| Real-Time | Reactivation | Soup to nuts 24/7 | Functionality | Market Window |
| Dynamic | Road map | Etched in Stone | Sticky-ness | Milestone |
| Landing Page[s] | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | Mind Share | Solution(s) |
| Out Source | Cost | Go Public | New Economy | Customer Oriented |
| Ball Park | Sustainable | Call to Action | Elevator pitch | Scope |
| Monoply | Turnkey | In a Nutshell | Off-line | Demographic |
| Top Of The Game | Cost | That being said / Having said that | Up-Sell | Functionality |
| Revisit | Team Player | BULLSHIT BINGO (free square) | Capacity | Resource[s] |
| Re-engagement | Deep dive | Flexibility | Transformative | Pushback |
| Due dilligence | Leverage | Critical Path / Issue | Back to the drawing board | Fast Track |