| Client Focus[ed] | Omnichannel / Cross Channel | Viral | Total Quality [or] Quality Driven | Out of the [Box | Loop] |
| Fault Tolerant | Burn rate | Business Opportunity | Ramp Up | Customer Facing |
| Popup | Benchmark | BULLSHIT BINGO (free square) | On Board | Bandwidth |
| Herding Cats | Knowledge Base | End to end | Initial Assessment | Red Flag |
| Marketing / Promotional Collateral | Revisit | Network[ing] | Promotion | Business Plan |
| Project | Acquisition | Cutting Edge | Workshop | Backward Compatible |
| Secret sauce | Empower[ment] | Dashboard | Lead The Field / Occupy The Field | Red Flag |
| Goal[s] | Solution(s) | BULLSHIT BINGO (free square) | Monetize | Pushback |
| Out of the [Box | Loop] | Time to Market | Touchpoints | Tasked | Workflow |
| E-tailers | Center of Excellence | E-business | Mindset | Moving/Going Forward |