| Competitive | Monetize | Objectives | Deep dive | Revisit |
| End to end | Touch Base | Timeline(s) | Expectations | Application Service Provider (ASP) |
| Search Engine Optimization | Think Outside the Box | BULLSHIT BINGO (free square) | Turnkey | Guidance |
| Customer Centric | Flexibility | Challenge[s] | Engage | Buzz |
| Off Site Meeting | Gap Analysis | Quick win | Granular | Circle the wagons |
| Vertical Market | ETA | Connectivity | E-business | One Stop Shop |
| On the back end | Front Lines | Communication | Ownership | Synergy / Synergies |
| Touch Base | Dynamic | BULLSHIT BINGO (free square) | Reverse Engineer | Level Set |
| Benchmark | Top Of The Game | Competitive | Secret sauce | Deploy |
| Workflow | Team Building | Sticky-ness | Bandwidth | Reswizzle |