| Personalization | Reinvigorate | Cadence Call | Bandwidth | Impact[ful] |
| Level Set | Perspective | Differentiation | Off Site Meeting | Promotion |
| E-tailers | Mindset | BULLSHIT BINGO (free square) | Diversity | Ball Park |
| Virtual / Virtualization | Benchmark | Pipeline | Call to Action | Critical Path / Issue |
| A-B Testing | Paradigm | Niche[s] | Deadlines | Band-aid |
| Lead The Field / Occupy The Field | Service Oriented | Client Focus[ed] | Milestone | Target Audience |
| Mind Share | E-business | Reinvent[ing] the wheel | Search Engine Optimization | Open Source |
| Challenge[s] | Top down | BULLSHIT BINGO (free square) | Issues | Green |
| Bottom Line | Grow | Goal oriented | Guidance | Ramp Up |
| Fast Track | Off Site Meeting | Value | Statement of Work (SOW) | Wow Factor |