | Mindset | Flexibility |
| Profit[ability] | Deadlines | Touch Base | Pushback | Grow |
| Benefit analysis | Ecosystem | Project | Data Mining | Customer Service |