| No-Brainer | Bandwidth | Revisit | Total Quality [or] Quality Driven | Customer Service |
| Experiences | Total Cost of Ownership (TCO) | Robust | Gap Analysis | On Board |
| Resource[s] | Intellectual Property | BULLSHIT BINGO (free square) | Technologies | Issues |
| On the back end | Tailwind[s] | Cascade Graph | Reswizzle | Ball Park |
| Target Audience | Reach out | Discovery | Competitive | Traction |
| Opportunity | Market Leader | Out Source | Initial Assessment | Elevator pitch |
| Objectives | Challenge[s] | Mind Share | Perspective | Target Audience |
| Solution(s) | Capacity | BULLSHIT BINGO (free square) | Business Plan | Promotion |
| Connectivity | Walk the Talk | Transformative | Scope | Negotiated |
| Pipeline | Expectations | Performance | Reinvent[ing] the wheel | Diversity |