| Facilitate | Challenge[s] | Win-win | Reactivation | Sustainable |
| Reswizzle | Pushback | Non-Traditional Management | Run it up the flagpole | Empower[ment] |
| Eyeballs | Low-Hanging Fruit | BULLSHIT BINGO (free square) | Touchpoints | Statement of Work (SOW) |
| Capacity | Target Audience | Brand[ing] | Burn rate | Reach out |
| Phase | Fast Track | Big Picture | One to one | Search Engine Optimization |
| Reach out | Lead The Field / Occupy The Field | One Stop Shop | E-commerce | At the end of the day |
| Win-win | Walk the Talk | Integration | Diversity | Connectivity |
| Virtual / Virtualization | Legacy | BULLSHIT BINGO (free square) | A-B Testing | Web 2.0 / 3.0 |
| Scale | Circle the wagons | Go Live | Personalization | Tasked |
| Utilize | Off the Shelf | Automated | Non-Traditional Management | Guidance |